Axalta Coating Systems, a leading global coatings company, has announced Evergreen Sprint as its Global Automotive Color of the Year for 2025.

Axalta has been introducing its automotive colour of the year for 11 years, and this is the second time that a green hue has been highlighted. Evergreen Sprint honours the renowned British racing green, a hue that has adorned the best racing vehicles and represents performance and speed. It is a deep, rich forest green. Axalta's newest hue is ideal for all car types because it combines the excitement of motorsport with a hint of refinement for sedans and SUVs.

Dan Benton, Global Color Marketing Director, Axalta, said, “This striking hue revs up our global automotive colour of the year. Evergreen Sprint stands out on the road and evokes the spirit of competition and adventure. The dynamic colour is sure to attract the hearts of passionate drivers.”

Philadelphia-headquartered Axalta Coating Systems has announced ‘Evergreen Sprint’ as its 2025 Global Automotive Colour of the Year. The American company supplies basecoats and clearcoats for colour and beautification along with primers, electrocoats and powder applications for surface protection.

The latest result also marks the 11th year Axalta has introduced its automotive colour of the year, and interestingly it is also the second time a green shade has been featured in the list.

The company describes evergreen sprint colour as a rich, deep forest green that pays homage to the legendary British racing green. According to Axalta the shade has graced the finest racing machines and symbolises speed and performance. It also captures the thrill of motorsport while bringing a touch of sophistication to sedans and SUVs.

Dan Benton, Global Colour Marketing Director, Axalta, said, “This striking hue revs up our global automotive colour of the year. Evergreen Sprint stands out on the road and evokes the spirit of competition and adventure. The dynamic colour is sure to attract the hearts of passionate drivers.”

Since 2015, experts at Axalta collaborate to come out with the up-and-coming shades for the automotive market. According to Axalta’s Global Automotive 2023 Colour Popularity Report, green was found on approximately 2 percent of vehicles worldwide. 

BASF Coatings has released its report titled ‘Colour Report For Automotive OEM Coatings’ to provide a detailed exploration of the recent colour trends in the automotive industry.

BASF Coatings computed the colour distribution mentioned in the report using the information that was available about the manufacture of automobiles worldwide and the application of paint to passenger cars. According to the report, as buyers stray from conventional favourites like white and silver, the worldwide automobile colour landscape continues to change in 2024. According to the report, this change is opening the door for a more varied palette, warm neutrals and vivid colours to become more popular throughout the business. In particular, customers still prefer white, but warm hues like yellow and beige are becoming more and more desirable, and green is becoming more and more popular everywhere. Additionally, achromatic hues like grey and black are becoming more popular.

The report also highlights the region-wise trend in automotive coating based on consumer preference. As per the report, beige is gaining popularity in the EMEA region as achromatic colours continue steady growth in the region, increasing from 72 percent in 2021 to almost 80 percent in 2024. White remains the most preferred colour, while grey comes second.

In the Americas, grey is shining as one of the most versatile and captivating colours with almost 20 percent of the total market share. Compared to 2023, black colour has decreased by two percentage points, while white has had a five percentage point loss, which is even more notable.

The Asia Pacific market, on the other hand, is dominated by black colour. With achromatic colours remaining the top choice for 83 percent of consumers, black colour secured a gain of two percentage points in popularity, while white saw a decline of over two points. Chromatic colours with soft tones, particularly yellow, are also on the rise in this region, the report says.

Raymond Group, a leading diversified group with business interests in textile, apparel and realty, has announced the Raymond 100 Autofest as part of its centenary year celebration.

The three-day event organised by Super Car Club Garage (SCCG) starting from 10 January 2025 will take place at JK Gram, Thane, Maharashtra. The Raymond 100 Autofest will bring together supercars, superbikes, vintage classic to modern rivals, showcasing a range of automotive design language. Global racing icons, Mika Hakkinen and Narain Karthikeyan, alongside motorsport veteran Gaurav Gill are also expected to be part of the event. Amongst the various classic vehicles present over at the event, the centre piece will be cricket legend Ravi Shastri’s iconic Audi 100, restored by the Super Car Club Garage (SCCG).

The third-gen Audi 100, which went on sale internationally around 1982, was declared as a ‘national asset’ by Shastri himself after Gautam Singhania, Chairman & Managing Director, Raymond Group, handed over the restored vehicle to him.

“The Raymond 100 Autofest is more than a showcase of automobiles; it’s a celebration of passion, ingenuity and our deep connection with the community. This event encapsulates our ethos of excellence and evolution, much like the automotive world we’re celebrating – a perfect ode to our remarkable 100-year journey,” said Singhania.

Sports goods giant adidas has signed a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, one of the most successful teams ever in Formula 1.

The Mercedes-AMG PETRONAS F1 Team and adidas will collaborate to develop a whole line of clothing, accessories and footwear for the team and its supporters for the 2025 season and beyond. The custom team uniform will be constructed to fit the unique requirements of each player's position and made accessible to supporters as well. As part of the collaboration, clothing, accessories and footwear will be made especially for team and driver supporters. There will also be a number of limited-edition drops throughout the year. The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled next month.

Bjørn Gulden, CEO, adidas, said, “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and win together.”

Toto Wolff, Co-owner, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, said, "Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships."

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said, "Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honour, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track. Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear and accessories that engage our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team."