By T Murrali

As India will be moving to the new emission regime from April this year, the manufacturing companies are fielding new models of new variants with BS-VI engines. India Yamaha Motor (IYM) has announced a slew of new brands, in line with its concept of ‘The Call of the Blue’ that carved out the ‘The Yamaha Uniqueness’ of product line-ups and experiences through the ‘Blue Square’ network. IYM has fielded four vehicles with several innovative features and technologies, with plans to create a strong network of dealers; nonetheless, it has still kept a conservative sales growth target of 4 percent.

In 2019, the company sold 624,000 units (with 40 percent scooters and the rest motorcycles), witnessing a 13 percent drop in sales over the previous year, matching the industry average. It exported 296,000 units during the year. For 2020, IYM has set a target of 650,000 units with the same break-up for scooters and motorcycles. This is just 4 percent more than last year’s sales. However, it aims to raise exports to 315,000 units.

Ravinder Singh, Senior Vice President, Strategy and Planning Group, Yamaha Motors India Sales Pvt Ltd, said, “We have been able to increase our market share in deluxe and premium segments and maintain it in the scooter segment (for Fascino), thanks to our focused brand strategy: ‘The Call of the Blue.’ Our success in 2020 will depend on creating a strong network and we have started working on this direction. ‘Blue Square’ is one such initiative.”

‘Blue Square’ 

‘Blue square’ is a unique concept intended to offer Yamaha’s racing DNA to exciting, stylish and sporty products and experiences. ‘The Call of the Blue’ started in 2018 expanded to products and experiences in 2019.

‘Blue Square’ is created as a destination for all two-wheeler enthusiasts. The concept was to expand the company’s uniqueness for fuelling the passion for riding in India featuring a wide range of riding gears and accessories along with the two-wheeler line-ups that deliver good driving experience. Yamaha Blue Square Showrooms will serve the excitement to grow into a popular culture by turning it into an aspiration for every young rider.

To a question on how ‘Blue Square’ will help the company to strengthen its market position, Singh said the company’s objective is to focus on youngsters. It launched the brand campaign ‘The Call of the Blue’ mainly to connect with the young customers. Now IYM is taking it to the next level with ‘Blue Square,’ which according to him is more of the brand connection, linking its BTL (below the line) activities. “From ATL (above the line) activities to BTL, we are connecting the customers and giving the experience of sporty and stylish vehicles, which is our core DNA, to the product.” The additional dealerships planned for this year will be primarily for ‘Blue Square’ outlets, he said. 

Many of the existing dealerships will also be upgraded to deal with its new introductions of 155cc motorcycle MT-15 and the 125cc scooters, the Ray ZR 125 FI and Street Rally 125 FI, and the iconic Fascino 125 FI. Shifting from the 110cc segment, IYM is strengthening its market in the 125cc scooter segment and the motorcycle line-up.

MT-15

Known for its balance of torque and agility, MT-15 has enhanced control postures and single-channel ABS. A special colour ‘Ice Fluo-Vermillion’ was also introduced. It received rave reviews in many countries for its distinctively aggressive appearance. The new BS-VI compliant MT-15 has a rear radial tyre. Its advanced design expressing torque and agility is popularised further by a minimal look, dynamic headlight, short tail and an overall finish that illustrates its unique style.

The new bike comes with VVA engine for nimble acceleration with model-specific ECU,  optimized secondary reduction gear ratio for snappy riding in town, A&S clutch for stress-free gear shifts, motard-like riding position with a great deal of freedom on a tight, concentrated silhouette, 282mm front disc brake with single-channel ABS for excellent stopping power. The advanced design expressing torque and agility is further accentuated by dynamic front face styling headlight, short tail with a vertical tail light and overall graphics and finish.

Ray ZR 125 FI, Street Rally 125 FI

The new scooters come with several new features, new engine technologies and are available in a range of new colours. The new Ray ZR 125 FI and Street Rally 125 FI are powered by a BS-VI compliant, air cooled, fuel injected, 125cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 Nm @ 5,000 RPM. The power output and economy are 30 percent and 16 percent higher respectively than the earlier scooters.

The styling concept is ‘Armored Energy’ which evokes the feeling of a powerful motorcycle laced to proportions, details, striking design and new technologies. The sporty, sharp-looking headlight is Class C-compliant while the Y-shaped LED position light adds greater originality to the design. The turn signals at the front and rear use individual mounting stalks like those used for motorcycles. The Ray ZR 125 FI is available in both drum and disc brake versions, and the disc brake version gets digital instrument cluster as a new feature. The new Ray ZR 125 FI is available in a wide range of colour variants including Dark Matte Blue, Metallic Black, Cyan Blue, Matte Red Metallic and Reddish Yellow Cocktail.

The new Street Rally 125 FI also fuses motorcycle elements with those of a scooter and scatters them throughout the design. Brush guards shield the rider's hands from oncoming airflow and add a sporty, adventure-influenced touch to the machine. It additionally offers fully digital instrument cluster, side panels designed to look like a rugged frame, block-pattern tyre, sporty coloured wheel stripes (front and rear) and side panels intended to look like metallic protectors. The new Street Rally 125 FI is available in two colours: Deep Purplish Blue Metallic and Sparkle Green.

Fascino 125 FI

The new Fascino 125 FI is powered by a BS-VI compliant, air cooled, fuel injected, 125cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 Nm @ 5,000 RPM. The power output and economy are 30 percent and 16 percent higher respectively than the earlier scooters.

Along with the new features and technologies, the visual impression of the new Fascino 125 FI rests on its classic European styling as it gets an all-new exterior design, higher quality bodywork, newly designed headlight, new gauges and other features that produce a feeling of elegance and status. The new scooter is designed to be a fashionable vehicle with styling that embodies strength, refinement and beauty along with classical touches. The vehicle is available in disc and drum brakes and a wide range of colour variants including Vivid Red, Metallic Black, Yellow Cocktail, Matte Blue, Dark Matte Blue, Suave Copper and Cyan Blue.

Lightweighting

The body weight of the new Ray ZR 125 FI, Street Rally 125 FI and Fascino 125 FI is 99 kg, which is, at the least, 4 kg lighter than Yamaha's earlier scooters. All the new scooters come with ‘stop & start system’ that prevents engine idling and subsequent start with a single throttle twist which uses the sensors to assess the riding environment. The vehicles have front disc brake with unified brake system. In addition, the smart motor-generator fitted to these vehicles uses electronic controls to bring a quieter engine start without the need for a separate conventional electric starter. One of the key features is the ‘side stand engine cut-off switch,’ which prevents the engine from starting if the side-stand is not retracted. This is a unique feature as it can prevent accidents and ensure safety of the rider.

Talking to this publication on the objective to introduce the engine cut-off switch to the side-stand, Yasuo Ishihara, Managing Director, Yamaha Motor Research & Development India Pvt Ltd, said that in Europe these safety systems are mandatory. Since it is a safety feature the company wanted to introduce it in India also. “We have decided to incorporate this feature in the two-wheelers (Ray and Fascino) that we have launched now. In a phased manner this feature will be introduced in all the models we produce.”

The company has also introduced stop-start systems and this was possible as it replaced the starter motor with a combined generator-cum-starter motor. Ishihara said that in India the traffic is dense with more stopping and starting conditions, not only at traffic lights but also on congested roads. This mild hybrid helps in managing these situations while conserving fuel. However, when there are frequent stops and starts, the power drawn will be more from the battery; therefore the company has increased the battery capacity.

Yamaha has also reduced the total kerb weight by 4 kg. This was achieved as the design team was given very stringent targets to reduce weight. There were targets set for every major part in the vehicle. This combined with high-end design helped the company achieve weight reduction despite increasing the sheet metal content. For instance, in the earlier version of the scooters, the front fender was in plastic but in the BS-VI version this has been replaced with metal. According to him, one of the reasons for weight reduction was that the vehicles have no starter motors, since the generators do that function. Despite introducing new technologies, localisation in all the models is over 90 percent, he said.

Target Customers               

The target customers for the three scooters, according to the company, are the youth (18-24 years) who are high on adventure, and who find the true reflection of their riding personality by the mobility they ride and its performance. Motofumi Shitara, Chairman, Yamaha Motor India group of companies, said, “Customers can now take the experience of all such exciting Yamaha two-wheelers at the new ‘Blue Square’ outlets of Yamaha which is conceptualized to garner the racing spirit along with its comfort, ambience and the beacon of the Yamaha Blue. The company also plans to expand its brand strategy of ‘The Call of the Blue’ including product strategies and networks in 2020. The ‘Blue Square’ which was opened recently in Chennai will expand to 100 outlets in 2020 and eventually would consolidate the 125cc scooter market share and sports market share for the brand. The ‘Call of the Blue’ will be scaled up in 2020 to offer the excitement, sporty and stylish experiences to a wider audience.”

Digital Communication

On the communication side, he said, the company is more focused on the digital platform. Despite fielding new stylish models with more safety features and power, the company has set itself a growth of just 4 percent for the current calendar over 2019. Seeking his reason for this, Singh said it is justified. “At this moment we are very conservative. We are talking to dealers and we are also taking feedback from people like you. We see a clear shift from 110cc to 125cc (in scooters) and it will increase in the coming years as people are further upgrading.” Therefore, the segment will further evolve. But it all depends on increasing affordability, which is directly linked to economic growth. The key point is that India is a country where more than 50 percent of the population is young. This is precisely the reason for the company to field products targeting the youth, he said. “Based on the features and the pricing we are going to get a good amount of market share in this segment; still we are taking cautious steps,” he explained.

The company will focus on three areas to connect with its customers easily - Premium, Deluxe and Scooters. Otherwise, connecting with customers from the commuting point of view would be difficult for Yamaha. This is the reason for the company to upgrade its scooters to 125cc, Shitara said.

Currently, IYM has 593 dealers across India with about 2,000 touch points. The company has allotted INR 1,500 crore for building capacity and capabilities, to be spent over four years from 2018. It had to invest INR 16 crore to develop BS-VI engines. Though modifications to the engine were minimal, the additions were in the form of double catalytic converters for exhaust, O2 sensors and advanced OBD modules. Investments have also gone into precision machining of parts for BS-VI related elements, and the development of new parts.  (MT)

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, one of the leading global manufacturers of scooters and motorcycles, has announced its entry into the United Kingdom (UK) market through a partnership with distributor MotoGB. This move makes the UK the company’s 51st international market, building on its recent expansions in Italy and Spain.

The company will introduce its Euro 5+ range, led by the Hunk 440, a motorcycle designed to meet the demand for motorcycles in the region.

Sanjay Bhan, Executive Vice-President, Hero MotoCorp, said, "Hero MotoCorp’s entry into the United Kingdom marks a defining milestone in our global expansion journey. Following our foray into Italy and Spain, our partnership with MotoGB, further strengthens our European footprint. The launch of Hunk 440 reflects our deep understanding UK riders - a motorcycle that stays true to the core of motorcycling while offering style, performance and reliability in accessible package. With this launch, we aim to make premium motorcycles accessible for first-time riders, and enthusiasts alike. With a presence now spanning 51 international markets, we reaffirm our commitment to redefining the future of mobility through our next-gen mobility solutions that deliver Limitless Freedom and Limitless Adventure to riders globally.”

MotoGB, a Lancashire-based distributor, will initially make the Hero MotoCorp product range available through a network of over 25 official sales and service outlets. The partnership plans to expand to over 35 locations by 2026.

Matt Kay, General Manager of MotoGB, said, “We are proud to partner with Hero MotoCorp as they make their debut in the UK market. Both Hero MotoCorp and MotoGB share a deep commitment to putting customers first and ensuring a seamless ownership experience, supported by a robust sales and service network across the country. Beginning with the Hunk 440, we will be able to offer riders a unique combination of technology and value that will resonate deeply with consumers in the United Kingdom.”

Comments (0)

ADD COMMENT

Link Copied!

Bajaj Auto has announced an update to its Pulsar NS125 ABS variant, enhancing the position of the 125cc motorcycle. The latest upgrade introduces three ABS ride modes – Road, Rain and Off-Road – along with a new Pearl Metallic White colour option.

The new ABS ride modes allow riders to customise ABS intrusion for different environments, ensuring stability and adaptability without compromising the motorcycle's power and performance.

The upgraded Pulsar NS125 ABS is now available at Bajaj Auto dealerships across India. The price remains unchanged at INR 98,400 (ex-showroom Delhi).

The Pulsar NS125 maintains its 'Naked Sports' look, featuring a perimeter frame for rigidity and balance, a muscular tank and a streetfighter stance. The company states that the upgrades are designed to democratise sports motorcycling by offering safety features previously reserved for higher-end segments.

Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “The Pulsar brand has always embodied the spirit of power and performance for India’s youth. The addition of ABS ride modes and the new Pearl Metallic White colour in the Pulsar NS125, we are making advanced riding technologies more accessible while enhancing the thrill of performance biking. The NS series continues to define the Naked Sports category with its segment-leading chassis, stance and riding dynamics – staying true to Pulsar’s legacy of being ‘Definitely Daring’. This update strengthens our commitment to deliver thrilling, high-performance experiences to riders across the country.”

Comments (0)

ADD COMMENT

Link Copied!

Steelbird Hi-Tech India, the helmet manufacturer, has unveiled the SBH-32 Aeronautics Bluetooth smart helmet at INR 4,399.

The SBH-32 Aeronautics features Bluetooth 5.2 technology, offering up to 48 hours of talk time and 110 hours of standby. The helmet is Dual-certified, meeting both DOT FMVSS No. 218 and BIS IS 4151:2015 standards.

The helmet is constructed with a PC-ABS blend shell for impact protection. The structure incorporates air vents for airflow, while a wind deflector, vortex generators and rear spoiler reduce air drag and turbulence. The visor is Pinlock-ready, coated and resistant. Reflective elements on the back of the neck pad enhance visibility during night rides.

The interior padding is removable and washable, featuring breathability and sweat-absorption properties. It includes a cheek pad EPS and a Double D-Ring fastener. It is available in 580 mm, 600 mm and 620 mm sizes.

Rajeev Kapur, Managing Director, Steelbird Hi-Tech India, said, “This Diwali, we’re lighting up the roads with innovation. The SBH-32 Aeronautics is not just a helmet – it’s a revolution in smart riding. By integrating advanced Bluetooth 5.2 connectivity with global safety certifications, we aim to empower riders with the freedom to stay connected without compromising on protection. Steelbird’s mission has always been to bring global innovation to Indian roads, and this helmet is a reflection of our promise to blend technology, safety, and style for the new generation of riders.”

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-headquartered electric vehicle maker Ultraviolette has further expanded its global presence with entering the Spain and Portugal markets.

By entering Spain and Portugal, Ultraviolette is positioning itself at the heart of Europe's EV landscape, amplifying its momentum as a trailblazer in mobility. The expansion brings to market vehicles engineered with innovations, safety standards, design and technology honed through years of research and development.

Rhino Electric Motor, the importer and partner, will bring the F77 MACH 2 and F77 SuperStreet to the Peninsula.

The F77 motorcycles redefine performance, accelerating from zero to 60 kmph in just 2.8 seconds. It come with a 10.3 kWh battery pack and delivers a power output of 30 kW, producing 100 Nm of torque. This enables acceleration, handling, and a speed of 155 kmph.

The motorcycles are equipped with technology, including the company's artificial intelligence system, Violette A.I. and switchable Dual-Channel ABS developed by Bosch. Features such as 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control ensure a smooth riding experience.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette Automotive, said, "The response from our first customers across France, Germany, the Netherlands, and other European markets has been absolutely phenomenal. Building on that momentum, we are thrilled to announce the launch of the Ultraviolette F77 performance electric motorcycles in Spain and Portugal - both markets that have deep rooted motorcycling culture and are rapidly evolving into hubs for sustainable innovation and EV adoption. This expansion, coming just months after our debut in Paris, is a powerful validation of global resonance with Ultraviolette's motorcycles and technology. It underscores our commitment to bringing Indian engineering excellence to the world, backed by years of rigorous R&D, innovation in performance and a deep focus on rider safety. With the F77, we are setting a new global benchmark for what Indian automotive technology can achieve."

Jorge Bialade, Spokesperson for Rhino Electric Motors, said, "Ultraviolette is a game-changer for the Iberian electric motorcycle market. It brings together technology, design, and emotion, thus proving that sustainable mobility can also be thrilling. That's the real contribution of this brand.”

Comments (0)

ADD COMMENT

Link Copied!