MG Group, a leading private coachbuilder in the country, revealed its new brand identity on 5 July 2025 at the company’s flagship event christened ‘Re-born’ in Bengaluru. The new brand identity announced a significant transformation for MG, from a contract manufacturer supporting high-volume OEM production to a product-led, brand-driven, mobility solutions provider.
In addition to a new brand logo, the company also introduced its new premium intercity coach ‘Tigra’, built on a BharatBenz chassis. Interestingly, the company revealed that the new coach is modular in nature and is available on all 13.5-metre coach chassis for domestic and international markets. The coaches will be produced at MG’s Coach Manufacturing Facility in Belagavi, Karnataka where it claims to have made substantial investments have been made in tooling, jigs and quality systems.
Anil Mohan Kamat, Chairman & Managing Director, MG Group, said, “This particular product is on the BharatBenz chassis, but we’ve made it compatible with other OEMs like Ashok Leyland, Tata Motors and Eicher Motors too.”
The event also saw over 400 orders for the Tigra coaches being placed by MG Group customers.
The Tigra features mood-based lighting, ABS-moulded interiors for safety and PU leather on the seats to provide a premium feel for users. It also gets USB and laptop charging points on every berth, with digital displays designed to guide riders to their seats. DRLs and LED projector-type headlamps with integrated progressive indicators, fog lamps and LED tail lamps with indicators are visible on the outside.
For the unversed, MG Group entered the premium coach segment almost a decade ago. Since its inception in 1996, the company is said to have delivered more than 125,000 bus bodies across various applications, such as intercity, staff, school, mofussil and special purpose segments (ambulance and defence applications).
Sivakumar V, President – Strategy & Sales, MG Group, said, “In the bus and coach body-building industry, progress is never overnight. It’s built on strong relationships, consistent quality, and the ability to evolve with changing transportation needs.”
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