India Yamaha Motor, a leading two-wheeler manufacturer in the country, recently concluded its Yamaha National 3S Grand Prix 2024–25, a nationwide competition designed to recognise and reward the skills of dealership staff crucial to delivering Yamaha's 'Premium 3S' experience (Sales, Service and Spares). The initiative aims to enhance customer service across the country and acknowledge the vital role played by on-ground personnel.

The 2024-25 Grand Prix featured five categories: Technician, Service Advisor, the new Tele-Caller segment, Parts Manager and Sales Consultant. The competition unfolded in three stages, beginning with regional contests from 15 August to 30 September 2024, which saw a record 7,567 participants. Top performers from online examinations then advanced to zonal rounds held between 17 February and 18 March 2025.

The national finals took place on 24th and 25th June 2025 at Yamaha’s Surajpur facility in Greater Noida, where 40 finalists vied for top honours. The top three in each category were felicitated by senior management. Notably, the winning technician will represent India at the World Technician Grand Prix 2025 in Japan this November.

Judging criteria varied by category, assessing technicians on troubleshooting and maintenance, service advisors on customer handling and timely vehicle delivery and tele-callers on communication skills. Sales consultants were evaluated on their ability to provide a premium customer experience, while parts managers were judged on efficient stock management and customer service.

Ravinder Singh, Senior Vice-President at Yamaha Motor India Sales, said, "The Yamaha National 3S Grand Prix reflects our deep commitment to nurturing frontline talent and recognizing the critical role they play in delivering an exceptional experience for our customers. This platform not only motivates our dealership staff to strive for excellence but also reinforces our brand promise of quality, reliability and top-tier service. We congratulate all the finalists and look forward to seeing the national winners representing India at the global stage in Japan.”

The National Technician Grand Prix (NTGP), which first launched in India in 2010 with 350 participants, has seen exponential growth. The 2023 edition engaged over 6,000 contestants, with the introduction of the Tele-Caller category in 2024-25 pushing overall participation to an all-time high of 7,567. Beyond the competitive aspect, the Grand Prix underscores Yamaha's commitment to ensuring staff are well-equipped to provide exceptional customer care, a core focus for the company. This commitment is further supported by the Yamaha Motor Academy (YMA), a global training initiative that develops 3S dealership staff into 'professional teams' to ensure premium customer service at all touchpoints.

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Chennai-headquartered mid-size motorcycle major Royal Enfield has further expanded its online presence on e-commerce platform Amazon India. The company is making available its entire range of 350cc motorcycles on the e-commerce platform.

The partnership aims to offer convenience in the purchasing process, in addition to payment options available on the platform. The purchase option is currently open to customers in five cities: Ahmedabad, Chennai, Hyderabad, New Delhi and Pune.

The range of 350cc models available includes the Classic 350, Bullet 350, Hunter 350, Goan Classic 350 and the new Meteor 350. These will be sold through a dedicated Royal Enfield brand store on Amazon India.

Delivery and aftersales service will be handled by the customer’s chosen Royal Enfield dealership in the city. The brand page also allows customers to buy genuine motorcycle accessories (GMAs), riding gear and merchandise.

Royal Enfield 350cc motorcycles are now available on two e-commerce platforms, reaching ten cities in India. They are sold through Amazon.in in Ahmedabad, Chennai, Hyderabad, New Delhi and Pune, and via Flipkart.com in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai.

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Aprilia Racing has achieved global success with the limited-edition RSV4 X-GP, announcing that all 30 units sold out in just fourteen days following its introduction at the Catalunya Grand Prix.

The company stated that the immediate sell-out confirms the strong international appeal of Aprilia's ‘X’ brand, which the company states is a reference point for exclusivity, innovation and pure performance.

Enthusiasts from markets including Europe, the United Arab Emirates, Australia, Malaysia and the United States secured the bikes, with booking requests reportedly exceeding availability during the presentation weekend itself.

The RSV4 X-GP was created by the Noale Racing Department to mark the 10^th anniversary of the RS-GP's debut in MotoGP, featuring the official MotoGP Team livery. It is the most powerful RSV4 ever built, boasting 238 HP for a mere 165 kg of weight, creating an ‘unprecedented riding experience.’

The bike introduces several track-focused innovations derived directly from the RS-GP prototype, notably becoming the first factory derivative bike in the world to feature leg and tail wings – aerodynamic solutions previously exclusive to the MotoGP machine. It also includes a structural carbon seat support.

Massimo Rivola, CEO, Aprilia Racing, said, “X confirms its status for Aprilia Racing as an exclusive and niche brand with enormous potential. Aprilia Racing is synonymous with innovation and it fills us with pride to see that, even at a strategic and product level, we have created an iconic brand and a new type of absolutely exclusive bike, conceived specifically for track enthusiasts.”

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Suzuki Motorcycle India, the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has introduced new colour line-up for the Suzuki Gixxer SF and Gixxer motorcycles.

The fully faired Suzuki Gixxer SF priced at INR 137,231 (ex-showroom Delhi) gets two new colours - Metallic Oort Gray + Pearl Mira Red and Glass Sparkle Black + Metallic Oort Gray. The company is also providing exchange benefits up to INR 5,000 and extended warranty at INR 1,999 or insurance benefits up to INR 7,000 as part of the festive sales offer.

On the other hand, the Suzuki Gixxer priced at INR 126,421 (ex-showroom Delhi) gets three new colours - Metallic Oort Gray + Pearl Mira Red, Glass Sparkle Black + Metallic Oort Gray and Metallic Triton Blue + Glass Sparkle Black. The company is offering exchange benefits up to INR 5,000 along with an extended warranty at INR 1,999 or alternatively insurance benefits up to INR 6,000.

The Suzuki Gixxer SF and Gixxer are powered by a 155 cc, BS-VI OBD-2 B-compliant single-cylinder engine equipped with Suzuki Eco Performance (SEP), delivering 13.6 PS of power and 13.8 Nm of torque. This engine has a proven track record, having set a national endurance record in the 150cc category.

Both motorcycles feature European-inspired styling, highlighted by a LED headlamp and tail lamp, a sporty dual-muffler and split seats. The motorcycles also get a Bluetooth-enabled multi-function digital console with the Suzuki Ride Connect application. Key safety and performance features include single-channel ABS, wide radial tyres and a 7-step adjustable mono-shock for handling across varied conditions.

Deepak Mutreja, Vice-President – Sales and Marketing, Suzuki Motorcycle India, said, “The fresh colours of Gixxer SF and Gixxer underline Suzuki’s commitment to blending style, performance and innovation while catering to the aspirations of young Indian riders. With these enhancements, the motorcycles reflect Suzuki’s engineering and design philosophy, combining sporty character with comfort for both everyday city rides and long-distance touring. Along with attractive purchase benefits and easy ownership options, the updated line-up adds to the festive excitement and strengthens the connect of the GIXXER brand with customers across the country.”

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Jawa Yezdi Motorcycles is significantly expanding its digital retail strategy by launching on e-commerce platform Amazon, following its successful debut on Flipkart last year. This move is part of the brand’s push to reshape how consumers purchase premium motorcycles in India, particularly ahead of the crucial festive season.

The brand's motorcycles are now available for purchase on Amazon across over 40 cities, with plans to rapidly increase this reach to more than 100 cities.

Jawa Yezdi claims it pioneered the online sale of high-performance 350cc classic motorcycles when it partnered with Flipkart in October 2024. The brand says this initial move not only established a new premium-classic motorcycle category in e-commerce but also set a new industry benchmark.

Sharad Agarwal, Chief Business Officer, Classic Legends, "We went into e-commerce a year back with the simple belief: If our young consumers did not hesitate to book a holiday or buy a car online, then they should be able to own a Jawa or Yezdi the same way. Starting with Flipkart and now expanding to Amazon, we're making the ownership journey easier and more transparent while keeping the soul of motorcycling intact."

Furthermore, the company has also expanded its dealer network to over 450 touchpoints across India.

The models which are retailing on both Amazon and Flipkart include the Jawa 350, 42, 42 FJ, 42 Bobber, Perak and the Yezdi Adventure Single Headlight. Additionally, Amazon has listed the Yezdi Scrambler.

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