BMW sold 636,606 vehicles in Q1 of 2021. The company increased its sales year-on-year in all major regions of the world.

“Our sales performance was boosted by strong demand for our electrified vehicles, in particular. In the past three months, we doubled our global sales of electrified vehicles compared to the same period last year. This puts us on track to deliver more than 100,000 fully-electric vehicles this year, with at least a million electrified vehicles on the roads in total by the end of this year,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales.

BMW Group sales in Q1 2021 at a glance

BMW & MINI sales in the regions/markets

In China, the BMW Group reported its best-ever first quarter. Sales in the first three months of the year exceeded the high pre-crisis deliveries in the first quarter of 2019. The Asian market of South Korea sold 20,321 vehicles between January and March, with sales climbing 42.8% compared to the same period last year.

In the US, the BMW Group was able to build on its strong fourth quarter of 2020: Sales were up 20.1 per cent in the first three months of this year with a total of 77,718 BMW and MINI vehicles delivered to customers. In Europe, despite the impact of the coronavirus pandemic on retail, total BMW and MINI sales increased by 8.3% to 238,761 vehicles.

BMW & MINI Regional Sales

BMW Sales Figures

The BMW brand delivered 560,543 vehicles to customers (+36.2%) in the first quarter of this year. The main factors contributing to the brand’s first-quarter sales success were the X models’ high popularity with customers (246,068 units, +36.5%), as well as sales increases of 43.0% for the new BMW 5 Series and 43.6% for the 3 Series.

MINI Sales Figures

In the first quarter of 2021, a total of 74,683 MINI vehicles were delivered to customers. MINI saw growth in sales in all regions of the world compared to the first quarter of 2020.

The MINI Countryman proved especially popular with customers, posting growth of 36.0 per cent; MINI 3 door sales were up by 23.4 per cent, while 19.1 per cent more John Cooper Works models were sold than in the previous year. Electrified vehicles accounted for 15 per cent of total MINI sales in the first quarter – double the figure for the previous year.

Electrified Car Sales Figures

With 70,207 units sold in the first quarter of the year, the BMW Group more than doubled its global sales of both PHEV and fully electric vehicles. BMW offers a range of fully electric vehicles - BMW iX3, BMW i3 and the MINI Cooper SE. These models will be joined by the BMW iX and the BMW i4 over the course of this year.

“Our customers are very interested in both of these vehicles. That impressively underlines our perfect planning: the BMW iX and BMW i4 are coming at exactly the right time,” added Nota.

BMW M GmbH continues the success of the record year 2020 in Q1

With sales up 21.0 per cent (37,896 units) year-on-year, BMW M GmbH concluded a successful first quarter. The X5 M and X6 M were the main drivers of growth in the high-performance models. In the performance segment, the M440i Coupé was the significant source of growth. BMW M GmbH continued its model initiative in March, launching four product highlights, the M3/M4, M440i Convertible and M5 CS.

BMW Motorrad: Sales performance confirms successful growth strategy

BMW Motorrad was able to deliver 42,592 motorcycles and scooters to customers in the quarter of this year (+22.5%) – it is their best-ever sales result for the first quarter. Its product offerings and the market launch of various new products, provide key elements for the continued success of BMW Motorrad.

BMW Group Future Plans

The BMW Group plans to have around a dozen fully electric models on the roads from 2023. In the coming years, these will include fully electric versions of the BMW 5 Series, the 7 Series, the X1 and the successor to the MINI Countryman. Between now and 2025, the BMW Group plans to increase its sales of fully- electric models by an average of well over 50% per year – more than ten times the number of units sold in 2020.

The BMW Group expects fully-electric vehicles to account for at least 50% of its global sales in 2030. The MINI brand is likely to reach this milestone already in 2027. By the early 2030s, MINI plans to be the first BMW Group brand with a product range that is exclusively fully electric. As a pure-electric global brand. Over the next approximately ten years, the BMW Group plans to have a total of around ten million fully electric vehicles on the roads. (MT)

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Maruti Suzuki India is commemorating 10 years of the Nexa brand with the launch of the Grand Vitara Phantom Blaq Edition. The vehicle is finished in an exclusive Matte Black colour.

The Grand Vitara Phantom Blaq Edition is available in the Strong Hybrid Alpha+ variant, which features matte black finish on the exterior and all-black with perforated faux leather upholstery and champagne gold accents on the interior.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “As we celebrate a decade of Nexa, the Grand Vitara Phantom Blaq Edition reflects our ongoing commitment to inspire customers with specially curated innovations. This Limited Edition captures the essence of indulgence, offering an SUV that not only performs exceptionally but also aligns perfectly with the refined lifestyles of our discerning buyers. Since its debut, the Grand Vitara has garnered an exceptional response, achieving the milestone of 300,000 sales in just 32 months, setting a new benchmark in the mid-size SUV segment in India. This success is driven by its versatile powertrain portfolio, offering customers the choice of Strong Hybrid, Allgrip Select, and S-CNG powertrain options, catering to diverse customer needs. The exclusive new Grand Vitara Phantom Blaq is set to elevate its desirability further.”

The Grand Vitara Phantom Blaq Edition has a panoramic sunroof and ventilated front seats with perforated faux leather. It features a 22.86cm (9-inch) SmartPlay Pro+ infotainment system with wireless Android Auto and Apple CarPlay, as well as a Clarion sound system. A 360-degree camera, Head-Up Display and wireless charging dock are also included. The vehicle uses Suzuki Connect for car capabilities.

Safety features on the Grand Vitara include 6 airbags, Electronic Stability Program (ESP), Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Hill Hold Control, and reverse parking sensors.

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Stellantis-owned Citroen India has announced the launch of its ‘Citroen 2.0 – Shift Into the New’ strategy, aimed at strengthening its position as an accessible mobility brand in the country. The plan focuses on enhanced customer satisfaction, product innovation and a significant expansion of its network across India.

The initiative includes upgrades to the C3, Aircross and Basalt Coupe SUV, with improvements in design, in-cabin technology and comfort. Developed on the global C-Cubed platform with up to 98 percent localisation, the refreshed portfolio is tailored to Indian driving conditions.

Shailesh Hazela, CEO & MD, Stellantis India, said, “India represents one of the most exciting and demanding opportunities for Stellantis globally and our Citroen 2.0 – Shift Into the New strategic plan is a decisive step forward in our commitment to India. We’re aligning closer than ever with Indian customers through locally engineered products, deeper network reach, and a relentless focus on quality and customer centricity. This is not about quick wins – it’s about sustainable growth, built on trust and long-term value. With high localisation, strong after-sales systems, newer ways of customer engagement and a sharp understanding of evolving expectations, we’re here to grow with India and for India.”

Since entering the market in 2021 with 10 showrooms, Citroen has grown to over 80 customer touchpoints, with plans to double the number by the end of this year. The expansion will prioritise Tier II, III and IV markets, supported by a digital service model offering transparent pricing and real-time tracking.

The company has invested over INR 53 billion in manufacturing, product platforms and localisation, with further investments planned in EVs, ICE platforms and supply chain localisation. The strategic plan will be introduced with a teaser featuring cricket legend MS Dhoni as brand ambassador.

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South Korean auto major Hyundai Motor Company and American automaker General Motors have joined forces to develop five new vehicles, including four for Central and South America and one for the North American market. The partnership aims to leverage the companies' combined scale to bring new models to customers faster and at a lower cost.

The collaboration will produce a compact SUV, car, and two different pickup trucks for Central and South American markets. These vehicles will be flexible, offering both traditional internal combustion engines and hybrid options. For North America, the companies will co-develop an electric commercial van.

The new vehicles are slated to launch starting in 2028. GM will take the lead on developing the mid-size truck platform, while Hyundai will spearhead the compact vehicle and electric van projects. While the vehicles will share platforms, each company will design unique interiors and exteriors to reflect its own brand.

This strategic collaboration is expected to produce more than 800,000 vehicles annually once production is fully scaled. The companies also plan to explore joint sourcing for materials and logistics, and are committed to sustainable manufacturing, including the use of low-carbon emissions steel.

Jose Munoz, President and CEO, Hyundai Motor Company, said, “Hyundai’s strategic collaboration with GM will help us continue to deliver value and choice to our customers across multiple vehicle segments and markets. Our combined scale in North and South America helps us to more efficiently provide our customers more of what they want – beautifully designed, high-quality, safety focused vehicles with technology they appreciate.”

Shilpan Amin, GM's Senior Vice-President and Global Chief Procurement and Supply Chain Officer, said, “By partnering together, GM and Hyundai will bring more choice to our customers faster, and at lower cost. These first co-developed vehicles clearly demonstrate how GM and Hyundai will leverage our complementary strengths and combined scale.”

The partnership, which was announced in September 2024, is still exploring other potential joint ventures, including collaboration on additional vehicle programs and propulsion systems like hydrogen fuel cell technology.

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CUPRA has introduced new Shadow Edition variants for its Leon and Leon Estate models in the UK, featuring bold dark styling accents that amplify the brand's sporty aesthetic. Based on the V3 trim, these editions come equipped with premium features such as leather upholstery, advanced driver aids and Dynamic Chassis Control.

The exterior showcases 19-inch matte black alloy wheels, black side skirts and a sleek roof spoiler, complemented by advanced CUPRA Matrix LED ULTRA headlights for superior nighttime visibility. Buyers can opt for the IMMERSIVE by Sennheiser sound system, which includes a 10-speaker setup with a subwoofer for an enhanced audio experience.

Additional upgrades like a panoramic sunroof, towbar, and various paint options are also available. Starting at GBP 36,770, the Shadow Edition is now open for orders in the UK.

Marcus Gossen, Managing Director of SEAT and CUPRA UK, said, “The launch of the Shadow Edition in the UK is a big step forward in the design journey of the CUPRA Leon. The Leon is the flagship hatchback of the brand and remains a disruptor and a style-leading icon in the market. The new features of the Shadow Edition combine striking design and leading technology to ensure that the Leon continues to be a popular choice for drivers.”

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