Introducing significant advancement in automotive semiconductor technology at the recent Snapdragon Summit 2024 with a focus on improving the cockpit and ADAS experience, Qualcomm has reported strong growth in its automotive revenue in the current calendar year. 
The growth story at Nvidia – with a lucrative detour into AI – is indicative of the developments in autonomous vehicle technologies.  
The tech major may not enjoy the popularity or acceptance that Qualcomm has come to command, the fact is, both are seeking an innovative approach to automobiles as their users seek new and exciting features. 
While legacy automotive tier 1 suppliers like Schaeffler, Bosch and others facing the challenge of sluggish demand, the system-to-chip (SoC) technology companies like Qualcomm and Nvidia are engineering a different dimension to the art of automobile design, development and manufacture.  
Enjoying an EBITDA margin of around 30 percent as compared to the five percent EBITDA margin roughly of tier 1 automotive suppliers, Qualcomm and Nvidia are driving the age of software defined vehicles that are already calling for engineers with a deeper understanding of software. 
C++ or Autosar may be the language most automotive software programmes use as the basis, from a features or convenience point of view, even the presence of rain sensing wipers or an air-con that can be switched on or off with a voice command are fast gaining prominence among automotive buyers as they seek a different level of emotion connection with their set of wheels. 
From a vehicle architecture point of view, please consider the Qualcomm’s Snapdragon Digital Chassis. It has evolved with the introduction of the Snapdragon Cockpit Elite and Snapdragon Ride Elite platforms on the hardware side. 
Aiding faster computing speeds, both the platforms feature the Oryon CPU. This CPU has been optimised for automotive safety standards and designed for 3x faster CPU performance than previous generations, according to Qualcomm sources.  
Aiding to enhance in-vehicle digital experiences by integrating advanced infotainment with autonomous driving capabilities on a single chip, developments like this mark an interesting milestone in the world of automobiles. 
An important milestone will be the plan by Qualcomm to introduce lower-tier versions of these platforms to broaden their applications, enabling automakers to develop cost-effective solutions across various market segments. 
The Cockpit Elite and Ride Elite SoCs are expected to be available to manufacturers starting in 2025, with early adopters such as Mercedes-Benz and Li Auto planning to integrate these technologies into their upcoming models. 
The first vehicles using these platforms are expected to be available by 2026 in China. Releases in other markets in the world will soon follow. 
Talking about Nvidia's lucrative detour into AI, Ola Electric has developed an Ola Digital Twin platform on NVIDIA Omniverse that is helping it to achieve 20 percent faster time-to-market – from design to commissioning for its manufacturing operations.
Built on NVIDIA Isaac Sim, the Ola Digital Twin platform taps into core Omniverse technologies like OpenUSD for data interoperability, RTX for physically-based rendering, and generative AI for accelerated world building to generate synthetic data or training autonomous mobile robots and robotic arms.
Consulting leaders such as Tata Consultancy Services (TCS) and Tech Mahindra are developing industrial AI applications and services on Omniverse to help manufacturers develop digital twins for accelerated factory planning, optimised processes, robotics training and large-scale automation, according to an industry source aware of the new developments in AI and industrial automation.

Edge AI and software virtualisation
At Snapdragon Summit 2024, Qualcomm emphasised the benefits of edge AI over traditional cloud-based solutions, particularly in terms of privacy and latency. 
By processing data locally within the vehicle, edge AI enhances data security and ensures that sensitive information remains protected. Recent advancements in AI models, such as Llama 3.0, illustrate that edge AI can deliver strong performance while reducing memory requirements, which may lead to cost savings for manufacturers.
Interesting, use cases covering nearly every aspect of heavy manufacturing — from building virtual factories for real-time factory planning and monitoring, to creating digital twins of aircraft components for immersive training and predictive maintenance, Nvidia’s Omniverse is being used to simulate autonomous vehicles; to enable automotive companies to simulate and validate complex driving scenarios without the need for physical testing. 

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It was in February 2024, Vietnam-based VinFast announced its plans to build an integrated electric vehicle manufacturing facility in Tamil Nadu, India. The facility spread across 400 acres would see an initial investment of USD 500 million over five years with a projected capacity to manufacture 150,000 vehicles annually. 

In August 2025, the company officially inaugurated its facility, which made the Tamil Nadu plant its third operational plant and the fifth project in its global manufacturing network.

And now in a matter of 10-months, the Vietnamese automaker has rolled out its 10,000^th made-in-India vehicle from its Tamil Nadu facility. The milestone was reached less than one year following the official inauguration of the manufacturing facility.

At present, the automaker has introduced three models for the Indian market – VF 6, VF 7 and VF MPV 7. It is also looking to introduce electric scooters and electric buses in India this year.

According to the company, the achievement highlights its team's capability and its ongoing commitment to developing sustainable mobility infrastructure within the Indian automotive market.

VinFast states that with the Tamil Nadu plant on stream, it is now moving closer to its sales target of 200,000 vehicles and its long-term production goal of 1 million vehicles per year by 2030.

Also read: Pham Nhat Quan Anh Succeeds Le Thi Thu Thuy As Chairman Of VinFast Auto

Amit Arora Joins VinFast India As Director O2O Sales

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JSW MG Motor India has started production of the MG Majestor, its D+ segment sport utility vehicle (SUV), at its manufacturing facility in Halol, Gujarat.

The SUV features a four-wheel-drive (4WD) system and triple differential locks to manage traction and control across terrain conditions. It is powered by a 2.0-litre twin-turbo diesel engine paired with an electronic drivetrain and includes advanced driver assistance systems (ADAS) for vehicle safety and control.

Pre-reservations for the vehicle have opened at a price of INR 41,000 on the company's website, with early customers receiving priority delivery timelines and vehicle previews.

The Halol assembly plant utilises automated manufacturing processes and quality control systems to handle the assembly of the vehicle's chassis, body panel alignment and mechanical components.

To support the vehicle rollout, the carmaker is introducing its ownership programme, which includes a 5-year unlimited-kilometre warranty package, 5-year roadside assistance service contract and 5 labour-free scheduled maintenance services.

Biju Balendran, Deputy MD, JSW MG Motor India, said, “The commencement of production of the MG Majestor marks a significant step for us as we move closer to introducing a new benchmark in the premium SUV space. With the Majestor, we are bringing together strong engineering, advanced capability and a commanding presence, aligned to the evolving expectations of customers. Built at our Halol facility with advanced processes and stringent quality systems, the Majestor is engineered to deliver high standards of durability, performance and reliability. We are confident it will resonate strongly with customers looking for both capability and refinement in their next SUV.”

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Yamaha Motor Co, has established the Robotics Business Support Division as a dedicated sales and service facility for its robotics operations in Gurugram, Haryana.

The facility operates within Yamaha Motor India Sales (YMIS), the entity responsible for the company's motorcycle and automotive product sales in the country.

The division was created to reinforce sales and service operations for Yamaha-branded robot products, streamline internal business processes and support further investment. The facility will initially focus on surface mount technology (SMT) assembly systems and industrial robots. Over the longer term, the company plans to build the necessary technical structures to handle semiconductor back-end processing equipment.

The Gurugram facility features a dedicated showroom designed to display Yamaha Motor’s robotics technologies. This space allows clients to view products and technical solutions firsthand, helping them assess application methods for their respective production sites. Through this initiative, the company aims to increase its brand recognition and capture a larger share of the expanding Indian manufacturing and robotics automation markets.

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German automation and technology company Durr has launched Qflex, a system designed to decouple automotive drying ovens from specific heat sources. This development allows manufacturers to change energy sources, such as natural gas, electricity, or hydrogen, without requiring structural modifications to oven systems.

Durr plans to equip its oven range with centralised heating technology, focusing on two systems: EcoInCure and EcoSmartCure. The variable heating circuit enables operators to switch energy sources based on availability or cost.

The system uses a heating module that supplies heat to zones through a circuit. Operators can modify the heating module to change energy sources or integrate high-temperature storage units.

Dr. Heiko Dieter, Product Manager at Durr, said, “It is impossible for anyone to predict today what source of energy will be available in plentiful supply and at a reasonable cost tomorrow. If, for example, the gas supply is interrupted at short notice, there is a risk of costs increasing and even production being interrupted. Energy-flexible ovens guarantee an alternative supply in this case. If a source of energy is no longer economical, operators can switch to another source with minimal effort – without having to interfere with the oven’s structural fabric. Choosing a hybrid system also makes it possible to automatically switch to the cheapest energy source depending on the time of day.”

The EcoInCure oven uses a transverse design. The EcoSmartCure uses a longitudinal mode of operation with a stop-and-go principle. This allows for temperature control by heating bodies in phases, which reduces thermal stress on parts. Both systems are single-level designs intended for integration into new builds or existing plants.

The EcoSmartCure is undergoing tests for industrial use.

“The strong customer interest and two projects already underway confirm to us that we have hit the mark with this new development. Energy flexibility is no longer a distant vision. The Qflex technology in our ovens now offers a solution for responding flexibly to volatile energy markets and changing conditions in automotive production,” concluded Dr. Dieter.

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