Luxury carmaker Mercedes-Benz India has launched the EQS 580 4MATIC 'Celebration Edition’, an upgraded version of its flagship EQS 580 4MATIC sedan.

This special edition commemorates the brand’s growing success in the battery electric vehicle (BEV) segment, driven by high-end models and celebrates the EQS range’s position as a benchmark in luxury BEVs. The EQS boasts cutting-edge technology, including the ‘MBUX Hyperscreen’, opulent interiors and an industry-leading range for electric vehicles in India. The ‘Celebration Edition’ enhances rear-seat luxury, offering best-in-class comfort, space and an elevated experience for discerning customers.

Simultaneously, Mercedes-Benz inaugurated the ‘Atelier Experience’ at Sundaram Motors in Adyar, Chennai, expanding its premium retail network across key metros like New Delhi, Mumbai and Hyderabad. This facility underscores the brand’s commitment to bespoke luxury, featuring personalised consultations and modern retail concepts. Strategically located in an upscale neighbourhood with strong luxury customer presence, the 3,800 sq. ft. showroom spans a 7,500 sq. ft. plot, offering flexible displays for sub-brands like Maybach, AMG and G-Class. The design allows effortless brand element transitions, maximizing premium showcase impact.

Aligned with its ‘go to customer’ strategy, Mercedes-Benz is expanding into emerging mini-metros, planning 30 new or upgraded luxury touchpoints in 2025, with 19 set to launch in the next five months. This initiative reinforces the brand’s focus on accessibility and elite retail experiences.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to launch the EQS 580 'Celebration Edition' alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz's deep commitment to uphold both product excellence and customer experience. The EQS 'Celebration Edition' signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai.

“After the highly exclusive Maybach Lounge in Hyderabad, the G-Lounge in New Delhi, we are now introducing the bespoke ‘Atelier Experience’ in Mumbai and in Chennai, where discerning customers can configure their cars with MANUFAKTUR range of customization options. Hyper-personalisation is an emerging trend at the top-end luxury segment, and with exclusive Maybach Kit and G-Class Kit comprising physical material samples combined with state-of-art online configurator, customers can have a physi-digital experience, while configuring their personalised top-end Mercedes-Benz car.”

Sharath Vijayaraghavan, Executive Director, Sundaram Motors, said, “We are extremely proud of our association with Mercedes-Benz known for its innovation, Leadership & Strong Legacy. With both brands having vintage over 100 years, the shared values of both the companies have paved the way for such formidable partnership of 25 years with several more years to come. Our eleven facilities are designed for customer convenience, and our eleven Sundaram Signature Service offerings provide flexible support to meet any additional customer requirements.”

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Auto Hangar, a Mercedes-Benz India retail partner, has expanded its network in Mumbai with the opening of a showroom in Kandivali and a service centre in Charkop. The expansion targets the western corridor of the city, including Borivali, Malad and Andheri.

The Kandivali showroom follows the Mercedes-Benz ‘MAR 2020’ global retail design framework. The facility integrates digital tools with physical displays to facilitate vehicle customisation.

Key features of the showroom include:

• Digital Car Configurator: Allows customers to select paint finishes, alloy designs, and interior trims virtually.
• Model Range: On-site display of vehicles including the GLC, A-Class Limousine, and the Mercedes-Maybach S-Class.
• Finance Integration: Access to STAR Agility+ programmes for vehicle financing.

The Charkop facility provides maintenance and repair services using Mercedes-Benz diagnostic systems. The centre is designed to meet the manufacturer's ‘Ambition 2039’ sustainability targets.

The service centre includes:

• Quick-Service Bays: Staffed by certified technicians for routine maintenance and electronic calibrations.
• Logistics: Pick-up and drop-off services for residents in the surrounding suburbs.
• Environmental Systems: Integration of solar-powered systems, waste segregation, and water recycling technologies.

“This expansion is about more than new locations, it’s about redefining the Mercedes-Benz experience for Mumbai’s west. With state-of-the-art infrastructure, sustainable practices and a customer-first approach, we are ready to serve a new generation of luxury car buyers,” said the company in a statement.

The company maintains an existing network across Mumbai, with locations in Hughes Road, Prabhadevi, Lokhandwala Circle, Lower Parel and Sakivihar.

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Honda Motor Co, is set to showcase a series of concept models and racing machines at the Tokyo Auto Salon 2026, scheduled for 9–11 January at Makuhari Messe in Chiba.

Under the theme of ‘Honda Sports DNA’, the company will demonstrate the transfer of technology from motorsports into production vehicle development and manufacturing.

The display will feature three world premieres developed in collaboration with Honda Racing Corporation (HRC) and Honda’s engineering teams:

Civic Type R HRC Concept: A concept based on the current Civic Type R. Developed by HRC, the vehicle incorporates racing expertise to refine the performance of the sports model.

Prelude HRC Concept: A customised version of the new Prelude, which launched in September 2025. The model features HRC-designed components intended to adjust driving dynamics.

Civic e:HEV RS Prototype: A prototype of a new trim for the hybrid Civic. This model will be the second vehicle, following the Prelude, to feature Honda S+ Shift control technology.

According to the company, the booth design and choice of vehicles represent ‘Honda Sports DNA,’ which expresses how Honda technology and passion to pursue driving performance – with motorsports as its ultimate proving ground – have been carried forward uninterrupted throughout all Honda activities, from racing to automobile development and manufacturing.

The use of red as the theme colour for the booth is intended to signal the OEM’s focus on performance and automobile engineering.

The exhibition will include additional racing machines from Honda’s global motorsports programmes, highlighting the connection between track testing and commercial vehicle production.

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Citroen India, in partnership with its dealership La Maison Nanavati, has completed the handover of 51 Citroen C3 CNG vehicles to the Luthra Group. The ceremony took place at the Luthra Group’s headquarters in Surat.

The delivery is part of Citroen's strategy to expand its presence in tier-II and tier-III markets by providing mobility solutions to businesses and individuals.

The Citroen C3 CNG is designed for high-usage environments and daily commutes. The model includes several features tailored for the Indian market, integration of a factory-fitted CNG kit to manage running costs. A suspension system tuned specifically for local road conditions. Provisions for cabin space and air-conditioning systems designed for high-ambient temperatures.

The handover to Luthra Group represents the brand's focus on cost-efficient transportation. By targeting the regional business sector, Citroen India aims to strengthen its footprint in Gujarat and the broader Indian mobility market.

The C3 CNG is positioned as a solution for users requiring reliability and low operating expenses without compromising on ride comfort.

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Maruti Suzuki India has signed a Memorandum of Understanding (MoU) with Uttar Pradesh Gramin Bank, a regional rural bank, for vehicle retail financing partnership on new cars, pre-owned vehicles and commercial vehicles.

This collaboration marks the 50th retail finance partner for Maruti Suzuki India. The partnership is intended to use the bank’s network to provide credit options to a range of customer profiles, particularly in rural and semi-urban regions.

The partnership aims to increase the accessibility of Maruti Suzuki products through, tailored finance schemes designed for rural and regional customers.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “Our partnership with Uttar Pradesh Gramin Bank marks a significant milestone as we onboard our 50th retail finance partner. This reinforces our commitment to making car ownership simpler and more affordable for customers across India. By expanding our reach through this strategic alliance, we aim to empower buyers with competitive, customer-friendly financing solutions that enhance the overall purchase experience. We remain focused on delivering seamless, tailored finance options, and this collaboration strengthens our vision of providing the Joy of Mobility to aspiring Indian consumers.”

Yadav S. Thakur, Chairman, Uttar Pradesh Gramin Bank, said, “At Uttar Pradesh Gramin Bank, empowering customer aspirations is at the heart of everything we do. Our partnership with Maruti Suzuki, a leader in the automotive industry, is a strategic step towards enhancing our service offerings and delivering greater value to our customers. This collaboration aligns with our 'Customer-First' mission, enabling us to provide accessible and affordable vehicle financing solutions. We look forward to helping more individuals and families across the country realise their dream of owning a Maruti Suzuki vehicle.”

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