Cameras for CVs

TVS Eurogrip Showcases Range at Automechanika Dubai 2023

Stating that they are witnessing good demand as well as interest for Driver Status Monitoring (DSM) cameras, Vanesh Naidoo, Founder & CEO, Safe Cams Digital Eye Solutions Pvt Ltd (SCDES), mentioned, “The ability of these cameras to detect sleepy and distracted drivers and then alert them within three seconds is game-changing.” “They, as a safety solution, are highly conducive to reducing road accidents in India, where around 38 percent of all road accidents are attributed to drowsy driving,” he added.  Claiming to be the first company in India to introduce DSM cameras, Naidoo stressed on fuel sensors that can connect to cameras and stream fuel information via 4G connectivity. “The driver reports that come out of this are helping companies save up to 20 percent of fuel costs,” he informed. “This,” he quipped, “is proving to be of much benefit to the fleets at a time when fuel costs have risen sharply.” Present in the aftermarket largely, SCDES is a young company. It was established in 2019 even though the groundwork began almost a year before. “The thought of entering this field was born from the high road fatalities in India,” averred Naidoo.
 

Cameras as road safety solutions
Pointing at the World Bank Report in 2020, which states that India accounts for 11 percent of global road accident victims while having only one percent of the world’s vehicular population, he said, “A majority of these deaths on roads are needless and can be avoided.” Of the opinion that speeding and drowsy driving account for close to 80 percent of road accidents, he explained, “The technologically advanced road safety solutions such as DSM and Advanced Driving Assistance system (ADAS) are instrumental in preventing accidents before they occur.” “The video footage available from the cameras onboard a vehicle helps analyse and hence understand its causes and find way to avoid them,” he remarked. Informing that his company specialises in two broad categories, consumer dash cams for individuals who own one or two vehicles and fleet solutions that cater to transport fleets and commercial operators, Naidoo explained, “Our Mobile Digital Video Recording (MDVR) systems can record on up to eight cameras per vehicle.” 
 

 

Fleet safety solutions 
The MDVR systems cannot just record on up to eight cameras per vehicle, they can store up to 4 TB of data for a longer period of reference and study. Naidoo explained, “Capable of incorporating features like GPS, Wi-Fi, 4G and various sensors (including temperature sensors in case of the carriage of perishable goods in a refrigerated container), tyre pressure sensors and fuel sensors), the MDVR systems allow live tracking and video streaming via 4G connectivity of any vehicle in the fleet.” Offering advanced technology DSM and ADAS compatible cameras that use Artificial Intelligence (AI), SCDES, said Naidoo, is in talks with bus transport companies for the DSM – with fuel transport vehicle fleets to install explosion-proof cameras and with commercial driving training institutes to help drivers understand the key dangers they face on the road and how to mitigate them. Assembling its consumer dash cameras at its facility at Pune, the company is working on localisation. Some electronic parts are not manufactured locally, according to Naidoo. The current R&D setup of SCDES tests various components of the camera and camera-based safety solutions like lenses, chipsets, low-light sensors etc. The setup also carries out tests in the area of successful configuration and suitability of usage under Indian conditions. “Our R&D setup has helped us to arrive at some unique solutions for local market requirements,” remarked Naidoo. 
 

Traction in market segments
Finding good traction in various market segments including cold chain transportation where cameras and sensing solutions aid the maintenance of the right temperatures, SCDES has achieved good traction in various other market segments as well. “Hyundai India is using our 4G cameras in their test vehicles to ensure testing and reporting as per the guidelines. Our solutions are also being used by the armed forces and municipalities,” stated Naidoo. Revealing that India is expected to follow European Union where reports suggest DSM and ADAS cameras to be mandatory from 2026, Naidoo concluded, “So far, there are no legal requirements for cameras to be used in any vehicular segments as per the law in India. This may however change sooner than later.” 
 

Interview: Vanesh Naidoo, Founder & CEO, Safe Cams Digital Eye Solutions Pvt Ltd.

 

1. Which automotive segments do the company’s products cater to?
Our camera systems can cater to nearly all major automotive segments from bus transportation, goods transportation, employee transportation, taxis, school transportation and so on. With the ability to connect temperature sensors to our devices, Safe Cams’ devices can also be used for cold chain transport companies to ensure their temperature ranges are maintained. 
2. Are the company’s products found in the aftermarket or supplied to OEMs as well? 
At the moment, our products are found in the aftermarket.  

3. Any institutions that the products have found favour with?
Hyundai India is using our 4G cameras in their test vehicles to ensure testing and reporting is performed easily and per guidelines. The Indian Army has also purchased our dash cameras, and they are happy with the video quality of our devices. We also have supplied to international clients in Fiji and Kuwait. Safe cams also won the Dombivali-Kalyan Smart City contract to fit 4G dash cameras into the police vehicles; this is the first-time dash cameras have been fitted in police vehicles in Maharashtra.

4. How are these products important in terms of safety, security and performance of a commercial vehicle or a fleet? What kind of cost savings could a fleet or trucker look at from the use of your product?
Our Advanced AI cameras can prevent accidents before they occur – thereby reducing accidents that would happen (and the less to high costs involved therein) mostly due to drowsy driving and speeding. Around 80 percent of accidents are caused because of these two factors in India. 
Cameras act as a natural deterrent to prevent theft/stealing as people know they are being watched. In the 2019 BSI & TT Club report, India accounted for 64 percent of Asia’s cargo theft. Our fuel sensors and driving behaviour reports and rankings can help save up to 20 percent of a company’s fuel costs and lead to savings of several thousand for a truck or a fleet owner. Our products have an average ROI of 120 percent in year one after buying (with the average payback period being 10 months on the cost of our solution). These savings come from a reduction in accidents (both in insurance costs and with the vehicle being able to be utilised for longer), reduction in theft and fuel savings.

5. How is the market for your products picking up post the pandemic-led disruption? 
We are experiencing an increase in enquiries about our cameras and how these can make road journeys safer. I think the pandemic has made more people risk adverse or at least risk aware, and hence safety products are seen as a priority now. Given that the number of road deaths in 2019 being even higher than the total number of Covid-19 deaths in 2020, this shows and is making people realise how poor road safety scenario is in India, and the urgent need to improve the same.

6. The pain the Covid-19 pandemic caused to the company? 
The Covid-19 pandemic hit us hard. We had a few deals put on hold as companies were not willing to spend on capex due to the uncertain market situation. Our consumer range could not be sold much as people were working from home and vehicles were parked off due to lockdown restrictions. Once the first wave of lockdown ended, we saw a bit of an upswing, only to be replaced with another lockdown months later. We have had to look at working capital issues and have tried to keep smaller inventory to combat the uncertainty Covid brought.

7. What kind of growth do you anticipate? Will it be in any particular product offering or spread across?
I think once people become highly aware of the advanced nature of the product and the benefits it offers, we will see a sharp growth in the dash cam market. India is the fifth-largest automobile industry in the world, but less than one percent of people use a dash camera compared to other countries like Singapore, UK and Dubai where between 10-25 percent of drivers own a dash camera. Currently, there is a huge gap in the market, which we at Safe Cams want to fill.

8. What change in the automotive landscape do you anticipate, which will provide your company stronger growth traction?
In the future, road safety will become an extremely important factor for the government and stricter enforcement of traffic rules will lead to a high adoption of dash cameras being used. New technologies like DSM that can prevent accidents will become mandatory on commercial vehicles, following the EU and America. Further, video analytics will become more and more important and 5G networks will mean devices can communicate with each other faster – and this will mean we can reduce the human involvement or reduce the reaction times to avoid an accident.

Comments (0)

ADD COMMENT

TIP Group Earns Spot On Fortune 100 Best Companies To Work For In Europe

TIP Group Earns Spot On Fortune 100 Best Companies To Work For In Europe

TIP Group has been named one of the Fortune 100 Best Companies to Work For in Europe. The list, produced by Great Place to Work, draws on employee feedback gathered through the Trust Index survey, so it mirrors workers’ own experiences on the job rather than external assessments.

This honour represents the newest step in TIP’s broader Great Place to Work journey, which has brought employer recognition across Europe for several years. The company’s workplace culture rests on three core values: team spirit, integrity and reliability and people. These principles guide how colleagues collaborate, serve customers and fuel success across the region.

TIP earned Great Place to Work certification in all nine countries surveyed in 2023 and has since extended it to 11 European nations. TIP France was recognised among France’s Best Workplaces for companies with 250 to 1,000 employees in March 2026, while TIP UK was named a Best Workplace in Manufacturing, Production & Transportation in September 2026. Rooted in employee experience, these honours reflect a culture of collaboration, trust and mutual support. As TIP expands across Europe, it stays committed to investing in its people and fostering an environment where careers grow and success is shared.

Arjen Kraaij, CEO, TIP Group, said, “This recognition reflects our people and the culture they create every day. It is especially meaningful because it is based on the experiences and feedback of our employees. Their teamwork, dedication and willingness to support one another are what make TIP special. I would like to thank all colleagues across Europe for helping build the company we are today.”

Comments (0)

ADD COMMENT

Automotive Leaders And Shopfloor Workers Convene In New Delhi To Address Gender Inclusion

Good Business Lab

Good Business Lab brought together senior automotive executives, industry actors and shopfloor workers at a leadership conference in New Delhi to discuss strategies for increasing female workforce participation across India's automotive manufacturing sector.

The event followed the organisation's September research report, which revealed that women account for 8.7 percent of the combined original equipment manufacturer and component manufacturing workforce across the country.

The conference addressed findings from a three-year study by Good Business Lab spanning over 55 automotive firms, 400 stakeholders and 1,900 individuals. Discussions focused on practical shopfloor interventions to improve recruitment and retention, including talent supply chains, night-shift operational frameworks, last-mile transportation solutions and childcare infrastructure.

Industry panels examined career progression pathways, performance metrics for middle management retention, and workplace safety conditions required to support long-term employment.

The event featured three panel sessions covering business metrics, worker perspectives, and sector-wide operational scalability. Executives participating in the discussions included Suman Mishra, Chief Executive Officer and Managing Director of Mahindra Last Mile Mobility; Viveka Bhandari, Chief Operating Officer of Padmini VNA Mechatronics; Sunil Arora, Managing Director of Abilities India Pistons & Rings; Satyaprakash Patil, Chief Human Resources Officer of Honda Motorcycle & Scooter India; and Vinkesh Gulati, Chairperson of the Automotive Skills Development Council.

A panel of female shopfloor associates from Abilities India Pistons & Rings, Asahi India Glass, Honda Motorcycle & Scooter India and Sansera Engineering detailed their career trajectories and operational experiences in vehicle assembly and component production.

Nirmal Deshpande, Managing Director of Good Business Lab, said, “The evidence increasingly mirrors what we are hearing from industry: women’s participation is no longer just an inclusion imperative, but a business necessity. Several leading firms are already showing what is possible; the challenge now is scale. We brought business leaders, women workers and the wider ecosystem together to chart the path ahead. The opportunity is clear: now we need to turn what works into action across the sector.”

Good Business Lab plans to collaborate with automotive manufacturers, philanthropic organisations and industry bodies to pilot shopfloor solutions and co-design workforce frameworks across the manufacturing sector.

Comments (0)

ADD COMMENT

JSW MG Motor India Announces Winners Of 6th Edition Of MG Developer Program

MG Developer Program

JSW MG Motor India, one of the leading passenger vehicle manufacturers, has announced the eight winning startups selected for the 6th edition of the MG Developer Program.

The startup engagement initiative, centred on the theme 'Innovation in Automotive', evaluated over 130 applications before selecting the finalists for pilot deployment consideration.

The selected startups comprise Nayan Technologies, Technod8.AI, LiveNSense, LW3, Smaartbrand by Acquink Solutions, Fitsol, Cautio and Meta Materials Circular Market.

The chosen entities specialise in artificial intelligence (AI) platforms, industrial software, battery supply chain tracking, mobility intelligence, supply chain decarbonisation and automotive circular economy systems.

The winners will collaborate with the vehicle manufacturer and program partners to test and implement pilot projects across industrial operations, manufacturing, customer experience and mobility services.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, "We are entering an era where the boundaries between mobility, data, and artificial intelligence are rapidly converging. The next wave of transformation in the automotive industry will be driven by innovators who can connect these ecosystems and create solutions with real-world impact. Through the MG Developer Program, we are committed to providing startups with a platform to collaborate, experiment and scale breakthrough ideas. The winning startups of Season 6.0 represent some of the most promising innovations across automotive technology, sustainability, industrial intelligence, and mobility services. We look forward to partnering with them to explore pilot deployments and unlock new possibilities for the future of mobility."

The sixth season was conducted in partnership with DPIIT, Startup India, JSW, NCPI BHIM, Jio, Gulf Oil India, TiE Delhi NCR, iCreate, Allianz Partners India, TERI, BSES Rajdhani Power Limited, LICO Materials and Pulse Energy.

The program saw more than 40 startups shortlisted for presentations, with 18 reaching the final jury stage. Since its launch in 2019, the program has evaluated over 1,680 startup applications covering connected vehicles, electric mobility, artificial intelligence, and manufacturing technologies.

Comments (0)

ADD COMMENT

Cummins India Appoints Gbile Adewunmi As Managing Director

Gbile Adewunmi

Cummins India has announced the appointment of Gbile Adewunmi as Managing Director and India Regional Leader, effective 1 November 2026. Adewunmi will assume the position alongside his current role as leader of Industrial Markets within Power Systems, where he will continue to direct business operations for the division.

In his current role as Vice-President, Power Systems Industrial Markets, Adewunmi oversees customer and partner operations across industrial segments, including mining. His work in the division has focused on hybrid-electric retrofit systems, mining technologies, and power solutions aimed at operational efficiency and emissions reduction.

Jenny Bush, President of Power Systems, Cummins, said, “Gbile is a respected global leader with deep experience across Cummins and a strong track record of delivering customer-focused growth and business performance. His enterprise perspective, ability to build high-performing teams and commitment to our customers make him exceptionally well positioned to lead Cummins India Limited and the India region while continuing to advance our Industrial Markets strategy.”

Adewunmi said, “I am honoured to take on this expanded role and to work alongside the talented teams across Cummins India, the India region and Industrial Markets. “India is a critical market for Cummins, and I look forward to partnering with our employees, customers and stakeholders to build on our strong foundation and continue powering a more prosperous world.”

Comments (0)

ADD COMMENT