Shell Lubricants Launches Campaign For Mechanics

Shell Lubricants Launches Campaign For Mechanics

Shell Lubricants unveiled a campaign, called Ab Duniya Dekhgi, to strengthen its position as a trusted partner of mechanics.

The company said the campaign celebrates the unyielding spirit, dedication and hard work ethic of mechanics, which has helped them hone their skills and make a name for themselves. 

Through this campaign, Shell aims to empower and celebrate mechanics, who have proved to be trusted advisors for bikers, playing a key role in oil change and maintenance decisions. Honing their skills over the years, many mechanics have transitioned from apprentice to auto experts and workshop owners, and Shell has been a part of their ambitious journey, helping them reach great heights. This has been made possible through Shell's Ustaad Programme, which supports mechanics' business needs, including product and technology efficacies, training and support tools. The programme also offers them cash coupons on the sale of Shell Advance products, loyalty reward points on every oil change, access to training programmes, and branded merchandise. Mechanics can download the ShareApp - Shell Advantage Rewards App, to avail the programme's benefits.  

Endorsed by Rannvijay Singha, the campaign has launched two new inspiring brand films that bring alive Shell's commitment to mechanics in their ambitious journey towards success. 

"Being a biking enthusiast, I have known mechanics at very close quarters and always admired their experience and knowledge. I've had many an experience where I had to navigate out of a tough spot and had to play the role of a mechanic. I have utmost respect for them and strongly believe that their contributions should not go unnoticed. I am, therefore, delighted to be associated with the Shell Advance 'Duniya Dekhegi' campaign that allows us to show our gratitude to mechanics and recognise their success," said Rannvijay Singha.

Raman Ojha, Country Head, Shell Lubricants, India, said, "The 'Ab Duniya Dekhegi' campaign is not about brand Shell; rather, it is the celebration of the spirit of thousands of our 'Ustaads' who relentlessly work with us every day. Not only are they immensely talented, but their deep knowledge of the trade is also key to their expertise in knowing these complicated machines – bikes; often so well, that we proudly call them 'Bikes Ke Doctor'. We all have dreams, aspirations and often times in life, simply need that little support that enables us to move Higher & Onwards! In their journey where they are driven by pure passion for bikes and their dreams to grow bigger, here is our attempt at doing our small bit in supporting our 'Ustaads' and 'Bike Doctors' to move closer to achieving their dreams of setting up bigger and more equipped workshops, mobility vehicles, providing employment support, trainings, and much more. Our call to them always will be- "Karo apne sapne sakaar". (MT)

AIS Windshield Experts Expands Service Network To 143 Centres Across India

AIS Windshield Experts

AIS Windshield Experts, an ISO 9001:2015 certified automotive glass repair and replacement company, has announced the opening of its 143rd service centre. The expansion brings the company’s operations to more than 70 cities in India, supported by a fleet of mobile service vans for on-site repairs.

The company provides glass solutions for all vehicle makes and models using materials that meet Original Equipment Manufacturer (OEM) standards. Maintenance and replacement tasks are performed by certified technicians and include a one-year warranty on products and workmanship.

Beyond standard glass replacement, the network handles specialised technical requirements, including:

  • Luxury and Commercial Vehicles: Glass replacement for high-end cars and heavy vehicles.
  • Modern Vehicle Sensors: Management of sensor recalibration and sunroof glass.
  • ADAS Recalibration: Realignment of Advanced Driver-Assistance Systems following windshield replacement to ensure camera and sensor accuracy.
  • Value-Added Services: Headlight restoration, wiper blade replacement and car battery services.

AIS Windshield Experts has established partnerships with major insurance providers to offer cashless facilities, intended to simplify the claims process for customers. The company’s growth strategy focuses on further penetration into Tier-II and Tier-III cities to standardise auto glass care in smaller markets.

Ratish Ramanujam, Executive Director & COO, AIS Windshield Experts, said, "Reaching 143 outlets is not just a number; it’s a testament to the trust over 1 million satisfied customers have placed in the AIS Windshield Experts brand. This expansive network significantly reduces downtime for vehicle owners and fleets, ensuring quick, reliable, and standardised service nationwide. We are proud to be driving the shift towards organised, quality-assured auto glass care in India. AIS Windshield Experts also specialises in high-end technical repairs and refinements like sunroof glass replacement, glass replacement in luxury cars as well as commercial vehicles, as well as handling the intricacies of delicate sensors in modern vehicles."

Maruti Suzuki India Launches Quickstop Container-Based Service Format

Maruti Quickstop

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has introduced ‘Quickstop’, a compact, prefabricated service touchpoint designed for rapid deployment in high-vehicle-density areas.

The units are constructed from modified containers and equipped with tools for routine maintenance and minor repairs.

Quickstop facilities are designed for locations such as corporate campuses, airports and fleet hubs. The format allows vehicle owners to access servicing at their place of work or transit points, reducing the need for dedicated service centre visits.

The modular, container-based design requiring minimal space and setup time. It utilises waterless car washing techniques and battery-powered service equipment. The facilities are operated by Maruti Suzuki dealer partners, with space provided by corporate entities or fleet operators.

In the initial pilot phase, the company has established 10 Quickstop facilities across Delhi-NCR, Chennai, Hyderabad, Bengaluru, Kolkata, Bagdogra, Calicut and Surat.

The initiative targets both individual customers and commercial fleet operators. For professional drivers, the on-site format is intended to reduce vehicle downtime and increase operational availability. For office employees, the system allows for vehicle drop-off and pick-up within the workday.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “As workdays are getting increasingly busier and personal time is becoming more valuable, we recognise a growing need to make vehicle servicing even more convenient and accessible to customers. This led to the creation of Quickstop, which brings our service facilities to places customers regularly visit, such as offices, airport zones and fleet hubs. These compact, container-based units are easy to install and require very little time and space for set up, making them ideal for such locations.”

“Office‑goers can simply drop off their vehicles at on‑site Quickstop facilities and pick them up fully serviced after work. Similarly, for fleet operators and commercial users, minimising vehicle downtime is essential, as time directly impacts earnings. Quickstop helps reduce vehicle downtime and increase availability. Our idea is to seamlessly integrate vehicle servicing into a customer’s lifestyle, so that they don’t have to go out of their way. Cars should serve the customers, not the other way around,” he added further.

GoMechanic Expands Roadside Repair Network Across India

GoMechanic

GoMechanic has announced the nationwide expansion of its Roadside Repair Services (RSR) to provide assistance for vehicle breakdowns. The initiative aims to standardise roadside support in the Indian automotive service market through a tech-enabled fleet of service vehicles.

The expansion is being executed in two phases to ensure a presence in major urban centres:

  • Phase 1: Currently operational with 200 service bikes across cities including Delhi NCR, Mumbai, Pune, Bangalore, Hyderabad, Kolkata, Amritsar, Jaipur, and Ahmedabad.
  • Phase 2: Deployment of an additional 300 service bikes scheduled for the second half of 2026, intended to cover all major Indian cities.

The service is available 24x7 and includes multilingual customer support. Assistance can be requested via the GoMechanic mobile application or a dedicated helpline.

The RSR network focuses on resolving common mechanical issues on-site to reduce vehicle downtime. Key services include repair or replacement for flat tyres, battery jump-starts & diagnostics and emergency fuel delivery.

The company stated that the service protocols are designed with a focus on driver safety and trust, particularly for individuals travelling alone or in unfamiliar locations.

Himanshu Arora, Co-Founder and CEO, GoMechanic, said, “Every journey in India is unique, and every car user deserves the security of knowing professional help is never far. With GoMechanic’s Roadside Repair Services, the focus is on reducing downtime during unexpected breakdowns by ensuring timely assistance, so car users can get back on the road without unnecessary delays.”

Muskaan Kakkar, Co-Founder and COO, GoMechanic, added, “This is more than just a service expansion; it is about building trust and reliability for every Indian car owner. With trained mechanics, nationwide coverage, and round-the-clock availability, GoMechanic remains committed to being there when it matters the most.”

Cars24 Acquires Vehicle Info To Develop Vehicle Ownership Platform

Vehicle Info

Cars24 has announced the acquisition of Vehicle Info, an automotive utility application. The move is intended to facilitate the development of a vehicle ownership platform in India.

The acquisition signals a shift in strategy for Cars24, moving from a focus on buying and selling transactions toward managing the vehicle lifecycle. Vehicle Info provides users with tools to track insurance validity, traffic challans, FASTag balances and vehicle documentation within a single interface.

Vehicle Info was founded by Chirag Pipaliya in Surat. Developed without venture capital, the application was designed to address the daily management needs of car owners rather than one-time transactions. The platform currently ranks among the most used automotive applications in India for document compliance and utility tracking.

Vehicle Info will continue to operate as a standalone application. Its existing team will work with Cars24 to integrate these utility features into a broader ecosystem for car management.

The integration aims to consolidate fragmented services that vehicle owners typically manage across multiple platforms. By combining transactional data with ownership utility, the companies intend to create a system that serves users throughout the duration of vehicle possession.