Hyundai Banks On Aura To Boost Compact Segment Market Share

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  • December 21, 2021
Hyundai Banks On Aura To Boost Compact Segment Market Share

MT Bureau

Hyundai Motor India (HMI), beating the slowdown, increased in 2019 its market share by 1 percent to 17.3 percent and contributed about 15 percent to the total volume of Hyundai Motor Corporation. The company begins 2020 with the resolve to offer premium experience through world-class products including the newly-launched Aura, a compact sedan having several first-in-segment features.

Compact segment in India accounted for 338,000 units, about 11 percent of industry volumes, in 2019. HMI’s share was 5.5 percent of this; with Aura it hopes to raise its position further. Developed at an investment of INR 1,000 crore the vehicle has four engine types with manual and AMT options. Hyundai is segregating its offering in the compact sedan segment with Xcent for taxis and Aura for private vehicle customers. The ex-showroom price of Aura ranges from INR 5.59 lakh to INR 9.22 lakh.

S S Kim, MD and CEO, HMI, said the all new Aura marks the industry’s first and most significant launch of the Decade 2020. It offers versatile characteristics, “exhibiting elegant styling and bold character form to deliver a fresh interpretation to Hyundai’s signature design language of  ‘Sensuous Sportiness’ specifically crafted for progressive urban and millennial customers.” It will be India’s only sedan equipped with BS-VI diesel 1.2Litre Eco TORQ engine that offers improved power and performance. Aura will be a game changer product creating a new excitement and establishing new benchmarks in the automobile industry, he said.

HMI is also looking at options to introduce MPV and EV which will be developed totally for the Indian market. Globally, Hyundai Motor Company has been offering all kinds of new mobility solutions right from EVs, hybrids, plug-in hybrids, and fuel cells. The company hopes to sell about 10,000 fuel cell cars during this calendar year, Kim said.  

Enthusiastic Powertrain
Aura comes with four engine options: 1.2 Kappa Dual VTVT petrol engine that gives 83PS power at 6,000 rpm and the same with CNG that gives 69PS power at 6,000 rpm; the third is 1.2 Eco TORQ Diesel engine that spews 75PS at 4,000 rpm; and the fourth is 1.0 Turbo GDi petrol engine that delivers 100PS at 6,000 rpm.

The powertrain of Aura has several firsts, including the 1.0 BS-VI T-GDI Petrol and 1.2 BS-VI EcoTorq diesel engine. While the 1 litre petrol engine is mated with 5-speed manual transmission only, the other engines get five-speed manual and AMT.

Aura’s turbo petrol engine option, first in the segment, is based on its success in the recently-introduced compact SUV, the Venue. Interestingly more than 90 percent of petrol version and more than 45 percent of the total sales of Venue comes from the variant powered by this engine. Therefore, the company is replicating this in Aura. However, there is only one variant.

The Kappa 1.0 T-GDI engine, developed by Hyundai Motor Group's R&D division, delivers a perfect combination of performance, fuel efficiency and compliance with emission norms under BS-VI fuel guidelines, as it injects fuel at high pressure of 250 bar. It has a compact layout as the exhaust manifold is integrated into the cylinder head, volume of water jacket is higher (than MPi engines) to improve cooling and to reduce the exhaust gas temperature. The intake port is designed to be straighter than in conventional engines. The piston ring comes with Si-DLC (silicon doped hydrogenated Diamond-Like Carbon) coating to reduce friction. All these innovations help improve fuel efficiency at higher RPM ranges.

The Eco TORQ Diesel BS-VI Engine has 2,000 bar fuel injection system that allows better combustion and fuel efficiency. Emissions are controlled through LNT DPF (Lean Nox Trap and Diesel Particulate Filter), validated for Indian conditions. Low-end torque is improved by 10 percent to give better drivability in city traffic.

The cutting-edge technology of the BS-VI diesel Aura is capable of running on BS-IV and BS-VI fuels. Therefore, the non-availability of BS-VI fuel is not a concern for the company, Kim said.

The crankshaft bearing with optimized thickness and material reduces friction and allows smooth driving even in city traffic, and enhances engine life. The transmission has been subjected to rigorous durability tests for ensuring high gear strength and better clutch friction materials to offer better performance at high speeds, off-road, hillsides and harsh climatic conditions. The new curved timing chain reduces friction further and the new piston design improves durability and fuel efficiency.

For comfort and seamless driving experience the new car comes with Smart AMT. It uses electric motors for gear shifting and clutch operations, guided by a separate control unit. Electric motor control offers superior durability when compared to hydraulic actuator, with faster actuator response leading to smooth shifting of gears.

Taking through the design elements of Aura, Ju Hyun Ha, Designer, HMC, said the concept is to build a new compact sedan with vibrancy of positivity and innovation of technology for the new Indian millennia.  Aura has been specifically developed targeting Indian customers and the development falls in four categories of stunning and modern design, premium and spacious interiors, convenience and technology, with advanced and enthusiastic powertrain.

The development direction of the vehicle is defined by 'Vibrance of Positivity' and 'Spirit to Go the Distance' of Indian millennials. It is developed specifically as an elegant sedan dedicated to young-at-heart customers.

Styling

Modern design of the car is conveyed through a unique design that gives the vehicle a versatile characteristic exhibiting elegant styling and bold character. It delivers a fresh interpretation of the company’s signature design language of 'Sensuous Sportiness.' The vehicle’s front profile showcases unique Twin Boomerang Daytime Running Lamps (DRL) integrated with Premium Satin Front Grille with Projector type Head Lamps and Fog Lamps.

Modern and sporty design along with the image, unique DRL and 3-dimensional mesh design decorate the front, while it gets a distinctive rear design by emphasizing wide stance with sporty bumper design. The sporty side profile and solid wheel-arches created by two character lines give the car the luxurious voluminous look.

The side profile indicates unique sportiness through its coupe-like styling and luxurious volume and solid wheel-arches created by two unique character lines with R15 diamond cut type alloy wheels. It has a distinctive rear design with emphasis on wide stance, robust sporty bumper design and LED tail lamp with stylish 3-dimensional outer lens. The trunk lid garnish of chrome strip with glossy black wrap-around makes it the most stylish sedan in its segment.

Ride And Handling

Aura has been given a well-balanced ride and handling performance compared to segment position. The Turbo GDi version has agile and reliable handling with quick settled comfort. Interestingly, a higher capacity motor is deployed in the steering system that gives quicker response while the increased steering ratio gives better feedback. The suspension spring stiffness has been increased for controlled body motion and damper valve tuned for improved round feel.

Advanced Safety
Hyundai AURA is built on strong body structure with integrated 65 percent Advanced High Strength Steel (AHSS) + High Tensile Steel (HSS) application that ensures light body weight with high strength. About 23 percent of the body is made of AHSS, 42 percent HSS and the rest mild steel.

The vehicle’s rigid structure is equipped with advanced ring structure application allowing increased static and dynamic stiffness for superior safety, low NVH and improved handling. This structure has been provided at engine room, B and C pillars for better rigidity. Higher reinforcements are added in the side structure and frontal area for improved crash-worthiness. The underbody load path is distributed across the body for better crash energy absorption. These advanced safety systems provide improved active and passive safety for stress-free driving and better crash energy absorption.

To contain NVH, the engine, transmission and roll mounts have been tuned further while road noise is controlled by optimising sound insulation methods using acoustic baffles and cowl panel reinforcement, and by enhancing structural stiffness.

Hyundai Aura has been tested and evaluated over 7,500 km across India to assess its reliability and durability with different powertrain configurations on diverse road conditions and climatic environment. Good noise Isolation and enhanced sealing for low NVH, with silent cabin, enhances driving pleasure.

Comfort, Convenience
HMI has been creating products that suit the needs of the young. This philosophy is evident in Aura's comfort and convenience features. Its interior space and comfortable cabin provide adequate space for the versatile urban commuter. The car is equipped with convenient technological features like Advanced 8.0 touchscreen infotainment with smart phone connectivity (Android Auto and Apple Car Play) along with Arkamys Premium Sound, 5.3 digital speedometer cum multi-information display and wireless charging. It has a unique ‘driving rear view monitor’ for rear view display on screen while driving forward, iBlueAudio remote smart PhoneApp, cabin with bronze colour inserts and a spacious rear cabin.

Aura has the ‘Wonder Warranty’ with options of 3 Years/100,000 km, 4 Years /50,000 km or 5 Years /40,000 km along with road-side assistance. (MT)

 

Range Rover Unveils New High-Performance Sport SV Carbon

Range Rover Sport SV Carbon

Jaguar Land Rover has announced a new addition to its high-performance SUV lineup, the Range Rover Sport SV Carbon. The new model, which will debut on 13 August at Monterey Car Week, joins the existing Range Rover Sport SV and SV Black models, offering an even stronger focus on lightweight materials and performance aesthetics.

The Range Rover Sport SV Carbon features extensive use of carbon fibre, including a standard Forged Carbon Exterior Pack with detailing around the Active Quad Exhausts. Customers can also opt for a Twill Carbon finish and an exposed carbon fibre bonnet. The vehicle sits on lightweight 23-inch forged alloy wheels, with optional ultra-lightweight 23-inch Carbon Fibre Wheels also available. For stopping power, customers can choose optional Carbon Ceramic Brakes with a variety of calliper colour choices.

Inside, the carbon fibre theme continues with Forged Carbon detailing on the seatbacks and dashboard. The interior offers a choice of four colour themes in either perforated Windsor Leather or a leather-free Ultrafabrics material. Extended Moonlight Chrome detailing and illuminated SV treadplates complete the interior design.

Under the hood, the SV Carbon features a carbon fibre engine cover over a 4.4-liter Twin Turbo V8 mild hybrid petrol engine. The engine produces 635 horsepower and 800Nm of torque, allowing the SUV to reach a top speed of 180 mph (290 kmph). The vehicle also includes advanced features like the 6D Dynamics Suspension and Body and Soul Seat (BASS) technology, which provides a multi-dimensional audio experience.

Ryan Miller, Product and Services Marketing Director for Range Rover, said, "Following the introduction of the previously limited Range Rover Sport SV Edition ONE and Edition TWO, clients now have more choice when it comes to specifying their ultimate luxury performance SUV. Last month we announced the Range Rover Sport SV Black, offering a stealthy, dipped-in-black aesthetic, while the new Range Rover Sport SV Carbon is an assertive interpretation of our luxury performance SUV. Offered alongside Range Rover Sport SV and SV Black, it completes the new line-up showcasing the best of Range Rover’s sophisticated carbon fibre materials, for the ultimate expression of lightweight performance."

Nissan Magnite Kuro Special Edition Launched At INR 830,000

Nissan Magnite KURO Special Edition

Nissan Motor India (NMIPL) has launched the new Nissan Magnite Kuro Special Edition at prices starting INR 830,000 (ex-showroom, Delhi). The compact SUV now features suave interior black theme and Japanese-inspired design cues.  

The Magnite Kuro Special Edition, available with turbo-petrol and naturally aspirated petrol engines features a ‘Kuro’ badge on the left fender, Piano Black front grille, black skid plates, gloss black roof rails, R16 diamond-cut alloy wheels and black door handles. Standard equipment includes black LED headlamps with turn indicators. The interior has a dark theme with piano black finishes, and the model adds a wireless charger as standard and a dash cam as an accessory.

In addition, a new metallic grey colour option has been launched for the Tekna, Tekna+ and N Connecta variants.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The New Nissan Magnite Kuro Special Edition embodies bold design and refined craftsmanship, thoughtfully created in response to strong customer demand for a distinctive, premium and feature-packed offering. The previous edition of the Nissan Magnite Kuro Special Edition received an overwhelming response from customers for its striking all-black aesthetic and unique identity.”

“The New Nissan Magnite Kuro Special Edition elevates the Magnite’s SUV presence while staying true to Nissan’s core promise of exceptional value, advanced innovation and uncompromised safety. The recent 5-star GNCAP is testimony to our commitment to safety and deliver world class products from India under our ‘One Car, One World’ strategy. To celebrate this achievement, we are also introducing a brand-new colour – Metallic Grey to the Magnite line-up.”

Citroen India Partners HDFC Bank For Retail And Dealer Finance Solutions

L-R: Akhilesh Kumar Roy, Business Head – Auto Loans, Inventory Finance and Two-Wheeler Loans, HDFC Bank and Shishir Mishra, Business Head & Director – Strategic Partnerships & Institutional Business, Stellantis India.

European automaker Citroen India has partnered with HDFC Bank, one of India’s largest private sector banks, for retail and dealer finance solutions.

This move, the company shared further strengthens the Stellantis–HDFC alliance, making HDFC Bank the exclusive preferred financier for all Stellantis brands in India, including Jeep, Maserati and now Citroen.

A standout feature for Citroen customers would be access to HDFC Xpress Car Loan, an industry-leading solution offering 30-minute disbursals through a 100 percent digital interface.

HDFC Bank shared that auto loans have been one of the significant contributors to its retail assets segment with around INR 14,800 billion in its auto loan books.

Shishir Mishra, Business Head & Director – Strategic Partnerships & Institutional Business, Stellantis India, said, “Financing plays a pivotal role in the car buying journey. New-age customers are increasingly seeking smart, flexible financing solutions that align with their lifestyles and convenience. They value speed, transparency, and convenience in their car-buying journey, making innovative finance options a key decision driver. At Citroen, we believe in making mobility more accessible and seamless for our customers and partners. This partnership with HDFC Bank not only strengthens our financing ecosystem but also reaffirms our commitment to delivering holistic, convenient and trusted experiences across all touchpoints.”

Arvind Vohra, Group Head – Retail Assets, HDFC Bank, said, “We are pleased to partner with Citroen for offering a simplified auto-financing journey. HDFC Bank’s vast geographical footprint, consumer centric banking products and robust credit intelligence capabilities will unlock a speedier and convenient auto ownership journey.”

Toyota Innova Completes Two Decades In India

Toyota Innova Crysta

Toyota Kirloskar Motor (TKM) has marked 20 years of the Innova SUV in India, with cumulative sales of over 1.2 million units across the Innova, Innova Crysta and Innova HyCross models.

Launched in 2005, the Innova set a new benchmark in the MPV segment with its combination of ride comfort, spacious interiors, durable build and advanced safety features. The Innova Crysta followed in 2016 with a new design, more powerful engines and premium features, while the 2022 Innova HyCross introduced self-charging hybrid technology, delivering 186 PS of combined output and segment-leading fuel efficiency. The HyCross has sold 100,000 units in India since its launch.

Varinder Wadhwa, Vice-President – Sales, Service and Used Car Business, Toyota Kirloskar Motor, said, “The Toyota Innova has built a deep emotional bond with customers over the last two decades – trusted as a dependable companion for families, loved by all for its comfort and reliability and chosen time and again across generations. Whether for daily commutes or memorable road trips, the Innova has remained a part of countless personal journeys. Beyond its emotional connect, the Innova stands strong as a product benchmark – offering spacious interiors, robust build quality and smooth drivability, making it one of the most trusted and loved MPVs in India.”

Toyota attributed the Innova’s sustained popularity to its comfort, practicality, and adaptability, supported by customer-focused enhancements and the company’s after-sales ecosystem, T CARE, which offers services from quick delivery to value-added protection and transparent maintenance.