SKF Unveils New Brand Identity
- By MT Bureau
- March 06, 2025
Swedish industrial bearings major SKF is revamping its brand identity, which it said is to help the group to further stand out in the industry, attract new customers and ultimately drive profitability.
The over a century old bearings company is amongst the top players globally when it comes to being a closed partner for industrial and mobility solutions.
Rickard Gustafson, President and CEO, SKF, said, “Our brand is the accumulation of everything we do – innovations, values, people, reputation, communication and our desired future state. From a business perspective, we are building favourability among current and potential customers, employees, investors, partners, and beyond. It is a way of earning our place in the world while staying true to our values and purpose.”
The refresh brand strategy aims to reflect upon SKF’s historical, current and future strengths. The idea is to clearly communicate its impact on the world and public perception towards its innovative and sustainable solutions.
Per Nilsson, Director Communication, SKF, said, "Only a few companies in the world can reduce friction like SKF. Wherever there is rotation, we show up – from bicycles to high-speed trains, from paper mills to washing machines. A fantastic position to have, but also an inspiring story still to be told. We have been fighting friction since 1907 and today it is more relevant than ever before.”
The refreshed brand identity includes a redesigned logo, a fresher blue, a new typeface and more distinctive photography.
Going forward, the company will roll out the brand identity across its marketing communication along with working with its distribution partner.
“Through almost 120 years of innovation, we’ve developed products and solutions that reduce friction. Now we’re stepping that up. Not just reducing friction but actively fighting friction to move the world forward and telling the story about the difference we make,” concluded Gustafson.
Knorr-Bremse To Showcase Zero-Emission Technologies At IAA Transportation 2026
- By MT Bureau
- July 02, 2026
German component supplier Knorr-Bremse will present technologies for zero-emission commercial vehicles at the IAA Transportation 2026, Hanover. The company aims to provide system solutions to help manufacturers reduce CO2, noise, oil and particulate emissions.
The company is set to showcase Electric Vehicle Motion Control (eVMC), wherein the software is designed to optimise energy recovery through brake control within the Global Scalable Brake Control (GSBC) system.
A Electric Power Steering (EPS) system scheduled for launch in 2027 that operates on a power-on-demand principle to reduce energy consumption.
An oil-free electric air supply system designed for efficiency across various vehicle platforms. The Multi Tumble Piston (MTP) Compressor is set to debut at the IAA Transportation 2026.
A eSilencer component developed to lower noise emissions from pneumatic braking systems to 68 dB(A).
Lastly, a liquid-cooled Power Resistor (iMEP) system intended to provide braking performance independent of battery state.
Bernd Spies, Member of the Executive Board, Knorr-Bremse, said, “Zero emissions in road transport remains our clear goal. At the same time, we see very different paces and framework conditions for this transformation around the world. In this environment, Knorr-Bremse is a stable and reliable development partner for commercial vehicle manufacturers. We bring together technology, regulations, and cost-effectiveness – with flexible system solutions on the path to zero-emission commercial vehicles, without compromising on safety and performance.”
To address the EURO 7 standard, Knorr-Bremse has developed wheel end technologies, including the SYNACT disc brake family. These systems feature Active Caliper Release (ACR) and an NVH toolbox to manage noise and fuel consumption.
Pradhyumna Ingle Succeeds S Sunil Kumar As Country President For Henkel India
- By MT Bureau
- June 25, 2026
German multinational chemical company Henkel has announced the appointment of Pradhyumna Ingle as Country President for India. Based in Navi Mumbai, he will lead the company’s growth strategy, market expansion and innovation initiatives.
Pradhyumna will balance his new responsibilities with his existing global leadership roles within Henkel Adhesive Technologies, where he serves as: Global Head – Infrastructure Protection & Repair and IMEA Head – Manufacturing & Maintenance.
He succeeds S. Sunil Kumar, who has led Henkel India for the past five years and will now relocate to Dubai to oversee strategic projects for the IMEA region alongside his duties as Director of Packaging for IMEA.
The company says Pradhyumna comes with over 25 years of leadership experience across multiple regions, including the Asia Pacific, North America and the Middle East & Africa. He has rich experience in driving acquisitions, digital business models and high-performance organisations.
Ashraf Elafifi, IMEA President, Henkel, said, “Pradhyumna brings a unique combination of global perspective, deep market understanding, customer-centricity, and proven leadership in driving transformation and sustainable growth.”
Pradhyumna highlighted the potential of the Indian market, noting that Henkel is positioned to contribute to sectors such as infrastructure, mobility, electronics and energy.
“I am excited to work with our talented teams across India to further strengthen our market position, expand our local innovation capabilities, and deliver sustainable growth for our customers, employees, partners, and communities,” said Pradhyumna.
Feintool Opens First India Production Facility In Pune
- By Nilesh Wadhwa
- June 25, 2026
Switzerland-based international technology and market leader in electrolamination stamping, fineblanking and forming company Feintool has officially inaugurated its first manufacturing site in India, located in Pune.
The facility, which has begun ramping up production, is designed to support the local automotive market with high-precision fineblanked components. The company had earmarked an initial investment of CHF 15 million (approx USD 19 million) towards the facility, which will produce seat adjusters for various major automotive manufacturers in India.

The company has adopted a ‘local-for-local’ approach, allowing it to supply automotive customers directly within the Indian market. This move is intended to reduce reliance on long-distance supply chains and respond to the growth of India’s automotive sector, which is the third-largest in the world.
Lars Reich, CEO, Feintool, said, “Feintool is proud to meet its customers’ demand for local production in India with the facility in Pune. We are in the right place at the right time to benefit sustainably from the momentum in the Indian automotive industry and to capitalise on further opportunities in the growing industrial markets in India.”
Initial operations at the Pune site are focused on the production of fine-blanked automotive seating systems. However, the facility is designed to support future expansion into additional core technologies, including cold forming, e-lamination stamping (for e-motor cores) and hydrogen applications.
Tobias Gries, Managing Director, Feintool India, said, “We have established a strong team in India. With Feintool’s global expertise, we are now ramping up production in Pune—starting with fineblanked automotive seating systems. Looking ahead, we are ready to expand into cold forming, e-motor core production and even hydrogen applications. The plant is fully prepared for further expansion as demand develops.”
This new site joins Feintool’s network of 18 production facilities across Europe, Asia, and the United States.
BOS And JRG Automotive Establish Joint Venture For Vehicle Systems In India
- By MT Bureau
- June 24, 2026
BOS and JRG Automotive Industries India have formed a new joint venture christened ‘BOS-JRG Automotive Systems’, which combines engineering and manufacturing resources. The partnership aims to supply shading and cargo management systems to the Indian automotive market.
As per the understanding, the new JV will see BOS hold a 60 percent stake in the venture, while JRG Automotive will hold 40 percent. The partners have made an initial investment of over USD 1 million, with an aim to generate USD 15 million in revenue within five years.
The partners have established a manufacturing facility in Bawal, Haryana, which went on stream on 10 June 2026. This site utilises production lines based on BOS systems, supported by the tooling, injection moulding and supply chain network provided by JRG. Series production is scheduled to begin in December 2026. The initial product range includes side window sunshades and tonneau covers, with plans to expand into other interior and mechatronic systems.
Pawan Goyal, Managing Director, JRG Automotive Industries India, said, "This partnership reflects our shared vision of building a world-class automotive systems company in India, combining global technology, strong localisation and a commitment to long-term value creation for customers."
Nicolaus Francke, Director, BOS-JRG Automotive Systems, added, "BOS-JRG is a strategic step towards bringing global innovation closer to the Indian market, creating a strong foundation for sustainable growth, localisation and future mobility solutions."
The venture plans to support the production requirements of passenger vehicle manufacturers in India through technology transfer and local manufacturing.

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