Changing With Times Helped Tata Motors Respond Customer Service Better

Changing With Times Helped Tata Motors Respond Customer Service Better

Seeking details on how the Passenger Vehicle Business Unit of Tata Motors, like many other vehicle makers, faced several challenges from the aftermarket perspective during the lockdown and COVID-19 induced New Normal, the company spokesperson said, there were not many challenges as everything had been planned from their end well in time. However, during the initial days of lockdown, getting special permission from local authorities in certain markets was one challenge the company faced which was eventually resolved.

Tata Motors ensured that its customers and COVID frontline workers received seamless customer experience. As a part of its initiative, the company introduced tips to take care of their vehicles during lockdown along with breakdown assistance and hotline service, that was attending calls 24x7 to provide the necessary support. It also introduced an exclusive helpline for frontline COVID workers and healthcare professionals during the lockdown. Customers could dial the dedicated numbers for assistance in case of any emergency needs. The company has taken necessary approvals from local authorities to attend to vehicles safely and efficiently with all precautionary measures. It serviced 200 plus vehicles of COVID fighters such as doctors/police during the lockdown period across the country. To further support, it also extended the warranty and scheduled service period.

For all pending service appointments, the team called customers to ensure them that their vehicle was in safe hands. Given the relaxation in curbs, restarting of service appointments will be planned in a staggered manner to ensure sanitisation and social distancing to maintain utmost customer safety, the spokesperson said.

However, the average time to respond to customers’ call for repair/ service varied depending upon various factors. For service requests, customers could call the customer care number, where specialists were available to answer queries 24x7, he said. In the case of emergency roadside assistance, the company made arrangements that the services team reaches the location within 60 minutes under city limits and within 120 minutes on ghat roads and other places. The average time per service appointment depends on the type of job that needs to be done on the vehicle. For regular paid service it takes around three to four hours, and free services or minor check-ups are taken care of within 90 minutes, he said. “We have 633 workshops across the country, 444 dealer workshops and 189 TASCs (Tata Authorised Service Centres),” he added.

While these initiative are taken to cater to the requirements of the customers, the vehicle makers also face specific issues about increasing number of stock-keeping units, triggered by more models and variants being introduced. However, Tata Motors has been using a very sophisticated analytical tool to predict the consumption and stock accordingly. The planning for spare parts inventory is done at the dealerships to ensure that sufficient stock is available for all the models based on consumption pattern.

Skilling

Talking on the need to upskill the workforce at authorised service centres, the spokesperson said, upskilling is a continuous process to keep all the dealer workforce updated on the latest technological introductions in the new range of vehicles. “We have seven training centres across the country and are currently conducting regular online training sessions to ensure that our dealer manpower is well acquainted with the same,” he said.

With technological advancements in the cars increasing with every new model, the challenge is to match the service centres to cater to the emerging requirements. From a customer’s perspective, it is more convenient to operate any function with the click of a button or a touch screen. Therefore, from a service perspective, it has become easy to identify service requirements in the vehicle through the medium of a laptop, thereby resulting in faster repairs. “Tata Motors Passenger dealerships have a separate profile of DET (Diagnostic Expert cum trainer) who is skilled in identifying such service requirements and ensures that repairs take place faster and with accuracy. We do not see any challenges from a security perspective, as all technology and electronics in the vehicles undergo multiple tests before being launched,” he said.

Talking on sustainable initiatives, he said, “Earlier in September, the Tata Nexon became the first Indian car to be published on the prestigious International Dismantling Information System (IDIS) platform for End-of-Life Vehicles (ELV). With this achievement, Tata Motors reiterated its holistic commitment towards making the entire life cycle of its products sustainable, i.e. from the development of ultra-low/zero-emission vehicles to responsible dismantling and recycling of the vehicle at the final ELV stage. This milestone on the Nexon signifies the increasing commitment of Tata Motors to ‘End of Life’ across its range of vehicles and the beginning of sustained declaration of dismantling procedures across its entire range of vehicles that are complex with increasing technological content, though over the years commercial vehicles have achieved good levels of recyclability where dismantling procedures are better understood.” (MT)

Pinnacle Industries To Design And Manufacture Amrit Bharat Express Seating Solutions

Pinnacle Industries To Design And Manufacture Amrit Bharat Express Seating Solutions

As a key contributor to India’s rail modernisation, Pinnacle Industries has been selected as the official partner by Indian Railways to design and manufacture the sleeper berths and executive seating for the new Amrit Bharat Express. This partnership aligns with the train's role as a transformative, high-speed and affordable option for long-distance travel across the country.

The seating solutions developed by Pinnacle are the result of extensive ergonomic engineering, created to provide superior comfort, safety and longevity. They are specifically optimised to perform reliably in both air-conditioned and non-air-conditioned coaches. A primary focus has been placed on passenger well-being for extended journeys, achieved through enhanced cushion thickness in both seats and berths. The design also incorporates refined aesthetics with improved colour schemes and features like aluminium extrusions for the upper berths.

Safety is a critical component of the design, which includes specialised anti-injury fittings integrated into the seats and berths to minimise potential risks. Furthermore, all materials fully comply with the stringent fire safety standard EN45545-2 HL3, meeting Indian Railways' rigorous requirements for fire-retardant properties. Leveraging decades of expertise in mobility interiors, this project reinforces Pinnacle Industries' position at the forefront of developing world-class transportation solutions for India.

Arihant Mehta, President, Pinnacle Industries, said, “We are honoured to be a part of this visionary initiative by Indian Railways. Our seating solutions for the Amrit Bharat Express reflect our commitment to designing products that combine comfort, safety and innovation while being proudly Made in India. With this, we continue to drive India’s vision of modern, accessible and reliable public transport.”

SAFE Convention Focuses On Road Discipline And Sustainable Transport

SIAM - SAFE

The Society for Automotive Fitness & Environment (SAFE), an initiative of the Society of Indian Automobile Manufacturers (SIAM), held its 26th annual convention today to address the urgent need for road safety and a transition to green mobility. Held at Bharat Mandapam, the event, themed ‘Together for Safe Roads and Green Mobility: Building a Sustainable India,’ brought together government officials, industry leaders and experts.

Rekha Gupta, the Chief Minister of Delhi, was the Chief Guest and emphasised that accidents are a result of driver behaviour, not vehicles. "We must shed the mindset that breaking rules is a badge of pride," she said.

She also highlighted Delhi's commitment to clean mobility, with a goal of electrifying 100 percent of its public transport by 2026. The Chief Minister also launched SAFE's new Road Safety Context Paper and a new initiative to involve college students in road safety.

In a video message, H D Kumaraswamy, the Union Minister of Heavy Industries and Steel, noted that the government has invested over INR 600 billion to boost domestic manufacturing and support clean energy adoption.

Sushant Naik, President of SAFE, stressed that safety must be a core part of design and manufacturing. "Over 173,000 lives are lost each year, a stark reminder that action should be urgent and collective," he said. He emphasised that road safety requires the collaboration of the five ‘Es: Education, Engineering, Emergency Care, Enforcement and Evaluation’.

Speakers, including Mahmood Ahmed, Additional Secretary of the Ministry of Road Transport and Highways (MoRTH), highlighted the need for a comprehensive accident database and a unified system to link driver licensing, vehicle registration and enforcement.

Sanjay Bandopadhyaya, a member of the Supreme Court Committee on Road Safety, pointed out that accidents rose in 2023 despite a goal to halve them, calling for stricter electronic enforcement to curb reckless driving.

Ajay Chaudhry, Special Commissioner of Police (Traffic) of the Delhi Police, noted that while the city has cut accident fatalities by 8 percent, speeding and violations remain a serious problem and he called for ‘zero leniency.’

The convention featured two plenary sessions focusing on ‘Education and Engineering’ and ‘Enforcement, Emergency Care and Evaluation.’ These sessions covered topics like promoting responsible driving, designing safer infrastructure and the importance of a swift emergency response to reduce accidents and save lives.

Union Minister Piyush Goyal Unveils EV Zone At IEC GM, Highlighting India's Push For Sustainable Mobility

SIAM Inauguration

Union Minister of Commerce & Industry, Piyush Goyal, inaugurated the Electric Vehicle (EV) Zone at the International Electrotechnical Commission's (IEC) 89th General Meeting in New Delhi on 15 September 2025. The exhibition, hosted by the Bureau of Indian Standards (BIS), runs until 19 September at Bharat Mandapam.

The EV Zone, organised by the Society of Indian Automobile Manufacturers (SIAM), showcases the country's progress in electric mobility. Goyal toured the pavilion, which features 31 production-ready electric vehicles from 14 major manufacturers, including Tata Motors, Mahindra & Mahindra and JSW MG Motor.

During the event, Minister Goyal emphasised that sustainability is a core pillar of India's growth strategy. He highlighted the importance of high-quality standards in protecting consumers and boosting the competitiveness of Indian-made products on the global stage. He also stated that ‘Design in India, Made in India’ products would soon be recognized globally for their reliability and excellence.

Prashant K Banerjee, Executive Director of SIAM, expressed appreciation for the government's vision, noting that the automotive industry is committed to this journey. The IEC GM 2025 has brought together over 2,000 global experts from more than 100 countries to discuss international standards, with the exhibition also featuring advancements in smart lighting, electronics, and IT manufacturing.

SIAM’s participation is part of its commitment to sustainable mobility and achieving India's Net Zero targets by 2070. Visitors to the EV Zone can also take a ‘Digital Sustainability Pledge,’ with BIS planting a sapling for each pledge made.

JSW MG Motor, Royal Enfield, Ashok Leyland, Atul Auto & Volvo Cars Top Performers In FADA Dealer Satisfaction Study 2025

FADA Award

The Federation of Automobile Dealers Associations (FADA) has released the results of its Dealer Satisfaction Study (DSS) 2025. The study, conducted in partnership with the Singapore-based consulting firm PremonAsia, was announced at the 7th Auto Retail Conclave on 10th September.

C.S. Vigneshwar, President, FADA, noted that the study provides a ‘true mirror’ to the relationship between dealers and OEMs. The study surveyed over 1,800 dealer principals, representing nearly 5,000 outlets across the country. For the first time, it was conducted in nine regional languages to ensure broader participation.

  • JSW MG Motor captured the top position in the 4-Wheeler Mass Market segment with a score of 868 points.
  • Royal Enfield led the 2-Wheeler segment with 852 points, followed by Hero MotoCorp. Both companies showed improvement from the previous year.
  • Ashok Leyland retained its leadership in the Commercial Vehicle segment with 786 points.
  • The 3-Wheeler segment was included again after three years, with Atul Auto topping the category with a score of 924 points.
  • Volvo Cars topped the 4-Wheeler Luxury segment with 884 points.

The industry average dealer satisfaction score was 781, a 13-point increase from the previous year. Product continues to have the highest score across all categories, indicating dealers are largely satisfied with the quality, reliability and range offered by OEMs.

Rahul Sharma, Director and COO, PremonAsia, said, "close to two-thirds of dealer sentiment is shaped by after-sales service and viability factors. While after-sales service is the most important factor, Business and viability remains a key concern for dealers. Dealers cited issues such as buyback/write-off of unsold inventory, training cost-sharing arrangements and margins on vehicles and spare parts.”

Dealer satisfaction improved in the 2-wheeler segment compared to the previous year, but it declined in the 4-wheeler Mass Market and Commercial Vehicle segments. Vigneshwar stated that while the industry is performing well on product quality, structural issues like buyback policies, training costs and dealership viability cannot be ignored.