How India Can Become An EV Manufacturing Powerhouse

How India Can Become An EV Manufacturing Powerhouse


For decades, the global automakers have been intensively battling the challenge of finding new and revolutionary alternatives to fossil fuels. The need to shift from fuels to some other environmentally friendly substitute is gaining prominence more than ever. The recent UN event called COP26 held in the United Kingdom from 31st Oct to 13th November brought the entire world together on the action plan to counter climate change, with a promise to create a carbon-neutral world with zero carbon emission. In this scenario, electric vehicle (EV) would be a key player and a catalyst to achieve that goal. 

The global EV market size is projected to develop from 4,093K units in 2021 to 34,756K units by 2030, at a CAGR of 26.8 percent.* India has already shown its keen concern to be a major part of this automotive archetype shift. The business leaders have acknowledged electric cars to be the impactful option. Other countries such as UK, France, Norway and Germany have even brought in regulations to ban the sales of non-EVs starting as early as 2025. This makes the EV sector one of the most appealing, valuable and compulsory areas of innovation today.


Other than the environmental benefits, electric vehicles have much more to offer. Autonomous driving opportunities, personalised bold support results and 5G embedded next-generation technologies are just a few to mention. At a primary level, electric cars offer a dramatically lesser operating cost as compared to traditional internal combustion engines. On an average, from a fuel and maintenance perspective, EVs are 75-80 percent cheaper than a fossil fuel-powered vehicle of comparable size, which basically translates to cheaper maintenance bills – therefore, becoming an important consideration for so many customers who have huge usage. 


Below are highlighted some of the advantages and challenges that can possibly contribute to EV becoming the game-changer in Indian context:
Advantages of electric vehicles 
Low cost of ownership 
Easy to maintain
State EV policies
Cleaner environment

Challenges

Range anxiety: It’s one of the most vital challenges in the development path for EV in India. The electric vehicle customers are often concerned about the vehicle’s potential to reach the destination before the battery runs out. This problem is nearly connected to hard-to-reach charging infrastructure in India. The EV charging infrastructure in India is too low as compared to the petrol pumps. Also, the available EV charging stations are concentrated in metropolitan areas mostly.

Customer perception: The customer opinion about EVs in India is still feeble as compared to ICE vehicles. The range concern, lack of charging infrastructure, a wide difference between EV and ICE vehicle prices, lack of convincement about satisfying resale value etc. play important role in building perception. Despite the fact that Indian customers are becoming more open about accepting e-mobility, strong and positive awareness about EV is still missing.

High price: There is no price parity between electric vehicles and ICE vehicles in India. EVs are way more expensive than their conventional fuel-powered counterparts. For example, the TATA Nexon price starts from INR 719,000, while the TATA Nexon EV price starts from INR 1,399,000. This high difference makes many interested electric vehicle buyers shy away from making the final call to buy an EV.

Most of the electric vehicles are not covered under FAME scheme: The Indian Government took an effort to promote e-mobility in India through incentives and discounts for electric vehicles. However, the T&C of the FAME (Faster Adoption and Manufacturing of Electric Vehicle) scheme doesn’t endorse most of the EVs. The low-pace electric two-wheelers and lead-acid battery-powered EVs are not covered under the umbrella of FAME. Also, high-speed electric vehicles, on the other hand, need registration charge and DL (driving license).

Lack of products: There are so many choices if one wants to buy a conventional fuel-powered car or two-wheeler. The case is completely different in electric vehicle segment. Only a few options are there, and the new design range introduction in the Indian market is slow. This drives the consumers away from buying electric vehicles.


It has been encouraging to see financial institutions and certain government bodies setting up funds to encourage e-mobility in India. For instance, the Union bank has cut EV loan rates to 6.95 percent for electric four-wheelers and two-wheelers. Axis Bank and PIDG guarantee arm have announced a programme size of USD 300 million towards accelerating e-mobility in India.

Basically, the outlook of India’s electric vehicle market growth rests on availability of capital for OEMs, battery manufacturers and charging point operators as well as improvements in EV infrastructure and diversified options for customers. Realising India’s electric vehicle ambition will also demand an estimated annual battery capacity of 158 GWh by financial year 2030, which provides huge investment opportunities for investors. Likewise, several Indian states have now passed EV policies intending to engage industry investments and make EV adoption more feasible proposition for the customer market.

India desires to reach its goal of 100 percent EVs by 2030. Therefore, there’s still a long way to go. The whole electric vehicle ecosystem in India seems to have gained strength and is now ready to be a remarkable contender in the global EV race. India’s growth in e-mobility has been creditable, but the transition will certainly take place at a slow and steady pace. India is racing at warp-speed to be the hub of battery manufacturing and an all-electric vehicle surrounding is definitely on course. (MT)


*As per MARKETSANDMARKETS

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Honda Cars India Signs Agreement with MSTI to Offer Environment-Friendly Vehicle Scrapping Solution

Honda Cars India Signs Agreement with MSTI to Offer Environment-Friendly Vehicle Scrapping Solution

Honda Cars India Ltd (HCIL) announced on its LinkedIn page on Wednesday that it has recently signed an agreement with Maruti Suzuki Toyotsu India (MSTI). MSTI is a government-approved ELV scrapping and recycling company that is setting up modern ELV scrap and recycling centres in the country. Its agreement with Honda Cars India offers an end-to-end solution for scrapping end-of-life vehicles (ELVs). Honda Cars India claims that this collaboration enables HCIL dealerships to assist their customers in getting the best value from their ELVs, while also facilitating hassle-free deregistration and issue of Certificate of Deposit/Destruction through its dealer partners. Customers can get their older vehicles scrapped in a scientific and environment-friendly manner.

According to HCIL, the service alliance will begin in Delhi NCR, Haryana and Uttar Pradesh. The coverage area will expand with addition of new scrappage centres by MSTI in the future.

Speaking on the new customer initiative, Takuya Tsumura, President and CEO, Honda Cars India Ltd, said, “The vehicle scrappage policy by the Government of India stipulates the scrappage and deregistration of old vehicles to promote phasing out of unfit vehicles from the roads, improve safety and lower the carbon footprint in India. We are pleased to offer a one-stop solution to our customers through our dealers, to scrap their old cars in a systematic and environmental-friendly manner. With this association, Honda Cars India intends to go beyond while serving and delighting our customers.”

Further, Masaru Akaishi, Managing Director, MSTI, said, “Today, we are pleased to announce our collaboration with Honda Cars India Limited. MSTI will continue to contribute to the improvement of India’s environment by providing environment-friendly ELV dismantling services.”

HCIL states that as part of the tie-up, the HCIL dealership with MSTI will offer customers the following –

1. Vehicle evaluation

2. Arrange quote for scrappage value of the vehicle

3. Provide end-to-end services, including vehicle pick-up, transportation and dismantling at MSTI scrap and recycling centre

4. Issue of Certificate of Deposit/Destruction from MSTI

The Certificate of Deposit/ Destruction will enable customers claim eligible benefits under the vehicle scrappage policy notified by the Government of India and adopted by various state governments. As per HCIL, the customer will also have additional peace of mind and assurance that their old vehicle cannot be misused and therefore, there will be no legal liability or hassle afterwards.

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TVS Motor Co partners CSC Grameen eStore to sell three-wheeler range

TVS Motor Co partners CSC Grameen eStore to sell three-wheeler range

TVS Motor Company (TVSM), a leading manufacturer of two- and three-wheelers has signed an agreement with CSC Grameen eStore for its commercial vehicle range (three-wheelers). 

The partnership will enable CSC Village Level Entrepreneurs (VLEs) to serve as a touchpoint for TVS Motor’s commercial vehicles. They (VLEs) will facilitate the process of enquiry, purchase, test drives and/or delivery of vehicles, through the TVS three-wheeler dealer network. 

At present, the TVS commercial vehicle range comprises of TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus and TVS King Kargo, which will get listed on the CSC e-store.

The CSC Grameen eStore was started by CSC eGov, the apex enterprise set up with the support of the government of India to digitally empower citizens of India.

Rajat Gupta, Business Head of Commercial Mobility, TVS Motor Company said, "We are excited to be on the CSC Grameen eStore. This partnership will help us expand our reach to areas so far untapped. VLEs being integrated in their respective ecosystems, will ensure that as our first touchpoints, they are able to explain the product proposition in a language and environment that customers are familiar with. It will not just facilitate sales but also bring about a deeper customer connect.”

Avani Kapoor, Senior Vice-President, Business Head, CSC Grameen eStore said, “We welcome the TVS Motor Company on the CSC network. With a mission of ‘Atmanirbhar Bharat’, our aim is to bring world class products to rural areas. Commercial mobility is a key requirement for the country and its social and economic well-being. With TVS on the platform, VLEs get a wonderful portfolio of three-wheelers to sell and customers get a great proposition to buy. We couldn’t have been more pleased.”

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Pavna Industries buys land in Pantnagar for its upcoming die cast components facility

Pavna Industries buys land in Pantnagar for its upcoming die cast components facility

Pavna Industries, one of India’s leading automotive parts manufacturers has acquired a land parcel of 4,335 square meters at the Integrated Industrial State, Pantnagar, Uttarakhand for its upcoming greenfield plant that will primarily cater to the demand of die cast components.
The company plans to utilise the logistical and cost benefits of the region to strengthen its presence in the domestic automotive sector and streamline its operations in serving Bajaj Auto, a key client. 

The acquisition involves leveraging supply chain synergies and minimising overhead expenses. Pantnagar has gradually become a notable hub for the automotive industry, with prominent companies such as Bajaj Auto and Ashok Leyland establishing a presence in the area. As part of its ongoing and future expansion plans Pavna Industries is setting up the new plant, with an aim to attract business from various original equipment manufacturers (OEMs) in and around Pantnagar. This strategic move is particularly significant as the auto sector is one of the priority sectors in Uttarakhand. Expanding operational capacity not only positions the company to better serve and attract a broader range of OEMSs in the region but also enhances its market presence. 

Earlier this year the company bagged an order from Ola Electric for supply of ignition switches and latches and launched its products in Bangladesh. 

Swapnil Jain, Managing Director, Pavna Industries said, “This acquisition signifies our move to our own premises in Uttarakhand, transitioning from our current rented facility. The plant which will be nestled within Pantnagar thriving industrial ecosystem, will enable us to provide superior service, particularly to Bajaj Auto and aligns with our long-term goal of offering better prices to our customers. Pantnagar's supportive government policies and growing industrial cluster attract major players, creating a collaborative business environment.”

“We are optimistic about the automotive industry future and committed to supporting the 'Aatmnirbhar Bharat'; initiative by manufacturing high- quality indigenous components in our technologically advanced plants.”

At present, Pavna Industries has 9 facilities at three locations- Aligarh, Aurangabad and Pantnagar along with strategically located distribution network in 17 states.

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Kia India Appoints Joonsu Cho As Chief Sales Officer

Kia India Appoints Joonsu Cho As Chief Sales Officer

Joonsu Cho has been elevated to the position of Chief Sales Officer by Kia India from the position of Regional Manager (Eastern Region) which he assumed in 2023. The assignment of Regional Manager (Eastern Region) as his first assignment in India after serving in various leadership positions in other countries across the globe.  

Bringing with him 32 years of experience in the automotive industry, Cho will be responsible for driving the company's sales initiatives, enhancing operational efficiencies and steering its long-term growth plans in his new role. 

Having served in leadership positions globally, including Kia Australia (he was the CEO there), Kia UK and Kia Europe, Cho has played a pivotal role in the growth thrust of the automaker in India particularly. 

In his new role. He will be instrumental in Kia forwarding its commitment to deliver innovative products and to foster sustainable growth through product portfolio expansion, sales strategy and further strengthening of dealer network. 

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