- Yamaha Motor Co
- 2D design
- new logo
- brand identity
- Everything begins with a Challenge
Yamaha Motor Co Unveils New Brand Logo, First In 27 Years
- by MT Bureau
- January 10, 2025
Japanese auto major Yamaha Motor Co, which is celebrating its 70th year of foundation, has changed its corporate logo for the first time in 27 years.
Founded in 1995 the company the company produces motorcycles, scooters, motorboats, outboard motors and other specialised motorised products.
The company stated that its new corporate logo was designed with digital applications in mind and uses a flat (2D) Tuning Fork Mark for greater conspicuity.
Starting January 2025, the company is set to transition to the new design gradually.
Interestingly, Yamaha Motor shared that a special logo to commemorate its 70th anniversary was designed under ‘Everything begins with a Challenge’ concept. The 70th anniversary logo is based on the first motorcycle racing number plate used by Yamaha Motor Co.
“Amidst the major changes occurring around the world, Yamaha Motor's business is also shifting from a focus on selling products to offering value through both products and services. As we adapt to these changes, Yamaha Motor will carry on the traditions and record of achievements we have written over the last 70 years and continue taking on new challenges under our new corporate banner,” the company stated in a statement.
- Bajaj Auto
- Pulsar RS200
- 2025 Pulsar RS200
- Two-Wheelers
- Motorcycles
Bajaj Auto Launches All-New 2025 Pulsar RS200
- by MT Bureau
- January 11, 2025
Bajaj Auto, the world’s most valuable two-wheeler and three-wheeler company, has launched the all-new 2025 Pulsar RS200 with a host of new features and design updates.
The RS200 is powered by a 199.5-cc, 4-valve, fuel-injected, single-spark BSVI engine that produces an amazing 24.5 PS at 9,750 rpm and 18.7 Nm of torque at 8,000 rpm. The 2025 Pulsar RS200 now has a redesigned rear portion with an integrated LED tail lamp and new graphics. A Bluetooth-enabled bonded glass LCD console with turn-by-turn navigation and call/message notifications has been added to the faired racer. Additionally, it has new larger tyres, dual-channel ABS and adjustable riding modes for a variety of terrains. Ex-showroom Delhi, the new Pulsar RS200 costs INR 184,115 and comes in three colours: Glossy Racing Red, Pearl Metallic White and Active Satin Black.
Sumeet Narang, President, Marketing, Bajaj Auto Ltd, said, "The Pulsar range has always been a symbol of thrill and innovation, loved as the motorcycle that ignited India’s biking revolution. The new Pulsar RS200, with a carefully curated updates, strikes a perfect balance between exhilarating speed and impeccable cornering precision, making it the perfect allrounder for the track and everyday rides. Moreover, its sporty graphics, floating panels and aerodynamic full-faired styling along with the addition of latest tech make it a standout choice for the youth. Bajaj Auto remains committed to delivering products that define motorcycling in their segment, and the updated RS200 is a bold step towards furthering our dominance."
- Suzuki Motorcycle India
- Suzuki Motor Corporation
- Devashish Handa
- Suzuki Access 125
Suzuki Motorcycle India Sells 78,834 Units In December 2024
- by MT Bureau
- January 02, 2025
Suzuki Motorcycle India, the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, reported sales of 78,834 units in the domestic market for December 2024. This represents a 14 percent YoY growth, compared to the 69,025 units sold for the same period last year.
Devashish Handa, Executive Vice-President - Sales, Marketing and After Sales, Suzuki Motorcycle India, said, “We have been experiencing consistent year-on-year growth every month and December has been no exception. This reflects the growing preference for our products amongst two-wheelers users and a recognition for the quality of sales and aftersales experience that our dealerships have been able to provide our customers. We express our sincere gratitude towards our customers for their growing patronage, that has been the biggest motivator in our efforts to deliver products and services of superior quality.”
Interestingly, the Japanese automaker recently also marked the milestone of producing the 6 millionth Suzuki Access 125 scooter.
- Honda Motorcycle & Scooter India
- HMSI
- Honda 2 Wheelers India
- Yogesh Mathur
- SP125
- Tsutsumu Otani
- Honda RoadSync
Honda Motorcycle & Scooter India Launches OBD2 Complaint SP125 Motorcycle At INR 91,771
- by MT Bureau
- December 23, 2024
Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers in the country, has launched the new SP125 commuter motorcycle at a starting price of INR 91,771 (ex-showroom Delhi).
In addition to being compliant with the upcoming OBD2 norms, the new SP125 now comes with new LED headlamp and taillamp, chrome muffle cover and new graphics. It is available in two variants – Drum & Disc – and five colour options.
HMSI has now equipped the SP125 with a 4.2-inch TFT display with Bluetooth connectivity and Honda RoadSync app compatibility. This will allow the rider to use navigation and voice assist. The motorcycle also gets a USB Type-C charging port.
The SP125 uses a 124cc single-cylinder, fuel-injected engine that produces 8 kW of power and 10.9 Nm of peak torque, mated with a five-speed gearbox. The motorcycle also gets an idling stop system for better fuel economy.
Tsutsumu Otani, MD, President & CEO, Honda Motorcycle & Scooter India, said, “We are delighted to announce the launch of the new OBD2B-compliant SP125. With its upgraded features and enhanced design, the SP125 redefines the benchmark in the 125cc commuter motorcycle segment. At HMSI, we are committed to delivering value and excitement to our customers, and SP125 is a testament to our dedication to customer satisfaction.”
Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “The SP125 has consistently been the most favoured motorcycle in its category, and with this latest upgrade, we have further enhanced its style, performance, and convenience. Packed with advanced features like Bluetooth navigation, voice assist, and USB Type-C charging port, it will cater to the demands of today’s tech-savvy riders. We are confident that the new SP125 is all-set to captivate the youth with its premiumness and redefine the 125cc motorcycle segment.”
- Bajaj Auto
- Bajaj Chetak
- Bajaj Chetak 35 Series
- Eric Vas
Bajaj Chetak 35 Series With Bigger Storage, Touchscreen Display Launched At INR 120,000
- by MT Bureau
- December 20, 2024
Pune-headquartered two- and three-wheeler major Bajaj Auto has launched the Chetak 35 Series with prices starting INR 120,000 and going up to INR 127,000 (ex-showroom India). It is available in three variants 3501, 3502 and 3503.
While on the outside the e-scooters look similar to the existing Chetak models available in the country, the Chetak 35 Series comes with all-new floorboard batteries and a host of new tech and safety upgrades.
The company is betting on the strong growth momentum witnessed by the Chetak brand in the e-scooter space as it expands the network and availability of its green offering. For the January to November period, the company has sold a total of 174,909 electric two-wheelers, up 184 percent YoY, as compared to 61,519 units last year.
The new e-scooters are equipped with 3.5 kWh battery capacity, claimed range of upto 153 km per charge, attain a claimed top speed of 73 kmph, zero to 80 percent charge in 3 hours, 35-litre of under seat storage capacity, 5-inch TFT touchscreen (3501 model) for easier navigation and access to more features.
It also gets remote immobilisation, guide-me home lights, geo-fencing, anti-theft and accident features safety tech. The company continues to provide 3-years/50,000km on both models.
Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said: “The Chetak '35 Series' represents our continued momentum in the electric two-wheeler market, where we've solidified our leadership position in the recent months till date. This flagship series is strategically designed to resonate with younger riders, offering cutting-edge technology along with neo-classic style. Our comprehensive product range now ensures that there is a Chetak for every rider."
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