Luxury carmaker Mercedes-Benz India has launched the EQS 580 4MATIC 'Celebration Edition’, an upgraded version of its flagship EQS 580 4MATIC sedan.

This special edition commemorates the brand’s growing success in the battery electric vehicle (BEV) segment, driven by high-end models and celebrates the EQS range’s position as a benchmark in luxury BEVs. The EQS boasts cutting-edge technology, including the ‘MBUX Hyperscreen’, opulent interiors and an industry-leading range for electric vehicles in India. The ‘Celebration Edition’ enhances rear-seat luxury, offering best-in-class comfort, space and an elevated experience for discerning customers.

Simultaneously, Mercedes-Benz inaugurated the ‘Atelier Experience’ at Sundaram Motors in Adyar, Chennai, expanding its premium retail network across key metros like New Delhi, Mumbai and Hyderabad. This facility underscores the brand’s commitment to bespoke luxury, featuring personalised consultations and modern retail concepts. Strategically located in an upscale neighbourhood with strong luxury customer presence, the 3,800 sq. ft. showroom spans a 7,500 sq. ft. plot, offering flexible displays for sub-brands like Maybach, AMG and G-Class. The design allows effortless brand element transitions, maximizing premium showcase impact.

Aligned with its ‘go to customer’ strategy, Mercedes-Benz is expanding into emerging mini-metros, planning 30 new or upgraded luxury touchpoints in 2025, with 19 set to launch in the next five months. This initiative reinforces the brand’s focus on accessibility and elite retail experiences.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "We are excited to launch the EQS 580 'Celebration Edition' alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz's deep commitment to uphold both product excellence and customer experience. The EQS 'Celebration Edition' signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai.

“After the highly exclusive Maybach Lounge in Hyderabad, the G-Lounge in New Delhi, we are now introducing the bespoke ‘Atelier Experience’ in Mumbai and in Chennai, where discerning customers can configure their cars with MANUFAKTUR range of customization options. Hyper-personalisation is an emerging trend at the top-end luxury segment, and with exclusive Maybach Kit and G-Class Kit comprising physical material samples combined with state-of-art online configurator, customers can have a physi-digital experience, while configuring their personalised top-end Mercedes-Benz car.”

Sharath Vijayaraghavan, Executive Director, Sundaram Motors, said, “We are extremely proud of our association with Mercedes-Benz known for its innovation, Leadership & Strong Legacy. With both brands having vintage over 100 years, the shared values of both the companies have paved the way for such formidable partnership of 25 years with several more years to come. Our eleven facilities are designed for customer convenience, and our eleven Sundaram Signature Service offerings provide flexible support to meet any additional customer requirements.”

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Honda Cars India (HCIL) has introduced the Elevate ADV Edition at prices starting INR 1.529 for the MT single tone edition and INR 1.66 million for the CVT dual tone edition.

The new trim is positioned as the new flagship grade in the popular Honda Elevate SUV line-up. 

The ADV Edition features a number of external upgrades, including a new Alpha-Bold Plus grille with black surround and a hood decal accented with orange highlights. The overall exterior appeal is enhanced by black roof rails, ORVMs (Outside Rear-View Mirrors) and window beltline moulding. Distinctive touches include ADV emblems on the fenders and black alloy wheels with orange accents.

Inside, the cabin features a black interior theme with vibrant orange accent detailing. A standout feature is the ADV Terrain Pattern Backlit Illuminated Instrument Panel Garnish, described as creating a futuristic style. Customers can also opt for a 360degree surround view camera.

The Elevate ADV Edition is powered by the 1.5-L i-VTEC petrol engine, available with a 6-speed manual or a 7-speed CVT automatic transmission with Paddle Shifters.

Safety features include Honda Sensing, the advanced driver-assist system (ADAS), which incorporates Collision Mitigation Braking System, Lane Keep Assist and Adaptive Cruise Control. The vehicle is built with the ACE Body Structure and includes six airbags and a LaneWatch camera.

Kunal Behl, Vice-President, Marketing and Sales, Honda Cars India, said, “The Honda Elevate has received a positive response from customers across the country due to bold looks and highly engaging performance. With the introduction of the Elevate ADV Edition as the top trim, we aim to offer more choices to customers with different preferences. This new model features an even bolder and sharper design, blending style with Honda’s trusted quality and refinement, making it the perfect companion for every journey. We are excited to welcome more customers to experience this exciting new addition.”

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Honda Cars India, a leading passenger vehicle manufacturer, has reported total wholesales of 10,518 units for October 2025.

The company recorded domestic sales of 6,394 units for the month, which marks a 15.3 percent growth as compared to 5,546 units last year.

Honda also exported 4,124 units in October 2025. In comparison, exports in October 2024 stood at 4,534 units. The company noted the strong performance of the Honda Amaze as a key driver of the growth.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “The festive sales and GST 2.0 announcement fuelled robust demand across our line-up of City, Amaze and Elevate during October. The Amaze being the only car under 10 lakh price segment to offer ADAS safety and smooth CVT performance has been strongly appreciated by consumers registering strong sales growth.”

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JSW MG Motor India has reported a decline of 9 percent in it wholesales for October 2025, with sales of 6,397 units, as compared to 7,045 units sold for same period last year.

On the other hand, the company reported a 20 percent YoY increase in wholesales during the August–October 2025 festive period.

The MG SELECT model retained its second position in the luxury electric vehicle (EV) segment, registering an impressive 62 percent MoM growth.

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has achieved total monthly sales of 69,894 units in October 2025. The volume includes 53,792 units in domestic sales.

The company stated its performance was driven by the domestic market, and it also bolstered its position as a global manufacturing hub, with exports touching 16,102 units, marking an 11 percent YoY growth.

Furthermore, the Hyundai Creta and Venue SUV duo achieved their second-highest-ever combined monthly sales of 30,119 units.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “October 2025 was a month driven by the festivals of Dussehra, Dhanteras and Diwali, further complimented by the positive impact of GST 2.0 reforms. This provided a significant boost to the Indian automotive industry. At Hyundai Motor India, we witnessed robust market demand and high consumer enthusiasm leading to second highest monthly sales of our formidable SUV duo – the Hyundai Creta and Venue combined, with 30,119 units sold. We expect to accelerate this momentum with the upcoming launch of all-new Hyundai Venue, which is already open for bookings.”

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