Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers in the country, has launched the V-Strom SX adventure tourer motorcycle in a refreshed avatar, featuring four new colour options and updated graphics. The new V-Strom SX is now available at Suzuki dealerships across India, priced at INR 198,018 (ex-showroom Delhi).

The launch was also marked by the flag-off of the company's first-ever V-Strom Expedition for customers, a 10-day adventure ride to the Himalayas.

The V-Strom SX now sports a more vibrant and dynamic look while retaining its proven reliability. The new colour palette includes: Pearl Fresh Blue + Glass Sparkle Black, Champion Yellow No. 2 + Glass Sparkle Black, Pearl Glacier White + Metallic Mat Stellar Blue and Glass Sparkle Black.

It also gets sport-inspired graphics and a textured pattern on the side panels to enhance the motorcycle's sporty appeal. The adventure tourer continues to be powered by an OBD-2B compliant 249cc, oil-cooled SOHC engine that delivers 26.5 PS and 22.2 Nm of torque.

To celebrate the launch, SMIPL flagged off a customer-exclusive V-Strom Expedition. The 10-day ride, running from 26th September to 5th October, takes riders from Delhi to Ladakh and back, traversing high-altitude passes and rugged terrains in Himachal Pradesh and Ladakh.

The expedition is designed to challenge riders and test the V-Strom SX's endurance under real-world, high-altitude conditions. Beyond the ride, participants will engage in expert-led training sessions on high-altitude riding, obstacle handling and adventure photography.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, "The launch of the V-Strom SX in new colours with refreshed graphics gives our customers more exciting choices while staying true to the motorcycle’s proven reliability and performance. At the same time, the first-ever V-Strom Expedition for customers is an initiative to celebrate our growing community of adventure enthusiasts. It is not just about riding together but also about experiencing the capabilities of the V-Strom SX in real-world conditions."

"Through such experiences, we seek to nurture a culture of adventure touring in India, where the V-Strom SX becomes a trusted partner for exploration. This is just the beginning, and we look forward to bringing many more such experiences that strengthen our bond with customers while offering them the thrill of riding motorcycles built for reliability and exploration,” he said.

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has finally revealed the pricing for its first electric offering in the country – Aerox E.

The e-scooter based on the River Indie’s EC06 is priced at INR 281,000 (ex-showroom, Delhi), which makes it the most expensive scooter in Yamaha India’s portfolio. The e-scooter is available at Yamaha Blue Square showrooms in select cities.

The Aerox E is powered by a Permanent Magnet Synchronous Motor (PMSM) that delivers 9.4 kW of peak power and 48 Nm of torque. It offers a top speed of 95.5 kmph and a certified range of 117 km. The scooter features three ride modes – Eco, Standard and Power – as well as a boost function and a reverse mode.

The e-scooter is equipped with dual removable batteries, each with a 1.5 kWh capacity, which take approximately 3 hours and 10 minutes to charge. The battery system comes with a warranty of 3 years or 30,000 km.

The scooter includes a traction control system, disc brakes with single-channel ABS, and a 5-inch colour TFT display with turn-by-turn navigation. Owners can access data such as maintenance reminders and parking location through the Y-Connect mobile app. The vehicle also features a smart key system and an external charging port.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced that its popular Apache motorcycle brand has surpassed 7 million customers worldwide.

To mark the milestone, the company has released a brand new campaign film titled ‘Tu Race Laga’, directed by acclaimed Bollywood director Ram Madhvani.

Established in 2005, the Apache motorcycle lineup is based on key learnings from the company’s racing division. The brand has introduced features including fuel injection, ride modes and traction control systems. The motorcycles are currently available in 90 countries.

Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion and strong riders communities.”

Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”

The Apache range includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the RTX.

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Suzuki Motorcycle India, a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales for June 2026.

The company recorded total sales of 115,030 units last month, a 21 percent YoY increase compared to the 95,244 units sold a year ago. Domestic sales reached 91,264 units, up 23 percent YoY, while exports grew 12 percent to 23,766 units.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “Our sales performance in June reflects the sustained momentum, supported by strong demand and the trust our customers continue to place in the Suzuki brand. As customer expectations continue to evolve, we remain focused on delivering products that offer reliability, performance and value. At the same time, we are strengthening our engagement with customers through meaningful initiatives and experiences that help us build lasting relationships beyond the purchase.”

Revenue from spare parts sales totalled INR 929 million in June 2026, marking 15 percent growth over the previous year.

During the month, Suzuki Motorcycle India conducted the Burgman Hangout Parade in Pune and Hyderabad. Additionally, the company held GIXXER Pit Stop events in Kumbakonam, Ranchi, Bengaluru and Dehradun, which involved 285 participants.

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Yulu, an Indian shared electric mobility platform, has announced that over 12,000 women home service professionals across 12 cities have utilised its platform to facilitate their work.

By providing accessible, low-cost electric vehicles (EVs), Yulu is actively dismantling mobility barriers that often prevent women from entering or thriving in the gig economy.

The platform supports women working as home cleaners, meal preppers and laundry professionals in the fast-growing online home services sector. Yulu’s lightweight, speed-capped EVs – which do not require a driver’s license – have allowed these professionals to complete 25–30 percent more assignments daily.

The all-inclusive rental model, which covers battery swapping and maintenance, significantly lowers the barrier to entry for women who previously lacked reliable personal transport.

Beyond the 12,000 women in home services, Yulu says it has empowered over 550,000 gig workers and delivery partners nationwide, many of whom have seen their incomes rise by 30–40 percent compared to using traditional petrol bikes.

The integration of Yulu’s mobility solutions comes at a pivotal time for India's service economy. According to Redseer Strategy Consultants, India's online home services market is expected to grow at a CAGR of 18–22 percent, reaching nearly USD 1 billion by FY2030.

At present over 35,000 women professionals are providing on-demand home services across platforms such as Urban Company, Snabbit and Pronto to name a few.

Amit Gupta, Co-Founder & CEO, Yulu, said, "Access to a vehicle often spells the difference between being dependent on her family and having an additional income stream that unlocks independence and dignity."

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