Conceived as pure electric mobility, the new car will redefine the Sports Activity Vehicle (SAV) concept. The newly developed, precise and minimalist design of the BMW iX is representative of a trailblazing generation of cars poised to redefine the driving experience, the feeling of space inside and the relationship between vehicles and those on board.
The BMW iX is created to provide quality of life and wellbeing for drivers and passengers. The vehicle harnesses the latest innovations in the fields of electrification, automated driving and connectivity to deliver a mobility experience which puts people more than ever at its heart. The clear and minimalist design of the car’s exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. In contrast, the interior design offers those on-board innovative options for using the time during a journey enjoying relaxation, safety, security, and a new form of luxury in the process.
The concept and design of the BMW iX are rooted in an all-embracing approach to sustainability. It is reflected in the areas such as optimised aerodynamics, intelligent lightweight design and extensive use of natural and recycled materials that help to create a cutting-edge sense of luxury and comprehensive feeling of wellbeing on board.
The car comes with the fifth generation of BMW eDrive technology – which encompasses the two electric motors, power electronics, charging technology and the high-voltage battery which guarantees exceptional efficiency and long-range. The power unit is manufactured using sustainable materials without the use of critical raw materials like rare earth elements, and by the most recent calculations will develop maximum output of more than 370 kW. This unit will be enough to power the car from 0 to 100 km/h (62 mph) in under 5.0 seconds. At the same time, the vehicle’s apparent aim is to post an exceptionally low combined electric power consumption figure for its segment of less than 21 kWh per 100 kilometres (62 miles) in the WLTP test cycle.
The BMW iX comes with a new charging technology that enables DC fast charging at up to 200 kW. This technology allows the vehicle to be charged from 10 to 80 percent of its full capacity in under 40 minutes. Ten minutes charge can feed enough energy into the battery to increase the car’s range by more than 120 kilometers (75 miles). On a standard Wallbox at 11 kW, the high-voltage battery can be charged from 0 to 100 percent in less than eleven hours. The batteries in the car are designed as a part of a long-term resource cycle, making it exceptionally easy to recycle. Besides, the power used to produce the cells, and the high voltage battery comes exclusively from renewable sources contributing to an eco-friendly future.
The new technology toolkit making its debut in the car has computing power in the areas of automated driving and digital services, 20 times more than the previous models. As a result, around double the amount of data from vehicle sensors can be processed than was previously possible.
Talking about the technology and the computing power of the car, Frank Weber, Member of the Board of Management of BMW AG said, “We are setting new industry standards with the technology in the BMW iX”. The iX has more computing power and more robust sensor technology that will help in new and improved automated driving and parking functions and using the high-performing fifth-generation electric drive system.
The kidney grille at the front has been completely blanked off and converted into an intelligence panel. The camera technology, radar function and other sensors are integrated seamlessly into the grill behind a transparent surface. The grill has reinvented itself as an innovative and multifunctional high-tech interface for the advanced driver assistance systems which paves the way for automated driving. Developed and produced at BMW’s LuTZ lightweight design and technology centre the kidney grille presents a technological showcase for intelligent mobility. Also, the material used to make the intelligence panel on the kidney grille is self-healing.
Like the kidney grille, all the technologies are subtly located on the car. For example, an array of sensors and cameras are discreetly placed around the vehicle to help with automated driving. The filler neck for the windscreen washer fluid is concealed under the BMW logo on the bonnet. The rear-view camera has been integrated into the BMW logo on the tailgate. Technology stays in the background and only becomes apparent as and when the relevant functions are called into action.
The exterior design of the car features the slimmest headlight units ever on a series-production model from the carmaker. The flush-fitted door handles, the frameless side windows, the tailgate – which has no separation joints and extends across the whole of the rear and the likewise extremely slim rear lights carry forward the minimalistic theme.
On the inside the newly developed seats with integral head restraints and a vast electrochromic panoramic glass roof that imbibes the feeling of spaciousness and gives the cabin a luxurious lounge-like ambience. The all-new architecture of the car adds to the straightforward functionality that revolves around the needs and emotions of the driver and the passengers. The missing central tunnel adds to the open, airy feel while allowing extra legroom.
The interior involves shy technology, which makes previously visible functions hidden and creating stylish elegance. The technology represents the panels wherein the controls on the central console of the car are placed. It only becomes visible when it is needed making it intuitive to use rather than seeming overly complicated. The shy tech approach for the interior can be seen in several features, including speakers integrated out of sight, intricately styled air vents, heated surfaces and the discreet recessing of the Head-Up Display’s projector into the instrument panel, so it is almost invisible.
The BMW iX is expected to hit the market in late 2021, showcasing the best of vehicle maker to come in the future. The company plans to launch 20 plus fully electric cars shortly, and the use of sustainable material to build cars show its concern towards a greener and better tomorrow. (MT)
Tata Motors To Gift Sierra SUVs To Women's World Cup Winning Team
- By MT Bureau
- November 05, 2025
Tata Motors Passenger Vehicles has announced it will present the Indian Women’s Cricket Team with the first lot of the soon-to-be-launched Tata Sierra SUV following their victory at the ICC Women's World Cup. The Tata Sierra is slated to be launched on 25th November.
The company will gift the top-end model of the Sierra to each team member as part of its salute to the team’s journey and contribution to the country.
Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “The Indian Women’s Cricket Team has made the entire nation proud with their extraordinary performance and remarkable win. Their journey stands as a true testament to determination and the power of belief, qualities that inspire every Indian. At Tata Motors Passenger Vehicles, we are privileged to present these legends with another legend, The Tata Sierra. This is our salute to their spirit and the pride they have brought to the nation – Two legends, One spirit, Infinite inspiration.”
Maruti Suzuki India Crosses 30 Million Unit Sales Milestone
- By MT Bureau
- November 05, 2025
Maruti Suzuki India, the country’s leading passenger vehicle manufacturer, has attained a new milestone by crossing the 30-million-unit sales milestone in the domestic market.
The new benchmark was attained by the company over a course of 42 years, with the first 10 million unit sales taking 28 years and 2 months to achieve.
The 20 million unit sales took 7 years and 5 months, while the recent milestone took just 6 years and 4 months.
Interestingly, the entry-level hatchback Alto was the most preferred model in the country, with over 4.7 million units sold, followed by Wagon R with 3.4 million units and the sporty Swift with 3.2 million units.
The Brezza and Fronx SUVs also played an instrumental role in contributing to the sales milestone, being featured among the top 10 models sold in the country.
It was on 14th December 1983, Maruti Suzuki India delivered its first model, the iconic Maruti 800, to its first customer.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “When I look at the length and breadth of India and think that 3 crore customers have placed their trust in Maruti Suzuki to realise their dream of mobility, it fills me with humility and gratitude. Yet, with car penetration at approximately 33 vehicles per 1,000 people, we know our journey is far from over. We will continue to make every possible effort to bring the joy of mobility to as many people as we can, while also be an asset to both the economy and the environment at the same time.”
Sharad Agarwal Is Tesla India’s First Business Head
- By MT Bureau
- November 04, 2025
American electric vehicle maker Tesla has appointed Sharad Agarwal, former Chief Business Officer of Classic Legends, as its new business head, according to a report by Bloomberg.
The report further stated that Agarwal joined the EV maker a week ago and is tasked to drive sales for Tesla in India, which as per industry observers, has not performed as per the company’s expectations.
Agarwal, an automotive industry veteran, had begun his career with TVS Motor Co as Area Sales Manager in December 2002, before joining Mahindra First Choice Wheels as its Business Head for North and Eastern region in March 2007.
It was in January 2013, he moved to Audi India as the head of Sales, before taking over as the head of Lamborghini India in April 2016, where he spent almost 9 years, before joining Classic Legends.
During his tenure at Lamborghini, the Italian super luxury car maker saw its dealerships across India achieved a Return on Sales (RoS) of more than 10 percent, setting a new benchmark for the automotive business in the country. He also grew India’s ranking for the automaker as the third market globally in terms of PR visibility in 2021.
He also expanded Lamborghini India’s reach to over 60 cities, with sales volumes from Tier 2 and Tier 3 cities contributing more than 25 percent of the total.
Tesla, which formally started deliveries in September 2025 with its first dealership in Mumbai and the second facility in Delhi, has till date delivered 114 vehicles, of the estimated 600-plus bookings.
File photo for representational purposes only.
Mahindra & Mahindra Reports INR 36 Billion Net Profit For Q2 FY2026
- By MT Bureau
- November 04, 2025
Mumbai-headquartered business conglomerate Mahindra & Mahindra has announced its financial results for Q2 FY2026 with consolidated Revenue reaching INR 461 billion, marking a 22 percent YoY growth.
The consolidated Profit After Tax (PAT) stood at INR 36 billion, a 16 percent increase YoY. The company stated that, excluding specific one-time impacts, PAT growth was 28 percent YoY.
Mahindra’s Auto business reported sales of 262,000 vehicles, up 13 percent, which includes around 146,000 SUV sales. This translated to a revenue of INR 271 billion, up 25 percent YoY, while net profit came at INR 15 billion, up 8 percent YoY.
On the other hand, the farm sector reported its highest ever Q2 market share at 43 percent with sales of 123,000 units, up 32 percent YoY. The revenue came at INR 102 billion, up 25 percent, while consolidated net profit came at INR 11 billion, up 45 percent YoY.
Dr. Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “We are pleased with the strong execution and solid performance delivered across the group in Q2 FY2026. Auto and Farm sustained their leadership with consistent gains in market share and profitability. TechM is progressing well on its transformation journey. MMFSL achieved a 45 percent PAT growth and remains committed to quality growth and digital transformation. Our Growth Gems are steadily advancing towards their ambitious goals, reinforcing our long-term value creation potential.”
Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), Mahindra & Mahindra, said, “Strong performance of our Auto and Farm businesses continues in Q2 FY2026 reinforcing our leadership position, with a gain of 390 bps YoY in SUV revenue share, and 100 bps YoY in LCV (< 3.5T) market share. In Tractors, we gained 50 bps YoY to reach 43 percent market share. Our Auto Standalone PBIT margin (excl. e-SUV Contract Mfg.) improved by 80 bps to 10.3 percent and core Tractor PBIT margins improved by 190 bps to 20.6 percent.”
Amarjyoti Barua, Group Chief Financial Officer, Mahindra & Mahindra, “Our solid Q2 consolidated results reflects the strength of our diversified portfolio. We continue to deliver on our strategic priorities. We had strong cash generation in the first half, delivering over INR 100 billion of operating cash flow. We remain committed to sustainable growth and value creation.”
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