Conceived as pure electric mobility, the new car will redefine the Sports Activity Vehicle (SAV) concept. The newly developed, precise and minimalist design of the BMW iX is representative of a trailblazing generation of cars poised to redefine the driving experience, the feeling of space inside and the relationship between vehicles and those on board.

The BMW iX is created to provide quality of life and wellbeing for drivers and passengers. The vehicle harnesses the latest innovations in the fields of electrification, automated driving and connectivity to deliver a mobility experience which puts people more than ever at its heart. The clear and minimalist design of the car’s exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. In contrast, the interior design offers those on-board innovative options for using the time during a journey enjoying relaxation, safety, security, and a new form of luxury in the process.

The concept and design of the BMW iX are rooted in an all-embracing approach to sustainability. It is reflected in the areas such as optimised aerodynamics, intelligent lightweight design and extensive use of natural and recycled materials that help to create a cutting-edge sense of luxury and comprehensive feeling of wellbeing on board.

The car comes with the fifth generation of BMW eDrive technology – which encompasses the two electric motors, power electronics, charging technology and the high-voltage battery which guarantees exceptional efficiency and long-range. The power unit is manufactured using sustainable materials without the use of critical raw materials like rare earth elements, and by the most recent calculations will develop maximum output of more than 370 kW. This unit will be enough to power the car from 0 to 100 km/h (62 mph) in under 5.0 seconds. At the same time, the vehicle’s apparent aim is to post an exceptionally low combined electric power consumption figure for its segment of less than 21 kWh per 100 kilometres (62 miles) in the WLTP test cycle.

The BMW iX comes with a new charging technology that enables DC fast charging at up to 200 kW. This technology allows the vehicle to be charged from 10 to 80 percent of its full capacity in under 40 minutes. Ten minutes charge can feed enough energy into the battery to increase the car’s range by more than 120 kilometers (75 miles). On a standard Wallbox at 11 kW, the high-voltage battery can be charged from 0 to 100 percent in less than eleven hours. The batteries in the car are designed as a part of a long-term resource cycle, making it exceptionally easy to recycle. Besides, the power used to produce the cells, and the high voltage battery comes exclusively from renewable sources contributing to an eco-friendly future.

The new technology toolkit making its debut in the car has computing power in the areas of automated driving and digital services, 20 times more than the previous models. As a result, around double the amount of data from vehicle sensors can be processed than was previously possible.

Talking about the technology and the computing power of the car, Frank Weber, Member of the Board of Management of BMW AG said, “We are setting new industry standards with the technology in the BMW iX”. The iX has more computing power and more robust sensor technology that will help in new and improved automated driving and parking functions and using the high-performing fifth-generation electric drive system.

The kidney grille at the front has been completely blanked off and converted into an intelligence panel. The camera technology, radar function and other sensors are integrated seamlessly into the grill behind a transparent surface. The grill has reinvented itself as an innovative and multifunctional high-tech interface for the advanced driver assistance systems which paves the way for automated driving. Developed and produced at BMW’s LuTZ lightweight design and technology centre the kidney grille presents a technological showcase for intelligent mobility. Also, the material used to make the intelligence panel on the kidney grille is self-healing.

Like the kidney grille, all the technologies are subtly located on the car. For example, an array of sensors and cameras are discreetly placed around the vehicle to help with automated driving. The filler neck for the windscreen washer fluid is concealed under the BMW logo on the bonnet. The rear-view camera has been integrated into the BMW logo on the tailgate. Technology stays in the background and only becomes apparent as and when the relevant functions are called into action.

The exterior design of the car features the slimmest headlight units ever on a series-production model from the carmaker. The flush-fitted door handles, the frameless side windows, the tailgate – which has no separation joints and extends across the whole of the rear and the likewise extremely slim rear lights carry forward the minimalistic theme.

On the inside the newly developed seats with integral head restraints and a vast electrochromic panoramic glass roof that imbibes the feeling of spaciousness and gives the cabin a luxurious lounge-like ambience. The all-new architecture of the car adds to the straightforward functionality that revolves around the needs and emotions of the driver and the passengers. The missing central tunnel adds to the open, airy feel while allowing extra legroom.

The interior involves shy technology, which makes previously visible functions hidden and creating stylish elegance. The technology represents the panels wherein the controls on the central console of the car are placed. It only becomes visible when it is needed making it intuitive to use rather than seeming overly complicated. The shy tech approach for the interior can be seen in several features, including speakers integrated out of sight, intricately styled air vents, heated surfaces and the discreet recessing of the Head-Up Display’s projector into the instrument panel, so it is almost invisible.

The BMW iX is expected to hit the market in late 2021, showcasing the best of vehicle maker to come in the future. The company plans to launch 20 plus fully electric cars shortly, and the use of sustainable material to build cars show its concern towards a greener and better tomorrow. (MT)

Spinny, a leading platform for buying and selling vehicles, has launched a new brand campaign ‘God Promise’, which features Indian cricket legend Sachin Tendulkar, who also happens to be an early investor in the company.

The God Promise campaign with the message ‘Trust us – we mean it’ aims to reiterate that the used vehicles sold on the platform come with a peace of mind assurance, which includes 3-years warranty with Assured+, over 10,000 model availability, 5-day moneyback guarantee and a best price guarantee for both buyers and sellers.

Sachin Tendulkar, "This campaign clicked with me because it's rooted in something I’ve always believed in – trust must be earned and honoured. With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”

Niraj Singh, Founder & CEO, Spinny, added, “Sachin has always stood for excellence and trust – values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We're turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats – it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims – they’re givens. And that, to us, is the ultimate assurance.

Tanya Mahendru, Creative Director, added, “With Sachin as the face of the brand, god promise was the most natural derivative.”

Mumbai-based automotive major Mahindra Group has rejigged its top leadership team to further strengthen the company’s market position.

The company has announced that Hemant Sikka, currently President of Farm Equipment Sector will take over the role of MD & CEO of Mahindra Logistics. He will succeed Ram Swaminathan who has stepped down to pursue other professional interests.

Furthermore, Veejay Nakra, currently President Automotive Division, has been appointed the President for Farm Equipment Business (FEB), which is among Mahindra’s large and profitable businesses with a ROCE of over 60 percent. The company sees huge opportunity to further grow the business and expand globally. He will continue to report to Rajesh Jejurikar, Executive Director & CEO, Auto & Farm Sector, Mahindra & Mahindra .

In addition, R Velusamy, currently, President Automotive Technology and Product Development, will take on the role of President of the Automotive Business (AB). He will be tasked to prepare the Automotive Business with technology innovation and lead opportunities for growth in domestic as well as global markets.

Mahindra has announced that it will now integrate the SUV and LCV (less than 3.5 tonne) business under one leadership to make the business more agile and collaborative, from engineering products to faster time to market. He will also report to Jejurikar.

Dr Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “These leadership changes ensure that we have strong, proven leaders at the helm of our key businesses. Their experience will enable us to drive significant growth and create greater value for our customers and shareholders. We thank Ram for his contributions to the company, and wish Hemant, Veejay, and Velu the very best for the journey ahead.”

Hyundai Motor India, a leading manufacturer of passenger vehicles in the country, has has announced that every second vehicle it sold in India came with a sunroof.

The company shared that in FY2025, 53.2 percent of the Hyundai vehicles sold in the country was equipped with sunroof, what’s more the share of SUVs also increased to 68.5 percent from the earlier 63.2 percent a year ago.

At present, sunroof is offered as an optional feature in 12 out of 14 models in the Hyundai Motor India portfolio, which includes the Exter, Venue, Creta, Alcazar, Tucson Verna, Aura, Grand i10 NIOS, i20 and the Ioniq 5.

On the other hand, the demand for ADAS-equipped models grew to 14.3 percent from 6.7 percent a year ago.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “FY2024-25 has been a landmark year for Hyundai Motor India. The fact that two out of every third vehicle sold by us in India was an SUV is a testament to our deep understanding of Indian customers and our commitment to delivering innovation, safety and style. The doubling of ADAS variant contribution and growing popularity of sunroof-equipped models reflects the rising aspirations of our customers and their readiness to embrace global technologies. We shall continue to march forward with a focus on customer delight, offering products that are future-ready, feature-rich, and engineered for India.”

German luxury car brand Mercedes-Benz India has expanded its footprint in the southern market with the inauguration of three new state-of-the-art facilities across Bengaluru and Hyderabad, reinforcing its customer-centric ‘Go to Customer’ strategy.

In Bengaluru, the luxury carmaker opened a sprawling 2S (Sales & Service) facility with a Delivery Bay by long-standing partner Sundaram Motors on International Airport Road. The 47,000 sqft facility, built to Mercedes-Benz’s global MAR20X luxury retail standards, features 10 dedicated service bays, a Premium Aero Hub and a Mercedes Cafe. It also offers fast EV charging and quick repair zones, enhancing convenience and sustainability.

Hyderabad saw the addition of two new 2S facilities. Mahavir Motors inaugurated a 39,000 sqft outlet in a high-net-worth residential area near the city’s growing IT corridor. The facility, equipped with 19 service bays, combines digital interfaces with personalised service zones and eco-friendly features.

Landmark Cars also launched a new 12,000 sqft service centre in Hyderabad with six service bays. The facility offers specialised vehicle servicing, body paint work and Premier Express service for priority customers.

These openings mark a significant investment in customer engagement and service infrastructure in key southern metros, aligning with rising aspirations and demand for luxury vehicles in India.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “We are delighted to inaugurate 3 state-of-the-art luxury facilities in Bengaluru and Hyderabad, reaffirming our commitment to delivering the best customer experience and deepening our presence in these key markets. These modern facilities reflect Mercedes-Benz’s vision of offering a world-class luxury retail experience, backed by digital innovation, modern luxury design and personalised customer consultation. We continue to invest in our luxury retail experience, with sharp focus on elevating customer experiences by creating new standards in luxury automotive retail. We are creating desire for the brand not only in emerging markets, but also in key metropolises like Bengaluru and Hyderabad, where Mercedes-Benz has a strong brand presence.”