TVS Motor Company, one of the leading two- and three-wheeler manufacturer has launched the all new TVS Apache RR 310 – its flagship offering in the super premium sports motorcycle category with prices starting at INR 2,75,000.

The all new TVS Apache RR 310 is inspired by the rich pedigree of TVS Racing spanning over four decades and is crafted from the machine which broke records at Asia Road Racing Champion (ARRC) with best lap time of 1.49.742 seconds and top speed of 215.9 kmph.

The new Apache RR 310 is claimed to have 11 percent increase in performance and with the introduction of technologies such as Bi-directional QuickShifter, RTDSC, Tyre Pressure Monitoring System (TPMS), Cruise Control, and Aerodynamic Winglet. This motorcycle offers an impressive combination of aerodynamic design, performance and agility.

Vimal Sumbly, Head Business – Premium, TVS Motor Company said, "A significant upgrade is a special occasion, and we are thrilled. Powered by our rich racing heritage, in combination with the learnings from the ARRC motorcycles that have broken records on the racetrack, the new TVS Apache RR 310 redefines the arena of super-premium sport motorcycles. Since its launch in 2017, the TVS Apache RR 310 has become an icon in the super-premium sports motorcycle segment - a testament to our racing DNA and TVSM’s research and development capability.”

The all new TVS Apache RR 310 will have two variants and 3 BTO options. It sports a fully-faired, supersport design with race ergonomics to ensure maximum racing control. The motorcycle gets 4 riding modes – Track, Sport,  Urban, Rain. The new reverse inclined DOHC engine now produces 38 PS@9800 rpm power and a maximum torque of 29Nm@7900 rpm.

Furthermore, the company says the air intake system has been modified to increase the volumetric efficiency and coupled with the new lightweight aluminium forged piston the engine now revs more freely delivering increased power. The engine is mated with a bi-directional quickshifter that delivers precises and smooth shifts.

The aerodynamic winglets have been crafted to deliver maximum downforce and stability. These winglets will generate 3kg of downforce, pressing the front tyre firmly onto the track and ensuring superior control during high-speed runs.

The machine also includes a first-in-segment Cruise Control, transparent clutch cover, Tyre Pressure Monitoring System and RT-DSC (Race Tuned Dynamic Stability Control). Additionally, the upgraded vertical 5-inch TFT race computer is equipped with multiway connectivity and summarises all information on the TVS Connect App.

The RT-DSC features a first-in-segment 6D IMU that provides the ultimate safety package – Cornering ABS, Cornering traction control, Cornering Cruise control, Wheelie Control, Slope Dependent Control and Rear Lift-off Control. The IMU is also paired with the cruise function to offer a first-in-segment cornering cruise control that adjusts the cruising speed of the motorcycle basis the lean angle allowing the rider to cruise for longer periods. 

The all new TVS Apache RR 310 motorcycle will be available in two colours - Bomber Grey which is a new addition and the Racing Red with a new livery. 

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India Yamaha Motor has announced the return of the Monster Energy Yamaha MotoGP Edition for the R15 V4 and MT-15 Version 2.0 motorcycle models. The release, the company says, responds to customer demand for the company's racing-livery options.

The Monster Energy Yamaha MotoGP Edition models display liveries inspired by Yamaha's racing division across the fuel tank, side panels, and tank shrouds. The R15 V4 MotoGP Edition is priced starting at INR 176,050 ex-showroom Delhi, while the MT-15 MotoGP Edition begins at INR 177,230.

Alongside the special editions, Yamaha updated colour variants across its FZ product range. The FZ-S Fi Hybrid receives an Ice Storm colour scheme, while the existing Matte Black version gets updated graphics. The FZ-S Fi line gains a Metallic Black finish.

Pricing for the updated FZ range starts at INR 129,880 ex-showroom Delhi for the standard FZ-S Fi, with the FZ-S Fi Hybrid variant priced at INR 139,200.

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Studds Accessories, one of the leading two-wheeler helmet manufacturer, has launched its latest product the Raider Youth, a full-face helmet designed for younger riders and adults requiring smaller head sizes at prices starting INR 1,175.

The release marks the introduction of a dedicated small-sized full-face model into the company's product line-up. The Raider Youth is an ISI-certified helmet that provides chin and lower-face coverage, moving beyond the open-face helmet designs that have traditionally dominated the youth and small-head-size segments in India. It is offered in two sizes: XXS (520 mm) and XS (540 mm), catering to children, teenagers and female riders or adults with smaller head dimensions.

The product features an outer shell constructed from ABS material paired with an expanded polystyrene (EPS) liner. The ventilation system uses top exhaust ports to channel airflow through the interior, while additional hardware includes a scratch-resistant quick-release visor, micro-fibre inner lining and a quick-release chin strap mechanism.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said, "Young riders today are more aware of style, comfort, and safety than ever before, and parents are increasingly seeking products that offer enhanced protection without compromising on usability. The Raider Youth has been developed to address these expectations through a purpose-built full-face design that delivers greater coverage and confidence for young riders. Its vibrant colour palette, modern styling, rider-focused comfort features, and trusted safety credentials have been brought together to make helmet usage both appealing and reassuring. We believe the Raider Youth will resonate strongly with young riders and their families while encouraging the habit of safe riding from an early age."

The initial launch comprises the Unicolor variant across 12 finish options, including solid, matte, and chameleon finishes: White, Black, Cherry Red, Flame Blue, Lavender Pink, Pastel Green, Petrol Blue, Dark Pink, Chameleon Pink, Chameleon Blue, Matt Black, and Military Green.

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Hero MotoCorp, the world’s two-wheeler manufacturer, has appointed Anuj Dua as the new Chief Business Officer – Premium Segment to oversee its motorcycle and scooter operations in higher-displacement categories.

Dua brings experience from previous executive roles across Hero MotoCorp, Royal Enfield and Bajaj Auto, where he managed global product strategy, brand development and market expansion.

In his new role, Dua will manage product portfolio expansion, strategic partnerships, retail network development and customer engagement initiatives, including community events and branded merchandise across performance and lifestyle segments.

In FY2026, Hero MotoCorp expanded its product line-up through the introduction of models including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and the Harley-Davidson X440 T. To support these offerings, the manufacturer expanded its dedicated Hero Premia retail and service network to more than 130 stores across India. The standalone outlets feature specialised sales personnel and dedicated service bays.

Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, said, “The global mobility landscape is undergoing a significant transformation, led by rising consumer aspirations for premiumization including curated premium experiences. At Hero MotoCorp, we are responding to these transformative shifts with a future-focused strategy that combines innovation, design excellence, performance engineering and deeper customer engagement. Our expanding premium portfolio, retail transformation and motorsport initiatives are integral to this strategy, accelerating product innovation, strengthening brand aspiration, and reinforcing our position as a globally admired mobility brand which is proudly Made in India.”

At present, the company manufactures its premium range from its facility Neemrana, Rajasthan, which incorporates automated assembly lines and digital quality control systems. The vehicle platforms integrate electronic architecture supporting over-the-air software updates and rider assistance systems.

Additionally, the company utilises its Hero MotoSports division to evaluate chassis dynamics, electronic systems and powertrain durability for application across its commercial production models.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of TVS VENU, has announced its wholesale figures for July 2026 selling 629,675 units. This marks a 38 percent increase compared to 456,350 units sold in July 2025.

The company reported its two-wheeler sales rose 38 percent to 603,138 units in July 2026, up from 438,790 units last year. Of this, domestic two-wheeler dispatches accounted for 437,394 units of the total, representing a 42 percent YoY increase, as compared to 308,720 units recorded a year ago.

In the electric vehicle segment, two-wheeler EV sales reached 60,934 units in July 2026, compared to 23,605 units in July 2025, marking a 158 percent growth rate.

International business dispatches across all categories grew 29 percent to 184,264 units in July 2026, compared with 142,629 units in the same period last year. Within the international segment, two-wheeler exports increased 27 percent to 165,744 units from 130,070 units recorded in July 2025.

Three-wheeler dispatches totalled 26,537 units during the month, up 51 percent from 17,560 units sold in the corresponding period of the previous year.

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