Shell Lubricants unveiled a campaign, called Ab Duniya Dekhgi, to strengthen its position as a trusted partner of mechanics.

The company said the campaign celebrates the unyielding spirit, dedication and hard work ethic of mechanics, which has helped them hone their skills and make a name for themselves. 

Through this campaign, Shell aims to empower and celebrate mechanics, who have proved to be trusted advisors for bikers, playing a key role in oil change and maintenance decisions. Honing their skills over the years, many mechanics have transitioned from apprentice to auto experts and workshop owners, and Shell has been a part of their ambitious journey, helping them reach great heights. This has been made possible through Shell's Ustaad Programme, which supports mechanics' business needs, including product and technology efficacies, training and support tools. The programme also offers them cash coupons on the sale of Shell Advance products, loyalty reward points on every oil change, access to training programmes, and branded merchandise. Mechanics can download the ShareApp - Shell Advantage Rewards App, to avail the programme's benefits.  

Endorsed by Rannvijay Singha, the campaign has launched two new inspiring brand films that bring alive Shell's commitment to mechanics in their ambitious journey towards success. 

"Being a biking enthusiast, I have known mechanics at very close quarters and always admired their experience and knowledge. I've had many an experience where I had to navigate out of a tough spot and had to play the role of a mechanic. I have utmost respect for them and strongly believe that their contributions should not go unnoticed. I am, therefore, delighted to be associated with the Shell Advance 'Duniya Dekhegi' campaign that allows us to show our gratitude to mechanics and recognise their success," said Rannvijay Singha.

Raman Ojha, Country Head, Shell Lubricants, India, said, "The 'Ab Duniya Dekhegi' campaign is not about brand Shell; rather, it is the celebration of the spirit of thousands of our 'Ustaads' who relentlessly work with us every day. Not only are they immensely talented, but their deep knowledge of the trade is also key to their expertise in knowing these complicated machines – bikes; often so well, that we proudly call them 'Bikes Ke Doctor'. We all have dreams, aspirations and often times in life, simply need that little support that enables us to move Higher & Onwards! In their journey where they are driven by pure passion for bikes and their dreams to grow bigger, here is our attempt at doing our small bit in supporting our 'Ustaads' and 'Bike Doctors' to move closer to achieving their dreams of setting up bigger and more equipped workshops, mobility vehicles, providing employment support, trainings, and much more. Our call to them always will be- "Karo apne sapne sakaar". (MT)

Tata International, one of the global trading and distribution arm of the Tata Group and Tata Motors, one of India's largest commercial vehicle manufacturers, have inaugurated a new Registered Vehicle Scrapping Facility (RVSF) in Pune called 'Re.Wi.Re – Recycle with Respect’.

The new facility operated by Tata International Vehicle Application (TIVA), a subsidiary of Tata International, can process 21,000 passenger and commercial vehicles per annum.

Rajeev Singhal, MD, Tata International, said, "The commencement of operations at our RVSF plant marks a pivotal milestone in Tata International's journey towards circularity. This state-of-the-art facility exemplifies our dedication to fostering sustainable growth through responsible and environmentally conscious solutions. At Tata International, we are steadfast in our efforts to embed sustainability across all facets of our operations, ensuring a meaningful and lasting contribution to the environment and the communities we serve."

Vivek Bhimanwar, IAS, Transport Commissioner of Maharashtra, said, “The launch of the TIVA RVSF in Pune is another milestone in our journey toward sustainable vehicle scrapping in Maharashtra. The infrastructure that TIVA has built is of high standards and entails the surety of making the scrapping process of vehicles environment-friendly and as per government norms. I congratulate the team and extend my support to the RE.WI.RE initiative”.

Rajeev Batra, CEO, Tata International Vehicle Applications, said, "TIVA and Tata Motors have taken a pivotal step in transforming the approach to the lifecycle of vehicles in India. With the capacity to dismantle 21,000 vehicles annually, this facility has been designed to address the growing need for efficient and safe vehicle recycling. This initiative supports India’s transition toward a cleaner and more regulated vehicle-recycling framework. At TIVA, we constantly push ourselves to reach new heights and remain committed to delivering our best to the communities we serve.”

The scrapping centre is equipped with cell-type and line-type dismantling has dedicated stations for the safe dismantling of various components, including tyres, batteries, fuel, oils, liquids and gases.

Bengaluru-based Ohm Mobility has rebranded itself as Ohm Daily in an effort to make it big and address the market needs more accurately as an EV financing technology platform. 
Having enabled thousands of EV users to efficiently access institutional capital from financial institutions like IDFC, EvFin, Bike Bazaar, Ohm Daily as a brand of Ecofy was founded by Oxford alumni and Skoll scholars Nikhil Nair and Nikhil Saigal with an aim to address a critical cash-flow challenge faced by gig workers and mobility professionals. 
It did so by aligning their irregular, daily income with monthly financial obligations. The change of name marks an evolution in the company’s focus—from financing electric vehicles to becoming a platform offering sachet products and financial services for daily earners, particularly auto drivers and mobility workers.
Its innovative sachet-style financial products and services are expected to enable customers to make small, daily payments towards the repayment of their loans in a way that they match their income streams. 
“Why should a driver struggle to pay INR 9,000 at the end of the month when they can break it down into manageable daily payments? Our proposition is simple: we transform all your financial obligations into manageable, daily sachet payments and we simplify financial access for the informal workforce, giving them tools that align with their cash flows,” said Nikhil Nair, Co-founder and CEO of Ohm Daily. 
“Now is the right time for solutions of this nature, thanks to the rise of UPI and the rapid formalisation of incomes for daily earners. Our product aims to drive meaningful change for a historically underserved segment. Financial inclusion isn’t just about having a bank account—it’s about ensuring that all products and services are accessible to everyone in ways that truly work for them”, he added. 
From processing over 120,000 micro payments during its validation phase, Ohm Daily is now gearing up to scale its operations, leveraging digital payment adoption and increasing financial formalisation among daily earners. The company is focusing on creating a robust financial ecosystem for the 25 million mobility workers and eventually expanding its services to 140 million informal workers living on daily-income.

Luxury Ride’s Co-founder and CEO Himanshu Arya has stepped down with immediate effect to pursue his interest in other endeavours. While he would soon announce his next move, his tenure at Luxury Ride would be remembered for his leadership role where he drove the strategic overhauling of operations to be able to scale up and provide exciting services and solutions.  
With a career spanning more than 15 years where he worked at Citibank, Kotak Mahindra and successfully co-founded Grapes Worldwide, an integrated marketing agency, Arya displayed a commitment to innovate and of a strategic vision. 
Both these factors have ensured growth and success. 

The Automotive Component Manufacturers Association of India (ACMA), the apex body representing the Indian auto component industry, successfully concluded the 9th edition of its flagship reverse buyers-and-sellers meet, iAutoConnect, held at Yashobhoomi, New Delhi.

The two-day B2B event brought together global aftermarket distributors, dealers and their Indian counterparts providing component makers a platform to showcase their latest product offerings.

ACMA states that the event brought together 91 domestic exhibitors and over 170 buyers from more than 40 countries, including Africa, ASEAN, Eastern Europe, Latin America, SAARC, and West Asia.

The event was organised with the support of the Ministry of Commerce & Industry, Government of India, the event was inaugurated by Vimal Anand, Joint Secretary, Ministry of Commerce and Shradha Suri Marwah, President, ACMA & CMD, Subros.

Shradha Suri Marwah, President, ACMA, said, “iAutoConnect has grown into a premier platform for the Indian automotive component industry, offering unparalleled access to international markets. It’s inspiring to witness the strong engagement from both our members and international buyers. We are confident that these interactions will result in fruitful partnerships that further expand the reach of Indian-manufactured components worldwide, supporting the government’s vision of ‘Make in India for the world.”