By T Murrali  

Crossing very significant milestones and achieving stellar sales performance made 2019 very special for Mercedes-Benz in India. The German car maker celebrated 25 years of operations of its local entity Mercedes-Benz India that began with a local assembly facility based at the Tata Motors (then TELCO) premises, and the tenth anniversary of the independent Mercedes-Benz plant in Pune.

The year was also record-making for the company in defying the slowdown and selling more than 600 cars within a week during the festive season of 2019 bucking the automotive slowdown in the country since September 2018. This was over and above its outstanding sales performance a month ago when it delivered more than 200 cars in Maharashtra, especially in Mumbai, and Gujarat. It has also sold off the current GLE models about three months ahead of plan and has opened bookings for the upcoming new generation GLE scheduled to be launched before the Auto Expo 2020.

Mercedes-Benz India sold more than 10,500 units till October 2019. The year 2018 was the best ever as it sold 15,538 units with 1.4 percent growth over the previous year. It was the second year in a row that the company crossed sales of 15,000 units. In 2019 the company recorded its highest ever Q4 selling 3,871 units, thus registering a 3.3 percent y-o-y growth for Q4, and was able to achieve sales growth in a challenging market. Amidst strong macro-economic headwinds, Mercedes-Benz India sales volumes in Q4 also grew by 15.41 percent from Q3 2019 and the overall sales volume remained at 13,786 units from January-December 2019.

With its slogan ‘Best Never Rest’ the company carries forward the rich learning and experiences of the past 25 years to embark on a new journey towards reinventing itself for the future. As the inventors of automobile globally, Mercedes-Benz is highly confident of leading the luxury automotive industry which it pioneered in India, by not resting on past laurels and accolades but by striving to achieve excellence in the future.

The company’s factory in Pune makes nine different models including the sedans of the C-Class, E-Class, S-Class and CLA Coupé as well as Maybach S-Class and the SUVs GLA, GLC, GLE and GLS. The plant in India has been one of the first local assemblies of Mercedes-Benz to implement Virtual Reality technology, starting with the body shop training. As the implementation of Virtual Reality in the training process of the Indian plant has been a huge success, it is being implemented in other Mercedes-Benz assemblies around the world.

The Managing Director and CEO of Mercedes-Benz India, Martin Schwenk, is very upbeat about the future course of the company. When told that he is the only car company CEO in India to have roaring sales, he told this publication that the festive season had been satisfactory for the company as it saw overwhelming response to its products from across markets. This has made him even more confident. He said his company’s plans would be well implemented, especially to launch new products; it was obvious that he was being both practical and optimistic.

During a recent interaction Schwenk said that the company works with its dealers to see how it can increase their profitability by looking into their inventory and stock levels, using its product offerings and ‘wish-box’ initiatives to raise the numbers. But about the order book position he said that “it is business as usual.”

On Growth Track

From the overall sentiment among customers and the availability of finance in the market Schwenk expects the industry to grow again. “I can see, when I follow numbers, that everyone is carefully and prudently managing the situation. Inventory management is taking up a big portion of every OEM’s activity. The BS-IV to BS-VI change will create some kind of distortion. Bigger the distortion, bigger will be the inventories at that point in time. Retail numbers being higher than wholesale makes me believe that the market is getting more receptive now. If there is good awareness among all, we can move forward as an industry. Turbulence will be there but it should not be a major irritation. From the second half of 2020 this transition period will be over and we would probably see a normal growth scenario. Until then the market might behave in a way that is hard to assess depending on inventory levels, pricing, discounting and whatever is necessary. I would expect some distortion where we won’t be able to easily ascertain the natural growth momentum. But with the efforts taken by Government and industry we could expect things coming back to normal soon.”

On the transition to BS-VI he said, “Our change from BS-IV to VI usually goes with new models. We have a strategy which is basically built on major model upgrades and new models. That’s why our transition started with the S-class (last year) where we had a new model with all the technology and features in it. For our brand I don’t expect any pre-or-post-buy triggered by BS replacement.”

The V-class Elite was launched in 90 countries. In India the company registered three-digit sales of its V-class and he is happy with the growing demand though the volumes are very low. “Every time we start something fresh we are keen to ensure it gets adequate returns. We try to upgrade based on what the customers tell us. The V-class does give an element of luxury; you will feel the difference when you sit in it. We are happy that we were able to open a segment where nobody had been before.”

The fact that the V-class is in 90 countries shows that it has developed well. This model, unlike its predecessors, is very much a passenger car, almost like an SUV. This has boosted sales in many markets. The global company has seen substantially higher numbers than expected, in most of the markets, he said.

The model launched in India is the same as the model Mercedes-Benz sells in other markets. It is totally imported but it is configured according to what a particular market needs and the prospective customer demand. “We have used all the feedback generated to create an offering that fits very well in the market here. The pricing of the upper-end V-class range goes up from INR 68 lakh to INR 1.1 crore. That is a wide span where you have the V-class for many different purposes in that series.”

Schwenk said the economic slowdown has definitely impacted his company with the entire industry slowing down by at least 20 percent. “We don’t have full transparency as not many manufacturers are disclosing their numbers. It’s not always easy for us to estimate what the market is doing but we believe the luxury market is down by 15 to 20 percent. However, we have maintained our market share of 40 percent in the luxury segment.”

On the customer preference for diesel vis-a-vis petrol, he said it has not triggered too much of a question. “What the customers expect is that we give them the latest technology in any engine and meet the highest standards available. Customers are not too concerned about whether we go for BS-IV or BS-VI. They are more bothered about the features in the car, the styling, design and, of course, the price. In the smaller segment we do get questions on the type of engine used, petrol or diesel. Our diesel share is unchanged in the larger SUVs and bigger sedans. Our diesel engines are highly efficient; they not only follow BS-VI norms but also are 20 percent more fuel efficient and better in CO2 emissions. If you look at the whole mix, diesel does come out as a clean fuel with the introduction of BS-VI.”

However, not all models are uniform in giving fuel efficiency; it varies from model to model. In the E-Class vehicles, engine fuel efficiency in diesel would be more by 15-20 percent. It meets all the BS-VI norms; NOX and carbon emissions are much reduced. It is very competitive with the petrol engine.

Electric Vehicles

About electric vehicle (EV) he said, “We would also develop EVs; we have already made slow entries into the market but I think we are still in the early phase of seeing what the right set-up is for the electric. From a framework and infrastructure perspective there is still some work to be done while from the customer demand angle it is not really hot. But the electric trend will certainly grow.”

“Our company has quite a few cars lined up at the global level; by 2022 we will have 10 pure electric vehicles worldwide. We would also have plug-in hybrids that we consider specifically for countries like India with about 20 models coming within the next two years. Electric will definitely have its space though we have not introduced any model in India. Based on our global portfolio and how the market develops here we would take a call on this. We are not in a rush because there should be the right momentum to get it on the road. Considering our overall strategy for 2019 we have decided to begin with connectivity as Indians are very much into their mobile devices. That’s why ‘Mercedes Me Connect’ was launched, which connects not only the new cars but also cars that go back to 2007,” Schwenk said. (MT)

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Jaguar Land Rover has announced a new addition to its high-performance SUV lineup, the Range Rover Sport SV Carbon. The new model, which will debut on 13 August at Monterey Car Week, joins the existing Range Rover Sport SV and SV Black models, offering an even stronger focus on lightweight materials and performance aesthetics.

The Range Rover Sport SV Carbon features extensive use of carbon fibre, including a standard Forged Carbon Exterior Pack with detailing around the Active Quad Exhausts. Customers can also opt for a Twill Carbon finish and an exposed carbon fibre bonnet. The vehicle sits on lightweight 23-inch forged alloy wheels, with optional ultra-lightweight 23-inch Carbon Fibre Wheels also available. For stopping power, customers can choose optional Carbon Ceramic Brakes with a variety of calliper colour choices.

Inside, the carbon fibre theme continues with Forged Carbon detailing on the seatbacks and dashboard. The interior offers a choice of four colour themes in either perforated Windsor Leather or a leather-free Ultrafabrics material. Extended Moonlight Chrome detailing and illuminated SV treadplates complete the interior design.

Under the hood, the SV Carbon features a carbon fibre engine cover over a 4.4-liter Twin Turbo V8 mild hybrid petrol engine. The engine produces 635 horsepower and 800Nm of torque, allowing the SUV to reach a top speed of 180 mph (290 kmph). The vehicle also includes advanced features like the 6D Dynamics Suspension and Body and Soul Seat (BASS) technology, which provides a multi-dimensional audio experience.

Ryan Miller, Product and Services Marketing Director for Range Rover, said, "Following the introduction of the previously limited Range Rover Sport SV Edition ONE and Edition TWO, clients now have more choice when it comes to specifying their ultimate luxury performance SUV. Last month we announced the Range Rover Sport SV Black, offering a stealthy, dipped-in-black aesthetic, while the new Range Rover Sport SV Carbon is an assertive interpretation of our luxury performance SUV. Offered alongside Range Rover Sport SV and SV Black, it completes the new line-up showcasing the best of Range Rover’s sophisticated carbon fibre materials, for the ultimate expression of lightweight performance."

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Nissan Motor India (NMIPL) has launched the new Nissan Magnite Kuro Special Edition at prices starting INR 830,000 (ex-showroom, Delhi). The compact SUV now features suave interior black theme and Japanese-inspired design cues.  

The Magnite Kuro Special Edition, available with turbo-petrol and naturally aspirated petrol engines features a ‘Kuro’ badge on the left fender, Piano Black front grille, black skid plates, gloss black roof rails, R16 diamond-cut alloy wheels and black door handles. Standard equipment includes black LED headlamps with turn indicators. The interior has a dark theme with piano black finishes, and the model adds a wireless charger as standard and a dash cam as an accessory.

In addition, a new metallic grey colour option has been launched for the Tekna, Tekna+ and N Connecta variants.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The New Nissan Magnite Kuro Special Edition embodies bold design and refined craftsmanship, thoughtfully created in response to strong customer demand for a distinctive, premium and feature-packed offering. The previous edition of the Nissan Magnite Kuro Special Edition received an overwhelming response from customers for its striking all-black aesthetic and unique identity.”

“The New Nissan Magnite Kuro Special Edition elevates the Magnite’s SUV presence while staying true to Nissan’s core promise of exceptional value, advanced innovation and uncompromised safety. The recent 5-star GNCAP is testimony to our commitment to safety and deliver world class products from India under our ‘One Car, One World’ strategy. To celebrate this achievement, we are also introducing a brand-new colour – Metallic Grey to the Magnite line-up.”

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European automaker Citroen India has partnered with HDFC Bank, one of India’s largest private sector banks, for retail and dealer finance solutions.

This move, the company shared further strengthens the Stellantis–HDFC alliance, making HDFC Bank the exclusive preferred financier for all Stellantis brands in India, including Jeep, Maserati and now Citroen.

A standout feature for Citroen customers would be access to HDFC Xpress Car Loan, an industry-leading solution offering 30-minute disbursals through a 100 percent digital interface.

HDFC Bank shared that auto loans have been one of the significant contributors to its retail assets segment with around INR 14,800 billion in its auto loan books.

Shishir Mishra, Business Head & Director – Strategic Partnerships & Institutional Business, Stellantis India, said, “Financing plays a pivotal role in the car buying journey. New-age customers are increasingly seeking smart, flexible financing solutions that align with their lifestyles and convenience. They value speed, transparency, and convenience in their car-buying journey, making innovative finance options a key decision driver. At Citroen, we believe in making mobility more accessible and seamless for our customers and partners. This partnership with HDFC Bank not only strengthens our financing ecosystem but also reaffirms our commitment to delivering holistic, convenient and trusted experiences across all touchpoints.”

Arvind Vohra, Group Head – Retail Assets, HDFC Bank, said, “We are pleased to partner with Citroen for offering a simplified auto-financing journey. HDFC Bank’s vast geographical footprint, consumer centric banking products and robust credit intelligence capabilities will unlock a speedier and convenient auto ownership journey.”

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Toyota Kirloskar Motor (TKM) has marked 20 years of the Innova SUV in India, with cumulative sales of over 1.2 million units across the Innova, Innova Crysta and Innova HyCross models.

Launched in 2005, the Innova set a new benchmark in the MPV segment with its combination of ride comfort, spacious interiors, durable build and advanced safety features. The Innova Crysta followed in 2016 with a new design, more powerful engines and premium features, while the 2022 Innova HyCross introduced self-charging hybrid technology, delivering 186 PS of combined output and segment-leading fuel efficiency. The HyCross has sold 100,000 units in India since its launch.

Varinder Wadhwa, Vice-President – Sales, Service and Used Car Business, Toyota Kirloskar Motor, said, “The Toyota Innova has built a deep emotional bond with customers over the last two decades – trusted as a dependable companion for families, loved by all for its comfort and reliability and chosen time and again across generations. Whether for daily commutes or memorable road trips, the Innova has remained a part of countless personal journeys. Beyond its emotional connect, the Innova stands strong as a product benchmark – offering spacious interiors, robust build quality and smooth drivability, making it one of the most trusted and loved MPVs in India.”

Toyota attributed the Innova’s sustained popularity to its comfort, practicality, and adaptability, supported by customer-focused enhancements and the company’s after-sales ecosystem, T CARE, which offers services from quick delivery to value-added protection and transparent maintenance.

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