Hyundai Banks On Aura To Boost Compact Segment Market Share
- By 0
- December 21, 2021
MT Bureau
Hyundai Motor India (HMI), beating the slowdown, increased in 2019 its market share by 1 percent to 17.3 percent and contributed about 15 percent to the total volume of Hyundai Motor Corporation. The company begins 2020 with the resolve to offer premium experience through world-class products including the newly-launched Aura, a compact sedan having several first-in-segment features.
Compact segment in India accounted for 338,000 units, about 11 percent of industry volumes, in 2019. HMI’s share was 5.5 percent of this; with Aura it hopes to raise its position further. Developed at an investment of INR 1,000 crore the vehicle has four engine types with manual and AMT options. Hyundai is segregating its offering in the compact sedan segment with Xcent for taxis and Aura for private vehicle customers. The ex-showroom price of Aura ranges from INR 5.59 lakh to INR 9.22 lakh.
S S Kim, MD and CEO, HMI, said the all new Aura marks the industry’s first and most significant launch of the Decade 2020. It offers versatile characteristics, “exhibiting elegant styling and bold character form to deliver a fresh interpretation to Hyundai’s signature design language of ‘Sensuous Sportiness’ specifically crafted for progressive urban and millennial customers.” It will be India’s only sedan equipped with BS-VI diesel 1.2Litre Eco TORQ engine that offers improved power and performance. Aura will be a game changer product creating a new excitement and establishing new benchmarks in the automobile industry, he said.
HMI is also looking at options to introduce MPV and EV which will be developed totally for the Indian market. Globally, Hyundai Motor Company has been offering all kinds of new mobility solutions right from EVs, hybrids, plug-in hybrids, and fuel cells. The company hopes to sell about 10,000 fuel cell cars during this calendar year, Kim said.
Enthusiastic Powertrain
Aura comes with four engine options: 1.2 Kappa Dual VTVT petrol engine that gives 83PS power at 6,000 rpm and the same with CNG that gives 69PS power at 6,000 rpm; the third is 1.2 Eco TORQ Diesel engine that spews 75PS at 4,000 rpm; and the fourth is 1.0 Turbo GDi petrol engine that delivers 100PS at 6,000 rpm.
The powertrain of Aura has several firsts, including the 1.0 BS-VI T-GDI Petrol and 1.2 BS-VI EcoTorq diesel engine. While the 1 litre petrol engine is mated with 5-speed manual transmission only, the other engines get five-speed manual and AMT.
Aura’s turbo petrol engine option, first in the segment, is based on its success in the recently-introduced compact SUV, the Venue. Interestingly more than 90 percent of petrol version and more than 45 percent of the total sales of Venue comes from the variant powered by this engine. Therefore, the company is replicating this in Aura. However, there is only one variant.
The Kappa 1.0 T-GDI engine, developed by Hyundai Motor Group's R&D division, delivers a perfect combination of performance, fuel efficiency and compliance with emission norms under BS-VI fuel guidelines, as it injects fuel at high pressure of 250 bar. It has a compact layout as the exhaust manifold is integrated into the cylinder head, volume of water jacket is higher (than MPi engines) to improve cooling and to reduce the exhaust gas temperature. The intake port is designed to be straighter than in conventional engines. The piston ring comes with Si-DLC (silicon doped hydrogenated Diamond-Like Carbon) coating to reduce friction. All these innovations help improve fuel efficiency at higher RPM ranges.
The Eco TORQ Diesel BS-VI Engine has 2,000 bar fuel injection system that allows better combustion and fuel efficiency. Emissions are controlled through LNT DPF (Lean Nox Trap and Diesel Particulate Filter), validated for Indian conditions. Low-end torque is improved by 10 percent to give better drivability in city traffic.
The cutting-edge technology of the BS-VI diesel Aura is capable of running on BS-IV and BS-VI fuels. Therefore, the non-availability of BS-VI fuel is not a concern for the company, Kim said.
The crankshaft bearing with optimized thickness and material reduces friction and allows smooth driving even in city traffic, and enhances engine life. The transmission has been subjected to rigorous durability tests for ensuring high gear strength and better clutch friction materials to offer better performance at high speeds, off-road, hillsides and harsh climatic conditions. The new curved timing chain reduces friction further and the new piston design improves durability and fuel efficiency.
For comfort and seamless driving experience the new car comes with Smart AMT. It uses electric motors for gear shifting and clutch operations, guided by a separate control unit. Electric motor control offers superior durability when compared to hydraulic actuator, with faster actuator response leading to smooth shifting of gears.
Taking through the design elements of Aura, Ju Hyun Ha, Designer, HMC, said the concept is to build a new compact sedan with vibrancy of positivity and innovation of technology for the new Indian millennia. Aura has been specifically developed targeting Indian customers and the development falls in four categories of stunning and modern design, premium and spacious interiors, convenience and technology, with advanced and enthusiastic powertrain.
The development direction of the vehicle is defined by 'Vibrance of Positivity' and 'Spirit to Go the Distance' of Indian millennials. It is developed specifically as an elegant sedan dedicated to young-at-heart customers.

Styling
Modern design of the car is conveyed through a unique design that gives the vehicle a versatile characteristic exhibiting elegant styling and bold character. It delivers a fresh interpretation of the company’s signature design language of 'Sensuous Sportiness.' The vehicle’s front profile showcases unique Twin Boomerang Daytime Running Lamps (DRL) integrated with Premium Satin Front Grille with Projector type Head Lamps and Fog Lamps.
Modern and sporty design along with the image, unique DRL and 3-dimensional mesh design decorate the front, while it gets a distinctive rear design by emphasizing wide stance with sporty bumper design. The sporty side profile and solid wheel-arches created by two character lines give the car the luxurious voluminous look.
The side profile indicates unique sportiness through its coupe-like styling and luxurious volume and solid wheel-arches created by two unique character lines with R15 diamond cut type alloy wheels. It has a distinctive rear design with emphasis on wide stance, robust sporty bumper design and LED tail lamp with stylish 3-dimensional outer lens. The trunk lid garnish of chrome strip with glossy black wrap-around makes it the most stylish sedan in its segment.
Ride And Handling
Aura has been given a well-balanced ride and handling performance compared to segment position. The Turbo GDi version has agile and reliable handling with quick settled comfort. Interestingly, a higher capacity motor is deployed in the steering system that gives quicker response while the increased steering ratio gives better feedback. The suspension spring stiffness has been increased for controlled body motion and damper valve tuned for improved round feel.
Advanced Safety
Hyundai AURA is built on strong body structure with integrated 65 percent Advanced High Strength Steel (AHSS) + High Tensile Steel (HSS) application that ensures light body weight with high strength. About 23 percent of the body is made of AHSS, 42 percent HSS and the rest mild steel.
The vehicle’s rigid structure is equipped with advanced ring structure application allowing increased static and dynamic stiffness for superior safety, low NVH and improved handling. This structure has been provided at engine room, B and C pillars for better rigidity. Higher reinforcements are added in the side structure and frontal area for improved crash-worthiness. The underbody load path is distributed across the body for better crash energy absorption. These advanced safety systems provide improved active and passive safety for stress-free driving and better crash energy absorption.
To contain NVH, the engine, transmission and roll mounts have been tuned further while road noise is controlled by optimising sound insulation methods using acoustic baffles and cowl panel reinforcement, and by enhancing structural stiffness.
Hyundai Aura has been tested and evaluated over 7,500 km across India to assess its reliability and durability with different powertrain configurations on diverse road conditions and climatic environment. Good noise Isolation and enhanced sealing for low NVH, with silent cabin, enhances driving pleasure.
Comfort, Convenience
HMI has been creating products that suit the needs of the young. This philosophy is evident in Aura's comfort and convenience features. Its interior space and comfortable cabin provide adequate space for the versatile urban commuter. The car is equipped with convenient technological features like Advanced 8.0 touchscreen infotainment with smart phone connectivity (Android Auto and Apple Car Play) along with Arkamys Premium Sound, 5.3 digital speedometer cum multi-information display and wireless charging. It has a unique ‘driving rear view monitor’ for rear view display on screen while driving forward, iBlueAudio remote smart PhoneApp, cabin with bronze colour inserts and a spacious rear cabin.
Aura has the ‘Wonder Warranty’ with options of 3 Years/100,000 km, 4 Years /50,000 km or 5 Years /40,000 km along with road-side assistance. (MT)
- BMW India
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- Ranveer Singh
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BMW India Launches New 7 Series Range & i7 M70 xDrive Flagship At INR 19.5 Million
- By MT Bureau
- September 11, 2026
German luxury automotive brand BMW India has introduced the updated BMW 7 Series range, offering petrol and battery-electric powertrains across the lineup at prices starting at INR 19.5 million (ex-showroom).
The launch includes the BMW i7 M70 xDrive performance model, alongside the local production launch of the electric i7 at the BMW Group Plant in Chennai.
With local assembly of the i7 in Chennai, India becomes the second country after Germany to produce the electric model locally. The performance-focused i7 M70 xDrive will be imported into the country as a completely built-up unit (CBU) with deliveries across the 7 Series portfolio scheduled to begin in October 2026.
Furthermore, the company also introduced actor Ranveer Singh as the Brand Voice for BMW India at the launch.
Pricing for the petrol-powered 740 M Sport and all-electric i7 eDrive50 xDrive M Sport starts at INR 19.5 million, while the flagship i7 M70 xDrive is positioned at INR 26.5 million (all ex-showroom).
Hardeep Singh Brar, President and CEO of BMW Group India, said: "The new BMW 7 Series is more than our flagship sedan - it is our ultimate statement of modern luxury. It moves the leaders, changemakers and visionaries who are shaping tomorrow. Every detail has been crafted around one idea: those who have reached the pinnacle deserve an experience to match. The new 7 Series sets a benchmark, whether you choose to take the wheel or be driven. It is the new face of the BMW Luxury Class, while offering an early glimpse into technologies that will shape the Neue Klasse era. And with our Power of Choice philosophy, customers can choose from dynamic combustion engines to advanced electric mobility. Because true luxury is not about limiting choices - it is about expanding them. With the new 7, luxury doesn’t end with the drive; it begins there."
"The new BMW i7 M70 xDrive is the most powerful 7 Series ever created - where M performance meets first-class luxury, without compromise. It brings together exhilarating electric performance and the refinement expected from the pinnacle of the BMW portfolio. This is a car for someone who wants the thrill of taking the wheel and, equally, the luxury of being driven. Few cars can make the driver’s seat and the rear seat equally desirable. The i7 M70 does. It represents our belief that sustainability and performance are not competing choices. The future of luxury can be electric, exhilarating and extraordinary - all at once," added Brar.
Kia India Begins Pre-Bookings For Carens CNG And Hybrid Range
- By MT Bureau
- September 11, 2026
Kia India has opened pre-bookings for the Carens CNG, Carens Clavis CNG and Carnival Limousine Hybrid models across its authorised dealer network, expanding the company’s multi-powertrain portfolio in the Indian market.
The additions follow their display at Kia Inspiration Day and introduce alternative fuel options to the manufacturer's multi-purpose vehicle segment. The pricing for all three models is set to be announced at a later date.
Both the Carens CNG and Carens Clavis CNG are based on the G1.5 six-speed manual transmission platform and feature a factory-fitted CNG system with a 60-litre tank capacity. Technical modifications include engine calibration for CNG fuel, revised suspension setups, 16-inch wheels and 16-inch disc brakes. The driver interface incorporates a fuel change switch alongside a 4.2-inch colour TFT display with CNG distance-to-empty logic. Structural changes to the third-row seat-back frame have also been implemented to adjust the recline angle.
The CNG range will include Premium (O) trim for the Carens, while the Carens Clavis will be sold in HTE and HTE (O) trims for retail buyers.
For commercial and business-to-business fleet operations, Kia India has designated the M-Drive trim for the Carens CNG and the HTM trim for the Carens Clavis CNG.
The Carnival Limousine Hybrid introduces an electrified powertrain to the upper tier of the range, powered by a G1.6T HEV engine paired with a six-speed automatic transmission.
It is offered in the Limousine+ trim, which features 18-inch dual-tone aero alloy wheels, active air flaps and a virtual engine sound system. Interior equipment includes an air purifier with air quality index display, seat-back tables with integrated wireless charging, ambient lighting and leatherette door trims.
Hyundai Motor India Intros Lounge Edition Across Creta, Alcazar And Creta Electric
- By MT Bureau
- September 10, 2026
Hyundai Motor India, one of the leading passenger vehicle manufacturers, has introduced the Lounge Edition variant across its Creta, Alcazar and Creta Electric SUVs. The special edition trim updates interior cabin equipment, rear seat entertainment and exterior trim styling across the three vehicle lines.
The primary update across all Lounge Edition models is an integrated 29.46 cm rear seat entertainment system featuring streaming platform compatibility, interactive gaming, an app store and smartphone mirroring, operating alongside an eight-speaker Bose audio system.
On the inside, it features silver interior accents, white ambient lighting, revised seat patterns and branded headrest cushions. Exterior changes feature black trim on the skid plates, side sills, roof rails, rear spoiler and side mirrors, paired with black alloy wheels and a golden bronze paint option.
The Creta Lounge Edition, built on the King trim level, is available with a 1.5-litre petrol engine mated to an intelligent variable transmission or a 1.5-litre diesel engine with an automatic gearbox, with prices starting at INR 1.92 million ex-showroom.
The Alcazar Lounge Edition is offered in a five-seat layout based on the Signature variant, powered by a 1.5-litre diesel engine with an automatic transmission and equipped with a voice-activated panoramic sunroof, priced from INR 2.18 million. The Creta Electric Lounge Edition, based on the Long Range Excellence trim, adds a dashcam and rear wireless charging pad, with prices starting at INR 2.43 million.
Amit Dhaundiyal, Head of Product Strategy and Planning, Hyundai Motor India, said, "At Hyundai, we continuously strive to create products and experiences that resonate with the evolving aspirations of our customers. Customers today seek experiences that go beyond mobility, and the new Lounge Edition has been designed with this evolving aspiration in mind. From lounge-inspired interiors, engaging digital entertainment and on-the-go gaming experiences powered by rear seat entertainment, to distinctive styling enhancements, every element has been thoughtfully crafted to transform every journey into a more comfortable, connected and rewarding experience. The Lounge Edition reflects Hyundai's commitment to delivering meaningful innovations and greater value across our SUV portfolio, and we are confident it will appeal to customers seeking a unique blend of luxury, comfort, entertainment and exclusivity in their everyday journeys."
Audi Unveils A2 e-tron Compact EV With Upto 646km Range
- By MT Bureau
- September 08, 2026
German automotive luxury brand Audi has unveiled the A2 e-tron electric compact model, which marks its most compact green offering, with prices starting EUR 38,200 in Germany.
Developed in Germany and produced at the manufacturer’s Ingolstadt facility, the EV has an energy consumption rating of 12.8 kWh per 100 kilometres under the WLTP test cycle.
The company will open bookings on 10 September, with European deliveries scheduled to begin in December.
The A2 e-tron is offered in four power outputs ranging from 125 kW and 350 Nm of torque in the base specification to 240 kW and 545 Nm in the top variant, paired with rear-wheel drive and permanently excited synchronous motors. Depending on the output, battery capacities are available in 52 kWh, 61 kWh, or 84 kWh gross options, achieving a maximum driving range of up to 646 kilometres under WLTP conditions.
The chassis design incorporates a drag coefficient of 0.24, utilising active cooling air intakes, aero wheels and wheel-arch gap reducers. Bidirectional charging capabilities support Vehicle-to-Load (V2L) external device powering and Vehicle-to-Home (V2H) energy transfer via compatible wall boxes.
On the inside, it features a curved MMI panoramic display housing a 12.3-inch instrument cluster and a 12.8-inch infotainment touchscreen with artificial intelligence assistant integration. Storage incorporates the Fidlock magnetic attachment system as standard equipment, alongside an optional 1.6-square-metre panoramic glass roof.
Audi states that around 300 components across the vehicle are constructed using recycled materials, including post-consumer plastics, aluminium and steel.
The EV assembly utilises 250 existing industrial robots and 1,200 reallocated production components at the Ingolstadt plant, using fixed-sequence manufacturing methods. Standard driver assistance systems include adaptive cruise control, emergency brake assist, evasive assist, attention assist and parking sensors with a rear-view camera.
Gernot Dollner, Chief Executive Officer, Audi, said, “The A2 e-tron is more than a new model: It represents Audi’s renewal. It shows how we are rethinking premium for Europe: using resources more intelligently without compromising on quality, technology, or customer experience. Developed for the needs of our European customers and built in Ingolstadt, it demonstrates our ambition to shape the future of premium mobility.”

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