Hyundai Banks On Aura To Boost Compact Segment Market Share

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  • December 21, 2021
Hyundai Banks On Aura To Boost Compact Segment Market Share

MT Bureau

Hyundai Motor India (HMI), beating the slowdown, increased in 2019 its market share by 1 percent to 17.3 percent and contributed about 15 percent to the total volume of Hyundai Motor Corporation. The company begins 2020 with the resolve to offer premium experience through world-class products including the newly-launched Aura, a compact sedan having several first-in-segment features.

Compact segment in India accounted for 338,000 units, about 11 percent of industry volumes, in 2019. HMI’s share was 5.5 percent of this; with Aura it hopes to raise its position further. Developed at an investment of INR 1,000 crore the vehicle has four engine types with manual and AMT options. Hyundai is segregating its offering in the compact sedan segment with Xcent for taxis and Aura for private vehicle customers. The ex-showroom price of Aura ranges from INR 5.59 lakh to INR 9.22 lakh.

S S Kim, MD and CEO, HMI, said the all new Aura marks the industry’s first and most significant launch of the Decade 2020. It offers versatile characteristics, “exhibiting elegant styling and bold character form to deliver a fresh interpretation to Hyundai’s signature design language of  ‘Sensuous Sportiness’ specifically crafted for progressive urban and millennial customers.” It will be India’s only sedan equipped with BS-VI diesel 1.2Litre Eco TORQ engine that offers improved power and performance. Aura will be a game changer product creating a new excitement and establishing new benchmarks in the automobile industry, he said.

HMI is also looking at options to introduce MPV and EV which will be developed totally for the Indian market. Globally, Hyundai Motor Company has been offering all kinds of new mobility solutions right from EVs, hybrids, plug-in hybrids, and fuel cells. The company hopes to sell about 10,000 fuel cell cars during this calendar year, Kim said.  

Enthusiastic Powertrain
Aura comes with four engine options: 1.2 Kappa Dual VTVT petrol engine that gives 83PS power at 6,000 rpm and the same with CNG that gives 69PS power at 6,000 rpm; the third is 1.2 Eco TORQ Diesel engine that spews 75PS at 4,000 rpm; and the fourth is 1.0 Turbo GDi petrol engine that delivers 100PS at 6,000 rpm.

The powertrain of Aura has several firsts, including the 1.0 BS-VI T-GDI Petrol and 1.2 BS-VI EcoTorq diesel engine. While the 1 litre petrol engine is mated with 5-speed manual transmission only, the other engines get five-speed manual and AMT.

Aura’s turbo petrol engine option, first in the segment, is based on its success in the recently-introduced compact SUV, the Venue. Interestingly more than 90 percent of petrol version and more than 45 percent of the total sales of Venue comes from the variant powered by this engine. Therefore, the company is replicating this in Aura. However, there is only one variant.

The Kappa 1.0 T-GDI engine, developed by Hyundai Motor Group's R&D division, delivers a perfect combination of performance, fuel efficiency and compliance with emission norms under BS-VI fuel guidelines, as it injects fuel at high pressure of 250 bar. It has a compact layout as the exhaust manifold is integrated into the cylinder head, volume of water jacket is higher (than MPi engines) to improve cooling and to reduce the exhaust gas temperature. The intake port is designed to be straighter than in conventional engines. The piston ring comes with Si-DLC (silicon doped hydrogenated Diamond-Like Carbon) coating to reduce friction. All these innovations help improve fuel efficiency at higher RPM ranges.

The Eco TORQ Diesel BS-VI Engine has 2,000 bar fuel injection system that allows better combustion and fuel efficiency. Emissions are controlled through LNT DPF (Lean Nox Trap and Diesel Particulate Filter), validated for Indian conditions. Low-end torque is improved by 10 percent to give better drivability in city traffic.

The cutting-edge technology of the BS-VI diesel Aura is capable of running on BS-IV and BS-VI fuels. Therefore, the non-availability of BS-VI fuel is not a concern for the company, Kim said.

The crankshaft bearing with optimized thickness and material reduces friction and allows smooth driving even in city traffic, and enhances engine life. The transmission has been subjected to rigorous durability tests for ensuring high gear strength and better clutch friction materials to offer better performance at high speeds, off-road, hillsides and harsh climatic conditions. The new curved timing chain reduces friction further and the new piston design improves durability and fuel efficiency.

For comfort and seamless driving experience the new car comes with Smart AMT. It uses electric motors for gear shifting and clutch operations, guided by a separate control unit. Electric motor control offers superior durability when compared to hydraulic actuator, with faster actuator response leading to smooth shifting of gears.

Taking through the design elements of Aura, Ju Hyun Ha, Designer, HMC, said the concept is to build a new compact sedan with vibrancy of positivity and innovation of technology for the new Indian millennia.  Aura has been specifically developed targeting Indian customers and the development falls in four categories of stunning and modern design, premium and spacious interiors, convenience and technology, with advanced and enthusiastic powertrain.

The development direction of the vehicle is defined by 'Vibrance of Positivity' and 'Spirit to Go the Distance' of Indian millennials. It is developed specifically as an elegant sedan dedicated to young-at-heart customers.

Styling

Modern design of the car is conveyed through a unique design that gives the vehicle a versatile characteristic exhibiting elegant styling and bold character. It delivers a fresh interpretation of the company’s signature design language of 'Sensuous Sportiness.' The vehicle’s front profile showcases unique Twin Boomerang Daytime Running Lamps (DRL) integrated with Premium Satin Front Grille with Projector type Head Lamps and Fog Lamps.

Modern and sporty design along with the image, unique DRL and 3-dimensional mesh design decorate the front, while it gets a distinctive rear design by emphasizing wide stance with sporty bumper design. The sporty side profile and solid wheel-arches created by two character lines give the car the luxurious voluminous look.

The side profile indicates unique sportiness through its coupe-like styling and luxurious volume and solid wheel-arches created by two unique character lines with R15 diamond cut type alloy wheels. It has a distinctive rear design with emphasis on wide stance, robust sporty bumper design and LED tail lamp with stylish 3-dimensional outer lens. The trunk lid garnish of chrome strip with glossy black wrap-around makes it the most stylish sedan in its segment.

Ride And Handling

Aura has been given a well-balanced ride and handling performance compared to segment position. The Turbo GDi version has agile and reliable handling with quick settled comfort. Interestingly, a higher capacity motor is deployed in the steering system that gives quicker response while the increased steering ratio gives better feedback. The suspension spring stiffness has been increased for controlled body motion and damper valve tuned for improved round feel.

Advanced Safety
Hyundai AURA is built on strong body structure with integrated 65 percent Advanced High Strength Steel (AHSS) + High Tensile Steel (HSS) application that ensures light body weight with high strength. About 23 percent of the body is made of AHSS, 42 percent HSS and the rest mild steel.

The vehicle’s rigid structure is equipped with advanced ring structure application allowing increased static and dynamic stiffness for superior safety, low NVH and improved handling. This structure has been provided at engine room, B and C pillars for better rigidity. Higher reinforcements are added in the side structure and frontal area for improved crash-worthiness. The underbody load path is distributed across the body for better crash energy absorption. These advanced safety systems provide improved active and passive safety for stress-free driving and better crash energy absorption.

To contain NVH, the engine, transmission and roll mounts have been tuned further while road noise is controlled by optimising sound insulation methods using acoustic baffles and cowl panel reinforcement, and by enhancing structural stiffness.

Hyundai Aura has been tested and evaluated over 7,500 km across India to assess its reliability and durability with different powertrain configurations on diverse road conditions and climatic environment. Good noise Isolation and enhanced sealing for low NVH, with silent cabin, enhances driving pleasure.

Comfort, Convenience
HMI has been creating products that suit the needs of the young. This philosophy is evident in Aura's comfort and convenience features. Its interior space and comfortable cabin provide adequate space for the versatile urban commuter. The car is equipped with convenient technological features like Advanced 8.0 touchscreen infotainment with smart phone connectivity (Android Auto and Apple Car Play) along with Arkamys Premium Sound, 5.3 digital speedometer cum multi-information display and wireless charging. It has a unique ‘driving rear view monitor’ for rear view display on screen while driving forward, iBlueAudio remote smart PhoneApp, cabin with bronze colour inserts and a spacious rear cabin.

Aura has the ‘Wonder Warranty’ with options of 3 Years/100,000 km, 4 Years /50,000 km or 5 Years /40,000 km along with road-side assistance. (MT)

 

Tata Motors Passenger Vehicles Reports 14% Growth For FY2026

Tata Motors Passenger Vehicles

Tata Motors Passenger Vehicles, has reported its best-ever annual performance in FY2026 with wholesales of 641,587 units, up 15 percent YoY. This includes 631,387 units in the domestic market, up 14 percent, while exports came at 10,200 units, up 281 percent YoY.

For March 2026, the company’s sales came at 66,192 units, up 28 percent, while exports came at 779 units, up 204 percent YoY.

Interestingly, electric vehicles recorded its highest-ever quarterly sales of approximately 27,000 units, a 69 percent increase YoY. Annual EV volumes reached 92,120 units. On the other hand, sales of CNG vehicles crossed 170,000 units, up 24 percent YoY.

The Nexon and Punch models were the top-selling SUV models in the second half of the financial year. Recent launches, including the Sierra, a refreshed Punch and petrol variants of the Harrier and Safari, also saw continued customer traction.

The company expects the passenger vehicle industry to reach record annual volumes of approximately 4.7 million units, reflecting an 8 percent growth. Tata Motors emerged as the second-ranked player in the industry based on Vahan registrations during the second half of FY2026.

Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “PV industry sales are expected to reach record volumes of around 4.7 million units for the year, reflecting 8 percent year on year (YoY) growth. The industry witnessed a strong rebound in the second half, posting double digit growth, supported by GST 2.0 implementation and a robust festive season. For Tata Motors Passenger Vehicles, FY26 has been a landmark year marked by multiple milestones. We achieved our highest ever annual sales volumes of over 640,000 units, delivering industry beating growth of 15 percent YoY and ended it with strong positive momentum. Looking ahead, industry momentum is expected to sustain, led by growth in SUVs, CNG and EV. At the same time, the industry will need to closely monitor geopolitical developments to mitigate potential supply-side risks.”

Honda Cars India Sells 7,585 PVs In March 2026

Honda Cars India

Honda Cars India (HCIL), a leading manufacturer of passenger vehicles, has recorded domestic sales of 7,585 units in March 2026, up 5 percent YoY, as compared to the 7,228 units sold last year. The company also reported exports of 2,451 units for the month.

The sales growth was supported by demand for the Amaze and Elevate models. Honda Cars India intends to expand its vehicle lineup in the upcoming financial year, with the launch of its first battery electric vehicle (BEV) scheduled for the second half of the year.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “Demand for all Honda models specially Amaze and Elevate continues to be strong with exciting promotions and product offerings which helped us achieve 5 percent growth during Mar 2026. We are excited to enter the new fiscal with plans to expand our lineup, including the launch of our first BEV in the second half. We remain highly optimistic that our strong focus on customer satisfaction will continue to drive growth and sustain positive momentum.”

Nissan Motor India Sells 4,408 Units In March 2026, Clocks Best Monthly Sales In 5-Years

Nissan Motor India

Nissan Motor India (NMIPL), one of the leading passenger vehicle manufacturers, has recorded its best-ever monthly sale in March 2026, its highest in the last five years.

The company sold a total of 10,388 units in March 2026, which includes 4,408 units in the domestic market, while exports came at 5,980 units. This marks a 98 percent growth in domestic wholesales compared to February 2026.

The company attributed the smart uptick on the back of beginning of customer deliveries for the Nissan Gravite MPV, while the Nissan Magnite maintained its sales momentum. The expansion of its network presence also supported increasing customer traction.

The start of Gravite deliveries is identified as a milestone in the company’s growth phase in India. Nissan intends to sustain this trajectory by strengthening sales and service experiences and further expanding its network footprint across the country.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “March has been a defining month for Nissan in India, the strong growth in domestic sales reflects the positive customer response to our product portfolio. With the commencement of customer deliveries of the all-new Nissan GRAVITE, we would like to thank our customers for their love and appreciation for the Nissan Brand. The over-whelming response to the product reinforces our confidence in the opportunities ahead. Together with the continued momentum of the Nissan Magnite, the dedication of our Network Partners and support of Nissan Finance & other Banking partners, we remain focused on strengthening our Sales & Service experience, while further expanding our network footprint for sustaining long-term growth in the Indian market.”

Toyota Kirloskar Motor

Toyota Kirloskar Motor (TKM) reports 20 percent uptick in its wholesales for FY2026 with 406,081 units sold, as compared to 337,148 units last year.

The company recorded growth across both domestic and export markets during the financial year. Domestic sales rose by 19 percent to 367,107 units, while exports grew by 41 percent to 38,974 units.

In March 2026, Toyota Kirloskar Motor reported a 24 percent increase in total sales, with 37,194 units sold compared to 30,043 units a year ago.

Period

FY 2024-25

FY 2025-26

Growth

Domestic

309,508

367,107

19 percent

Export

27,640

38,974

41 percent

Total

337,148

406,081

20 percent

The company attributes a robust demand for its product portfolio, which was supported by the introduction of the Land Cruiser 300, as well as new grades and special editions for the Innova Hycross, Fortuner, Camry Hybrid and Hilux. Technical updates included a new six-speed automatic transmission for the Urban Cruiser Hyryder AWD variant.

The company also standardised six airbags across the Rumion, Glanza, Urban Cruiser Taisor, and Urban Cruiser Hyryder models. The Innova Hycross achieved a five-star Bharat NCAP rating during this period.

Toyota Kirloskar Motor expanded its market reach through customer-centric initiatives and brand engagement activities, including the Toyota Experiential Museum (TEM) and a tour by brand ambassadors Drum Tao. These efforts were intended to increase reach among younger audiences and reinforce the brand's mobility positioning.

Sabari Manohar, Executive Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We delivered a positive performance this financial year, driven by sustained demand across our SUV, MPV and compact segments. The introduction of new products and customer centric initiatives during the year further helped position Toyota as a dynamic, technology driven and youth‑oriented brand. This momentum reflects the continued trust in Toyota’s quality, reliability and overall ownership experience. In a rapidly evolving market, such consistency underscores the strength of our fundamentals and positions us well for long‑term sustainable growth. We sincerely thank our customers, dealer partner, Government and other stakeholders for their trust & unwavering support. We remain focused on strengthening our product and technology offerings in line with our multi‑pathway approach of hybrid & electrified vehicle technologies in the mobility space. Looking ahead, we remain committed to creating long‑term value while continuously improving every touchpoint across the customer ownership journey.”