Conceived as pure electric mobility, the new car will redefine the Sports Activity Vehicle (SAV) concept. The newly developed, precise and minimalist design of the BMW iX is representative of a trailblazing generation of cars poised to redefine the driving experience, the feeling of space inside and the relationship between vehicles and those on board.

The BMW iX is created to provide quality of life and wellbeing for drivers and passengers. The vehicle harnesses the latest innovations in the fields of electrification, automated driving and connectivity to deliver a mobility experience which puts people more than ever at its heart. The clear and minimalist design of the car’s exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. In contrast, the interior design offers those on-board innovative options for using the time during a journey enjoying relaxation, safety, security, and a new form of luxury in the process.

The concept and design of the BMW iX are rooted in an all-embracing approach to sustainability. It is reflected in the areas such as optimised aerodynamics, intelligent lightweight design and extensive use of natural and recycled materials that help to create a cutting-edge sense of luxury and comprehensive feeling of wellbeing on board.

The car comes with the fifth generation of BMW eDrive technology – which encompasses the two electric motors, power electronics, charging technology and the high-voltage battery which guarantees exceptional efficiency and long-range. The power unit is manufactured using sustainable materials without the use of critical raw materials like rare earth elements, and by the most recent calculations will develop maximum output of more than 370 kW. This unit will be enough to power the car from 0 to 100 km/h (62 mph) in under 5.0 seconds. At the same time, the vehicle’s apparent aim is to post an exceptionally low combined electric power consumption figure for its segment of less than 21 kWh per 100 kilometres (62 miles) in the WLTP test cycle.

The BMW iX comes with a new charging technology that enables DC fast charging at up to 200 kW. This technology allows the vehicle to be charged from 10 to 80 percent of its full capacity in under 40 minutes. Ten minutes charge can feed enough energy into the battery to increase the car’s range by more than 120 kilometers (75 miles). On a standard Wallbox at 11 kW, the high-voltage battery can be charged from 0 to 100 percent in less than eleven hours. The batteries in the car are designed as a part of a long-term resource cycle, making it exceptionally easy to recycle. Besides, the power used to produce the cells, and the high voltage battery comes exclusively from renewable sources contributing to an eco-friendly future.

The new technology toolkit making its debut in the car has computing power in the areas of automated driving and digital services, 20 times more than the previous models. As a result, around double the amount of data from vehicle sensors can be processed than was previously possible.

Talking about the technology and the computing power of the car, Frank Weber, Member of the Board of Management of BMW AG said, “We are setting new industry standards with the technology in the BMW iX”. The iX has more computing power and more robust sensor technology that will help in new and improved automated driving and parking functions and using the high-performing fifth-generation electric drive system.

The kidney grille at the front has been completely blanked off and converted into an intelligence panel. The camera technology, radar function and other sensors are integrated seamlessly into the grill behind a transparent surface. The grill has reinvented itself as an innovative and multifunctional high-tech interface for the advanced driver assistance systems which paves the way for automated driving. Developed and produced at BMW’s LuTZ lightweight design and technology centre the kidney grille presents a technological showcase for intelligent mobility. Also, the material used to make the intelligence panel on the kidney grille is self-healing.

Like the kidney grille, all the technologies are subtly located on the car. For example, an array of sensors and cameras are discreetly placed around the vehicle to help with automated driving. The filler neck for the windscreen washer fluid is concealed under the BMW logo on the bonnet. The rear-view camera has been integrated into the BMW logo on the tailgate. Technology stays in the background and only becomes apparent as and when the relevant functions are called into action.

The exterior design of the car features the slimmest headlight units ever on a series-production model from the carmaker. The flush-fitted door handles, the frameless side windows, the tailgate – which has no separation joints and extends across the whole of the rear and the likewise extremely slim rear lights carry forward the minimalistic theme.

On the inside the newly developed seats with integral head restraints and a vast electrochromic panoramic glass roof that imbibes the feeling of spaciousness and gives the cabin a luxurious lounge-like ambience. The all-new architecture of the car adds to the straightforward functionality that revolves around the needs and emotions of the driver and the passengers. The missing central tunnel adds to the open, airy feel while allowing extra legroom.

The interior involves shy technology, which makes previously visible functions hidden and creating stylish elegance. The technology represents the panels wherein the controls on the central console of the car are placed. It only becomes visible when it is needed making it intuitive to use rather than seeming overly complicated. The shy tech approach for the interior can be seen in several features, including speakers integrated out of sight, intricately styled air vents, heated surfaces and the discreet recessing of the Head-Up Display’s projector into the instrument panel, so it is almost invisible.

The BMW iX is expected to hit the market in late 2021, showcasing the best of vehicle maker to come in the future. The company plans to launch 20 plus fully electric cars shortly, and the use of sustainable material to build cars show its concern towards a greener and better tomorrow. (MT)

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Japanese luxury brand Lexus India has introduced a new ‘Exquisite’ grade to its RX 350h line-up, strengthening the model’s presence in the luxury SUV segment.

The new RX 350h Exquisite grade starts at INR 8.99 million (ex-showroom), which goes up to INR 10.09 million (ex-showroom).

The RX 350h Exquisite grade features Lexus’ hybrid system, which combines a highly efficient 2.5-litre inline 4-cylinder engine and high-output motor. It includes a bipolar nickel-metal hydride battery with enhanced performance. On the inside, it gets 10-way power adjusted front seats, heated and ventilated seating for front & rear seats and ambient lighting.

The RX 500h F-SPORT grade is the only Performance Hybrid Electric Turbocharged Luxury SUV in India. The 2.4 L-T HEV on the RX 500h features a front unit integrating a 2.4-L turbocharged engine, motor, a 6-speed automatic transmission and an eAxle with a built-in high output motor driving the rear wheels. The RX 500h features Dynamic Rear-Wheel Steering and DIRECT4 technology for acceleration.

The RX features a Mark Levinson 21-speaker audio system and offers Lexus Safety System+ with Dynamic Radar Cruise Control, Cross Traffic Alert and Safe Exit Assist with Blind Spot Monitor.

Between January and November this year, the RX model recorded 12 percent growth, reflecting rising demand for luxury SUVs in the country. During the same period, SUVs contributed about 40 percent to Lexus India’s overall performance, underscoring the RX’s pivotal role in driving the brand’s momentum.

Hikaru Ikeuchi, President, Lexus India, said, ‘The Lexus RX represents our dedication to luxury, design, performance, and sustainable mobility. As the luxury SUV segment continues to grow, the introduction of the new Exquisite grade allows us to offer guests a wider range of options and features to choose from. This enhancement reflects our continued commitment to expanding our portfolio and elevating the Lexus experience in India, supported by advanced technology and a guest-first philosophy.”

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JSW MG Motor India has announced that its luxury retail channel, MG SELECT, has crossed a triple milestone: reaching 1,000-unit sales, inaugurating its 15th Experience Centre and maintaining the second position in India’s luxury EV market.

The network now encompasses 15 Experience Centres across 14 cities in India, reinforcing the brand's commitment to delivering an exclusive automotive retail journey. The recent inauguration of the 15th store in Jaipur further underscores the brand's ambition to redefine luxury mobility.

The milestone also highlighted sustained market demand for the select portfolio and is a key driver behind the brand’s 32 percent YTD growth in 2025.

The company claimed that the MG Cyberster, India's highest-selling sports car, has a 4–5 month waiting period, and the MG M9 - Presidential Limousine shows strong momentum in the luxury MPV segment. The MG Cyberster is available at an ex-showroom price of INR 7.49 million, while the MG M9 is available at an ex-showroom price of INR 6.99 million.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, "Our rise to become the second largest luxury EV brand in the country speaks to a singular belief. True luxury is felt in every touchpoint when precision, ambition and care move together. Through MG SELECT we have crafted an ownership world where innovation meets desire and where every interaction feels intentional. We are shaping the next era of electric mobility for India’s most discerning customers, with a commitment that is both bold and deeply personal.”

The MG SELECT Experience Centres are spaces for the brand's flagship vehicles. These venues provide an immersive, gallery-like setting, ensuring the display of these models is the focal point of the customer interaction. The Jaipur showroom, located at Tonk Road near Sanganer Flyover, exemplifies the MG SELECT philosophy of ‘Reimagining Luxury’, featuring spacious, serene, and technologically advanced environments that elevate the car buying journey.

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Maruti Suzuki India has been awarded a 5-star Bharat NCAP safety rating for its e Vitara, marking a moment for the company's electric vehicle strategy.

The e Vitara is built on Suzuki’s Heartect-e platform designed for electric vehicles to deliver strength, structural rigidity and advanced high voltage protection. The ‘Made-in-India, Made-for-the-World’ e Vitara is designed and tested for temperature conditions across the world, ensuring performance from as high as 60deg Celsius to as low as -30deg Celsius. The model is offered with 49 kWh and 61 kWh battery options.

Nitin Gadkari, Minister of Road Transport and Highways of India, said, “Congratulations to Maruti Suzuki for achieving 5-star Bharat NCAP in both adult and child occupant protection for their e Vitara. I am especially glad that Maruti Suzuki has shown real leadership in providing 7 airbags as a standard across all variants of the e Vitara.”

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “The 5-star Bharat NCAP rating for e Vitara, our first Battery Electric Vehicle, is a moment of immense pride for all of us at Maruti Suzuki. Using the Bharat NCAP 5-star rating, we will export the e Vitara to more than 100 countries of the world. Bharat NCAP’s globally benchmarked stringent vehicle test protocols have been a catalyst in empowering customers to make informed decisions. I thank the Minister Gadkari, the officials in his Ministry and test agencies for their rigorous efforts and commitment in shaping India’s journey towards safe mobility.”

The e VITARA’s body structure uses more than 60 percent ultra-high tensile and high-tensile strength steel. Its battery protection system incorporates a structural design with an energy-absorbing battery pack mounting structure.

Key safety features include 7 standard airbags (including the Driver's knee airbag), Level 2 ADAS (Automatic Emergency Braking, Lane Keep Assist, Adaptive Cruise Control), Hill Hold Control, ABS with EBD and Brake Assist, Electronic Stability Program (ESP) and a 360-degree Surround View Camera.

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Mahindra has marked a major milestone in its nationwide electric vehicle (EV) infrastructure expansion with the inauguration of its first dealership-based ultrafast charger – a 180 kW Charge_IN station.

This is the first of many such installations planned across Mahindra dealerships, forming a key pillar of the company’s commitment to building India’s ultrafast charging network.

This initiative scales up Mahindra’s Charge_IN ecosystem, complementing the 250 highway fast-charging stations already announced. The new 180 kW ultrafast chargers will enable EV users to charge quickly and conveniently at strategically located dealerships across the country, with 24x7 on-ground support.

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