Luxury carmaker Mercedes-Benz India has launched the EQS 580 4MATIC 'Celebration Edition’, an upgraded version of its flagship EQS 580 4MATIC sedan.

This special edition commemorates the brand’s growing success in the battery electric vehicle (BEV) segment, driven by high-end models and celebrates the EQS range’s position as a benchmark in luxury BEVs. The EQS boasts cutting-edge technology, including the ‘MBUX Hyperscreen’, opulent interiors and an industry-leading range for electric vehicles in India. The ‘Celebration Edition’ enhances rear-seat luxury, offering best-in-class comfort, space and an elevated experience for discerning customers.

Simultaneously, Mercedes-Benz inaugurated the ‘Atelier Experience’ at Sundaram Motors in Adyar, Chennai, expanding its premium retail network across key metros like New Delhi, Mumbai and Hyderabad. This facility underscores the brand’s commitment to bespoke luxury, featuring personalised consultations and modern retail concepts. Strategically located in an upscale neighbourhood with strong luxury customer presence, the 3,800 sq. ft. showroom spans a 7,500 sq. ft. plot, offering flexible displays for sub-brands like Maybach, AMG and G-Class. The design allows effortless brand element transitions, maximizing premium showcase impact.

Aligned with its ‘go to customer’ strategy, Mercedes-Benz is expanding into emerging mini-metros, planning 30 new or upgraded luxury touchpoints in 2025, with 19 set to launch in the next five months. This initiative reinforces the brand’s focus on accessibility and elite retail experiences.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to launch the EQS 580 'Celebration Edition' alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz's deep commitment to uphold both product excellence and customer experience. The EQS 'Celebration Edition' signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai.

“After the highly exclusive Maybach Lounge in Hyderabad, the G-Lounge in New Delhi, we are now introducing the bespoke ‘Atelier Experience’ in Mumbai and in Chennai, where discerning customers can configure their cars with MANUFAKTUR range of customization options. Hyper-personalisation is an emerging trend at the top-end luxury segment, and with exclusive Maybach Kit and G-Class Kit comprising physical material samples combined with state-of-art online configurator, customers can have a physi-digital experience, while configuring their personalised top-end Mercedes-Benz car.”

Sharath Vijayaraghavan, Executive Director, Sundaram Motors, said, “We are extremely proud of our association with Mercedes-Benz known for its innovation, Leadership & Strong Legacy. With both brands having vintage over 100 years, the shared values of both the companies have paved the way for such formidable partnership of 25 years with several more years to come. Our eleven facilities are designed for customer convenience, and our eleven Sundaram Signature Service offerings provide flexible support to meet any additional customer requirements.”

Comments (0)

ADD COMMENT

Link Copied!

Hyundai Motor Europe has appointed Wolfgang Würth as Director of PR & Communications, effective 1 October 2025. In this role, he will lead the development and execution of an integrated communications strategy, overseeing all public relations, product and corporate communications activities across the region. Würth will report directly to Xavier Martinet, President & CEO of Hyundai Motor Europe, as a key member of the company's leadership team.

His primary focus will be on positioning Hyundai as a leading innovator in electric mobility, leveraging his strong passion for technological advancement and responsible transportation. Würth brings over 20 years of extensive experience in the automotive and technology sectors, with a background in brand strategy, digital marketing and social media from senior international positions at Mercedes-Benz AG and, most recently, smart Europe GmbH. He is also a graduate of the Executive MBA programme offered by the University of St. Gallen and ETH Zurich.

Martinet said, “We are pleased to welcome Wolfgang to the team. With his extensive knowledge and experience in the automotive industry, and his proven ability to craft compelling narratives, Wolfgang will play a key role in driving our brand forward. His expertise will be fundamental as we accelerate our growth and continue to redefine mobility across Europe.”

Würth said, “I am honoured to join Hyundai, a brand of progress, with a unique design philosophy and empowering technology. I look forward to working with the talented teams to strengthen the brand’s presence and inspire our customers across the continent.”

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India (MSIL) has officially announced the introductory prices for its new SUV, the Victoris, with a starting price of INR 1.04 million. The company stated that sales for the vehicle will begin on 22 September 2025.

Targeting young and dynamic customers, the Victoris is designed to cater to a digitally integrated and ‘Always Online, Always On The Move Lifestyle.’

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, “We have received an incredible response for the VICTORIS ever since its launch earlier this month. Customers have expressed overwhelming appreciation for the Victoris SUV, especially its intelligent technology, hyper-connected features, progressive and sleek design and all-round safety. Building on this euphoria, we are delighted to announce introductory prices for the Victoris, starting at INR 10,49,900. Armed with versatile powertrain options that are tailored for adventurous and environmentally responsible buyers of today, the VICTORIS is powered by high-end technologies such as strong hybrid, Allgrip Select, S-CNG and Smart Hybrid. With its robust performance, 5-star safety~ and cutting-edge features, the Victoris truly has ‘Got It All’—making it aspirational, yet accessible for today’s youthful SUV customers who seek experiential lifestyles.”

The Victoris is offered with a variety of powertrain options, including strong hybrid, Allgrip Select, S-CNG, and Smart Hybrid technologies. It boasts a 5-star safety rating and is available in 21 variants and 10 colour options (three dual-tone and seven monotone). The new SUV will be sold through Maruti Suzuki ARENA showrooms.

Here is the full price list for the new Maruti Suzuki Victoris (all prices are ex-showroom)

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India, the country's largest passenger vehicle manufacturer, is leaving no stone unturned to mark its aggressive strategy to reinforce its leadership position.

The company, which recently introduced the Victoris SUV, to further cement its position in the SUV space, has made owning the vehicle more attractive with the model scoring a 5-star safety rating for both adult and child occupants under the new Global NCAP standards.

This makes the Victoris the second model after the Dzire sedan (last year) to score a 5-star safety rating, thus clearly indicating a focussed approach towards improving vehicle safety.

Global NCAP crash tested the Victoris, which comes with six airbags, ESC (Electronic Stability Control) and pedestrian protection as standard.  

The results found that the structure and footwell areas are rated as stable and can withstand further loadings. All body regions for adult occupants showed adequate to good protection in all crash test scenarios. 

Side impact and pole test showed full head protection. Global NCAP also found that 18-months old and 3-year-old child dummies showed full protection in the rearward facing child seat with ISOFIX anchorages and support leg.  

Richard Woods, Chief Executive Officer, Global NCAP, said, “The five star Victoris clearly demonstrates Maruti Suzuki’s commitment to improved safety for its new models. It continues the trend set by the Dzire launched last year which also achieved five stars.  We warmly welcome Maruti Suzuki’s engagement with the requirements of Global NCAP’s new protocols. The result is a significant vehicle safety victory for motoring consumers in India.”  

Comments (0)

ADD COMMENT

Link Copied!

Škoda UK has appointed Philip Taylor as the new Head of Network Sales, with his tenure commencing on 1 November 2025. Taylor brings a wealth of experience to the role, having dedicated 16 years to various positions within Volkswagen Group UK.

His career has encompassed a diverse range of both brand-specific and broader Group functions, providing him with a comprehensive understanding of the automotive sector. Most recently, Taylor held the strategic position of Head of Product and Planning at Volkswagen Passenger Cars UK. His leadership during this period was a significant contributing factor to the brand achieving the notable status of the UK's best-selling new car brand. A key highlight of his tenure was his instrumental role in steering the successful market introduction and launch of the brand's pivotal all-electric ID. model range.

In this new capacity, Taylor will be taking over from Kevin Rendell, who is departing Škoda UK to assume the identical role of Head of Network Sales at Volkswagen UK. This move represents a strategic exchange of seasoned commercial expertise within the Volkswagen Group family, with Taylor's proven track record in sales and product strategy positioned to further accelerate Škoda's ongoing growth and success in the UK market.

Taylor is joining Škoda UK at a particularly auspicious time for the Czech manufacturer. The brand is currently experiencing a period of considerable commercial success and critical acclaim, having recently achieved its highest-ever UK market share.

Matthew Bowden, Brand Director, Škoda UK, said, “I’m very pleased to welcome Phil to the Škoda  UK team. He will bring a wealth of experience built from his varied roles across the Group, which I am sure will prove invaluable as we move into the next stage of our growth plans.”

Taylor said, “I’m very excited to join the Škoda team. The brand has developed impressively over the years, and is now a major player in the UK market with a very strong, award-winning model line-up. I am really looking forward to working with the UK team and its retailer partners to help continue its successful momentum.”

Comments (0)

ADD COMMENT

Link Copied!