Daimler India Commercial Vehicles (DICV) has reaffirmed India's strategic value within Daimler Truck after the formation of the ISEAA customer region for the Mercedes-Benz Trucks segment. The company also outlined BharatBenz's next growth phase, driven by product innovation, customer ecosystem expansion and continued investment.
The Mercedes-Benz Trucks segment houses two brands: Mercedes-Benz Trucks and BharatBenz. DICV serves Indian customers under BharatBenz, while the Mercedes-Benz Trucks brand caters to South-East Asia, Australia-Pacific and other markets. Under a new operating model, the segment is divided into Europe, LAMEA, China and ISEAA regions. ISEAA unites previously separate markets under one customer-focused structure.
DICV anchors the ISEAA region, placing India at the centre of a framework spanning India, South-East Asia and Australia-Pacific. This reflects DICV's growing role as a manufacturing, engineering and export hub. Since operations began, DICV has exported over 75,000 trucks and buses and more than 330 million parts to over 70 markets, and supplies medium-duty transmissions from Chennai to Daimler Truck plants in Germany. Covering 42 countries and nearly 2.8 billion people, ISEAA offers substantial long-term growth, with commercial vehicle demand expected to rise over 5 percent annually.
DICV is accelerating BharatBenz's transformation, targeting safer, more productive transport solutions. With India's safety norms evolving, BharatBenz is readying its portfolio with Advanced Driver Assistance Systems calibrated for Indian conditions. Building on HX and Torqshift launches in construction and mining, BharatBenz continues bringing globally proven Daimler Truck technologies to India. Torqshift Automated Manual Transmission, proven worldwide and adapted for Indian duty cycles, improves driver comfort, reduces fatigue and lowers Total Cost of Ownership.
DICV keeps investing in a customer ecosystem maximising uptime and lifecycle value. BharatBenz's TruckConnect digital fleet management solution enables performance monitoring and data-driven insights. The BharatBenz Rakshana programme now services over 98 percent of vehicles within 48 hours. DICV plans to expand its service network from 430 touchpoints to 600 by 2030, focusing on northern, eastern and north-eastern India.
India's expanded role is backed by continued investment in local manufacturing, engineering and technology. These build on DICV's recently announced additional investment of approximately INR 40 billion in Tamil Nadu under a non-binding facilitation MoU with the state government. This takes DICV's cumulative investment in India beyond INR 145 billion. DICV operates with 92percent localisation and is supported by more than 400 local suppliers, strengthening its ability to develop products for Indian and global markets.
Torsten Schmidt, CEO & Managing Director, Daimler India Commercial Vehicles and President Mercedes-Benz Trucks Customer Region ISEAA, said, "India has long been an important market for Daimler Truck and the home of BharatBenz. Through the new ISEAA customer region, we are bringing India, South-East Asia and Australia-Pacific closer together to strengthen collaboration, share capabilities and respond faster to customer needs across these markets. DICV serves as the anchor entity for the region, building on its established strengths in manufacturing, engineering and exports. For our customers in India, BharatBenz remains focused on delivering products and services designed specifically for local operating conditions, while benefiting from the scale, expertise and collaboration of the broader Mercedes-Benz Trucks segment.”
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