TVS Motor Company, one of the leading two- and three-wheeler manufacturer has launched the all new TVS Apache RR 310 – its flagship offering in the super premium sports motorcycle category with prices starting at INR 2,75,000.

The all new TVS Apache RR 310 is inspired by the rich pedigree of TVS Racing spanning over four decades and is crafted from the machine which broke records at Asia Road Racing Champion (ARRC) with best lap time of 1.49.742 seconds and top speed of 215.9 kmph.

The new Apache RR 310 is claimed to have 11 percent increase in performance and with the introduction of technologies such as Bi-directional QuickShifter, RTDSC, Tyre Pressure Monitoring System (TPMS), Cruise Control, and Aerodynamic Winglet. This motorcycle offers an impressive combination of aerodynamic design, performance and agility.

Vimal Sumbly, Head Business – Premium, TVS Motor Company said, "A significant upgrade is a special occasion, and we are thrilled. Powered by our rich racing heritage, in combination with the learnings from the ARRC motorcycles that have broken records on the racetrack, the new TVS Apache RR 310 redefines the arena of super-premium sport motorcycles. Since its launch in 2017, the TVS Apache RR 310 has become an icon in the super-premium sports motorcycle segment - a testament to our racing DNA and TVSM’s research and development capability.”

The all new TVS Apache RR 310 will have two variants and 3 BTO options. It sports a fully-faired, supersport design with race ergonomics to ensure maximum racing control. The motorcycle gets 4 riding modes – Track, Sport,  Urban, Rain. The new reverse inclined DOHC engine now produces 38 PS@9800 rpm power and a maximum torque of 29Nm@7900 rpm.

Furthermore, the company says the air intake system has been modified to increase the volumetric efficiency and coupled with the new lightweight aluminium forged piston the engine now revs more freely delivering increased power. The engine is mated with a bi-directional quickshifter that delivers precises and smooth shifts.

The aerodynamic winglets have been crafted to deliver maximum downforce and stability. These winglets will generate 3kg of downforce, pressing the front tyre firmly onto the track and ensuring superior control during high-speed runs.

The machine also includes a first-in-segment Cruise Control, transparent clutch cover, Tyre Pressure Monitoring System and RT-DSC (Race Tuned Dynamic Stability Control). Additionally, the upgraded vertical 5-inch TFT race computer is equipped with multiway connectivity and summarises all information on the TVS Connect App.

The RT-DSC features a first-in-segment 6D IMU that provides the ultimate safety package – Cornering ABS, Cornering traction control, Cornering Cruise control, Wheelie Control, Slope Dependent Control and Rear Lift-off Control. The IMU is also paired with the cruise function to offer a first-in-segment cornering cruise control that adjusts the cruising speed of the motorcycle basis the lean angle allowing the rider to cruise for longer periods. 

The all new TVS Apache RR 310 motorcycle will be available in two colours - Bomber Grey which is a new addition and the Racing Red with a new livery. 

TVS Motor Company, a leading two- and three-wheeler manufacturer, has launched the updated TVS Apache RTR 160 4V at INR 139,000.

The TVS Apache RTR 160 4V is powered by a 159.7cc, oil-cooled, fuel-injected, 4-valve, which produces 17.55 PS at 9,250 rpm and 14.73 Nm of torque at 7,500 rpm.

It comes with a segment-first 37mm Upside Down (USD) suspension and three ride modes — Sport, Urban, and Rain, which the company claims enhance control, stability, and adaptability across diverse riding conditions.

Like with most of the new models from the TVS Motor Co’s stable, the Apache RTR 160 4V now comes with TVS SmartXonnect technology, which provides Bluetooth connectivity, providing turn-by-turn navigation, call & SMS alerts, and voice assist.

In terms of design, the refreshed TVS Apache RTR 160 4V’s can be had in three colour options – Granite Grey, Matte Black, and Pearl White, which are complemented by sporty, race-inspired graphics, golden-finish USD forks, and red alloy wheels. 

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “We are proud to lead the way in engineering and innovation in motorcycles. With that commitment, we are excited to announce the upgrade of the TVS Apache RTR 160 4V with cutting-edge features and advanced technology. Built on a rich racing legacy, the TVS Apache Series proudly serves over 5.5 million enthusiasts, making it one of the fastest-growing premium motorcycle brands globally. We are committed to meeting the evolving needs of our customers by integrating performance, technology, and style. By constantly evolving in our set of offerings, we have set new benchmarks for performance motorcycles in India.”

KAW Veloce Motors Pvt Ltd (KVMPL) has unveiled the Brixton brand of motorcycles (600 cc and 1200 cc) and an e-scooter of the Italian brand Velocifero (VLF) called Tennis in Kolhapur, Maharashtra.

The unveiling of both the machines – the motorcycle with an ICE and the e-scooter with a battery and motor – at the Highland Club on the outskirts of the city took place amid much fanfare.

The Brixton motorcycle and VLF e-scooter – with an angular bodywork overall that is synonymous with Italian design culture and featuring a 2.1kW hub motor, and a range of 130 km – will be offered through the MotoHaus retail channel, the first outlet of which is set to be commissioned in a few days from now in Kolhapur.

Both the two-wheelers – the e-scooter is priced at INR 1,30,000 ex-showroom – are being put together (from a CKD kit) at a plant that is about 12 km from the launch venue as part of the Phase I strategy. To be offered through MotoHaus outlets in cities Mumbai, Thane, Pune, Jaipur, Vapi, Goa, Bangalore, Chennai, Cochin, Nashik, Nagpur, Surat, Ahmedabad and Vadodara besides Kolhapur, the two vehicle brands are expected to be joined by a third Italian brand and an in-house electric two-wheeler brand at a later date.

Once the Phase I strategy plays out and the Bixton and VLF offerings find a footing in the Indian market, the company will embark on the Phase II strategy that will include a design and development centre at Kolhapur. The strategy will also include a manufacturing plant that can do 25,000 units and enable the engineering of a robust supply chain in terms of localisation.

It is at the Phase II level that investments from Brixton Motorcycles (Austria) and VLF are expected to come into the venture, which is initially supported by the parent company of KAW Veloce.

TVS Motor Company-owned British premium motorcycle brand Norton Motorcycles, has announced changes to its leadership structure.

The company has announced Dr. Robert Hentschel, currently CEO, will step back from his role effective immediately. He will transition to a non-executive director role within the company.

On the other hand, Nevijo Mance will join Norton Motorcycles as Executive Director, overseeing all upstream business operations, as part of the new leadership structure.

He will be responsible for product design, development and engineering, manufacturing, procurement, quality control, and supply chain management.

In addition, Richard Arnold, who was appointed Executive Director in June 2024, will be responsible for downstream business operations, including marketing, brand management, sales, distribution, customer relationship management, aftersales service, product management, and public relations.

He will also be responsible for enhancing customer experience, expanding Norton’s market reach, and strengthening the brand’s presence across global markets.

Dr Rober had been leading the company since 2021, and has been instrumental in strengthening Norton’s foundations, guiding the company through crucial stages of its growth plan and establishing a strong operational base. He had played a key role in synergistic relationship with parent TVS Motor Company, which has been pivotal in advancing Norton’s progress and setting the stage for future success.

TVS Motor Company (TVSM), a global manufacturer of two- and three-wheelers, has announced the date and venue for the fourth edition of its TVS MotoSoul festival. The two-day festival will be held at Vagator, Goa, on 6 and 7 December 2024 with a focus on eco-friendly branding and sustainable practices.

Riding on this year’s theme of ‘Feel the Adrenaline, Feel the Inspiration, Feel the Groove’, TVS MotoSoul 4.0 is expected to draw visitors not only from India but also from other countries where the company has a presence. The two-day event promises attractive sessions like culinary experiences, wellness and personal care sessions, bike trips and tricks sessions and community and bonding sessions, as well as live music performances by top artists. The festival will provide attendees with a chance to participate in motorsports including dirt track racing, stunt shows and flat track challenges. Additionally, the attendees will be able to interact with race champions, riding experts and motorcycling legends.

Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said, “TVS MotoSoul is a mark of the motorcycling spirit. It celebrates the bond between man and machine. Each edition has not only grown in scale but has also deepened this connection among enthusiasts. Our commitment goes beyond just motorcycles; we are devoted to nurturing a thriving ecosystem of riders. As we gear up for TVS MotoSoul 4.0, we are excited to redefine the journey with extraordinary experiences, all wrapped in a vibrant and colourful theme that captures the free-spirited essence of our community. We are confident that our mission to democratise these experiences will lead to one of the most exhilarating celebrations of riders and their journeys at TVS MotoSoul 4.0.”