Kia Sonet Targets Young At Heart Indians

MINI India Launches Three New Models In India

Kookhyun Shim, MD and CEO at Kia Motors India said “The aggressive pricing has been arrived at to bring delight and offer incredible value to the young and the young-at-heart customer of the Sonet. As our endeavour has been to ensure there is a Sonet for virtually all customers in this category, it is being offered with the widest choice in this segment.”

The SUV is available across 17 variants, including two petrol engines – Smartstream 1.2-litre four-cylinder and 1.0 T-GDi (turbocharged petrol direct injection), and two 1.5-litre CRDi diesel engine (WGT & VGT configurations). Available in two trim levels - Tech Line and GT-Line, the car comes with five transmission options - five- and six-speed manuals, an intuitive seven-speed DCT, six-speed automatic, and a new six-speed Smartstream intelligent manual transmission (iMT). A technological breakthrough from the company the iMT offers fatigue-free driving thanks to the absence of a clutch pedal, yet the same driver control as a conventional manual transmission. For the first time in this segment, the 1.5 CRDi diesel motor is also available with a six-speed automatic transmission.

According to Ho Sung Song, President and CEO, Kia Motors Corporation, the company has already grabbed a six percent market share in the passenger car segment in India. With the launch of the Sonet, the carmaker aims at becoming the segment leader not only in India but globally and make Kia the brand of choice. “With its aggressive and modern, design language, quantum-drive dynamics, and an array of the latest high-tech features, the Sonet puts an exclamation point on our ambition to make Kia the brand of choice, especially among millennial and Gen Z consumers. The Sonet fills a need in the growing SUV market,” said Song.

The interiors of the Kia Sonet is designed to offer comfort and luxury at the same time, with a well laid-out, easy-to-use connected infotainment and cluster interface along with high-quality materials all around. Despite compact exterior dimensions, the interior of the Sonet offers ample, ergonomic space for all the passengers. In addition to this, the Sonet comes loaded with multiple segment-first features offering complete comfort, convenience, safety and optimum driving pleasure to customers.

Design

The design team travelled to India before the project started and it discovered many elements that it implemented in the Sonet, said Karim Habib, Senior Vice President and Head at Global Design, Kia Motors Corporation. “The Sonet is inspired by the young, passionate and dynamic culture that you find in India. We were inspired by traditional architecture and the modern architecture that you find in the big cities in India. The silhouette, the presence of the vehicle, has a lot to do with what we believe the young people and young at heart in India would like to have. Other small details like material, light and colour that is very important in India,” said Habib.

The first thing anyone would notice is the distinctive bold profile of the car. Inspired by the baby elephant, the Sonet is compact but powerful. The car has got a powerful presence with long hood and bumper and powerful stance. It has black A-pillars that allow the dynamic silhouette for the hood to seem longer for such a compact car. “When you look at the car and look at the baby elephant, we see the link and believe power is visible from the inspiration to design,” added Habib.

At the front, the brand’s signature design trait – the Kia’ tiger-nose’ grille – is reinterpreted to suit the car’s personality. The company tries to evolve the tiger-nose grille to a bit more power with a tusk-like feature to it. The headlamps look like a tiger eye-line that gives a powerful concentrated look in daytime and night. Flanked by ‘heart beat’ LED DRLs and stylish front skid plates below, the wild nature of the car comes alive. Within the tiger-nose grille, with its classy chrome and diamond knurling pattern, is the distinctive grille mesh featuring a three-dimensional geometric design inspired by India’s iconic step-wells. The grille mesh design pays respects to India’s historic strengths in sophisticated mathematics, science and architecture. 

At the rear, ‘heart beat’ LED tail lamps and its unique reflector garnish give the car even more significant presence and impart a wider look. “At the rear too, Kia tries to create the same sense of power, and that’s why the car feels very wide for a compact car as it is and that’s why we have the wrapped -round glass that gives the car lot of width. The signature of the tail lamp is similar to the front and has a very continuous feature to it and gives it a lot of widths,” said Habib. Additional highlights at the rear include a sporty dual muffler design and diffuser fin rear skid plate.

For the interior, the company emphasises on keeping it natural and intuitive and establishing a strong emotional connection in the car. To appeal to young-at-heart and always-connected consumers, the Sonet offers a sophisticated and lively cabin with a smooth, flowing dashboard. The 10.25-inch (26.03 cm) HD touchscreen with infotainment and navigation system at the centre on the dashboard has 57 connected car features. The 4.2-inch (10.66 cm) instrument cluster gives turn-by-turn navigation instructions, Highline Tyre Pressure Monitoring System (TPMS) and drive mode and traction mode selection. The double-layer AC vents are ideal for the Indian weather. It also offers Kia’s UVO ‘connected car’ technology, Bose speakers, LED Sound Mood Lighting, a wireless smartphone charger with cooling function and Smart Pure Air Purifier with virus protection. 

“On the technology front, we offer many futures for our customers, including intelligent manual transmission, an air purification system that is the world’s first just mention a few. We make sure that our customers will benefit from the latest for their life at the very beginning as soon as we launch the model. I promise that there will be much more excitement in future from Kia for the Indian market,” said Lorenz Glaab, VP and Head of global product management, Hyundai Motor. He also added that in the future, it is not the ecosystem that will be built around the car, but the car will be part of the ecosystem of each customer. (MT) 

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    SBI Collaborates With Uber To Offer Affordable Finance To Fleet Partners

    SBI Collaborates With Uber To Offer Affordable Finance To Fleet Partners

    State Bank of India (SBI) has entered into a strategic partnership with Uber to offer low-cost, tailored financing solutions as well as hassle-free loan disbursement to Uber’s fleet partners.

    Both new and current Uber fleet partners will benefit from the partnership, which will enable them to easily grow their businesses and support the continued expansion of the ride-hailing sector in India. Easy loan disbursement will be made possible by the integration, assisting fleets in maintaining peak performance. The partnership guarantees that fleet partners can effectively manage their money and grow their businesses more quickly by utilising SBI's vast financial services network and Uber's technologies.

    Vinay M Tonse, MD (Retail Business & Operations), SBI, said, “At SBI, we are committed to offering innovative financial products that support businesses across India. Our partnership with Uber highlights our focus on providing tailored solutions to a diverse set of customers. By offering affordable financing solutions to Uber fleet partners, we are helping to fuel the growth of the ridesharing sector while also ensuring that fleet owners have access to the capital they need to succeed.”

    Prabhjeet Singh, President, Uber India & South Asia, said, “This partnership reinforces Uber’s commitment to its fleet partners and aligns with our vision of fostering growth in India’s ride sharing ecosystem. By providing affordable loans through SBI’s customised offerings, we aim to create an enabling environment that provides fleet partners with the tools they need to scale effectively and contribute to the overall development of the industry.”

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      Toyota Innova HyCross Surpasses 100,000 Unit Sales Milestone

      Toyota Innova HyCross

      Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has attained a new wholesales milestone for its Innoa HyCross SUV.

      Launched in November 2022, the Innova HyCross has crossed 100,000 unit sales milestone in India. The Innova HyCross is powered by the 5th Generation self-charging strong hybrid electric system and comes with a 2.0-litre 4-cylinder petrol engine and an e-drive sequential shift delivering 137 kW (186 PS) of power.

      The hybrid system the company claims enables the Innova HyCross to operate 60 percent of the time in electric (EV) mode. The 2.0-litre petrol engine paired with a direct shift CVT in select variants, delivers 129 kW (174 PS) of power.

      Sabari Manohar, Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We are thrilled to share that the Innova HyCross has achieved milestone of 100,000 units. Heartfelt thanks to our customers for their trust and support as we continue to drive unparalleled mobility experiences. The hybrid technology option in the Innova HyCross continues to impress customers with its exceptional performance and remarkable mileage. Beyond efficiency, the HyCross strikes an ideal balance of space and luxury, making it a practical choice tailored to a family’s diverse needs. Its superior handling, unparalleled comfort, and top-notch safety features further amplify its appeal. Combined with Toyota’s trusted service standards, the Innova HyCross delivers a holistic ownership experience that resonates deeply with its growing base of satisfied customers.”

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        Iconic Vintage Cars Take Centre Stage at AstaGuru’s Upcoming ‘Classics of Motoring’ Auction

        Iconic Vintage Cars Take Centre Stage at AstaGuru’s Upcoming ‘Classics of Motoring’ Auction

        AstaGuru will showcase some of the world’s most coveted vintage and classic cars at its upcoming ‘Classics of Motoring’ auction, which will take place from 20 to 22 November 2024.

        The auction will offer an exclusive collection of rare and meticulously curated vintage cars, providing a unique opportunity for collectors and automotive enthusiasts to acquire iconic pieces of automotive history.

        The auction will feature an impressive lineup of vehicles, including a 1934 Rolls-Royce 20/25 Limousine, a 1946 Singer Nine Roadster, a 1946 Bentley Mark VI, a 1947 Lincoln Continental V12 Convertible and a 1948 Jaguar Mark IV, among others. These stunning machines, each a testament to the engineering marvels of their era, promise to transport bidders back in time, celebrating the golden age of motoring.

        A Growing Market in India

        AstaGuru’s Vintage and Classic Car Specialist, Muzammil Kazi, shared his insights on the evolution of the vintage car market in India. “We did our first auction in 2018, and it was a surprising success,” Kazi noted. “At the time, these cars weren’t available online or marketed in the way they are now. You’d have to go to a dealer or connect with a seller directly, which made it hard to find these rare cars. But our first auction was a hit, with all lots selling successfully.”

        The vintage car market in India, according to Kazi, is far from saturated. “The market is 100 percent growing. These cars were imported to India in limited quantities, and you wouldn’t find brands like Ford or General Motors here in the same way as abroad. Cars like the Fiat, Ambassador, or old Maruti SS80 were more common, but the rare vintage gems we are showcasing today are difficult to find.”

        Kazi also emphasised that the scarcity of such cars means the market still has significant potential for growth. “The cars we have on display today are curated from various collectors across India, and it’s very rare to see them come together in one auction,” he explained.

        Safeguarding Online Bidders

        AstaGuru’s online auction platform also ensures that bidders are fully protected throughout the process. “We have a strong set of terms and conditions for the cars we sell,” Kazi explained. “We only auction cars with up-to-date paperwork and in proper running condition. Once a car is sold, we ensure the buyer receives it only after the seller submits a No Objection Certificate (NOC), making the transaction smooth and secure.”

        Record-Breaking Bids

        The auction has seen some impressive bids in the past. Kazi highlighted one of the highest bids to date: a Mercedes-Benz 111 230S, which was estimated at INR 2.1 million but eventually sold for INR 6.8 million. Another standout was a Rolls-Royce, which had an estimated value of INR 7-8 million but sold for a remarkable INR 18 million.

        A Rare Opportunity for Collectors

        For classic car enthusiasts and connoisseurs, the ‘Classics of Motoring’ auction represents an unmissable opportunity to acquire some of the rarest and most beautifully restored vehicles in the world. With its rich history and pedigree, each car in the auction is a testament to the artistry and engineering excellence that defined its era. Whether a seasoned collector or a newcomer to the world of vintage automobiles, this event promises a truly memorable experience for all involved.

        As the vintage car market continues to grow in India, AstaGuru is setting the stage for an exciting future for collectors and car lovers alike. The ‘Classics of Motoring’ auction is expected to draw attention from around the world, offering a rare chance to own a piece of automotive history.

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          Jaguar Unveils New Brand Identity

          Jaguar

          Tata Motors-owned British luxury car brand Jaguar has unveiled its new brand identity, which it says recaptures an ethos to Copy Nothing that traces its roots back to the words of its founder, Sir William Lyons. 

          The new identify is based on Exuberant Modernism, a creative philosophy, which the company says underpins all aspects of the new Jaguar brand world. 

          Professor Gerry McGovern OBE, Chief Creative Officer, Jaguar, said, “Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’. Our vision for Jaguar today is informed by this philosophy.  New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”

          The four symbols of change – Device Mark, Strikethrough, Exuberant Colours and Makers Marks - each representing the future design philosophy for the luxury carmaker.

          Device Mark celebrates modernism through the geometric form, symmetry and simplicity.

          Strikethrough sees the linear graphic generate a unique presence and an immediately recognisable visual for Jaguar.

          The Exuberant use of colours marks a cornerstone of Jaguar’s new brand identity.

          Makers Mark consists of the newly reimagined Jaguar ‘leaper’, which the luxury brand said is part of its mark of provenance. 

          On 2 December 2024, Jaguar will present its first global public installation under its new brand philosophy at the Miami Art Week.

          Rawdon Glover, Managing Director, Jaguar, said, “To bring back such a globally renowned brand we had to be fearless. Jaguar was always at its best when challenging convention. That ethos is seen in our new brand identity today and will be further revealed over the coming months. This is a complete reset. Jaguar is transformed to reclaim its originality and inspire a new generation. I am excited for the world to finally see Jaguar.”

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