Swedish industrial bearings major SKF is revamping its brand identity, which it said is to help the group to further stand out in the industry, attract new customers and ultimately drive profitability.

The over a century old bearings company is amongst the top players globally when it comes to being a closed partner for industrial and mobility solutions.Rickard Gustafson, President and CEO, SKF, said, “Our brand is the accumulation of everything we do – innovations, values, people, reputation, communication and our desired future state. From a business perspective, we are building favourability among current and potential customers, employees, investors, partners, and beyond. It is a way of earning our place in the world while staying true to our values and purpose.”

The refresh brand strategy aims to reflect upon SKF’s historical, current and future strengths. The idea is to clearly communicate its impact on the world and public perception towards its innovative and sustainable solutions.

Per Nilsson, Director Communication, SKF, said, "Only a few companies in the world can reduce friction like SKF. Wherever there is rotation, we show up – from bicycles to high-speed trains, from paper mills to washing machines. A fantastic position to have, but also an inspiring story still to be told. We have been fighting friction since 1907 and today it is more relevant than ever before.”

The refreshed brand identity includes a redesigned logo, a fresher blue, a new typeface and more distinctive photography.

Going forward, the company will roll out the brand identity across its marketing communication along with working with its distribution partner.

“Through almost 120 years of innovation, we’ve developed products and solutions that reduce friction. Now we’re stepping that up. Not just reducing friction but actively fighting friction to move the world forward and telling the story about the difference we make,” concluded Gustafson.

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Bosch and Tata AutoComp Systems (TACO) have announced a 50:50 joint venture to develop electric vehicle components for the Indian market. The partnership, headquartered in Pune, is scheduled to begin operations by mid-2026, pending regulatory approvals.

The joint venture will specialise in the engineering, manufacturing and sales of eAxle systems and electric motors. This initiative is designed to localise global powertrain technologies for passenger cars and specific commercial vehicle segments in India.

Bosch has invested EUR 6 billion globally in e-mobility research and development. This agreement allows the company to transfer its technical expertise to the Indian automotive ecosystem, which is currently the third largest in the world. The collaboration aims to provide scalable technology solutions that meet increasing demand for domestic production and sustainable transport.

Guruprasad Mudlapur, President, Bosch Group in India and Managing Director of Bosch, said, ‘‘At Bosch, we strongly believe that Battery Electric technology is the definitive path to achieving low emissions in passenger cars and select commercial vehicle segments. Our joint venture with Tata AutoComp is designed to accelerate the adoption of these technologies by delivering efficient, state-of-the-art e-Mobility solutions to our customers.”

Sandeep Nelamangala, Joint MD, Bosch and President of Bosch Mobility India, said, “Mobility market worldwide is going through a transformation and India is no different. E-mobility is a strategic field for us and is evolving rapidly. Our customers are asking for cutting-edge global solutions to be made locally in India. This is exactly what the joint venture aims to do.”

Arvind Goel, Vice-Chairman, Tata AutoComp, added, “India’s mobility ecosystem is undergoing a rapid transformation driven by electrification, localisation and the need for scalable technology solutions. This joint venture between Tata AutoComp Systems and Bosch brings together complementary strengths in engineering, technology and manufacturing to accelerate the development of advanced e-mobility solutions for the Indian market.”

Karsten Muller, Executive Vice-President, Manufacturing and Quality, Electrified Motion, Robert Bosch, said, “India being world’s third largest automotive market, Bosch aims to leverage stronger opportunities for its business in India. This planned partnership with TACO further cements our presence in e-mobility, enabling us to deliver cutting edge global solutions locally in India including engineering and manufacturing expertise.”

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German tier 1 supplier ZF Friedrichshafen has improved its operating performance in fiscal year 2025, exceeding its initial guidance for profit and cash flow despite a volatile global market. The technology group reported sales of EUR 38.8 billion, representing an organic growth of 0.6 percent when excluding currency and M&A effects.

The Group stated it prioritised financial resilience through disciplined deleveraging and operational efficiency. Adjusted EBIT increased to EUR 1.7 billion, with the margin rising to 4.5 percent from 3.5 percent in 2024. Free cash flow reached EUR 1.4 billion, significantly exceeding the guided target of EUR 500 million.

Financial liabilities were reduced by approximately EUR 250 million, bringing net debt to EUR 10.2 billion. The company reported a net loss of EUR 2.1 billion, primarily due to a one-time EUR 1.6 billion charge from the early termination of non-profitable electric mobility projects.

ZF is undergoing a strategic refocusing to strengthen its long-term competitiveness.

• ADAS Sale: The Group agreed to sell its passenger car Advanced Driver Assistance Systems (ADAS) business unit to Harman Inc. for an enterprise value of EUR 1.5 billion. The transaction is expected to close in late 2026.
• Electrified Powertrain Technology: Division E is being restructured independently to improve competitiveness. While some unprofitable projects were terminated, the division secured major awards, including electrified transmission contracts for the BMW Group.
• Workforce Adjustments: The global workforce declined by 5 percent to 153,153 employees. In Germany, personnel capacity is being lowered through voluntary measures such as attrition and severance packages.

Despite market challenges, ZF stated it continued to focus as a major investor in research and development. The company invested EUR 3.3 billion in R&D (8.6 percent of sales) and EUR 1.8 billion in capital expenditures.

In February 2026, ZF successfully placed a EUR 1 billion bond with a six-year maturity, which was six times oversubscribed. The Group anticipates sales of more than EUR 38 billion and an adjusted EBIT margin between 4 percent and 5 percent, assuming stable market conditions.

Mathias Miedreich, CEO, ZF, said, “Operationally, we surpassed our 2025 targets. The fact that our efficiency program is gaining traction encourages us to stay the course. Performance and profitability take precedence over sales and size. But we also know: continuing our upward path will require full focus and maximum effort across the Group. The numbers reflect our past, while our business momentum points to our future. We will steadily rebuild the level of profitability our owners – and we ourselves – expect.”

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The 11th annual ASIABRAKE conference and exhibition recently concluded in Gurugram, Delhi NCR. The three-day event brought together over 350 delegates, 25 speakers and 60 exhibitors from the global automotive and braking sectors to discuss safety, sustainability and the transition to electric mobility.

The event was inaugurated by Tarun Agrawal, Sr. Executive Officer & Head of Engineering at Maruti Suzuki India and Vivek Trivedi, Senior Executive Vice-President, R&D at Maruti Suzuki India.

Technical and research insights were provided by Professor Francesco Massi of the University of Rome - La Sapienza and Professor Georg Ostermeyer from the Technical University of Braunschweig.

Key topics addressed during the sessions included Electrification – the impact of EV and hybrid powertrains on braking system requirements. Testing Standards – advancements in brake testing procedures and systems. Materials Science – emerging trends in friction materials and sustainable component manufacturing.

Leading organisations in attendance included Toyota Motor Corporation, Tata Motors, Brakes India, Brembo Brake India and ITT Friction Technologies. The accompanying exhibition served as a commercial platform for technology providers and component manufacturers to display new materials and braking solutions.

Kuldip Singh Rathee, Chairman & Managing Director, ASK Automotive, said, “The automotive industry is undergoing a fundamental transformation driven by electrification, sustainability, and digital innovation. India is steadily emerging as a key global hub for automotive growth, supported by strong policy frameworks and manufacturing capabilities. As vehicles evolve, braking systems will continue to play a critical role in ensuring safety, reliability, and performance, and it is imperative for the industry to continuously innovate and collaborate to meet these expectations. This year, we have yet again witnessed meaningful discussions, valuable insights, and strong collaboration across the global automotive community. ASIABRAKE continues to serve as an important platform for knowledge exchange, fostering partnerships, and driving collective progress for the industry. We look forward to building on this momentum in the years ahead.”

Aman Rathee, General Chair, ASIABRAKE 2026, commented, “ASIABRAKE has grown into a truly global platform that brings together the entire ecosystem, from OEMs and suppliers to academia and technology experts. It is not just a technical conference, but a space where ideas translate into partnerships and opportunities. The strong international participation this year reflects the increasing relevance of this forum in shaping the future of mobility.”

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Pune-headquartered component supplier Varroc Engineering has announced the 3^rd edition of its national innovation competition, Eureka Challenge 3.0 – Ignite Innovation. The initiative is designed to engage engineering students in solving technical challenges within the mobility sector.

The challenge is hosted on the Unstop platform and is open to undergraduate and postgraduate engineering students across India, specifically those graduating in 2027. Participating disciplines include – Computer Science and IT; Electronics and Electrical; Mechanical & Automobile and E&TC and allied branches.

Interested Students can participate individually or in teams of up to four members. The evaluation involves downloading industry-specific problem statements and submitting solutions via technical presentations and optional simulation videos.

The programme serves as a pipeline for Varroc’s Graduate Engineer Trainee (GET) initiative. Participants have the opportunity to interact with domain experts and apply engineering principles to real-world scenarios. Top-performing students are eligible for:

• Cash prizes.
• Pre-placement offers (PPOs) at Varroc.
• Hands-on industry exposure.

Arjun Jain, CEO – Business I, Varroc, said, “The future of mobility is in safe, smart, and sustainable innovation that enables a safer road and a greener tomorrow. At Varroc, we are committed to building the next generation of automotive talent that will enable and inherit this transition. We look to do this by providing internal platforms that encourage creativity, problem-solving, and real-world application of engineering principles. Eureka is one of these platforms, and feeds into our incredibly successful Graduate Engineer Trainee program.”

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