Swedish industrial bearings major SKF is revamping its brand identity, which it said is to help the group to further stand out in the industry, attract new customers and ultimately drive profitability.

The over a century old bearings company is amongst the top players globally when it comes to being a closed partner for industrial and mobility solutions.Rickard Gustafson, President and CEO, SKF, said, “Our brand is the accumulation of everything we do – innovations, values, people, reputation, communication and our desired future state. From a business perspective, we are building favourability among current and potential customers, employees, investors, partners, and beyond. It is a way of earning our place in the world while staying true to our values and purpose.”

The refresh brand strategy aims to reflect upon SKF’s historical, current and future strengths. The idea is to clearly communicate its impact on the world and public perception towards its innovative and sustainable solutions.

Per Nilsson, Director Communication, SKF, said, "Only a few companies in the world can reduce friction like SKF. Wherever there is rotation, we show up – from bicycles to high-speed trains, from paper mills to washing machines. A fantastic position to have, but also an inspiring story still to be told. We have been fighting friction since 1907 and today it is more relevant than ever before.”

The refreshed brand identity includes a redesigned logo, a fresher blue, a new typeface and more distinctive photography.

Going forward, the company will roll out the brand identity across its marketing communication along with working with its distribution partner.

“Through almost 120 years of innovation, we’ve developed products and solutions that reduce friction. Now we’re stepping that up. Not just reducing friction but actively fighting friction to move the world forward and telling the story about the difference we make,” concluded Gustafson.

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French tier 1 automotive supplier Valeo has inaugurated a new manufacturing line for electric powertrain systems at its facility in Lonikand, Pune. The line will produce integrated 3-in-1 e-Axles for Mahindra & Mahindra’s ‘Born Electric’ vehicle platform. The inauguration was attended by R Velusamy, President of Automotive Business at Mahindra and Mahindra and Xavier Dupont, CEO, Valeo Power Division.

The facility produces a 3-in-1 e-Axle system that integrates the electric motor, inverter and reducer into a single unit. This configuration is designed to improve efficiency and reliability while reducing the overall footprint of the powertrain.

The Pune plant's technical capabilities include automated lines for U-Pin or Hairpin winding technologies. Dedicated sections for reducer assembly and inverter production. The facility utilises automation, digital tracing and quality control systems for end-to-end monitoring of the assembly process.

Valeo has operated in India since 1997 and currently maintains six production sites across Chennai, Pune, Sanand, and Gurgaon. The company employs 7,500 people in the country, including an engineering workforce of over 3,750 focused on global research and development.

Xavier Dupont, said, “India is a key region in Valeo’s ‘Elevate 2028’ strategic plan. Our investments in Pune supports our commitment to deeper localization of advanced technologies in India. By localizing the production of our highly integrated 3-in-1 e-Axle systems, we are strengthening our ability to deliver advanced technologies to our customers and contributing to India’s transition towards safer, and more sustainable mobility.”

Jayakumar G, President, Valeo India, added, “The inauguration of this line marks an important milestone in Valeo’s journey in India. Our new e-Axle manufacturing line in Pune is a key step in our growth strategy. It reflects our commitment to bringing advanced technology solutions closer to our customers. We are proud to develop and manufacture this e-Axle for Mahindra’s Born Electric Vehicles and to contribute to the growth of India’s EV ecosystem.“

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Gujarat-based embedded electronics and power systems company Bacancy Systems has closed an INR 400 million Series A funding round led by Sabre Partners and Greenstone Capital, both of whom have acquired minority stakes in the firm.

The company intends to deploy the capital to scale manufacturing infrastructure, accelerate product development and expand into international markets. The funding will also support research and development (R&D) in two primary industrial segments:

Electric Mobility: Development of DC charger controllers and power electronics for EV original equipment manufacturers (OEMs) and charging infrastructure providers.

Railway Electronics: Expansion into Train Control and Management Systems (TCMS), traction converter control systems, and remote monitoring platforms.

Founded in 2021, Bacancy operates at the intersection of hardware, firmware and cloud technologies.

Binal Patel, Founder and CEO, Bacancy Systems, said, “Closing our first fund raise is indeed a defining moment for Bacancy Systems. This milestone validates what we have believed from day one – that deep, purpose-built R&D in Electric mobility, Railways, is not just the future, but an urgent necessity, and local manufacturing of the same under the Make in India initiative is equally essential to empower India and build a reliable supply chain. With over two decades of industry experience, I am more confident than ever that the innovations we are building will define the next generation of India’s industrial backbone. This capital empowers us to push the boundaries of what’s possible in EV infrastructure, Railways, and beyond – and we are just getting started.”

Tanushree Agarwal, Partner, Sabre Partners, added, “Bacancy represents a compelling play on India’s electrification and indigenisation themes. The company has built strong capabilities in power electronics and controller systems, with a clear focus on IP-led product development. We believe Bacancy is well-positioned to benefit from the rapid growth in EV infrastructure and railway modernisation, and we are excited to partner with the management team to support the next phase of growth and scale.”

Paresh Thakker, Managing Partner at Greenstone Capital, stated, “Bacancy’s strong engineering capability and focus on indigenised embedded systems position it well within India’s evolving EV and railway electronics ecosystem. We are pleased to collaborate with the company in driving its upcoming phase of growth and transformation.”

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Samvardhana Motherson International Limited (Motherson) has signed a joint venture agreement with Hellmann Worldwide Logistics (MESA) Holding Limited (Hellmann) to provide integrated supply chain solutions tailored to the global automotive industry. The JV will be incorporated in Dubai and deliver innovative, efficient and sustainable logistics solutions by combining Hellmann’s global logistics network and technology capabilities along with the deep automotive supply chain expertise of Motherson. 
The Dubai-based company will provide access to more than 30,000 global suppliers and trusted OEM relationships. It will also help deliver greater stability, predictability and efficiency across global logistics operations and spending. Both the partners are committed to carbon net-zero targets and will leverage their expertise and technologies to support industry-wide sustainability initiatives. The joint venture will support Motherson’s growing global manufacturing footprint and the broader automotive ecosystem while strengthening Hellmann’s global automotive logistics capabilities.
Arjun Kochhar, Chief Executive Officer, Logistics Solutions Business Division, Motherson Group, said, “Motherson’s Logistics Division focuses on building specialised platforms that support the evolving supply chain needs of the Group, our customers, suppliers and the broader ecosystem, as part of Motherson’s solutions strategy. Our partnership with Hellmann Worldwide Logistics combines Motherson’s integrated industrial capabilities with Hellmann’s extensive network and advanced logistics expertise. Together we aim to deliver more resilient, agile and sustainable logistics networks in an increasingly interconnected and complex global environment.”

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Autoverse Mobility announced a series of technical and service initiatives at Motor Mechanic Day 2026 to address transparency and parts authenticity in the Indian automotive aftermarket. The digital distributor is introducing traceability systems and certification programmes to support garage operations.

The company has launched a warranty programme for multi-brand garages underpinned by an advanced traceability system. This platform allows for the verification and tracking of genuine parts across the supply chain.

To improve consumer access to verified providers, Autoverse introduced a WhatsApp-based mechanic discovery feature. This tool connects vehicle owners with garages that utilise verified parts, aiming to standardise service reliability.

Autoverse Mobility, in partnership with Paracoat Products, unveiled Pynoseal, an underbody coating solution for vehicle durability.

Recognising the shift toward electrification, the company launched an EV Mechanic Certification Programme. This initiative focuses on – technical training, workshop digitalisation, industry collaboration with direct engagement with component brands such as Sumax Industries, Lumax Auto and Delux Bearings.

Rama Shankar Pandey, Co-Founder, Autoverse Mobility, said, “As vehicles become more advanced and electrified, the role of mechanics is becoming even more critical to the reliability and safety of mobility. The future of mobility will not just be defined by vehicles, but by the strength of the ecosystem that supports them. For too long, the aftermarket has operated with fragmentation, limited transparency, and unequal access to quality parts and capabilities. By empowering mechanics with the right tools, trust, and opportunities, we are enabling a more reliable, transparent, and scalable aftermarket for India through Autoverse Mobility. Our vision is to fundamentally redefine how India services its vehicles while significantly reducing the need for heavy CAPEX.”

Mihir Mohan, Founder and CEO, Autoverse Mobility, added, “Through our new initiatives, we aim to strengthen an ecosystem where garages can operate with confidence and customers can rely on every repair. As mobility evolves, especially with the shift to electric, enabling mechanics with the right capabilities and access will be critical to the future of the aftermarket. Motor Mechanic Day 2026 reflects our commitment to bringing the industry together while laying the foundation for a more trusted, transparent, and future-ready automotive aftermarket in India.”

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