By T Murrali

As India will be moving to the new emission regime from April this year, the manufacturing companies are fielding new models of new variants with BS-VI engines. India Yamaha Motor (IYM) has announced a slew of new brands, in line with its concept of ‘The Call of the Blue’ that carved out the ‘The Yamaha Uniqueness’ of product line-ups and experiences through the ‘Blue Square’ network. IYM has fielded four vehicles with several innovative features and technologies, with plans to create a strong network of dealers; nonetheless, it has still kept a conservative sales growth target of 4 percent.

In 2019, the company sold 624,000 units (with 40 percent scooters and the rest motorcycles), witnessing a 13 percent drop in sales over the previous year, matching the industry average. It exported 296,000 units during the year. For 2020, IYM has set a target of 650,000 units with the same break-up for scooters and motorcycles. This is just 4 percent more than last year’s sales. However, it aims to raise exports to 315,000 units.

Ravinder Singh, Senior Vice President, Strategy and Planning Group, Yamaha Motors India Sales Pvt Ltd, said, “We have been able to increase our market share in deluxe and premium segments and maintain it in the scooter segment (for Fascino), thanks to our focused brand strategy: ‘The Call of the Blue.’ Our success in 2020 will depend on creating a strong network and we have started working on this direction. ‘Blue Square’ is one such initiative.”

‘Blue Square’ 

‘Blue square’ is a unique concept intended to offer Yamaha’s racing DNA to exciting, stylish and sporty products and experiences. ‘The Call of the Blue’ started in 2018 expanded to products and experiences in 2019.

‘Blue Square’ is created as a destination for all two-wheeler enthusiasts. The concept was to expand the company’s uniqueness for fuelling the passion for riding in India featuring a wide range of riding gears and accessories along with the two-wheeler line-ups that deliver good driving experience. Yamaha Blue Square Showrooms will serve the excitement to grow into a popular culture by turning it into an aspiration for every young rider.

To a question on how ‘Blue Square’ will help the company to strengthen its market position, Singh said the company’s objective is to focus on youngsters. It launched the brand campaign ‘The Call of the Blue’ mainly to connect with the young customers. Now IYM is taking it to the next level with ‘Blue Square,’ which according to him is more of the brand connection, linking its BTL (below the line) activities. “From ATL (above the line) activities to BTL, we are connecting the customers and giving the experience of sporty and stylish vehicles, which is our core DNA, to the product.” The additional dealerships planned for this year will be primarily for ‘Blue Square’ outlets, he said. 

Many of the existing dealerships will also be upgraded to deal with its new introductions of 155cc motorcycle MT-15 and the 125cc scooters, the Ray ZR 125 FI and Street Rally 125 FI, and the iconic Fascino 125 FI. Shifting from the 110cc segment, IYM is strengthening its market in the 125cc scooter segment and the motorcycle line-up.

MT-15

Known for its balance of torque and agility, MT-15 has enhanced control postures and single-channel ABS. A special colour ‘Ice Fluo-Vermillion’ was also introduced. It received rave reviews in many countries for its distinctively aggressive appearance. The new BS-VI compliant MT-15 has a rear radial tyre. Its advanced design expressing torque and agility is popularised further by a minimal look, dynamic headlight, short tail and an overall finish that illustrates its unique style.

The new bike comes with VVA engine for nimble acceleration with model-specific ECU,  optimized secondary reduction gear ratio for snappy riding in town, A&S clutch for stress-free gear shifts, motard-like riding position with a great deal of freedom on a tight, concentrated silhouette, 282mm front disc brake with single-channel ABS for excellent stopping power. The advanced design expressing torque and agility is further accentuated by dynamic front face styling headlight, short tail with a vertical tail light and overall graphics and finish.

Ray ZR 125 FI, Street Rally 125 FI

The new scooters come with several new features, new engine technologies and are available in a range of new colours. The new Ray ZR 125 FI and Street Rally 125 FI are powered by a BS-VI compliant, air cooled, fuel injected, 125cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 Nm @ 5,000 RPM. The power output and economy are 30 percent and 16 percent higher respectively than the earlier scooters.

The styling concept is ‘Armored Energy’ which evokes the feeling of a powerful motorcycle laced to proportions, details, striking design and new technologies. The sporty, sharp-looking headlight is Class C-compliant while the Y-shaped LED position light adds greater originality to the design. The turn signals at the front and rear use individual mounting stalks like those used for motorcycles. The Ray ZR 125 FI is available in both drum and disc brake versions, and the disc brake version gets digital instrument cluster as a new feature. The new Ray ZR 125 FI is available in a wide range of colour variants including Dark Matte Blue, Metallic Black, Cyan Blue, Matte Red Metallic and Reddish Yellow Cocktail.

The new Street Rally 125 FI also fuses motorcycle elements with those of a scooter and scatters them throughout the design. Brush guards shield the rider's hands from oncoming airflow and add a sporty, adventure-influenced touch to the machine. It additionally offers fully digital instrument cluster, side panels designed to look like a rugged frame, block-pattern tyre, sporty coloured wheel stripes (front and rear) and side panels intended to look like metallic protectors. The new Street Rally 125 FI is available in two colours: Deep Purplish Blue Metallic and Sparkle Green.

Fascino 125 FI

The new Fascino 125 FI is powered by a BS-VI compliant, air cooled, fuel injected, 125cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 Nm @ 5,000 RPM. The power output and economy are 30 percent and 16 percent higher respectively than the earlier scooters.

Along with the new features and technologies, the visual impression of the new Fascino 125 FI rests on its classic European styling as it gets an all-new exterior design, higher quality bodywork, newly designed headlight, new gauges and other features that produce a feeling of elegance and status. The new scooter is designed to be a fashionable vehicle with styling that embodies strength, refinement and beauty along with classical touches. The vehicle is available in disc and drum brakes and a wide range of colour variants including Vivid Red, Metallic Black, Yellow Cocktail, Matte Blue, Dark Matte Blue, Suave Copper and Cyan Blue.

Lightweighting

The body weight of the new Ray ZR 125 FI, Street Rally 125 FI and Fascino 125 FI is 99 kg, which is, at the least, 4 kg lighter than Yamaha's earlier scooters. All the new scooters come with ‘stop & start system’ that prevents engine idling and subsequent start with a single throttle twist which uses the sensors to assess the riding environment. The vehicles have front disc brake with unified brake system. In addition, the smart motor-generator fitted to these vehicles uses electronic controls to bring a quieter engine start without the need for a separate conventional electric starter. One of the key features is the ‘side stand engine cut-off switch,’ which prevents the engine from starting if the side-stand is not retracted. This is a unique feature as it can prevent accidents and ensure safety of the rider.

Talking to this publication on the objective to introduce the engine cut-off switch to the side-stand, Yasuo Ishihara, Managing Director, Yamaha Motor Research & Development India Pvt Ltd, said that in Europe these safety systems are mandatory. Since it is a safety feature the company wanted to introduce it in India also. “We have decided to incorporate this feature in the two-wheelers (Ray and Fascino) that we have launched now. In a phased manner this feature will be introduced in all the models we produce.”

The company has also introduced stop-start systems and this was possible as it replaced the starter motor with a combined generator-cum-starter motor. Ishihara said that in India the traffic is dense with more stopping and starting conditions, not only at traffic lights but also on congested roads. This mild hybrid helps in managing these situations while conserving fuel. However, when there are frequent stops and starts, the power drawn will be more from the battery; therefore the company has increased the battery capacity.

Yamaha has also reduced the total kerb weight by 4 kg. This was achieved as the design team was given very stringent targets to reduce weight. There were targets set for every major part in the vehicle. This combined with high-end design helped the company achieve weight reduction despite increasing the sheet metal content. For instance, in the earlier version of the scooters, the front fender was in plastic but in the BS-VI version this has been replaced with metal. According to him, one of the reasons for weight reduction was that the vehicles have no starter motors, since the generators do that function. Despite introducing new technologies, localisation in all the models is over 90 percent, he said.

Target Customers               

The target customers for the three scooters, according to the company, are the youth (18-24 years) who are high on adventure, and who find the true reflection of their riding personality by the mobility they ride and its performance. Motofumi Shitara, Chairman, Yamaha Motor India group of companies, said, “Customers can now take the experience of all such exciting Yamaha two-wheelers at the new ‘Blue Square’ outlets of Yamaha which is conceptualized to garner the racing spirit along with its comfort, ambience and the beacon of the Yamaha Blue. The company also plans to expand its brand strategy of ‘The Call of the Blue’ including product strategies and networks in 2020. The ‘Blue Square’ which was opened recently in Chennai will expand to 100 outlets in 2020 and eventually would consolidate the 125cc scooter market share and sports market share for the brand. The ‘Call of the Blue’ will be scaled up in 2020 to offer the excitement, sporty and stylish experiences to a wider audience.”

Digital Communication

On the communication side, he said, the company is more focused on the digital platform. Despite fielding new stylish models with more safety features and power, the company has set itself a growth of just 4 percent for the current calendar over 2019. Seeking his reason for this, Singh said it is justified. “At this moment we are very conservative. We are talking to dealers and we are also taking feedback from people like you. We see a clear shift from 110cc to 125cc (in scooters) and it will increase in the coming years as people are further upgrading.” Therefore, the segment will further evolve. But it all depends on increasing affordability, which is directly linked to economic growth. The key point is that India is a country where more than 50 percent of the population is young. This is precisely the reason for the company to field products targeting the youth, he said. “Based on the features and the pricing we are going to get a good amount of market share in this segment; still we are taking cautious steps,” he explained.

The company will focus on three areas to connect with its customers easily - Premium, Deluxe and Scooters. Otherwise, connecting with customers from the commuting point of view would be difficult for Yamaha. This is the reason for the company to upgrade its scooters to 125cc, Shitara said.

Currently, IYM has 593 dealers across India with about 2,000 touch points. The company has allotted INR 1,500 crore for building capacity and capabilities, to be spent over four years from 2018. It had to invest INR 16 crore to develop BS-VI engines. Though modifications to the engine were minimal, the additions were in the form of double catalytic converters for exhaust, O2 sensors and advanced OBD modules. Investments have also gone into precision machining of parts for BS-VI related elements, and the development of new parts.  (MT)

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Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has introduced the all-new second generation Burgman Street, a comprehensive evolution of its popular luxury scooter. Building on the strong market presence of the original model that launched in 2018, this updated version brings significant improvements in design, performance and features. The result is a fresher, more premium offering aimed at customers seeking a distinctive ride in the luxury scooter segment.

Since its debut seven years ago, the Burgman Street has consistently grown into one of the fastest-moving models within the 125-cc scooter category. The new model is built around a concept called ‘ONE & ONLY’, which blends premium maxi-style design, superior comfort and everyday practicality. This unique combination sets it apart from any other scooter in its class. Customers can choose between two variants: the Ride Connect Edition and the Ride Connect TFT Edition.

Urban comfort and handling have been prioritised through a lightweight yet rigid frame that improves manoeuvrability. A tuned suspension setup, long wheelbase and Combined Brake System ensure stable and well-balanced braking. The scooter also retains its spacious, well-padded long seat, flexible floorboard and dedicated front footboards, reinforcing its reputation as a practical yet premium daily rider.

The new Burgman Street showcases a ‘Sleek Modern’ design language that fuses sharpness with elegance. Curvaceous bodywork, split-lens LED headlights with integrated position lights, compact LED turn signals and an updated rear combination light create a distinctive road presence. Metallic emblems, a dark smoked windscreen and an upswept muffler add further premium appeal. Underneath, the proven 124-cc Suzuki Eco Performance engine delivers 6.2 kW power and 10.2 Nm torque with strong low to mid-range response.

Practical enhancements include a 5.5-litre fuel tank with a tail-mounted lid, redesigned grab bar, aluminium pillion footpegs and a larger 24.6-litre underseat storage compartment with front pockets, dual utility hooks and a USB outlet. Features like the Suzuki Easy Start System, side stand interlock and waterproof switches ensure daily reliability. The Ride Connect TFT Edition goes further with a 4.2-inch colour TFT screen, a keyless system and an answer-back function for added convenience and security.

The all-new Burgman Street will be available across all Suzuki Motorcycle India dealerships from 8 April 2026 onwards. The price and colour options are given below:

Kenichi Umeda, Managing Director, Suzuki Motorcycle India Pvt. Ltd., said, “When we launched the Burgman Street in India, it created a distinct space for itself in the luxury scooter segment. Over the years, it has received an encouraging response, with sales doubling over the past three years. We have seen that Burgman Street owners take pride in owning something different. Building on this insight, our engineers have developed the second generation with a focus on refined design, enhanced comfort and a more premium riding experience. This new model truly represents ‘ONE & ONLY’ – delivering a unique combination of design, comfort, balance and real-world usability that sets it apart in the segment. We are confident that the new Burgman Street will continue to strengthen this pride among our customers.”

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Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, has concluded FY2026 with total sales of 1.43 million units, which marks a 15 percent growth over 1.25 million units sold in FY2025.

This marks the highest annual sales for the company to date in the country.

In FY2026, domestic sales reached 1.17 million units, up 12 percent YoY, while exports grew by 26 percent, totalling 264,541 units. Additionally, spare parts sales generated revenue of INR 10,434 million, an 18 percent increase over the previous period.

In March 2026, Suzuki Motorcycle India recorded total sales of 128,227 units, compared to 126,164 units in March 2025. Monthly domestic sales stood at 105,397 units, while exports contributed 22,830 units. Domestic retail sales for the month rose to 108,661 units, reflecting an 11 percent growth.

During the year, the company surpassed cumulative production total of 10 million units in India. Commenced construction of a new manufacturing facility in Kharkhoda, Haryana. Launched the Suzuki e-Access, the company's first electric scooter. Introduced the Suzuki Access with ABS and the Ride Connect TFT Edition. And expanded its national reach to 1,240 outlets across all Indian states.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “FY 2025-26 has been a landmark year for Suzuki Motorcycle India, with our highest-ever sales performance reflecting sustained momentum across both domestic and export markets. This achievement is driven by the strong trust our customers place in the brand and the consistent efforts of our dealer partners and teams across the country. The encouraging performance in exports further reinforces our growing global relevance. As we move ahead, we will continue to focus on delivering products and experiences that resonate with evolving customer aspirations.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has announced its wholesales for FY2026 with total dispatches of 6.5 million units, which marks a 10 percent growth. This includes 6.06 million units sold in the domestic market and 402,786 units exported.

In March 2026, the company dispatched 598,198 units, compared to 549,604 units in the same month of the previous year. Retail performance for the month reached 542,436 VAHAN registrations, indicating an increase of approximately 24 percent.

Growth in March was led by the 100-125cc motorcycle segment and double-digit growth in scooters. The internal combustion engine (ICE) scooter segment grew by 24 percent, supported by the expansion of the Glamour and Xtreme motorcycle ranges. Demand in rural markets improved, aided by early festive trends.

For FY2026, motorcycle sales grew from 5.47 million units to 5.84 million units, scooters from 422,692 units to 626,285 units.

Vida, the company's electric vehicle (EV) brand, recorded its highest monthly VAHAN registrations to date at 21,434 units, a MoM increase of approximately 70 percent. For the full financial year, VIDA dispatches grew by 154 percent. The brand also introduced the VX2 Plus - KKR Limited Edition as part of its partnership with the Kolkata Knight Riders.

In international markets, the global business division recorded its highest-ever dispatches. March 2026 exports rose by 16 percent to 45,693 units, contributing to a total fiscal year dispatch growth of approximately 40 percent.

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Chennai-based mid-sized motorcycle manufacturer Royal Enfield has achieved its highest annual sales to date, surpassing 1.2 million units in the financial year ending 31 March 2026. This marks the second consecutive year the company has exceeded the million-unit threshold.

The company concluded FY2026 with total sales of 1.23 million units, representing a 23 percent increase from FY2025. Domestic sales came at 1.10 million units, up 23 percent YoY, while exports came at 131,316 units, up 23 percent YoY.

Royal Enfield sold 112,334 units last month, an 11 percent rise over the same month last year.

The performance was supported by demand in domestic and international markets and a diverse motorcycle portfolio.

Going forward, Royal Enfield is expanding its manufacturing facility at Cheyyar to support future growth and maintain production efficiency. The company's international strategy includes deepening its presence in markets such as Brazil.

The upcoming financial year will involve the introduction of new platforms and product launches, including the Flying Flea C6. These initiatives coincide with the brand's 125th anniversary.

B Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield, said, “Every year at Royal Enfield, we try to raise the bar a little higher than before, and this time was no different. We delivered our second consecutive year of over one million motorcycle sales, crossing 1.2 million units, our highest-ever annual performance. Achieving this milestone as we celebrate 125 years of Pure Motorcycling makes it even more meaningful. But in this landmark moment, we are not pausing to look back, instead we are focused on how we can continue to build motorcycles for the current and next generation of riders while remaining grounded in our ethos. This year we also achieved our best-ever festive season sales and highest-ever volumes across both domestic and international markets. Our international business continues to be a focus area and we are deepening our presence in high-potential markets such as Brazil. Equally important is the strength of our riding community, which continues to grow with our rider engagements and festivals expanding significantly across regions. We are also investing in staying ahead of the curve by expanding our manufacturing facility at Cheyyar, which will support future growth while maintaining our focus on quality and efficiency. As we move into the new financial year and continue our 125th year journey, we remain focused on the future with new product launches, new platforms and the launch of the Flying Flea C6. Our endeavour is simple: to keep growing in a way that stays true to who we are as we build a global motorcycling brand from India.”

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