Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team

Adidas Announces Multi-Year Partnership With Mercedes-AMG PETRONAS F1 Team

Sports goods giant adidas has signed a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, one of the most successful teams ever in Formula 1.

The Mercedes-AMG PETRONAS F1 Team and adidas will collaborate to develop a whole line of clothing, accessories and footwear for the team and its supporters for the 2025 season and beyond. The custom team uniform will be constructed to fit the unique requirements of each player's position and made accessible to supporters as well. As part of the collaboration, clothing, accessories and footwear will be made especially for team and driver supporters. There will also be a number of limited-edition drops throughout the year. The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled next month.

Bjørn Gulden, CEO, adidas, said, “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and win together.”

Toto Wolff, Co-owner, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, said, "Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships."

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said, "Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honour, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track. Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear and accessories that engage our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team."

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    Raymond Group To Celebrate Centenary Year With Raymond 100 Autofest

    Gautam Singhania

    Raymond Group, a leading diversified group with business interests in textile, apparel and realty, has announced the Raymond 100 Autofest as part of its centenary year celebration.

    The three-day event organised by Super Car Club Garage (SCCG) starting from 10 January 2025 will take place at JK Gram, Thane, Maharashtra. The Raymond 100 Autofest will bring together supercars, superbikes, vintage classic to modern rivals, showcasing a range of automotive design language. Global racing icons, Mika Hakkinen and Narain Karthikeyan, alongside motorsport veteran Gaurav Gill are also expected to be part of the event. Amongst the various classic vehicles present over at the event, the centre piece will be cricket legend Ravi Shastri’s iconic Audi 100, restored by the Super Car Club Garage (SCCG).

    The third-gen Audi 100, which went on sale internationally around 1982, was declared as a ‘national asset’ by Shastri himself after Gautam Singhania, Chairman & Managing Director, Raymond Group, handed over the restored vehicle to him.

    “The Raymond 100 Autofest is more than a showcase of automobiles; it’s a celebration of passion, ingenuity and our deep connection with the community. This event encapsulates our ethos of excellence and evolution, much like the automotive world we’re celebrating – a perfect ode to our remarkable 100-year journey,” said Singhania.

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      TAG Heuer Returns As Official Timekeeper Of Formula 1

      TAG Heuer Returns As Official Timekeeper Of Formula 1

      Formula 1 has announced that TAG Heuer will return to the sport as its Official Timekeeper as it signed a 10-year partnership with LVMH. Formula 1 also celebrates its 75th anniversary this year.

      In its capacity as Formula 1's Official Timekeeper, TAG Heuer will be heavily visible on and off the track through trackside branding, Fan Zone and Paddock Club activations and new product lines that capture the thrill and drama of the sport. With 230 victories, 595 podiums, 8,882 points, 11 World Constructors' Championships and 14 World Drivers' Championships to its name from its affiliations with teams, TAG Heuer is among the most successful luxury brands ever to be linked to Formula 1. It was the first to have its logo appear on a Formula 1 car in 1969 and the first to sponsor a team in 1971.

      When Ferrari required a timing system for their new test track, Fiorano, in Italy, in 1971, they selected Heuer, as the firm was then named, and this is how the brand's association with contemporary Formula 1 teams started. After the alliance ended in 1979, Heuer went on to have one of the longest partnerships in Formula 1 history with McLaren in 1985, where Lewis Hamilton, Mika Häkkinen and Ayrton Senna all competed for the team. After 30 years of cooperation, the partnership ended in 2016, when TAG Heuer teamed up with Red Bull.

      Stefano Domenicali, President and CEO, Formula 1, said, “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport. With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”

      Antoine Pin, CEO, TAG Heuer, said, “In a sport defined by mental resilience, physical strength, strategy, innovation and performance, it is only natural for TAG Heuer to be at the very heart of Formula 1 as Official Timekeeper. With decades of history in F1 connecting us to the most successful drivers and teams of all time, we are honoured and privileged to be the name connected to the very thing that defines the winner: time. As Formula 1 and their exceptional team continue to build on the amazing work that has been done to create one of the greatest properties in sport, we are excited to be part of the journey and create new stories to enrich TAG Heuer.”

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        Automakers In India Ring In New Year With A Mixed Bag Of Results

        Auto sales

        The first day of the new year has come with a slew of unexpected numbers for the automotive industry in India. In December 2024, automakers reported a wide variation in their wholesales ranging from strong robust double-digit growth to flat growth to even negative sales in the domestic market.

        The country’s largest passenger vehicle manufacturer Maruti Suzuki India reported sales of 130,117 units in December 2024, up 24 percent YoY, as against 104,778 units for the same period last year.

        Hyundai Motor India clocked 42,208 units for the same period, down 1.3 percent YoY, which it said was on the back of strong headwinds faced by the industry.

        Tarun Garg, Whole-time Director and Chief Operating Officer, Hyundai Motor India, said, “HMIL has managed to sustain sales momentum in 2024, despite strong headwinds faced by the industry at large. Achieving highest ever domestic sales three years in a row, reflects customers’ preference for brand Hyundai as their trusted smart mobility solutions provider. Introduction of the innovative Hy-CNG Duo technology in 2024 resonated well with buyers, translating to the highest-ever CNG contribution of 13.1 percent to HMIL’s domestic sales in CY 2024, against 10.4 percent in CY 2023. By achieving highest ever yearly domestic sales of 1,86,919 units, Hyundai Creta continued to strengthen HMIL’s position as an SUV leader, helping HMIL accomplish highest ever domestic SUV contribution of 67.6 percent in CY 2024. We are confident that the upcoming Creta Electric, will further expand the appeal of this undisputed, ultimate SUV.”

        Mumbai-based SUV maker Mahindra & Mahindra has constantly witnessed strong growth momentum on the back of its product offensive. The company clocked wholesales of 41,424 units, which was 17 percent higher YoY, as compared to 35,174 units for the same period last year.

        Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, stated, “We sold 41,424 SUVs, a growth of 18 percent and 69,768 total vehicles, a growth of 16 percent in December. The year ended on a high, as we became the only Indian auto company to attain the Dow Jones Sustainability Index (DJSI) world leader status within the Auto Sector. The DJSI ranking is one of the most respected global benchmarks for ESG performance, covering over 13,000 companies across various industries and we are ranked 1st among all global auto OEMs.”

        Toyota Kirloskar Motor on its part sold 29,529 vehicles, which was 29 percent higher than 22,867 units sold for the same period last year.

        Sabari Manohar, Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, "We are immensely proud to close 2024 with a record-breaking performance, achieving an impressive 40 percent year-on-year growth. The SUV and MPV segments being key contributors grew at 20 percent over the same period last year. We are also observing a growing shift of consumer preferences towards vehicles offering sustainability, value proposition of dependability quotient, enhanced safety and better resale value which is boosting our sales.”

        JSW MG Motor India’s bet on electric vehicles seems to have started to pay off. The company reported a 55 percent growth (albeit a low-year ago base) in December 2024 with sales of 7,516 units, as against 4,484 units last year.

        Interestingly, the company witnessed 70 percent of its sales coming from its electric vehicle portfolio with the Windsor EV alone contributing sales of 3,785 units.

        “The Windsor EV emerged as a market leader, despite market challenges. Our innovative Battery-As-A-Service offering and customer-centric mobility solutions continue to shape the future of India’s automotive landscape. Going forward, we will maintain our growth momentum while driving continuous disruption and innovation,” the company said in a statement.

        Nissan Motor India reported sales of 2,118 units in the domestic market, which was down 1.5 percent as against 2,150 units sold for the same period last year. On the other hand, the company also announced that its popular Magnite SUV has crossed 10,000 booking milestone at the start of the new year.

        Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The year 2024 marked a transformative phase for Nissan in India as we embarked on the turnaround and introduced new models like the 4th Generation Nissan X-Trail and the new Nissan Magnite. This historic best sales performance in December also reflects the continued trust and enthusiasm of customers for our vehicles in both domestic and international markets. Our recent network expansion into cities like Nashik and Gorakhpur, along with the goal of achieving 300 touchpoints by the end of this fiscal year, reflects our focus on enhancing customer reach and experience across the country.”

        “We remain committed to our dealers, partners and stakeholders in India and are focused on delivering the India turnaround plan. We are optimistic about building on this momentum to deliver even more value to our customers in the year ahead,” added Vatsa.

        Volvo Eicher Commercial Vehicles reported a flat growth of 7,545 units as against 7,468 units it sold in the same month last year.

        Bajaj Auto reported a negative growth of 19 percent with sales of 1,28,335 two-wheelers as against 1,58,370 two-wheelers it sold last year.

        For Tata Motors, while the PV wholesales was in the green, the CV sales were in the red.

        In December 2024, Tata Motors sold 44,230 passenger vehicles, up 1.7 percent, as against 43,470 units sold last year. On the other hand, the CV sales came at 32,369 units, down 0.9 percent, as against 32,668 units sold for the same period last year.

        Girish Wagh, Executive Director, Tata Motors Ltd. said, “Sales in December 2024 were around 24 percent higher than those recorded in November 2024. Propelled by a resurgence in construction and mining activities post-monsoon, plus the festive season demand. Looking ahead, we expect demand to improve in Q4 FY25 across most segments of the CV industry. The key aspects to watch out in 2025 will be government’s focus on infrastructure spend, and growth in end use segments, which will augur well for the commercial vehicles industry.”

        Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, said, “The PV industry posted moderate growth in CY24 and is expected to touch a sales volume of 4.3 million units, with strong growth in the SUV segment and sustained traction for emission-friendly powertrains. In Q3 FY25, the industry saw a strong revival, driven by increased retails in the festive season. For Tata Motors, CY24 was the fourth consecutive year of highest-ever annual sales with 565,000 units sold. We registered strong growth in our SUV portfolio with successful product introductions built on our proven multi-powertrain strategy. CNG volumes grew a substantial 77 percent with over 120,000 CNG vehicles sold in CY24. SUV volumes grew a robust 19 percent, with Punch selling over 200,000 units to emerge as the highest selling car model in India in CY24. Looking ahead, we remain optimistic about the outlook for the PV industry. With multiple product launches, innovations and a strengthened multi-powertrain strategy, Tata Motors is well poised for further growth in CY2025.”

        Company Dec '24 Dec '23 Change (in %)
        Maruti Suzuki India 130,117 104,778 24.2%
        Hyundai Motor India 42,208 42,750 -1.3%
        Nissan Motor India 2,118 2,150 -1.5%
        Mahindra & Mahindra 41,424 35,174 17.8%
        Bajaj Auto 128,335 158,370 -19.0%
        Toyota Kirloskar Motor 29,529 22,867 29.1%
        Volvo Eicher Commercial Vehicles 7,545 7,468 1.0%
        JSW MG Motor India 7,516 4,848 55.0%
        Tata Motors (CV sales) 32,369 32,668 -0.9%
        Tata Motors (PV sales) 44,230 43,470 1.7%

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          BEV Sales By Chinese Carmakers In Europe Almost Equal Tesla In November 2024

          BEV Sales By Chinese Carmakers In Europe Almost Equal Tesla In November 2024

          Monthly registrations of new passenger cars in Europe in November 2024 declined by 1.7 percent year on year. According to data from JATO Dynamics, 1,054,043 units were registered across 28 European markets in November, taking the year-to-date volume of new vehicle registrations to 11,847,573 units, an increase of just 0.8 percent compared to the corresponding period last year.

          In November, Europe’s ‘big five’ automakers – Volkswagen Group, Stellantis, Renault Group, BMW Group and Mercedes-Benz Group – were responsible for 65 percent of total sales. Japan’s carmakers followed with a 13 percent market share, while Korean brands were responsible for 7.5 percent of total sales.

          The United States came next, with Tesla and Ford accounting for 5.9 percent of total monthly registrations, while China’s carmakers held 6.7 percent market share last month. Growth in November came from Renault Group (+8.6 percent), Toyota (+9.8 percent) and Geely (+16 percent). By contrast, double-digit drops in registrations were posted by Stellantis, Hyundai-Kia, Ford, Tesla and Nissan; Germany’s Mercedes-Benz and BMW also posted losses last month.

          November 2024 also saw significant changes from a brand perspective. Skoda occupied third position in the monthly rankings, thanks to strong sales of its Fabia, Enyaq and Kodiaq models. Volvo overtook Vauxhall/Opel, while both MG and Cupra surpassed Fiat, which recorded a 39 percent drop in registrations following the discontinuation of the gasoline-powered model of its Fiat 500.

          Elsewhere, Porsche outsold Land Rover, BYD registered more units than Honda, Omoda moved ahead of Subaru, and Xpeng registered more vehicles than Jaguar or Lancia.

          BEVs gain market share

          While overall registrations trended downwards, demand for BEVs in Europe increased by 0.8 percent year on year. The market share of BEVs increased to 17.4 percent in November 2024, compared to 17.0 percent in November 2023. Growth was strongest in the UK (+58 percent), Netherlands (+44 percent), Norway (+30 percent) and Belgium (+17 percent), while demand fell by 25 percent and 22 percent in France and Germany respectively.

          Electric models from Volkswagen Group accounted for 26 percent of monthly BEV registrations in Europe last month, with volumes up 16 percent. By contrast, Tesla posted a 28 percent drop in volumes as it continues to navigate delays associated with the updated model of its Model Y. It was the second largest seller of BEVs, followed by BMW Group and Stellantis, which occupied third and fourth place respectively.

          Chinese automakers shine

          The standout performances of the month came from China’s automakers, which combined registered more than 24,100 units of BEVs in November (including Volvo, Polestar and Lotus), just behind Tesla. China’s automakers increased market share in the BEV category, from 12.5 percent in November 2023 to 13.2 percent last month. Growth was driven by Leapmotor (+296 percent), BYD (+127 percent), Xpeng (+93 percent) and Geely (+33 percent).

          The curious case of Dacia Sandero

          Going from strength-to-strength, the Dacia Sandero ranked among the top ten in the monthly model rankings in November 2024. The Volkswagen Tiguan, Peugeot 208, Toyota Yaris and Volkswagen T-Roc recorded the highest year-on-year growth. The Dacia Sandero consolidated its position as the region’s most popular passenger car and widened the gap from the Volkswagen Golf, which is second in the year-to-date ranking. Other strong performers in November include the Renault Captur, Toyota C-HR, Skoda Fabia, Peugeut 3008, Skoda Kodiaq, Jeep Avenger, BMW Series 5, and Suzuki Swift, among others

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