Swedish industrial bearings major SKF is revamping its brand identity, which it said is to help the group to further stand out in the industry, attract new customers and ultimately drive profitability.

The over a century old bearings company is amongst the top players globally when it comes to being a closed partner for industrial and mobility solutions.Rickard Gustafson, President and CEO, SKF, said, “Our brand is the accumulation of everything we do – innovations, values, people, reputation, communication and our desired future state. From a business perspective, we are building favourability among current and potential customers, employees, investors, partners, and beyond. It is a way of earning our place in the world while staying true to our values and purpose.”

The refresh brand strategy aims to reflect upon SKF’s historical, current and future strengths. The idea is to clearly communicate its impact on the world and public perception towards its innovative and sustainable solutions.

Per Nilsson, Director Communication, SKF, said, "Only a few companies in the world can reduce friction like SKF. Wherever there is rotation, we show up – from bicycles to high-speed trains, from paper mills to washing machines. A fantastic position to have, but also an inspiring story still to be told. We have been fighting friction since 1907 and today it is more relevant than ever before.”

The refreshed brand identity includes a redesigned logo, a fresher blue, a new typeface and more distinctive photography.

Going forward, the company will roll out the brand identity across its marketing communication along with working with its distribution partner.

“Through almost 120 years of innovation, we’ve developed products and solutions that reduce friction. Now we’re stepping that up. Not just reducing friction but actively fighting friction to move the world forward and telling the story about the difference we make,” concluded Gustafson.

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Tsuyo Manufacturing Private Limited (Tsuyo), India’s leading e-mobility component manufacturing company and a pioneer in integrated electric vehicle powertrain technologies, has earned a place among 120 startups selected for Bharat Innovates 2026. This flagship initiative is overseen by India’s Ministry of Education and aims to identify and support the nation’s most promising technology ventures.

The selection underscores Tsuyo’s rising contribution to the domestic electric mobility sector, particularly through the development of advanced powertrain solutions. By focusing on indigenous capabilities, the company supports India’s goal of self-reliance in clean mobility and assists original equipment manufacturers in accelerating electric vehicle adoption across multiple vehicle categories.

Bharat Innovates 2026 will take place in Nice, France, from 14 to 16 June. Announced by Prime Minister Narendra Modi on 17 February 2026 during the India-France Year of Innovation, the programme is designed to mentor high-potential startups and showcase them globally. Through this platform, Tsuyo will gain mentorship, networking opportunities and international visibility to further expand its technological reach.

With two manufacturing plants in Greater Noida and over 200,000 motors sold to more than 50 original equipment manufacturers, Tsuyo leads the mid-drive electric motor segment in India. Its products serve three-wheelers, light commercial vehicles, medium and heavy commercial vehicles and off-road applications, with powertrain systems ranging from 0.5 kW to 400 kW. Continued investment in research and development keeps the company committed to India’s sustainability and manufacturing ambitions.

Vijay Kumar, Founder & CEO, Tsuyo Manufacturing Private Limited, said, "This milestone is the advocacy of the incessant effort of the entire Tsuyo team. It affirms our vision of developing globally advanced, adaptable and affordable EV powertrain technologies that are both designed and manufactured in India. As the nation accelerates its shift towards sustainable mobility, indigenous innovation will be the right pivot towards enhancing supply chain resilience, reducing technological dependence and positioning India as a global hub for electric mobility. We are eager to utilise this platform to highlight India's engineering prowess and engage with global stakeholders who share our commitment to sustainable transportation.”

Lalit Baid, Founder & COO, Tsuyo Manufacturing Private Limited, said, "Bharat Innovates 2026 offers a unique opportunity for technology companies to collaborate, learn and expand. At Tsuyo, our focus has consistently been on developing high-performance, reliable and cost-effective powertrain solutions which must meet the evolving demands of the EV industry. A key pillar of our innovation is our work on sustainable motor manufacturing without rare-earth magnets – reducing dependence on critical mineral supply chains and eliminating the geopolitical risk that comes with China-dominated RE magnet sourcing. Participation in this initiative will enable us to further enhance our innovation roadmap, forge meaningful partnerships and contribute to India's goal of becoming a global leader in electric mobility technologies."

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Mumbai-headquartered JNV Group (formerly Sujan Group) has announced the strategic appointment of Sandeep Jad as the Chief Executive Officer (CEO) of its Automotive business.

Jad brings around three decades of experience in the automotive and mobility sectors, having held various cross-functional leadership roles with prominent multinational and Indian original equipment manufacturers (OEMs). His domain expertise encompasses Strategic Sourcing, Project Management, Operations, Process Excellence and Quality Management.

JNV Group operates as a vital industrial partner to global automotive OEMs and Tier-1 suppliers, offering solutions across cars, commercial vehicles, two-wheelers and three-wheelers and the agricultural sectors. The company operates 20 manufacturing facilities in India and 3 dedicated technical centres.

The Group's automotive sector business framework comprises a diverse network of operating companies including – Sujan ContiTech AVS, Polyrub CooperStandard FTS, WBTL India, JNV Gold, Polyrub Plastics, Mega KLC Polymer Technologies, CGS and Intrenio.

Vijay J Sujan, Director, JNV Group, said, “I am thrilled to welcome Sandeep Jad to the JNV Group. His appointment comes at a crucial time as the group evolves with a new portfolio and moves into new areas such as mechatronics. Our vision includes diversifying into braking systems, including ADAS, as well as suspension products and solutions. We aim to create enduring value for customers and be among the Top 50 companies in the automotive parts vertical.”

Sandeep Jad, added, “I am excited to join JNV Group at a time when Indian automobile industry is going through big technological transformation. As we look to the future, my priority will be to build upon the legacy and at the same time focus on delivering greater value to our customers by offering them best technologies and a range of new products.”

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JK Fenner (India) has announced the appointment of Jegapriyan Govindarajan as the company's new President. Based out of Chennai, he will report directly to Vikrampati Singhania, Vice-Chairman & Managing Director of JK Fenner.

Govindarajan comes with nearly three decades of industrial and automotive sector experience to the role, with a professional track record of leading business transformations and profitable growth across both domestic and multinational organisations.

Prior to joining JK Fenner, Govindarajan served as the Managing Director & General Manager (India) at Garrett Motion Technologies India. His previous executive leadership stints include tenures as Managing Director at Tecumseh Products Company and Valeo Lighting Systems India.

He holds a Bachelor’s degree in Mechanical Engineering from Madurai Kamraj University and a Post Graduate Diploma in Business Management from XLRI, Jamshedpur.

JK Fenner operates a robust manufacturing and research network across India, consisting of 9 state-of-the-art manufacturing facilities and 4 advanced R&D centres. The company's domestic distribution channels establish an all-India market presence, complemented by an international export footprint that spans more than 50 countries.

The company supplies specialised mechanical and industrial components to critical sectors such as steel, cement, power, textiles, agriculture, and automotive original equipment manufacturers (OEMs). Its core product portfolio encompasses – Oil Seals & Hoses; Gearboxes & Geared Motors; Pulleys & Belt Tensioners; Front-End Accessory Drive (FEAD) Systems and Moulded Rubber Products.

Moving forward, JK Fenner is expanding its technical and engineering frameworks to target emerging industrial sectors. The company's long-term strategy focuses on developing components tailored for the electric vehicle (EV) ecosystem, integrating AI and digital technologies into its operations and increasing corporate focuses on environmental sustainability.

Vikrampati Singhania said, “I am confident that Govindarajan will provide strong and adept leadership and steer JK Fenner on a new growth trajectory.”

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FORVIA Clarion Electronics has been awarded four distinct vehicle display supply contracts spanning China, India and South America. The business wins underscore the company's regional footprint and its ongoing commercial relationships with prominent domestic and international original equipment manufacturers (OEMs) across China, India and Europe.

The engineering and development phase for these display programs is scheduled to run from Q2 of 2026 through Q4 of 2027. Mass production and delivery will utilise the company's localised, ‘local-for-local’ manufacturing strategy to maximise operational efficiency and maintain proximity to assembly lines in major automotive markets.

The newly secured business covers multiple digital cockpit and vision technologies, reflecting the ongoing transformation of vehicles into software-defined, connected platforms. The awards comprise large-format display solution, which are designed to provide an immersive, digitally enhanced cockpit experience to satisfy consumer demand for higher-resolution interior interfaces. An advanced digital mirror display program aimed at enhancing driver safety, visibility and vehicle aerodynamics. Two additional display implementations tailored to modular and scalable vehicle platforms across diverse price segments.

As vehicle cockpits evolve, global automakers are increasingly demanding integrated, cost-effective display electronics that offer flexibility and customisation without compromising scalability. These contract wins align with FORVIA’s broader IGNITE corporate strategy, which prioritises technological scaling, system integration capabilities and rapid innovation within the In-Cockpit Experience (ICX) domain.

Yves Dumoulin, Executive Vice-President, FORVIA Clarion Electronics, said, “These wins reflect the trust our customers place in our ability to deliver high-performance electronics across diverse regions, customer profiles and market. They demonstrate how our teams continue to execute with excellence while aligning fully with FORVIA’s IGNITE strategy, focusing our strengths, scaling our technologies, and accelerating innovation for In-Cockpit Experience (ICX). These achievements show that FORVIA Clarion Electronics is not only delivering today but building the foundation for long-term leadership.”

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