Luxury carmaker Mercedes-Benz India has launched the EQS 580 4MATIC 'Celebration Edition’, an upgraded version of its flagship EQS 580 4MATIC sedan.

This special edition commemorates the brand’s growing success in the battery electric vehicle (BEV) segment, driven by high-end models and celebrates the EQS range’s position as a benchmark in luxury BEVs. The EQS boasts cutting-edge technology, including the ‘MBUX Hyperscreen’, opulent interiors and an industry-leading range for electric vehicles in India. The ‘Celebration Edition’ enhances rear-seat luxury, offering best-in-class comfort, space and an elevated experience for discerning customers.

Simultaneously, Mercedes-Benz inaugurated the ‘Atelier Experience’ at Sundaram Motors in Adyar, Chennai, expanding its premium retail network across key metros like New Delhi, Mumbai and Hyderabad. This facility underscores the brand’s commitment to bespoke luxury, featuring personalised consultations and modern retail concepts. Strategically located in an upscale neighbourhood with strong luxury customer presence, the 3,800 sq. ft. showroom spans a 7,500 sq. ft. plot, offering flexible displays for sub-brands like Maybach, AMG and G-Class. The design allows effortless brand element transitions, maximizing premium showcase impact.

Aligned with its ‘go to customer’ strategy, Mercedes-Benz is expanding into emerging mini-metros, planning 30 new or upgraded luxury touchpoints in 2025, with 19 set to launch in the next five months. This initiative reinforces the brand’s focus on accessibility and elite retail experiences.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to launch the EQS 580 'Celebration Edition' alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz's deep commitment to uphold both product excellence and customer experience. The EQS 'Celebration Edition' signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai.

“After the highly exclusive Maybach Lounge in Hyderabad, the G-Lounge in New Delhi, we are now introducing the bespoke ‘Atelier Experience’ in Mumbai and in Chennai, where discerning customers can configure their cars with MANUFAKTUR range of customization options. Hyper-personalisation is an emerging trend at the top-end luxury segment, and with exclusive Maybach Kit and G-Class Kit comprising physical material samples combined with state-of-art online configurator, customers can have a physi-digital experience, while configuring their personalised top-end Mercedes-Benz car.”

Sharath Vijayaraghavan, Executive Director, Sundaram Motors, said, “We are extremely proud of our association with Mercedes-Benz known for its innovation, Leadership & Strong Legacy. With both brands having vintage over 100 years, the shared values of both the companies have paved the way for such formidable partnership of 25 years with several more years to come. Our eleven facilities are designed for customer convenience, and our eleven Sundaram Signature Service offerings provide flexible support to meet any additional customer requirements.”

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Mumbai-headquartered automotive major Mahindra & Mahindra has unveiled its new modular, multi-energy NU_IQ platform, which it shared will serve as the foundation for a new generation of SUVs set to enter production from 2027.

The company has previewed the platform’s capabilities through four concept vehicles – Vision.S, Vision.T, Vision.SXT and Vision.X – which it claims will ‘disrupt’ the premium SUV space in both domestic and international markets.

The NU_IQ platform has been engineered to deliver flexibility across multiple vehicle types and markets. It can accommodate a range of body styles (top hats), different powertrains including internal combustion engines and electrified systems, as well as both front- and all-wheel-drive layouts. It is also designed for global deployment, supporting both right-hand-drive and left-hand-drive configurations.

Whilst, the complete product specifications are set to be announced closer to the launch, Mahindra has given a glimpse of what one can expect from the platform. These includes–

• Command seating paired with optimised driving dynamics for comfort and control
• Flat-floor architecture, enabling what Mahindra says will be the first production flat-floor ICE SUV
• Lightweight structure meeting stringent safety standards
• Generous cabin space with class-leading boot capacity
• Next-generation integrated domain electronics architecture (NU_UX) for advanced connectivity and user experience

The company shared that the platform has been developed to remove compromises typically faced by SUV buyers, offering premium features in a wider range of models.

R Velusamy, President – Automotive Business (Designate), Mahindra & Mahindra, and Managing Director, Mahindra Electric Automobile said, “NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally. With its modular, multi-energy architecture, it gives us the flexibility to innovate across multiple top hats and powertrains whilst staying true to our SUV DNA. Designed to resolve paradoxes, NU_IQ forms the foundation for our next generation of SUVs. It marks a bold step and the start of a new era that frees customers from compromises and puts truly desirable, premium core SUVs squarely in the mainstream.”

The four concept models also mark the evolution of Mahindra’s ‘HEARTCORE’ design philosophy, created jointly at the Mahindra India Design Studio (MIDS) in Mumbai and Mahindra Advanced Design Europe (MADE) in Banbury, UK.

Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra, said, “The NU_IQ SUVs, designed at our Global Design studios in Mumbai and Banbury, represent the start of a new chapter of our HEARTCORE design philosophy. They build on the central tenet that great design should create an emotional bond between people and their vehicles while re-imagining it for a new future. Based on the theme ‘Opposites Attract’, where the juxtaposition of contrasting elements creates an expressive new design language, these concepts promise to shape experiences that inspire adventure, confidence, and connection on any terrain, anywhere in the world.”

Each concept reflects a distinct personality – from the ‘Born Iconic’ ethos of the Vision.T and Vision.SXT to the ‘Sporty Solidity’ of the Vision.S and the ‘Sculptural Athleticism’ of the Vision.X. All four have been engineered at Mahindra Research Valley in Chennai.

Global Play

Mahindra plans to introduce production versions of these vehicles starting in 2027, with a strategy to target both domestic and export markets. The company is positioning these SUVs in the premium segment, aiming to redefine the customer experience in India while also expanding into left-hand-drive markets overseas.

Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra, and Executive Director, Mahindra Electric Automobile, said, “NU_IQ blends innovation, global design and advanced technology to disrupt the white spaces in the automotive industry in India and internationally across Right-and-Left-Hand-Drive markets. The four concepts we are showcasing here offer a bold preview of what’s to come. They usher in a new no-compromise era of mobility and give freedom a new meaning.”

With the NU_IQ platform, Mahindra is signalling a significant shift in its approach to product development, combining modular engineering, scalable technology and a global design language to address evolving consumer demands. The company’s 2027 roll-out is expected to be one of its most ambitious launches yet, marking its intent to strengthen its standing both at home and abroad.

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Mahindra has unveiled a new, highly limited edition of its BE 6 Electric Origin SUV, drawing inspiration from Christopher Nolan's acclaimed The Dark Knight Trilogy. 

In a collaboration with Warner Bros. Discovery Global Consumer Products, the automaker has created a 300-unit limited-run vehicle that is being positioned as a unique collector's item, merging a passion for cinema with cutting-edge electric mobility and is priced at INR 2.77 million.

The BE 6 Batman Edition is far more than a simple re-badge. It is a meticulous reinterpretation of the vehicle, designed to evoke the aural and visual essence of the Caped Crusader's world. This special edition features an exclusive Custom Satin Black finish, complemented by Alchemy Gold-painted suspension and brake calipers, which provide a striking contrast and a touch of luxury. The Bat emblem, as seen in The Dark Knight Trilogy, is discreetly yet pervasively incorporated throughout the vehicle, from the hub caps and front quarter panels to the rear bumper and an illuminated 'Infinity Roof'. Even the welcome lights project the iconic symbol onto the ground.

Pratap Bose, Chief Design & Creative Officer at Mahindra & Mahindra, said, "The BE 6 has always been about boldness and forward thinking. With the Batman Edition, we wanted to go further — to create something so personal, so visually arresting, that owning it feels like owning a piece of cinematic history. We’ve obsessed over even the smallest detail, so that every time you look at it, you discover something new.”

Inside, the exclusivity continues with a brushed Alchemy Gold plaque on the dashboard, individually numbered to highlight the car's rarity. The cabin is upholstered in suede and leather with gold sepia accent stitching and an integrated Bat emblem, creating a rich and tactile experience. Gold accents are also found on the steering wheel, in-touch controller, and the custom key fob. For a truly immersive experience, the car features a Batman Edition welcome animation on the infotainment display and even custom Batman-inspired exterior engine sounds.

Vikram Sharma, Senior Vice-President at Warner Bros. Discovery Global Consumer Products, APAC, said, “Batman is more than a pop-culture icon – he represents innovation, resilience, and an unyielding drive to push boundaries. This collaboration brings that spirit to the road in a bold, electric way. With this limited-edition range, fans in India can now experience the thrill of Batman every time they drive. It’s a collector’s statement on wheels.”

The BE 6 Batman Edition is based on the top-of-the-range 79 kWh variant, ensuring that its performance is as impressive as its styling. Bookings for this highly sought-after vehicle will open on 23 August, with deliveries beginning on 20 September, in a nod to International Batman Day. This limited-run SUV is not merely a mode of transport; it is a tangible piece of pop culture history, reserved for those who want a story behind their steering wheel.

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Renault India, one of the leading passenger vehicle manufacturers, has inaugurated its new’R store in Vijayawada, Andhra Pradesh un,der its ‘renault. rethink.’ transformation strategy.

Francisco Hidalgo, Vice-President Sales & Marketing, Renault India, said, "Andhra Pradesh is a priority market for us with the encouraging response our products have received in the state. The opening of the new’R store in Vijayawada is a step forward in scaling up our business expansion under the renault. rethink. strategy, which focuses on delivering outstanding customer experiences while showcasing Renault’s global brand values tailored to local aspirations. As we continue to expand our footprint, we intend to set new benchmarks in automotive retail.”

The new facility is spread across 21,720 sqft, with a total showroom area of 5,400 sqft, with a dedicated five car display and delivery bay area.  

The new’R store features Renault's New Visual Identity (NVI), featuring a sleek black façade and an updated logo designed in line with global standards.

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Stellantis-owned Citroen India has launched the new C3X, an updated version of its popular SUV at introductory prices starting INR 525,000. The move is part of the company's ‘Shift Into the New’ strategic plan.

The new model comes with 15 new features designed to improve comfort, safety and convenience while maintaining its position as an accessible vehicle in its segment.

A standout new feature is the Proxi-Sense Passive Entry and Push Start system. Unlike conventional keyless entry, this technology automatically unlocks the car when the key is nearby and locks it as the driver walks away, offering true hands-free convenience. The C3X is also claimed to be the only SUV in its class to offer Cruise Control with a Speed Limiter, which is designed to make long motorway journeys more comfortable.

Additional enhancements include:

• An auto-dimming interior rear-view mirror for reduced glare.
• The HALO 360-degree camera system with seven viewing angles for improved visibility.
• Upgraded LED Vision projector headlamps and fog lamps.
• A comprehensive safety suite that now includes six airbags and a perimetric alarm system.

The new C3X maintains the distinct SUV-inspired design of the original model, with a 180mm ground clearance and a compact turning radius of 4.98m, making it suitable for both city and highway driving. It is available with two engine options: a 1.2L PureTech 82 naturally aspirated engine and a 1.2L PureTech 110 Direct Injection turbo engine. The turbo model can go from zero to 100 kmph in under 10 seconds and has an ARAI-certified fuel efficiency of 19.3 kmpl.

Inside, the car features a best-in-class cabin with a spacious 2,540mm wheelbase and theatre-style rear seating. The 26cm Citroen Connect Infotainment System offers wireless Apple CarPlay and Android Auto. A new tropicalised automatic air-conditioning system is also included, which has been specifically designed to cope with India’s hot climate.

Shailesh Hazela, MD & CEO, Stellantis India, said, "With Citroen C3 range starting at the aggressive introductory price of INR 525,000, we’re redefining what value means in this segment. This is not just about affordability – it’s about delivering aspirational features, smart design, and robust performance at a price point that truly resonates with Indian customers. Living by the ethos of the brand – ‘For everyone like no one’ – we’ve pushed for even greater localisation to ensure the best value, lowest cost of ownership, and a product that feels truly made for India."

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The New Citroen C3X represents our commitment to delivering premium features and meaningful innovation in a package that’s distinctly Citroen. With Proxi-Sense entry, Cruise Control with Speed Limiter and HALO 360 Camera, we’ve created a SUV that understands your routine, simplifies it, and elevates every moment behind the wheel. These upgrades don’t just speak to what’s expected – they reflect our belief in delighting the Indian customer through thoughtful engineering.”

The new C3X is now available to book at all Citroen dealerships across India, with deliveries set to begin in the first week of September 2025.

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