Mercedes-Benz India has expanded its presence in Bihar by launching its first luxury car showroom in Patna, operated by the Landmark Group. The new facility is part of the automaker’s broader strategy to reach emerging markets in India, attracting affluent buyers beyond the country’s major metros.

The new facility is spread across 16,500 sqft and will showcase Mercedes-Benz’s full suite of sales and service capabilities to Patna, including test drives of the complete model range – from core sedans to ultra-luxury vehicles.

Customers will benefit from a top-end vehicle lounge, exclusive hospitality areas, dedicated handover bays and a 60kW fast-charging point for electric vehicles.

The company stated that the retail experience emphasises cutting-edge digital integration, with personalised consultations, digital specification stands and private consulting rooms designed to create an immersive luxury journey for buyers.

Patna is among a series of smaller cities targeted by Mercedes-Benz India as high-potential markets with a growing appetite for luxury products. The company has committed to launching 20 new outlets in 2025, focusing on cities such as Kanpur, Varanasi and Patna.

Landmark Group, already a key Mercedes-Benz franchise partner in other Indian metros, brings its experience in automotive retail to Patna with this launch. The company aims to set regional benchmarks for luxury sales, aftersales support, and customer engagement through the new showroom.

The luxury car market in India still accounts for just over 1 percent of total vehicle sales, but Mercedes-Benz believes smaller cities represent enormous untapped potential.

Santosh Iyer, MD, Mercedes-Benz India, said, “We are delighted to inaugurate Patna’s first-ever luxury car showroom, marking a significant milestone in Mercedes-Benz’s India journey. Patna represents the evolving aspirations of new-age customers in Patna, with a growing appetite for luxury products, services and experiences. As part of our ‘Go-to customer’ strategy, Mercedes-Benz’s presence in Patna underlines the rising demand for our vehicles, driving us closer to discerning customers in the region. We are confident our long-standing partner Landmark Cars, will deliver a world-class customer experience that reflects the values of the Three-Pointed Star in Patna.”

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.

This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”

He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.

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Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.

This includes 30,085 units sold in the domestic market and 3,667 units exported.

Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”

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Kia India, one of the leading passenger vehicle manufacturers, has released the first teaser of the all-new Kia Seltos SUV, offering a glimpse of its popular model ahead of its world premiere on 10^th December.

The teaser shows the SUV’s sharper design language, reflecting an evolution of the Seltos silhouette. The model is redesigned to lead and strengthen Kia’s presence in the growing mid-SUV segment in India.

The all-new Kia Seltos is rooted in Kia’s ‘Opposites United’ design philosophy. It combines SUV styling with a forward-looking, high-tech character. With new proportions, sharper lines and a muscular stance, the Kia Seltos is positioned to be a visually striking SUV designed for modern Indian lifestyles. Its design merges the rugged spirit of past SUVs with the sleek, aerodynamic sophistication of Kia’s innovations.

The Seltos SUV features proportions, striking cladding and precise surfacing. The new Kia Digital Tiger Face grille dominates the front, complemented by the signature Star Map lighting, echoed at the rear, creating a cohesive and futuristic identity. Details like flush door handles enhance practicality.

Gwanggu Lee, MD & CEO, Kia India, said, "The Seltos has always set benchmarks in the mid-SUV segment, and this new evolution takes it to the next level. The all-new Kia Seltos represents a bold evolution of India’s favourite mid-SUV. Every detail, from its striking design to advanced technology and enhanced performance – has been reimagined around the aspirations of our customers. This teaser gives just a glimpse of what’s to come, and we are thrilled to soon bring this sharper, bolder, and more refined Seltos to the Indian market, continuing to lead and redefine the mid-SUV segment."

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Mumbai-headquartered automotive major Mahindra & Mahindra has announced its wholesales for November 2025, selling 56,336 SUVs, which was 22 percent higher than the 46,222 units sold last year.

Furthermore, the company sold 24,843 commercial vehicles in the domestic market, clocking a 17 percent YoY growth.

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said, “In November, we achieved SUV sales of 56,336 units, a growth of 22 percent. The total vehicle sales stand at 92,670 units, a 19 percent year-on-year growth. We also celebrated the one-year anniversary of our Electric Origin SUVs and launched India’s first authentic Electric Origin 7-seater SUV – the XEV 9S - along with the world’s first Formula E-themed special edition SUV, the Mahindra BE 6 Formula E Edition.”

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