Changing With Times Helped Tata Motors Respond Customer Service Better

Changing With Times Helped Tata Motors Respond Customer Service Better

Seeking details on how the Passenger Vehicle Business Unit of Tata Motors, like many other vehicle makers, faced several challenges from the aftermarket perspective during the lockdown and COVID-19 induced New Normal, the company spokesperson said, there were not many challenges as everything had been planned from their end well in time. However, during the initial days of lockdown, getting special permission from local authorities in certain markets was one challenge the company faced which was eventually resolved.

Tata Motors ensured that its customers and COVID frontline workers received seamless customer experience. As a part of its initiative, the company introduced tips to take care of their vehicles during lockdown along with breakdown assistance and hotline service, that was attending calls 24x7 to provide the necessary support. It also introduced an exclusive helpline for frontline COVID workers and healthcare professionals during the lockdown. Customers could dial the dedicated numbers for assistance in case of any emergency needs. The company has taken necessary approvals from local authorities to attend to vehicles safely and efficiently with all precautionary measures. It serviced 200 plus vehicles of COVID fighters such as doctors/police during the lockdown period across the country. To further support, it also extended the warranty and scheduled service period.

For all pending service appointments, the team called customers to ensure them that their vehicle was in safe hands. Given the relaxation in curbs, restarting of service appointments will be planned in a staggered manner to ensure sanitisation and social distancing to maintain utmost customer safety, the spokesperson said.

However, the average time to respond to customers’ call for repair/ service varied depending upon various factors. For service requests, customers could call the customer care number, where specialists were available to answer queries 24x7, he said. In the case of emergency roadside assistance, the company made arrangements that the services team reaches the location within 60 minutes under city limits and within 120 minutes on ghat roads and other places. The average time per service appointment depends on the type of job that needs to be done on the vehicle. For regular paid service it takes around three to four hours, and free services or minor check-ups are taken care of within 90 minutes, he said. “We have 633 workshops across the country, 444 dealer workshops and 189 TASCs (Tata Authorised Service Centres),” he added.

While these initiative are taken to cater to the requirements of the customers, the vehicle makers also face specific issues about increasing number of stock-keeping units, triggered by more models and variants being introduced. However, Tata Motors has been using a very sophisticated analytical tool to predict the consumption and stock accordingly. The planning for spare parts inventory is done at the dealerships to ensure that sufficient stock is available for all the models based on consumption pattern.

Skilling

Talking on the need to upskill the workforce at authorised service centres, the spokesperson said, upskilling is a continuous process to keep all the dealer workforce updated on the latest technological introductions in the new range of vehicles. “We have seven training centres across the country and are currently conducting regular online training sessions to ensure that our dealer manpower is well acquainted with the same,” he said.

With technological advancements in the cars increasing with every new model, the challenge is to match the service centres to cater to the emerging requirements. From a customer’s perspective, it is more convenient to operate any function with the click of a button or a touch screen. Therefore, from a service perspective, it has become easy to identify service requirements in the vehicle through the medium of a laptop, thereby resulting in faster repairs. “Tata Motors Passenger dealerships have a separate profile of DET (Diagnostic Expert cum trainer) who is skilled in identifying such service requirements and ensures that repairs take place faster and with accuracy. We do not see any challenges from a security perspective, as all technology and electronics in the vehicles undergo multiple tests before being launched,” he said.

Talking on sustainable initiatives, he said, “Earlier in September, the Tata Nexon became the first Indian car to be published on the prestigious International Dismantling Information System (IDIS) platform for End-of-Life Vehicles (ELV). With this achievement, Tata Motors reiterated its holistic commitment towards making the entire life cycle of its products sustainable, i.e. from the development of ultra-low/zero-emission vehicles to responsible dismantling and recycling of the vehicle at the final ELV stage. This milestone on the Nexon signifies the increasing commitment of Tata Motors to ‘End of Life’ across its range of vehicles and the beginning of sustained declaration of dismantling procedures across its entire range of vehicles that are complex with increasing technological content, though over the years commercial vehicles have achieved good levels of recyclability where dismantling procedures are better understood.” (MT)

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    Two-wheeler Sales Performance In November 2024

    Two-wheeler Sales Performance In November 2024

    Honda Motorcycle & Scooter India (HMSI) dispatched 4,72,749 units in November 2024. Of these, 4,32,888 units accounted for domestic sales, an increase of three percent when compared to the sale of 4,20,677 vehicles in November 2023. The company exported 39,861 units in the respective month. 
    Royal Enfield sold 72,236 units in the domestic market in India in November 2024 marking a decrease of four percent when compared to the sale of 75,137 vehicles in November 2023. The two-wheeler major exported 10,021 units in November, up 96 percent as compared to the export of 5,114 vehicles in November 2023. 
    Hero MotoCorp sold 459,805 units in November 2024 marking a 6.36 percent decrease when compared to the sale of 491,050 vehicles in November 2023. Domestic sales in November 2024 were 439,777 vehicles, down 7.66 percent when compared to the sale of 476, 286 units in November 2023. Exports saw a growth of 35.65 percent increase with 20,028 units dispatched in comparison to 14,764 units dispatched in November 2023. 
    At 4,21,640 units in November 2024, Bajaj Auto has announced a five percent increase in total sales year-on-year. In the domestic market, the company saw a sales decline of seven percent at 2,40,854 units. In November 2023, it sold 2,57,744 vehicles. 
    At 1,80,786 units, the two-wheeler major witnessed a 24 percent rise in exports in November 2024. In November 2023, it exported 1,45,259 vehicles. 
    Suzuki Motorcycle India Pvt Ltd achieved a total sale of 94,370 vehicles in November 2024, up eight percent when compared to the sale of 87,096 units in November 2023. 
    The domestic sale in November 2024 stood at 78,333 units, up seven percent when compared to the sale of 73,135 units in November 2023. Exports grew 15 percent at 16,037 units in November 2024 as compared to 13,961 units in November 2023. 
    TVS Motor Company registered a total sale of 401,250 units in November 2024, an increase of 10 percent when compared to the sale of 364,231 units in November 2023. Of these, 392,473 two-wheelers were sold in November 2024 respectively, marking a 12 percent increase in two-wheelers with the sale of 352,103 units in November 2023. In November 2024, 8,777 three-wheelers were sold marking a modest decline when compared to the sale of 12,128 units in November 2023. 
    In the domestic market, the two-wheeler business of TVS Motor Company witnessed a four percent growth with the sale of 305,323 units. In November 2023, the company sold 287,017 units.  The motorcycle category saw a growth of four percent with the sale of 189,247 vehicles as compared to the sale of 172,836 units in November 2023. Scooter witnessed a growth of 22 percent with the sale of 165,535 units in November 2024 as compared to the sale of 135,749 vehicles in November 2023. 
    The company recorded a 57 percent growth in electric vehicles with a sale of 26,292 units in November 2024 as compared to the sale of 16,782 vehicles in November 2023. The iQube e-scooter has been a big success, steadily closing the gap with e-scooter market leader Ola Electric’s offerings in the same category.
    TVS Motor Company exported 93,755 units in November, clocking a growth of 25 percent year on year when compared with the sale of 75,204 units in November 2023. 
     

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      Stellantis CEO Carlos Tavares Has Stepped Down

      Stellantis CEO Carlos Tavares Has Stepped Down

      Stellantis CEO Carlos Tavares has stepped down due to differences with the board, a news report in the CNN.com (Business) has mentioned. It has also mentioned that Tavares faced criticism for the lack lustre performance of the Group brands – formed with the coming together of FCA and PSA Groups – during the nine months of the current calendar year in the US. 
      The announcement of Tavares’ departure comes at a time when popular group brands such as Jeep, Chrysler and Dodge have seen sales drop as the ‘affordable’ models are discontinued under the wake of a ‘lean’ strategy and in what looks like an attempt to elevate the brands to offer premium luxury vehicles. 
      In India too, the Jeep vehicles are priced much higher than they may be worthy of. It is no surprise therefore that they are being undercut by Jeep-like vehicles from brands like Mahindra, which costs many million Rupees less. 
      Beginning its journey in Mumbai after Independence by assembling Willys CJ3 Jeep under license from Willys Corporation, Mahindra has grown to be a leading utility and SUV vehicles manufacture in India. It has also found a strong footing in export markets of US, Australia and South Africa with its 4x4 vehicles. 
      Also failing to extensively refresh or introduce next generation models such as the Compass in India, Jeep is not doing great in India either, the figures indicate. The other brand, Citroen seems to be better positioned and more agile in its ability to learn and adapt to the market requirements in the country. It too is yet to show its prowess to set the sales charts on fire in India.   
      Criticised to have taken the lean strategy a bit too far to come back and bite the group where it hurts the most, Tavares’ stepping down comes at a time when dealers across many parts of the world struggle to move the inventory on their lots. 
      Several workers laid off at several plants of the group – particularly in the US – have also criticised Tavares for the situation Stellantis got into in that market. 
      The situation in other markets is claimed to be not very different either. 
      The process to appoint the new permanent CEO is underway with a Special Committee of the Board expected to announce one in the first half of 2025 calendar year, as per the report. A new Interim Executive Committee, chaired by John Elkann, will be established, the report further mentions. 
      Global sales volume for the first half of this year fell 10 percent in the case of Stellantis. In the third quarter, it plunged 20 percent. 
      With many loyal buyers of Dodge and Jeep vehicles keeping away as the prices have risen way beyond, sales in US have been down by 17 percent in the first nine months of the year. 

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        Nissan Fears Collapse As Renault Announces A Stake Sale?

        Nissan Fears Collapse As Renault Announces A Stake Sale?

        After its longtime partner Renault revealed plans to sell off its interests in Nissan, which recently made news as one of the partners in a three-company alliance involving Honda and Mitsubishi as the other two to capitalise each’s strengths, Nissan is trying to save itself from collapse as per a recent report in news.com.au. 
        Offering just one compact SUV model in India, the Magnite, Nissan, as per the report, has between 12 to 14 months to survive as it works to fill up the gaping hole Renault’s departure will leave in its finances. 
        Searching for a new investor to ensure its survival beyond 2025, Nissan –finalising the terms of its new electric vehicle partnership with Honda that has been its arch rival – is evaluating ‘all options’ including getting Honda to purchase a stake in it, claim industry sources. 
        The development coincides with a major restructuring that the Japanese automaker has undertaken amid declining sales in China and USA. With the 25-year partnership – which began in 1999 with Renault saving Nissan from going belly up – nearing an end, the company is at a juncture where it would have to team up with other organisations, including automakers, to counter situations that could be an outcome of intense geopolitical shifts and the rising clout of Chinese players across continents in areas such as EVs. 
         

        Image for representative purpose only

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          United Nations Alliance Of Civilisations And BMW Group Honour India’s Grassroots Initiative

          United Nations Alliance Of Civilisations And BMW Group Honour India’s Grassroots Initiative

          United Nations Alliance of Civilisations and BMW Group has honoured India’s grassroots Initiative ‘Football and Beyond’ during the 10th UNAOC Global Forum. ‘Football and Beyond’ is the initiative of India-based organisation ‘Shreeja India’, which is one of the ten grassroots initiatives that were honoured recently under the Intercultural Innovation Hub (IIH), a joint initiative of the United Nations of Civilizations (UNAOC) and the BMW Group. The joint initiative was implemented with the support of Accenture.

          The ‘Football and Beyond’ initiative was honoured at a ceremony held in Cascais, Portugal, under the theme ‘United in Peace: Restoring Trust, Reshaping the Future – Reflecting on Two Decades of Dialogue for Humanity’.
          The Forum convened prominent figures, political leaders, UN officials including the United Nations Secretary-General, António Guterres, as well as representatives from civil society, academia, and the private sector, to share insights and reflect on the 20 years of the United Nations Alliance of Civilizations’ impactful work.

          The ’Football and Beyond’ initiative leverages the unifying power of football to bridge divides across diverse backgrounds while promoting inclusivity and empowerment. By using football as a development tool, the initiative integrates sports with education, mental wellness, social awareness, and skills development. This holistic approach empowers girls and uplifts communities that lack access to essential services such as basic education, nutrition, healthcare, and livelihood opportunities, paving the way for sustainable growth and social cohesion.

          "Shreeja India’s inclusive tactic to empower underprivileged girls and children with a sports-based endeavour is producing powerful narratives in the grassroots of rural India. With the recognition of the Intercultural Innovation Hub, we feel more driven to connect, collaborate and contribute towards breaking barriers and building cohesive societies," said Somasree Basu, Program Manager at Shreeja India.

          “With the Intercultural Innovation Hub, we celebrate outstanding initiatives implemented by extraordinary individuals working to bridge intercultural divisions in innovative and impactful ways,” said Ilka Horstmeier, Member of the Board of Management of BMW AG People and Real Estate, Labour Relations Director. “At the BMW Group, we believe that diversity not only enhances our company but is crucial for social unity and global progress. That is why we are deeply thankful for our strong partnership with the UNAOC. This collaboration allows us to support remarkable initiatives like Shreeja India’s work in empowering underprivileged children, making a tangible difference in their communities and contributing to a better and more inclusive Indian society,” she added.

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