BMW sold 636,606 vehicles in Q1 of 2021. The company increased its sales year-on-year in all major regions of the world.

“Our sales performance was boosted by strong demand for our electrified vehicles, in particular. In the past three months, we doubled our global sales of electrified vehicles compared to the same period last year. This puts us on track to deliver more than 100,000 fully-electric vehicles this year, with at least a million electrified vehicles on the roads in total by the end of this year,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales.

BMW Group sales in Q1 2021 at a glance

BMW & MINI sales in the regions/markets

In China, the BMW Group reported its best-ever first quarter. Sales in the first three months of the year exceeded the high pre-crisis deliveries in the first quarter of 2019. The Asian market of South Korea sold 20,321 vehicles between January and March, with sales climbing 42.8% compared to the same period last year.

In the US, the BMW Group was able to build on its strong fourth quarter of 2020: Sales were up 20.1 per cent in the first three months of this year with a total of 77,718 BMW and MINI vehicles delivered to customers. In Europe, despite the impact of the coronavirus pandemic on retail, total BMW and MINI sales increased by 8.3% to 238,761 vehicles.

BMW & MINI Regional Sales

BMW Sales Figures

The BMW brand delivered 560,543 vehicles to customers (+36.2%) in the first quarter of this year. The main factors contributing to the brand’s first-quarter sales success were the X models’ high popularity with customers (246,068 units, +36.5%), as well as sales increases of 43.0% for the new BMW 5 Series and 43.6% for the 3 Series.

MINI Sales Figures

In the first quarter of 2021, a total of 74,683 MINI vehicles were delivered to customers. MINI saw growth in sales in all regions of the world compared to the first quarter of 2020.

The MINI Countryman proved especially popular with customers, posting growth of 36.0 per cent; MINI 3 door sales were up by 23.4 per cent, while 19.1 per cent more John Cooper Works models were sold than in the previous year. Electrified vehicles accounted for 15 per cent of total MINI sales in the first quarter – double the figure for the previous year.

Electrified Car Sales Figures

With 70,207 units sold in the first quarter of the year, the BMW Group more than doubled its global sales of both PHEV and fully electric vehicles. BMW offers a range of fully electric vehicles - BMW iX3, BMW i3 and the MINI Cooper SE. These models will be joined by the BMW iX and the BMW i4 over the course of this year.

“Our customers are very interested in both of these vehicles. That impressively underlines our perfect planning: the BMW iX and BMW i4 are coming at exactly the right time,” added Nota.

BMW M GmbH continues the success of the record year 2020 in Q1

With sales up 21.0 per cent (37,896 units) year-on-year, BMW M GmbH concluded a successful first quarter. The X5 M and X6 M were the main drivers of growth in the high-performance models. In the performance segment, the M440i Coupé was the significant source of growth. BMW M GmbH continued its model initiative in March, launching four product highlights, the M3/M4, M440i Convertible and M5 CS.

BMW Motorrad: Sales performance confirms successful growth strategy

BMW Motorrad was able to deliver 42,592 motorcycles and scooters to customers in the quarter of this year (+22.5%) – it is their best-ever sales result for the first quarter. Its product offerings and the market launch of various new products, provide key elements for the continued success of BMW Motorrad.

BMW Group Future Plans

The BMW Group plans to have around a dozen fully electric models on the roads from 2023. In the coming years, these will include fully electric versions of the BMW 5 Series, the 7 Series, the X1 and the successor to the MINI Countryman. Between now and 2025, the BMW Group plans to increase its sales of fully- electric models by an average of well over 50% per year – more than ten times the number of units sold in 2020.

The BMW Group expects fully-electric vehicles to account for at least 50% of its global sales in 2030. The MINI brand is likely to reach this milestone already in 2027. By the early 2030s, MINI plans to be the first BMW Group brand with a product range that is exclusively fully electric. As a pure-electric global brand. Over the next approximately ten years, the BMW Group plans to have a total of around ten million fully electric vehicles on the roads. (MT)

Mumbai-based automotive major Mahindra Group has rejigged its top leadership team to further strengthen the company’s market position.

The company has announced that Hemant Sikka, currently President of Farm Equipment Sector will take over the role of MD & CEO of Mahindra Logistics. He will succeed Ram Swaminathan who has stepped down to pursue other professional interests.

Furthermore, Veejay Nakra, currently President Automotive Division, has been appointed the President for Farm Equipment Business (FEB), which is among Mahindra’s large and profitable businesses with a ROCE of over 60 percent. The company sees huge opportunity to further grow the business and expand globally. He will continue to report to Rajesh Jejurikar, Executive Director & CEO, Auto & Farm Sector, Mahindra & Mahindra .

In addition, R Velusamy, currently, President Automotive Technology and Product Development, will take on the role of President of the Automotive Business (AB). He will be tasked to prepare the Automotive Business with technology innovation and lead opportunities for growth in domestic as well as global markets.

Mahindra has announced that it will now integrate the SUV and LCV (less than 3.5 tonne) business under one leadership to make the business more agile and collaborative, from engineering products to faster time to market. He will also report to Jejurikar.

Dr Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “These leadership changes ensure that we have strong, proven leaders at the helm of our key businesses. Their experience will enable us to drive significant growth and create greater value for our customers and shareholders. We thank Ram for his contributions to the company, and wish Hemant, Veejay, and Velu the very best for the journey ahead.”

Hyundai Motor India, a leading manufacturer of passenger vehicles in the country, has has announced that every second vehicle it sold in India came with a sunroof.

The company shared that in FY2025, 53.2 percent of the Hyundai vehicles sold in the country was equipped with sunroof, what’s more the share of SUVs also increased to 68.5 percent from the earlier 63.2 percent a year ago.

At present, sunroof is offered as an optional feature in 12 out of 14 models in the Hyundai Motor India portfolio, which includes the Exter, Venue, Creta, Alcazar, Tucson Verna, Aura, Grand i10 NIOS, i20 and the Ioniq 5.

On the other hand, the demand for ADAS-equipped models grew to 14.3 percent from 6.7 percent a year ago.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “FY2024-25 has been a landmark year for Hyundai Motor India. The fact that two out of every third vehicle sold by us in India was an SUV is a testament to our deep understanding of Indian customers and our commitment to delivering innovation, safety and style. The doubling of ADAS variant contribution and growing popularity of sunroof-equipped models reflects the rising aspirations of our customers and their readiness to embrace global technologies. We shall continue to march forward with a focus on customer delight, offering products that are future-ready, feature-rich, and engineered for India.”

German luxury car brand Mercedes-Benz India has expanded its footprint in the southern market with the inauguration of three new state-of-the-art facilities across Bengaluru and Hyderabad, reinforcing its customer-centric ‘Go to Customer’ strategy.

In Bengaluru, the luxury carmaker opened a sprawling 2S (Sales & Service) facility with a Delivery Bay by long-standing partner Sundaram Motors on International Airport Road. The 47,000 sqft facility, built to Mercedes-Benz’s global MAR20X luxury retail standards, features 10 dedicated service bays, a Premium Aero Hub and a Mercedes Cafe. It also offers fast EV charging and quick repair zones, enhancing convenience and sustainability.

Hyderabad saw the addition of two new 2S facilities. Mahavir Motors inaugurated a 39,000 sqft outlet in a high-net-worth residential area near the city’s growing IT corridor. The facility, equipped with 19 service bays, combines digital interfaces with personalised service zones and eco-friendly features.

Landmark Cars also launched a new 12,000 sqft service centre in Hyderabad with six service bays. The facility offers specialised vehicle servicing, body paint work and Premier Express service for priority customers.

These openings mark a significant investment in customer engagement and service infrastructure in key southern metros, aligning with rising aspirations and demand for luxury vehicles in India.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “We are delighted to inaugurate 3 state-of-the-art luxury facilities in Bengaluru and Hyderabad, reaffirming our commitment to delivering the best customer experience and deepening our presence in these key markets. These modern facilities reflect Mercedes-Benz’s vision of offering a world-class luxury retail experience, backed by digital innovation, modern luxury design and personalised customer consultation. We continue to invest in our luxury retail experience, with sharp focus on elevating customer experiences by creating new standards in luxury automotive retail. We are creating desire for the brand not only in emerging markets, but also in key metropolises like Bengaluru and Hyderabad, where Mercedes-Benz has a strong brand presence.”

Czech automaker Skoda Auto India, which completes its silver jubilee in India, has launched its all-new Kodiaq premium SUV at prices starting INR 4.68 million.

Powered by a 2.0 TSI engine, the Kodiaq produces 150kW and 320Nm of torque, which is distributed to both axles through a seven-speed dual-clutch DSG automatic. Based on the MQB37 platform, the Kodiaq SUV is available in the Sportline and Selection L&K in seven-seat configurations. The company shared that the SUV is being assembled in India at the brand’s facility in Chhatrapati Sambhaji Nagar. The Kodiaq comes with a claimed fuel efficiency of 14.86 kmpl by ARAI.

The all-new Skoda Kodiaq grows 59mm longer than its predecessor, now measuring 4,758mm in length, 1,864mm in width and 1,679mm in height, with a wheelbase of 2,791mm. Its ground clearance increases to 155mm when fully laden. It continues to retain its three-row layout yet manages to offer 281 litres of cargo space with all seats upright, 786 litres with the third row folded, and 1,976 litres with both rear rows stowed. Externally, the SUV boasts a bold redesign, featuring LED Beam Crystallinium headlamps with a Welcome Effect and a front grille integrated with a horizontal light strip.

A red strip connecting the tail lamps accentuates its width, and six exterior colour options are available, including Moon White and Velvet Red, with exclusive Bronx Gold for the L&K and Steel Grey for the Sportline.

On the inside, the Kodiaq elevates luxury with two distinct themes: a sporty all-black interior for the Sportline and premium Cognac leather upholstery for the L&K trim. A 32.77-cm infotainment system and Smart Dials with tactile controls streamline access to HVAC, audio and drive modes. Ergonomic upgrades include a steering wheel-mounted gear selector and a rear tablet holder. The Ergo front seats feature advanced pneumatic massage, while an acoustic package and noise-reducing windows ensure a tranquil cabin.

The Kodiaq is equipped with nine airbags, complemented by a sliding panoramic sunroof and a 725W Canton sound system with 13 speakers.

Skoda Auto India is also offering a standard warranty of five-year/125,000km (whichever earlier), along with a 10-year complimentary Road-Side Assistance on offer.

Petr Janeba, Brand Director, Skoda Auto India, said, “In March, we recorded our biggest ever monthly sales in India, driven by the Kylaq launch, and supported by the Kushaq and Slavia. This is one of many new records we aim to set this year. In line with our product offensive strategy, the launch of the all-new Kodiaq showcases the other end of our product spectrum with Škoda’s luxury and technology prowess. The Kodiaq has now grown to be an important legacy name for us like the Octavia and Superb. The Kodiaq offers the ultimate luxury and handling for city roads and also packs in versatile all-terrain capabilities.”