BMW sold 636,606 vehicles in Q1 of 2021. The company increased its sales year-on-year in all major regions of the world.

“Our sales performance was boosted by strong demand for our electrified vehicles, in particular. In the past three months, we doubled our global sales of electrified vehicles compared to the same period last year. This puts us on track to deliver more than 100,000 fully-electric vehicles this year, with at least a million electrified vehicles on the roads in total by the end of this year,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales.

BMW Group sales in Q1 2021 at a glance

BMW & MINI sales in the regions/markets

In China, the BMW Group reported its best-ever first quarter. Sales in the first three months of the year exceeded the high pre-crisis deliveries in the first quarter of 2019. The Asian market of South Korea sold 20,321 vehicles between January and March, with sales climbing 42.8% compared to the same period last year.

In the US, the BMW Group was able to build on its strong fourth quarter of 2020: Sales were up 20.1 per cent in the first three months of this year with a total of 77,718 BMW and MINI vehicles delivered to customers. In Europe, despite the impact of the coronavirus pandemic on retail, total BMW and MINI sales increased by 8.3% to 238,761 vehicles.

BMW & MINI Regional Sales

BMW Sales Figures

The BMW brand delivered 560,543 vehicles to customers (+36.2%) in the first quarter of this year. The main factors contributing to the brand’s first-quarter sales success were the X models’ high popularity with customers (246,068 units, +36.5%), as well as sales increases of 43.0% for the new BMW 5 Series and 43.6% for the 3 Series.

MINI Sales Figures

In the first quarter of 2021, a total of 74,683 MINI vehicles were delivered to customers. MINI saw growth in sales in all regions of the world compared to the first quarter of 2020.

The MINI Countryman proved especially popular with customers, posting growth of 36.0 per cent; MINI 3 door sales were up by 23.4 per cent, while 19.1 per cent more John Cooper Works models were sold than in the previous year. Electrified vehicles accounted for 15 per cent of total MINI sales in the first quarter – double the figure for the previous year.

Electrified Car Sales Figures

With 70,207 units sold in the first quarter of the year, the BMW Group more than doubled its global sales of both PHEV and fully electric vehicles. BMW offers a range of fully electric vehicles - BMW iX3, BMW i3 and the MINI Cooper SE. These models will be joined by the BMW iX and the BMW i4 over the course of this year.

“Our customers are very interested in both of these vehicles. That impressively underlines our perfect planning: the BMW iX and BMW i4 are coming at exactly the right time,” added Nota.

BMW M GmbH continues the success of the record year 2020 in Q1

With sales up 21.0 per cent (37,896 units) year-on-year, BMW M GmbH concluded a successful first quarter. The X5 M and X6 M were the main drivers of growth in the high-performance models. In the performance segment, the M440i Coupé was the significant source of growth. BMW M GmbH continued its model initiative in March, launching four product highlights, the M3/M4, M440i Convertible and M5 CS.

BMW Motorrad: Sales performance confirms successful growth strategy

BMW Motorrad was able to deliver 42,592 motorcycles and scooters to customers in the quarter of this year (+22.5%) – it is their best-ever sales result for the first quarter. Its product offerings and the market launch of various new products, provide key elements for the continued success of BMW Motorrad.

BMW Group Future Plans

The BMW Group plans to have around a dozen fully electric models on the roads from 2023. In the coming years, these will include fully electric versions of the BMW 5 Series, the 7 Series, the X1 and the successor to the MINI Countryman. Between now and 2025, the BMW Group plans to increase its sales of fully- electric models by an average of well over 50% per year – more than ten times the number of units sold in 2020.

The BMW Group expects fully-electric vehicles to account for at least 50% of its global sales in 2030. The MINI brand is likely to reach this milestone already in 2027. By the early 2030s, MINI plans to be the first BMW Group brand with a product range that is exclusively fully electric. As a pure-electric global brand. Over the next approximately ten years, the BMW Group plans to have a total of around ten million fully electric vehicles on the roads. (MT)

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JSW MG Motor India has introduced a customer programme for the MG Hector SUV during August 2026 to mark seven years of the model in India. The promotion offers benefits of up to INR 60,000, including exchange allowances, loyalty rewards, corporate incentives and price adjustments.

The MG Hector was launched in 2019 as an internet-connected passenger SUV. The range starts at an ex-showroom price of INR 1.19 million. Under the promotion, financing options include 100 percent on-road price funding for terms extending up to 84 months, alongside complete financing options for vehicle accessories.

Vinay Raina, Chief Commercial Officer, JSW MG Motor India, said, “The MG Hector has enjoyed an extraordinary journey over the past seven years, earning the trust of thousands of Indian families and redefining expectations in the SUV segment. As we celebrate this important milestone, we wanted to thank our customers with an ownership programme that delivers value far beyond the purchase of the vehicle. The Anniversary Programme reflects our customer-first philosophy and our commitment to making the MG Hector ownership experience as rewarding as the product itself.”

The vehicle features front and rear bumpers, a redesigned front grille, alloy wheels and updated exterior colour choices. Cabin updates include multi-tone interior schemes, synthetic and leather trims, front seat ventilation, an adjustable steering column and a power-adjustable driver seat.

On the inside, it gets a 14-inch portrait touchscreen display with gesture control capabilities, a digital instrument cluster and over 70 connected vehicle functions. Additional features include digital key functionality, remote air conditioning management, and automated maintenance notification systems.

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Hyundai Motor India (HMIL) has announced that it has exceeded 800,000 connected cars on Indian roads and aims to reach cumulative connected vehicle sales of one million units by 2027. The manufacturer targets crossing two million cumulative connected vehicle sales by 2030.

Connected vehicle penetration across Hyundai Motor India’s Indian product range has expanded from 4 percent in 2019 to 20 percent in 2026, supported by sales in models including the Creta, Venue and i20. The company's connected mobility infrastructure operates on its Hyundai Bluelink platform, which provides over 70 functions covering safety, security and convenience. Available systems include remote vehicle monitoring, diagnostics, location tracking, in-car payments via Hyundai Pay, remote immobilisation and voice commands supported in five languages.

Tarun Garg, MD & CEO, Hyundai Motor India, said, “The growing adoption of connected vehicles reflects the evolving expectations of customers and the increasing role of technology in shaping mobility. As we move towards our goal of 1 million connected car sales by 2027, we remain focused on advancing software-defined mobility and expanding connected technologies across our portfolio. Our upcoming mass-market electric SUV, which will offer next-generation connected car technology as standard across all variants, marks an important step in strengthening the convergence of connected and electric mobility while delivering future-ready ownership experiences for customers.”

Hyundai Motor India introduced OEM-fitted connected vehicle technology to India in 2019 with the launch of the Venue, followed by over-the-air map updates on the i20 in 2020. The company deployed its Audio Video Navigation Telematics platform in 2022, followed by its Connected Car Navigation Cockpit system with controller over-the-air update capability in 2025 to support software-defined vehicle development.

The platform has provided roadside assistance and emergency responses to over 0.5 million motorists, supported 15,000 crash notification interventions and assisted law enforcement agencies with vehicle recovery operations.

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Tata Motors Passenger Vehicles (TMPV) has announced consumer offers and vehicle special editions across its internal combustion engine and electric vehicle portfolios in Kerala for the Onam festive period.

The festival promotions run through August 2026, offering financial benefits up to INR 225,000, priority delivery slots and vehicle financing packages. As part of the seasonal campaign, the manufacturer has introduced the Sierra Jubilee Edition, Nexon Camo Edition and Punch HBX Pack to its product line-up.

The maximum benefits vary by model across both powertrain platforms – Internal combustion engine (ICE) models include benefits up to INR 54,500 on the Altroz, INR 72,500 on the Nexon and INR 77,500 on the Curvv.

The Harrier and Safari both get benefits up to INR 47,000, while the Sierra includes a loyalty benefit of INR 30,000. In the electric vehicle segment, savings up to INR 60,000 for the Nexon.ev and INR 55,000 for the Curvv.ev is being offered by the automaker. The Harrier.ev features benefits reaching INR 225,000, which includes a loyalty benefit of INR 100,000 alongside complimentary insurance coverage.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Onam is a celebration of cherished traditions, meaningful reunions and the progress that every family takes pride in. It is a season of gratitude for how far they have come and optimism for the road ahead. Through our 'Celebrate How Far You've Come' campaign, we are celebrating the aspirations, achievements and milestones that make every customer's journey and success unique. Kerala has always been a deeply important market for TMPV, and we are delighted to mark this festive season with special editions, attractive offers and seamless ownership solutions across our safest and most diverse range of cars and SUVs. We look forward to celebrating with our customers their next milestone and creating many more joyful memories.”

At present, Tata Motors Passenger Vehicles operates 85 service centres across Kerala to support vehicle maintenance during and after the sales campaign.

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Tata Motors Passenger Vehicles (TMPV) has launched the Nexon CAMO, a new special edition of its popular compact SUV, with prices beginning at INR 999,000 ex-showroom in Delhi. The introduction coincides with the brand’s celebration of a decade since the Nexon’s original debut and the trust of over 1.1 million customers, marking the model’s enduring success in the Indian automotive market.

The new CAMO variant distinguishes itself with two exclusive premium paint schemes, named Munnar Mist and Coorg Cloud. The former is a dynamic dark green that shifts to a sophisticated grey in shadows and reveals rich green and golden tones under sunlight. In contrast, the latter is a contemporary grey-silver finish with subtle metallic highlights, designed to offer an understated yet premium aesthetic that complements the SUV's rugged character.

TMPV has equipped the Nexon CAMO with a significant technology upgrade, headlined by an Ultra View Twin HD Digital Cockpit. This features a 31.24-cm infotainment system and a 26.03-cm digital instrument cluster, both from Harman, with the latter including embedded navigation. The technology package is further enhanced by an integrated dashcam recorder that is part of the 360-degree camera surround view system, which also includes a blind spot view monitor.

The special edition is not solely about aesthetics and screens, as it also incorporates a comprehensive suite of comfort and safety features. The cabin includes ventilated leatherette front seats, a voice-assisted panoramic sunroof, and an immersive nine-speaker JBL audio system with a subwoofer. Safety is addressed through seven Advanced Driver Assistance Systems functions calibrated for Indian roads, six airbags and electronic stability control, ensuring the CAMO is as secure as it is stylish.

Maintaining the Nexon’s hallmark versatility, the CAMO is offered across all three powertrain options: a 1.2-litre turbocharged petrol, a 1.5-litre diesel and the segment-exclusive 1.2-litre turbocharged iCNG with twin-cylinder technology. With multiple transmission choices available, the automaker has positioned the Nexon CAMO as a distinctive and aspirational package for a wide range of SUV buyers, reinforcing the model's legacy of innovation as the festive season approaches.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, "Since its launch a decade ago, the Nexon has provided comfortable, safe and enjoyable journeys for over 1.1 million families, becoming one of India's most iconic nameplates with an unmissable presence on the roads. This success has been built on constantly raising the bar in safety, technology and design while keeping these innovations accessible to a wider set of customers. The Nexon CAMO carries that spirit forward, with two striking new colours and an elevated technology package that makes it the most distinctive Nexon yet. Timed perfectly for the festive season, it gives customers an even stronger reason to make the Nexon their own."

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