Rough Road Ahead For the Indian Auto Industry?

The voice about India’s car market staring at stagnancy is growing amid much selling by foreign investors in the stock market. Auto sticks of OEMs and suppliers have taken a beating lately. The reasons for stock market decline are said to be structural issues as well as geopolitical issues. In other words, they are local as well as global in their nature. The Indian auto industry – as the largest contributor of GST to the exchequer and among the highest contributor to the country's manufacturing GPD – is also quite local and global in its ways of working. 

Like any other developing nation, it is a market where the scope for an increase in automobile population is bright. It is also a market that is beset by structural issues nonetheless. With 34 cars owned per 1,000 people, the country with a population estimated to be 1,463,865,525 in 2025 has ample scope for auto sales growth. 

But as banks struggle for liquidity and a reduction in repo rate by the apex bank fails to reflect in the reduction of loan interest rates or equated monthly instalments, the structural issues facing the automobile industry are too stark to overlook.

Adding to the structural issues are perhaps developments such as the recent announecement by Maharashtra Government to levy six percent motor vehicle tax on premium electric vehicles. The leading industrialised state also has among the highest road toll taxes among other Indian states. The highway network in the state is among the most lacking and unsafe. Most roads in the state have either deteriorated or are under a seemingly unending period of repairs. 

The state government in its 2025 budget has also announced that it has raised the motor vehicle tax by one percentage point on individual-owned non-transport four-wheeler CNG and LPG vehicles. Such vehicles currently attract a seven to nine percent tax depending on their type and price.

While electricity costs have been rising with distribution companies like MSEDCL pushing for a revision in fixed and energy charges for various categories in order to bridge revenue gap, owning electric vehicles and CNG vehicles is becoming costlier though eco-friendlier.

Attracting over 200 percent in taxes, petrol and diesel prices have been at an all-time high. A timely upward revision in toll prices is only adding further to the cost of motoring in a country where close to or more than 50 of the vehicle purchase price amounts to taxes. Spares are also taxed at a hefty 28 percent and the labour costs have steeply risen post Covid-19 pandemic.

With vehicle prices being jacked up by automakers under the pretext of rising input costs by about four to five percent if not more, the Indian auto industry is clearly under pressure to maintain its margins and stay profitable.

Against the operating costs, the foot falls in the showroom are taking longer to realise into actual sales. Discounts are gaining speed and indicative of sales losing stream in some of the segments that were until recently doing very well.

Any excitement about a rebate in Income Tax up to INR 1,200,000 – it takes over INR 1,000,000 to purchase a decent car in India today – seeming to have faded into thin air, the talk about government announced a reduction in GST taxes has gained speed. When it would actually come into effect is yet to be known but the narrative has started building. The stock market does not look excited however and the money lost by domestic investors may take a long time to come back, it seems.

As US President Donald Trump speaks about exposing India’s ‘wrong’ tariff policies in the absence of any statement from the Indian government striking out his claims, the Indian market for automobiles and other consumer goods looks destined for a rough ride. Stagnancy will be a part of the plot, the repercussions of which would stem from domestic structural issues as well as geopolitical shifts where calls like ‘China Plus One’ hold no value at all anymore.

With the entry of Tesla – which has seen its sales and stock prices plummet in many of existing markets off late – set to enter India with the government lowering tariff under pressure from the US President, the subject of too much regulation needs to be examined in terms of structural strength and the industry’s ability to be competitive. Local manufacture is also a subject that needs to be looked at as MSME sector continues to shrink and take down with it the PMI index.

Skilling is also a subject that should be looked at as engineering courses lose interest with the young in the country. A manufacturing-less economy that is also witnessing the services sector face a slowdown – again due to structural and geopolitical issues – may not spell a good omen for growth in the long run. This, particularly in the case of a country whose median age in 29 years.

China’s ‘Deep seek’ has shown how the prowess in technology can shift overnight and highly influence the economy of a nation, its stock markets suddenly. In India, the auto industry should nurture the MSME sector as much as the government should. A services alternative in terms of growth over manufacturing may not hold forth in the long-term. Manufacturing exports can shrink abruptly anytime under the shifting regulatory and other market issues in the domestic marketplace and under the shifting geopolitical situations in various parts of the world that also make lucrative export markets.  

Image for representative purpose only. 

Pinnacle Industries To Design And Manufacture Amrit Bharat Express Seating Solutions

Pinnacle Industries To Design And Manufacture Amrit Bharat Express Seating Solutions

As a key contributor to India’s rail modernisation, Pinnacle Industries has been selected as the official partner by Indian Railways to design and manufacture the sleeper berths and executive seating for the new Amrit Bharat Express. This partnership aligns with the train's role as a transformative, high-speed and affordable option for long-distance travel across the country.

The seating solutions developed by Pinnacle are the result of extensive ergonomic engineering, created to provide superior comfort, safety and longevity. They are specifically optimised to perform reliably in both air-conditioned and non-air-conditioned coaches. A primary focus has been placed on passenger well-being for extended journeys, achieved through enhanced cushion thickness in both seats and berths. The design also incorporates refined aesthetics with improved colour schemes and features like aluminium extrusions for the upper berths.

Safety is a critical component of the design, which includes specialised anti-injury fittings integrated into the seats and berths to minimise potential risks. Furthermore, all materials fully comply with the stringent fire safety standard EN45545-2 HL3, meeting Indian Railways' rigorous requirements for fire-retardant properties. Leveraging decades of expertise in mobility interiors, this project reinforces Pinnacle Industries' position at the forefront of developing world-class transportation solutions for India.

Arihant Mehta, President, Pinnacle Industries, said, “We are honoured to be a part of this visionary initiative by Indian Railways. Our seating solutions for the Amrit Bharat Express reflect our commitment to designing products that combine comfort, safety and innovation while being proudly Made in India. With this, we continue to drive India’s vision of modern, accessible and reliable public transport.”

SAFE Convention Focuses On Road Discipline And Sustainable Transport

SIAM - SAFE

The Society for Automotive Fitness & Environment (SAFE), an initiative of the Society of Indian Automobile Manufacturers (SIAM), held its 26th annual convention today to address the urgent need for road safety and a transition to green mobility. Held at Bharat Mandapam, the event, themed ‘Together for Safe Roads and Green Mobility: Building a Sustainable India,’ brought together government officials, industry leaders and experts.

Rekha Gupta, the Chief Minister of Delhi, was the Chief Guest and emphasised that accidents are a result of driver behaviour, not vehicles. "We must shed the mindset that breaking rules is a badge of pride," she said.

She also highlighted Delhi's commitment to clean mobility, with a goal of electrifying 100 percent of its public transport by 2026. The Chief Minister also launched SAFE's new Road Safety Context Paper and a new initiative to involve college students in road safety.

In a video message, H D Kumaraswamy, the Union Minister of Heavy Industries and Steel, noted that the government has invested over INR 600 billion to boost domestic manufacturing and support clean energy adoption.

Sushant Naik, President of SAFE, stressed that safety must be a core part of design and manufacturing. "Over 173,000 lives are lost each year, a stark reminder that action should be urgent and collective," he said. He emphasised that road safety requires the collaboration of the five ‘Es: Education, Engineering, Emergency Care, Enforcement and Evaluation’.

Speakers, including Mahmood Ahmed, Additional Secretary of the Ministry of Road Transport and Highways (MoRTH), highlighted the need for a comprehensive accident database and a unified system to link driver licensing, vehicle registration and enforcement.

Sanjay Bandopadhyaya, a member of the Supreme Court Committee on Road Safety, pointed out that accidents rose in 2023 despite a goal to halve them, calling for stricter electronic enforcement to curb reckless driving.

Ajay Chaudhry, Special Commissioner of Police (Traffic) of the Delhi Police, noted that while the city has cut accident fatalities by 8 percent, speeding and violations remain a serious problem and he called for ‘zero leniency.’

The convention featured two plenary sessions focusing on ‘Education and Engineering’ and ‘Enforcement, Emergency Care and Evaluation.’ These sessions covered topics like promoting responsible driving, designing safer infrastructure and the importance of a swift emergency response to reduce accidents and save lives.

Union Minister Piyush Goyal Unveils EV Zone At IEC GM, Highlighting India's Push For Sustainable Mobility

SIAM Inauguration

Union Minister of Commerce & Industry, Piyush Goyal, inaugurated the Electric Vehicle (EV) Zone at the International Electrotechnical Commission's (IEC) 89th General Meeting in New Delhi on 15 September 2025. The exhibition, hosted by the Bureau of Indian Standards (BIS), runs until 19 September at Bharat Mandapam.

The EV Zone, organised by the Society of Indian Automobile Manufacturers (SIAM), showcases the country's progress in electric mobility. Goyal toured the pavilion, which features 31 production-ready electric vehicles from 14 major manufacturers, including Tata Motors, Mahindra & Mahindra and JSW MG Motor.

During the event, Minister Goyal emphasised that sustainability is a core pillar of India's growth strategy. He highlighted the importance of high-quality standards in protecting consumers and boosting the competitiveness of Indian-made products on the global stage. He also stated that ‘Design in India, Made in India’ products would soon be recognized globally for their reliability and excellence.

Prashant K Banerjee, Executive Director of SIAM, expressed appreciation for the government's vision, noting that the automotive industry is committed to this journey. The IEC GM 2025 has brought together over 2,000 global experts from more than 100 countries to discuss international standards, with the exhibition also featuring advancements in smart lighting, electronics, and IT manufacturing.

SIAM’s participation is part of its commitment to sustainable mobility and achieving India's Net Zero targets by 2070. Visitors to the EV Zone can also take a ‘Digital Sustainability Pledge,’ with BIS planting a sapling for each pledge made.

JSW MG Motor, Royal Enfield, Ashok Leyland, Atul Auto & Volvo Cars Top Performers In FADA Dealer Satisfaction Study 2025

FADA Award

The Federation of Automobile Dealers Associations (FADA) has released the results of its Dealer Satisfaction Study (DSS) 2025. The study, conducted in partnership with the Singapore-based consulting firm PremonAsia, was announced at the 7th Auto Retail Conclave on 10th September.

C.S. Vigneshwar, President, FADA, noted that the study provides a ‘true mirror’ to the relationship between dealers and OEMs. The study surveyed over 1,800 dealer principals, representing nearly 5,000 outlets across the country. For the first time, it was conducted in nine regional languages to ensure broader participation.

  • JSW MG Motor captured the top position in the 4-Wheeler Mass Market segment with a score of 868 points.
  • Royal Enfield led the 2-Wheeler segment with 852 points, followed by Hero MotoCorp. Both companies showed improvement from the previous year.
  • Ashok Leyland retained its leadership in the Commercial Vehicle segment with 786 points.
  • The 3-Wheeler segment was included again after three years, with Atul Auto topping the category with a score of 924 points.
  • Volvo Cars topped the 4-Wheeler Luxury segment with 884 points.

The industry average dealer satisfaction score was 781, a 13-point increase from the previous year. Product continues to have the highest score across all categories, indicating dealers are largely satisfied with the quality, reliability and range offered by OEMs.

Rahul Sharma, Director and COO, PremonAsia, said, "close to two-thirds of dealer sentiment is shaped by after-sales service and viability factors. While after-sales service is the most important factor, Business and viability remains a key concern for dealers. Dealers cited issues such as buyback/write-off of unsold inventory, training cost-sharing arrangements and margins on vehicles and spare parts.”

Dealer satisfaction improved in the 2-wheeler segment compared to the previous year, but it declined in the 4-wheeler Mass Market and Commercial Vehicle segments. Vigneshwar stated that while the industry is performing well on product quality, structural issues like buyback policies, training costs and dealership viability cannot be ignored.