Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers in the country, has launched the V-Strom SX adventure tourer motorcycle in a refreshed avatar, featuring four new colour options and updated graphics. The new V-Strom SX is now available at Suzuki dealerships across India, priced at INR 198,018 (ex-showroom Delhi).

The launch was also marked by the flag-off of the company's first-ever V-Strom Expedition for customers, a 10-day adventure ride to the Himalayas.

The V-Strom SX now sports a more vibrant and dynamic look while retaining its proven reliability. The new colour palette includes: Pearl Fresh Blue + Glass Sparkle Black, Champion Yellow No. 2 + Glass Sparkle Black, Pearl Glacier White + Metallic Mat Stellar Blue and Glass Sparkle Black.

It also gets sport-inspired graphics and a textured pattern on the side panels to enhance the motorcycle's sporty appeal. The adventure tourer continues to be powered by an OBD-2B compliant 249cc, oil-cooled SOHC engine that delivers 26.5 PS and 22.2 Nm of torque.

To celebrate the launch, SMIPL flagged off a customer-exclusive V-Strom Expedition. The 10-day ride, running from 26th September to 5th October, takes riders from Delhi to Ladakh and back, traversing high-altitude passes and rugged terrains in Himachal Pradesh and Ladakh.

The expedition is designed to challenge riders and test the V-Strom SX's endurance under real-world, high-altitude conditions. Beyond the ride, participants will engage in expert-led training sessions on high-altitude riding, obstacle handling and adventure photography.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, "The launch of the V-Strom SX in new colours with refreshed graphics gives our customers more exciting choices while staying true to the motorcycle’s proven reliability and performance. At the same time, the first-ever V-Strom Expedition for customers is an initiative to celebrate our growing community of adventure enthusiasts. It is not just about riding together but also about experiencing the capabilities of the V-Strom SX in real-world conditions."

"Through such experiences, we seek to nurture a culture of adventure touring in India, where the V-Strom SX becomes a trusted partner for exploration. This is just the beginning, and we look forward to bringing many more such experiences that strengthen our bond with customers while offering them the thrill of riding motorcycles built for reliability and exploration,” he said.

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Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers, has reported strong sales for September 2025, buoyed by the start of the festive season and recent tax reforms.

The two-wheeler subsidiary of Suzuki Motor Corporation, Japan, recorded total sales of 123,550 units, marking 25 percent over the 99,185 units sold in September 2024.

Domestic sales were the primary growth driver, with SMIPL registering a robust 37 percent YoY growth with 105,886 units sold in September, up from 77,263 units in the same month last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “September has been a remarkable month for SMIPL. The festive cheer translated into strong demand driving 37 percent growth in our domestic sales. The recent GST reduction has further added to customer enthusiasm, by making our two-wheelers even more affordable. We are optimistic that this momentum will continue through the festive season and beyond, enabling us to serve a larger customer base with our trusted motorcycles and scooters.”

Further complementing the sales performance, SMIPL recorded its highest ever spare parts sale of INR 881 million for the third consecutive month, registering a 17 percent YoY growth.

While domestic sales soared, exports saw a reduction. SMIPL exported 17,664 units in September 2025, compared to 21,922 units exported during September 2024.

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Royal Enfield has announced its highest-ever monthly sales figure, with 124,328 motorcycles sold globally in September 2025. This marks a significant 43 percent growth compared to the 86,978 units sold in the same month last year.

Domestic sales drove the record performance, reaching 113,573 units in September 2025, which marked a 43 percent increase over the 79,325 units sold domestically last year.

B. Govindarajan, Managing Director, Eicher Motors and Chief Executive Officer, Royal Enfield, said, “It has been an incredible start to the festive season for us at Royal Enfield, we have registered our best ever monthly sales volume and have crossed 100,000+ retail volumes for the month. To make sure that our customers take home their favourite Royal Enfield motorcycle this festive season, we have put in considerable effort.”

"In the month of September, we announced the upgraded Meteor 350 which has received a promising response from our community. All our new and existing motorcycles continue to perform well, we are confident of the growth momentum and are looking forward to a great year ahead,” he added.

For H1 FY2026, the company's total sales volume reached 591,903 motorcycles, reflecting a 30 percent growth over the 454,780 units sold in the previous year. This includes 521,482 units in the domestic market, registering a 27 percent growth compared to the 410,843 units sold in the corresponding period last year.

On the exports front, the company also saw a major boost, with 10,755 motorcycles shipped in September 2025, a 41 percent  increase from 7,653 units in September 2024. For H1 FY2026, exports surged by 60 percent, reaching 70,421 units.

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TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has reported its best-ever quarterly wholesales performance with 1.50 million units sold in Q2 FY2026.

This includes 1.19 million two-wheelers sold, up 22 percent YoY, while three-wheeler sales came at around 53,000 units, up 41 percent YoY. Exports grew by 30 percent from 309,000 units to 400,000 units too.

For September, the wholesales came at 541,064 units, up 12 percent YoY, as compared to 482,495 units in September 2024.

Two-wheeler sales clocked 11 percent growth at 523,923 units, which includes 413,279 units sold in the domestic market alone. Of this, motorcycles sales at 249,621 units grew 9 percent, while scooter sales at 218,928 units grew by 17 percent YoY respectively.

Electric vehicles sales grew by 8 percent at 31,266 units, with rare-earth magnet continuing to pose challenges in the short- to medium-term.

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Pune-based automotive major Bajaj Auto has announced its wholesales for September 2025 and H1 FY2026, witnessing growth in the two-wheeler segment and double-digit performance in the three-wheeler space.

For the six-month period spanning April to September 2025, the company’s total two-wheeler sales saw a 2 percent jump YoY, reaching 2.01 million units compared to 1.98 million units sold in the corresponding period last year. Interestingly, while exports grew by 17 percent YoY at 891,858 units, domestic sales were down 8 percent YoY at 1.12 million units.

In September, the sales came at 430,853 units, up 8 percent YoY, which includes 273,188 units in the domestic market (+5% YoY) and 157,665 units exported (+12% YoY).

The three-wheeler segment, on the other hand, grew 14 percent YoY in H1 FY2026 at 387,579 units, which includes a robust export growth of 51 percent YoY at 137,898 units.

For September, the three-wheeler sales came at 79,651 units, up 15 percent YoY.

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