- Inflection Point Ventures
- Pumpumpum
Kia Sonet Targets Young At Heart Indians
- by MT Bureau
- October 12, 2020

Kookhyun Shim, MD and CEO at Kia Motors India said “The aggressive pricing has been arrived at to bring delight and offer incredible value to the young and the young-at-heart customer of the Sonet. As our endeavour has been to ensure there is a Sonet for virtually all customers in this category, it is being offered with the widest choice in this segment.”
The SUV is available across 17 variants, including two petrol engines – Smartstream 1.2-litre four-cylinder and 1.0 T-GDi (turbocharged petrol direct injection), and two 1.5-litre CRDi diesel engine (WGT & VGT configurations). Available in two trim levels - Tech Line and GT-Line, the car comes with five transmission options - five- and six-speed manuals, an intuitive seven-speed DCT, six-speed automatic, and a new six-speed Smartstream intelligent manual transmission (iMT). A technological breakthrough from the company the iMT offers fatigue-free driving thanks to the absence of a clutch pedal, yet the same driver control as a conventional manual transmission. For the first time in this segment, the 1.5 CRDi diesel motor is also available with a six-speed automatic transmission.
According to Ho Sung Song, President and CEO, Kia Motors Corporation, the company has already grabbed a six percent market share in the passenger car segment in India. With the launch of the Sonet, the carmaker aims at becoming the segment leader not only in India but globally and make Kia the brand of choice. “With its aggressive and modern, design language, quantum-drive dynamics, and an array of the latest high-tech features, the Sonet puts an exclamation point on our ambition to make Kia the brand of choice, especially among millennial and Gen Z consumers. The Sonet fills a need in the growing SUV market,” said Song.
The interiors of the Kia Sonet is designed to offer comfort and luxury at the same time, with a well laid-out, easy-to-use connected infotainment and cluster interface along with high-quality materials all around. Despite compact exterior dimensions, the interior of the Sonet offers ample, ergonomic space for all the passengers. In addition to this, the Sonet comes loaded with multiple segment-first features offering complete comfort, convenience, safety and optimum driving pleasure to customers.
Design
The design team travelled to India before the project started and it discovered many elements that it implemented in the Sonet, said Karim Habib, Senior Vice President and Head at Global Design, Kia Motors Corporation. “The Sonet is inspired by the young, passionate and dynamic culture that you find in India. We were inspired by traditional architecture and the modern architecture that you find in the big cities in India. The silhouette, the presence of the vehicle, has a lot to do with what we believe the young people and young at heart in India would like to have. Other small details like material, light and colour that is very important in India,” said Habib.
The first thing anyone would notice is the distinctive bold profile of the car. Inspired by the baby elephant, the Sonet is compact but powerful. The car has got a powerful presence with long hood and bumper and powerful stance. It has black A-pillars that allow the dynamic silhouette for the hood to seem longer for such a compact car. “When you look at the car and look at the baby elephant, we see the link and believe power is visible from the inspiration to design,” added Habib.
At the front, the brand’s signature design trait – the Kia’ tiger-nose’ grille – is reinterpreted to suit the car’s personality. The company tries to evolve the tiger-nose grille to a bit more power with a tusk-like feature to it. The headlamps look like a tiger eye-line that gives a powerful concentrated look in daytime and night. Flanked by ‘heart beat’ LED DRLs and stylish front skid plates below, the wild nature of the car comes alive. Within the tiger-nose grille, with its classy chrome and diamond knurling pattern, is the distinctive grille mesh featuring a three-dimensional geometric design inspired by India’s iconic step-wells. The grille mesh design pays respects to India’s historic strengths in sophisticated mathematics, science and architecture.
At the rear, ‘heart beat’ LED tail lamps and its unique reflector garnish give the car even more significant presence and impart a wider look. “At the rear too, Kia tries to create the same sense of power, and that’s why the car feels very wide for a compact car as it is and that’s why we have the wrapped -round glass that gives the car lot of width. The signature of the tail lamp is similar to the front and has a very continuous feature to it and gives it a lot of widths,” said Habib. Additional highlights at the rear include a sporty dual muffler design and diffuser fin rear skid plate.
For the interior, the company emphasises on keeping it natural and intuitive and establishing a strong emotional connection in the car. To appeal to young-at-heart and always-connected consumers, the Sonet offers a sophisticated and lively cabin with a smooth, flowing dashboard. The 10.25-inch (26.03 cm) HD touchscreen with infotainment and navigation system at the centre on the dashboard has 57 connected car features. The 4.2-inch (10.66 cm) instrument cluster gives turn-by-turn navigation instructions, Highline Tyre Pressure Monitoring System (TPMS) and drive mode and traction mode selection. The double-layer AC vents are ideal for the Indian weather. It also offers Kia’s UVO ‘connected car’ technology, Bose speakers, LED Sound Mood Lighting, a wireless smartphone charger with cooling function and Smart Pure Air Purifier with virus protection.
“On the technology front, we offer many futures for our customers, including intelligent manual transmission, an air purification system that is the world’s first just mention a few. We make sure that our customers will benefit from the latest for their life at the very beginning as soon as we launch the model. I promise that there will be much more excitement in future from Kia for the Indian market,” said Lorenz Glaab, VP and Head of global product management, Hyundai Motor. He also added that in the future, it is not the ecosystem that will be built around the car, but the car will be part of the ecosystem of each customer. (MT)
- Spinny
- Sachin Tendulkar
- campaign
- Niraj Singh
- Tanaya Mahendru
Spinny Launches New Quality Assurance Campaign Featuring Sachin Tendulkar
- by MT Bureau
- April 22, 2025

Spinny, a leading platform for buying and selling vehicles, has launched a new brand campaign ‘God Promise’, which features Indian cricket legend Sachin Tendulkar, who also happens to be an early investor in the company.
The God Promise campaign with the message ‘Trust us – we mean it’ aims to reiterate that the used vehicles sold on the platform come with a peace of mind assurance, which includes 3-years warranty with Assured+, over 10,000 model availability, 5-day moneyback guarantee and a best price guarantee for both buyers and sellers.
Sachin Tendulkar, "This campaign clicked with me because it's rooted in something I’ve always believed in – trust must be earned and honoured. With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”
Niraj Singh, Founder & CEO, Spinny, added, “Sachin has always stood for excellence and trust – values that are deeply embedded in Spinny’s DNA. ‘God Promise’ is simply a reflection of that. We're turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats – it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims – they’re givens. And that, to us, is the ultimate assurance.
Tanya Mahendru, Creative Director, added, “With Sachin as the face of the brand, god promise was the most natural derivative.”
- Mahindra & Mahindra
- R Veluswamy
- Mahindra Logistics
- Dr Anish Shah
- Veejay Nakra
- Hemant Sikka
- Ram Swaminathan
- Rajesh Jejurikar
Mahindra Rejigs Top Management
- by MT Bureau
- April 21, 2025

Mumbai-based automotive major Mahindra Group has rejigged its top leadership team to further strengthen the company’s market position.
The company has announced that Hemant Sikka, currently President of Farm Equipment Sector will take over the role of MD & CEO of Mahindra Logistics. He will succeed Ram Swaminathan who has stepped down to pursue other professional interests.
Furthermore, Veejay Nakra, currently President Automotive Division, has been appointed the President for Farm Equipment Business (FEB), which is among Mahindra’s large and profitable businesses with a ROCE of over 60 percent. The company sees huge opportunity to further grow the business and expand globally. He will continue to report to Rajesh Jejurikar, Executive Director & CEO, Auto & Farm Sector, Mahindra & Mahindra .
In addition, R Velusamy, currently, President Automotive Technology and Product Development, will take on the role of President of the Automotive Business (AB). He will be tasked to prepare the Automotive Business with technology innovation and lead opportunities for growth in domestic as well as global markets.
Mahindra has announced that it will now integrate the SUV and LCV (less than 3.5 tonne) business under one leadership to make the business more agile and collaborative, from engineering products to faster time to market. He will also report to Jejurikar.
Dr Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “These leadership changes ensure that we have strong, proven leaders at the helm of our key businesses. Their experience will enable us to drive significant growth and create greater value for our customers and shareholders. We thank Ram for his contributions to the company, and wish Hemant, Veejay, and Velu the very best for the journey ahead.”
- Hyundai Motor India
- e Exter
- Venue
- Creta
- Alcazar
- Tucson Verna
- Aura
- Grand i10 NIOS
- i20
- Ioniq 5
- Tarun Garg
Every Second Hyundai Vehicle Sold In India Came Equipped With Sunroof
- by MT Bureau
- April 21, 2025

Hyundai Motor India, a leading manufacturer of passenger vehicles in the country, has has announced that every second vehicle it sold in India came with a sunroof.
The company shared that in FY2025, 53.2 percent of the Hyundai vehicles sold in the country was equipped with sunroof, what’s more the share of SUVs also increased to 68.5 percent from the earlier 63.2 percent a year ago.
At present, sunroof is offered as an optional feature in 12 out of 14 models in the Hyundai Motor India portfolio, which includes the Exter, Venue, Creta, Alcazar, Tucson Verna, Aura, Grand i10 NIOS, i20 and the Ioniq 5.
On the other hand, the demand for ADAS-equipped models grew to 14.3 percent from 6.7 percent a year ago.
Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “FY2024-25 has been a landmark year for Hyundai Motor India. The fact that two out of every third vehicle sold by us in India was an SUV is a testament to our deep understanding of Indian customers and our commitment to delivering innovation, safety and style. The doubling of ADAS variant contribution and growing popularity of sunroof-equipped models reflects the rising aspirations of our customers and their readiness to embrace global technologies. We shall continue to march forward with a focus on customer delight, offering products that are future-ready, feature-rich, and engineered for India.”
- Mercedes-Benz India
- Santosh Iyer
- Landmark Cars
- Sundaram Motors
- MAR20X
- Mahavir Motors
Mercedes-Benz Expands Southern Footprint With New State-of-the-Art Facilities In Bengaluru and Hyderabad
- by MT Bureau
- April 20, 2025

German luxury car brand Mercedes-Benz India has expanded its footprint in the southern market with the inauguration of three new state-of-the-art facilities across Bengaluru and Hyderabad, reinforcing its customer-centric ‘Go to Customer’ strategy.
In Bengaluru, the luxury carmaker opened a sprawling 2S (Sales & Service) facility with a Delivery Bay by long-standing partner Sundaram Motors on International Airport Road. The 47,000 sqft facility, built to Mercedes-Benz’s global MAR20X luxury retail standards, features 10 dedicated service bays, a Premium Aero Hub and a Mercedes Cafe. It also offers fast EV charging and quick repair zones, enhancing convenience and sustainability.
Hyderabad saw the addition of two new 2S facilities. Mahavir Motors inaugurated a 39,000 sqft outlet in a high-net-worth residential area near the city’s growing IT corridor. The facility, equipped with 19 service bays, combines digital interfaces with personalised service zones and eco-friendly features.
Landmark Cars also launched a new 12,000 sqft service centre in Hyderabad with six service bays. The facility offers specialised vehicle servicing, body paint work and Premier Express service for priority customers.
These openings mark a significant investment in customer engagement and service infrastructure in key southern metros, aligning with rising aspirations and demand for luxury vehicles in India.
Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “We are delighted to inaugurate 3 state-of-the-art luxury facilities in Bengaluru and Hyderabad, reaffirming our commitment to delivering the best customer experience and deepening our presence in these key markets. These modern facilities reflect Mercedes-Benz’s vision of offering a world-class luxury retail experience, backed by digital innovation, modern luxury design and personalised customer consultation. We continue to invest in our luxury retail experience, with sharp focus on elevating customer experiences by creating new standards in luxury automotive retail. We are creating desire for the brand not only in emerging markets, but also in key metropolises like Bengaluru and Hyderabad, where Mercedes-Benz has a strong brand presence.”
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