Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers in the country, has launched the V-Strom SX adventure tourer motorcycle in a refreshed avatar, featuring four new colour options and updated graphics. The new V-Strom SX is now available at Suzuki dealerships across India, priced at INR 198,018 (ex-showroom Delhi).

The launch was also marked by the flag-off of the company's first-ever V-Strom Expedition for customers, a 10-day adventure ride to the Himalayas.

The V-Strom SX now sports a more vibrant and dynamic look while retaining its proven reliability. The new colour palette includes: Pearl Fresh Blue + Glass Sparkle Black, Champion Yellow No. 2 + Glass Sparkle Black, Pearl Glacier White + Metallic Mat Stellar Blue and Glass Sparkle Black.

It also gets sport-inspired graphics and a textured pattern on the side panels to enhance the motorcycle's sporty appeal. The adventure tourer continues to be powered by an OBD-2B compliant 249cc, oil-cooled SOHC engine that delivers 26.5 PS and 22.2 Nm of torque.

To celebrate the launch, SMIPL flagged off a customer-exclusive V-Strom Expedition. The 10-day ride, running from 26th September to 5th October, takes riders from Delhi to Ladakh and back, traversing high-altitude passes and rugged terrains in Himachal Pradesh and Ladakh.

The expedition is designed to challenge riders and test the V-Strom SX's endurance under real-world, high-altitude conditions. Beyond the ride, participants will engage in expert-led training sessions on high-altitude riding, obstacle handling and adventure photography.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, "The launch of the V-Strom SX in new colours with refreshed graphics gives our customers more exciting choices while staying true to the motorcycle’s proven reliability and performance. At the same time, the first-ever V-Strom Expedition for customers is an initiative to celebrate our growing community of adventure enthusiasts. It is not just about riding together but also about experiencing the capabilities of the V-Strom SX in real-world conditions."

"Through such experiences, we seek to nurture a culture of adventure touring in India, where the V-Strom SX becomes a trusted partner for exploration. This is just the beginning, and we look forward to bringing many more such experiences that strengthen our bond with customers while offering them the thrill of riding motorcycles built for reliability and exploration,” he said.

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Bajaj Auto has announced an update to its Pulsar NS125 ABS variant, enhancing the position of the 125cc motorcycle. The latest upgrade introduces three ABS ride modes – Road, Rain and Off-Road – along with a new Pearl Metallic White colour option.

The new ABS ride modes allow riders to customise ABS intrusion for different environments, ensuring stability and adaptability without compromising the motorcycle's power and performance.

The upgraded Pulsar NS125 ABS is now available at Bajaj Auto dealerships across India. The price remains unchanged at INR 98,400 (ex-showroom Delhi).

The Pulsar NS125 maintains its 'Naked Sports' look, featuring a perimeter frame for rigidity and balance, a muscular tank and a streetfighter stance. The company states that the upgrades are designed to democratise sports motorcycling by offering safety features previously reserved for higher-end segments.

Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “The Pulsar brand has always embodied the spirit of power and performance for India’s youth. The addition of ABS ride modes and the new Pearl Metallic White colour in the Pulsar NS125, we are making advanced riding technologies more accessible while enhancing the thrill of performance biking. The NS series continues to define the Naked Sports category with its segment-leading chassis, stance and riding dynamics – staying true to Pulsar’s legacy of being ‘Definitely Daring’. This update strengthens our commitment to deliver thrilling, high-performance experiences to riders across the country.”

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Steelbird Hi-Tech India, the helmet manufacturer, has unveiled the SBH-32 Aeronautics Bluetooth smart helmet at INR 4,399.

The SBH-32 Aeronautics features Bluetooth 5.2 technology, offering up to 48 hours of talk time and 110 hours of standby. The helmet is Dual-certified, meeting both DOT FMVSS No. 218 and BIS IS 4151:2015 standards.

The helmet is constructed with a PC-ABS blend shell for impact protection. The structure incorporates air vents for airflow, while a wind deflector, vortex generators and rear spoiler reduce air drag and turbulence. The visor is Pinlock-ready, coated and resistant. Reflective elements on the back of the neck pad enhance visibility during night rides.

The interior padding is removable and washable, featuring breathability and sweat-absorption properties. It includes a cheek pad EPS and a Double D-Ring fastener. It is available in 580 mm, 600 mm and 620 mm sizes.

Rajeev Kapur, Managing Director, Steelbird Hi-Tech India, said, “This Diwali, we’re lighting up the roads with innovation. The SBH-32 Aeronautics is not just a helmet – it’s a revolution in smart riding. By integrating advanced Bluetooth 5.2 connectivity with global safety certifications, we aim to empower riders with the freedom to stay connected without compromising on protection. Steelbird’s mission has always been to bring global innovation to Indian roads, and this helmet is a reflection of our promise to blend technology, safety, and style for the new generation of riders.”

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Bengaluru-headquartered electric vehicle maker Ultraviolette has further expanded its global presence with entering the Spain and Portugal markets.

By entering Spain and Portugal, Ultraviolette is positioning itself at the heart of Europe's EV landscape, amplifying its momentum as a trailblazer in mobility. The expansion brings to market vehicles engineered with innovations, safety standards, design and technology honed through years of research and development.

Rhino Electric Motor, the importer and partner, will bring the F77 MACH 2 and F77 SuperStreet to the Peninsula.

The F77 motorcycles redefine performance, accelerating from zero to 60 kmph in just 2.8 seconds. It come with a 10.3 kWh battery pack and delivers a power output of 30 kW, producing 100 Nm of torque. This enables acceleration, handling, and a speed of 155 kmph.

The motorcycles are equipped with technology, including the company's artificial intelligence system, Violette A.I. and switchable Dual-Channel ABS developed by Bosch. Features such as 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control ensure a smooth riding experience.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette Automotive, said, "The response from our first customers across France, Germany, the Netherlands, and other European markets has been absolutely phenomenal. Building on that momentum, we are thrilled to announce the launch of the Ultraviolette F77 performance electric motorcycles in Spain and Portugal - both markets that have deep rooted motorcycling culture and are rapidly evolving into hubs for sustainable innovation and EV adoption. This expansion, coming just months after our debut in Paris, is a powerful validation of global resonance with Ultraviolette's motorcycles and technology. It underscores our commitment to bringing Indian engineering excellence to the world, backed by years of rigorous R&D, innovation in performance and a deep focus on rider safety. With the F77, we are setting a new global benchmark for what Indian automotive technology can achieve."

Jorge Bialade, Spokesperson for Rhino Electric Motors, said, "Ultraviolette is a game-changer for the Iberian electric motorcycle market. It brings together technology, design, and emotion, thus proving that sustainable mobility can also be thrilling. That's the real contribution of this brand.”

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Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, has announced its official entry into the Republic of Spain in partnership with Noria Motos, part of the ONEX Group and Euro 5+ Models.

With this, the company now has a presence in 50 countries globally, serving a customer base of over 125 million customers.

Sanjay Bhan, Executive Vice-President, Hero MotoCorp, said, "Hero MotoCorp’s entry into Spain marks a defining milestone in our global expansion journey. Following our foray into Italy, our launch in Spain further strengthens our footprint across Europe – one of the world’s most dynamic two-wheeler markets in the world. With presence now spanning 50 international markets across five continents, we reaffirm our commitment to redefining the future of mobility through next-gen mobility solutions that deliver Limitless Freedom and Limitless Adventure to riders everywhere.”

As per the understanding, the ONEX Group, through Noria Motos, will make the products available to Spanish customers with more than 30 official sales and service outlets in major cities across Spain. The idea is to expand the same to more than 50 locations by 2026, and gradually having 100 percent of its network coverage by 2028.

Dawinder Wahla Singh, Business Head, Noria Motos, said, “We are proud to partner with Hero MotoCorp as they make their debut in the Spanish market. Both Hero MotoCorp and the ONEX Group share a deep commitment to putting customers first and ensuring a seamless ownership experience, supported by a robust sales and service network across the country. The Hunk 440 and Xpulse 200 offer a unique combination of technology and value that will resonate deeply with Spanish consumers.”

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