Swedish industrial bearings major SKF is revamping its brand identity, which it said is to help the group to further stand out in the industry, attract new customers and ultimately drive profitability.

The over a century old bearings company is amongst the top players globally when it comes to being a closed partner for industrial and mobility solutions.Rickard Gustafson, President and CEO, SKF, said, “Our brand is the accumulation of everything we do – innovations, values, people, reputation, communication and our desired future state. From a business perspective, we are building favourability among current and potential customers, employees, investors, partners, and beyond. It is a way of earning our place in the world while staying true to our values and purpose.”

The refresh brand strategy aims to reflect upon SKF’s historical, current and future strengths. The idea is to clearly communicate its impact on the world and public perception towards its innovative and sustainable solutions.

Per Nilsson, Director Communication, SKF, said, "Only a few companies in the world can reduce friction like SKF. Wherever there is rotation, we show up – from bicycles to high-speed trains, from paper mills to washing machines. A fantastic position to have, but also an inspiring story still to be told. We have been fighting friction since 1907 and today it is more relevant than ever before.”

The refreshed brand identity includes a redesigned logo, a fresher blue, a new typeface and more distinctive photography.

Going forward, the company will roll out the brand identity across its marketing communication along with working with its distribution partner.

“Through almost 120 years of innovation, we’ve developed products and solutions that reduce friction. Now we’re stepping that up. Not just reducing friction but actively fighting friction to move the world forward and telling the story about the difference we make,” concluded Gustafson.

Comments (0)

ADD COMMENT

Link Copied!

American component supplier Stoneridge has appointed Uwe Brandenburg as its Global Vice-President, Engineering and Innovation, effective 2 November 2026. Brandenburg will report to President and Chief Executive Officer Natalia Noblet and join the company’s executive management team.

In his new role, Brandenburg will oversee Stoneridge’s global engineering division, managing product development, technology innovation and product roadmaps across vision systems, safety technology, vehicle intelligence and connectivity platforms for commercial vehicles and off-highway equipment.

Natalia Noblet said, "Uwe is a recognised voice in automotive electronics and engineering leadership, with a proven track record of building world-class engineering teams and delivering breakthrough innovations in ADAS, autonomous driving and software-defined vehicles. His extensive experience bringing next-generation radar, camera, safety electronics and AI-powered platforms to market, combined with his strategic vision and commitment to operational excellence, make him an exceptional addition to our Executive Team. We are excited to leverage his expertise to accelerate Stoneridge’s technology roadmap and strengthen our competitive position in vehicle intelligence and safety.”

Brandenburg comes with over 25 years of experience in Tier 1 automotive electronics, software engineering and vehicle systems. Prior to joining Stoneridge, he served as Chief Technology Officer and Senior Vice-President for Automotive and Manufacturing at DXC Technology.

His previous positions include Global Head of Engineering and Chief Technology Officer for advanced driver assistance systems at Valeo, alongside engineering leadership roles at Continental, Autoliv and TRW Automotive focused on radar, camera and safety electronics systems.

Uwe Brandenburg said, “Stoneridge has a clear technology strategy, a highly talented engineering organisation, and a mission centred on improving safety, reducing emissions and increasing vehicle efficiency for our customers. When cutting-edge technology is paired with the right team and a purpose that truly matters, we have what it takes to create strong value for our customers. I look forward to building on this strong foundation and helping the team deliver the next generation of vision and safety solutions.”

Brandenburg holds a degree in Electrical and Telecommunications Engineering from the University of Applied Sciences Constance and currently serves on the board of directors of BlincVision.

Comments (0)

ADD COMMENT

Link Copied!

Imperial Auto Industries Limited has appointed James Gaylord as Managing Director & Chief Executive Officer of its subsidiary, Imperial Auto USA Corp. In his new role, Gaylord will lead Imperial Auto’s operations across the Americas and drive the company’s next phase of growth in the region. He will report to Vikram Wagh, Managing Director & CEO, Imperial Auto Industries Limited.

Gaylord's mandate would include expanding Imperial Auto’s presence into new markets across the American region while driving significant revenue growth over the coming years. He will also focus on strengthening the company’s product engineering and new product development capabilities in the Americas, while leading initiatives to localise the supply chain, enhance purchasing capabilities and build strategic partnerships with suppliers to support the company’s regional growth.

With nearly three decades of experience across the automotive and manufacturing sectors, Gaylord brings with him proven expertise in business development, operational excellence, transformation and growth. Prior to joining Imperial Auto, he served as the Global Sales Director at Gentex. He has also held leadership roles at organisations including Johnson Controls, ATI and Tenneco.
 

Comments (0)

ADD COMMENT

Link Copied!

JK Tyre & Industries Ltd launched four new OTR tyres at Bauma Conexpo India 2026. These include the 12.5/80-18 MPT 45 16PR TL for self-loading concrete mixers (SLCM) and backhoe loaders. The 16/70-20 MPT117 14PR TL for SLCM and telehandler applications. The 18-19.5 MPT117 18PR TL for SLCM applications, and the 12.00R20 JDO XD OTR 22PR 156/153F TT for mining tippers. The latest additions further strengthen JK Tyre’s premium OTR portfolio with application-engineered solutions developed for the evolving requirements of India’s construction, infrastructure and mining sectors.
 “India’s infrastructure and industrial growth is creating a growing need for high-performance, reliable and application-specific mobility solutions. At JK Tyre, we are committed to developing OTR solutions that address the specific needs of our customers and the demanding conditions in which their equipment operates. Our latest range combines durability, reliability and performance to help customers maximise equipment uptime and operational efficiency. As we continue to strengthen our premium OTR portfolio, we remain committed to delivering solutions that create value for our customers and support the growth of India’s construction, infrastructure and mining sectors,” said Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd.  
He pointed at the MPT 45 pattern and mentioned that it has been developed to deliver strong traction and stability, making it suitable for SLCMs and backhoe loaders operating across mixed terrain. “The MPT117 pattern has been designed for versatile construction and material-handling operations, offering strong grip, improved durability and reliable performance for SLCMs and telehandlers,” Allaphan explained. 
The new products have been developed keeping Indian operating conditions in mind and are designed to help customers maximise machine performance while improving operational efficiency. The focus is on durability, high load-carrying capability and extended service life. 

Comments (0)

ADD COMMENT

Link Copied!

The Automotive Component Manufacturers Association of India (ACMA), the apex body representing component manufacturers in the country, has appointed Sriram Viji, Managing Director, Brakes India, as President for the 2026–27 term.

The industry body also named Anjali Singh, Executive Chairperson of ANAND Group and Gabriel India, as President-Designate. 

Vinnie Mehta, Director General, ACMA, said, “We are delighted to welcome Mr. Sriram Viji and Mrs. Anjali Singh to their new roles. Their rich industry experience and strategic vision will guide ACMA as the sector navigates geopolitical uncertainty and the evolving mobility landscape. I am confident that their leadership will strengthen our engagement with Government and industry partners to diversify supply chains, improve access to critical raw materials and enhance India’s global competitiveness.” 

Sriram Viji, President, ACMA, said, “It is an honour to lead ACMA as India strengthens its position as a trusted partner in global automotive value chains. Our priority is to deepen local capabilities and accelerate investment in advanced technologies, R&D and innovation, while embedding sustainability across the industry. As electric, connected and new-energy mobility create fresh opportunities, we must move beyond adapting to change to shaping it. Together with our members, we will work to position India as a global hub for high-value manufacturing and next-generation mobility solutions.”

Comments (0)

ADD COMMENT

Link Copied!