Mercedes-Benz Presents Unique Products, Cutting-edge Technology

  • By 0
  • April 11, 2020
Mercedes-Benz Presents Unique Products, Cutting-edge Technology

The A-Class Limousine will play a key role in strengthening Mercedes-Benz’s sedan portfolio and will be one of the key products to be introduced in India in 2020. It will appeal to a younger customer base that is looking for a very stylish saloon, with next generation telematics and infotainment systems combined with a high level of performance and plenty of space for passengers and luggage.

Mercedes-Benz unveiled also the sporty and stylish luxury SUV the new GLA, which had its world premiere in December 2019. The new GLA features an iconic design that redefines its class again. It combines masculine off-roader genes with Mercedes-Benz’s philosophy of sensual purity. The new GLA now has even more powerful proportions and stance that complements its SUV stance.

The new generation GLE ‘hip-hop’ was another product on display. It comes equipped with touch and AI-based voice control, which offers an unrivalled urban and off-road SUV experience.

The recently-unveiled EQC Edition 1886, gave visitors a glimpse of the ecosystem of services, technologies and innovations around electric mobility that can redefine the automotive sector.

Future Technologies

Mercedes-Benz and its largest R&D facility outside Germany, Mercedes-Benz Research and Development India (MBRDI), made an impressive display of innovative products and the future of automobile technology at the Auto Expo. While Mercedes-Benz India launched the unique V-Class Marco Polo and Marco Polo HORIZON luxury vehicles in India and showcased the Volocopter which is the future of sustainable mobility, MBRDI highlighted the cutting-edge research work on Mercedes-Benz User Experience (MBUX) undertaken in Bengaluru and also wrapped up the Hackathon 2019. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, launched Marco Polo, and together with Manu Saale, Managing Director and CEO, MBRDI, unveiled Volocopter, the mobility of the future.

Marco Polo: Marco Polo takes its body design from its base vehicle, the V-Class, giving an impression of unexpectedly generous space, nonetheless showing compact exterior dimensions. Thanks to powerful and efficient engines, the 9G-TRONIC suspension, and high safety standards, Marco Polo is suitable for long journeys though it is easy to drive/handle as a passenger car.

According to Manu Saale, “Luxury and technology are concepts that are so closely linked, that they represent two sides of the same coin. As automobile inventors and innovators, it is imperative for us to come up with breakthrough disruptions in the auto space that set new industry benchmarks while providing convenience, ease and a comprehensive portfolio of choices to our customers. Through our connected car technologies such as the MBUX, our latest concept car VISION AVTR and the trailblazing innovation of the Volocopter, we want to drive our customers into the future.”

Urban Air Mobility: Volocopter wrote history in 2011, when it completed the very first manned flight of an electrically- powered multi-copter. Since then the German company has demonstrated flights in Dubai, Singapore, and Stuttgart. The pioneers in the development of electrical air taxis that take off and land vertically (eVTOLs), Volocopter builds aircraft that are based on drone technology and carry two people. 

MBUX: At the Consumer Electronics Show 2019, Mercedes-Benz launched the new MBUX Interior Assist with its CLA Coupé. The intuitive controls system operates in non-contact mode and recognizes gestures and movements to create a smart and seamless experience for the user, both in sunlight and in complete darkness. Software experts from the Infotainment and Connected Car Department at MBRDI played a key role in the development of MBUX. (MT)

 

Maruti Suzuki India Launches Victoris Aurum Edition To Mark Sales Milestone

Maruti Suzuki Victoris Aurum

Maruti Suzuki India, the country’s largest carmaker, has introduced the Victoris Aurum Edition Strong Hybrid to mark the first anniversary of the Victoris SUV, featuring an accessory kit priced at INR 22,990.

The launch follows the model reaching sales of 100,000 and 150,000 units within its initial year of production. The Aurum Edition incorporates copper-coloured inserts on the front, side and rear skid plates, along with revised wheel arch trim.

On the outside, it gets chrome garnishes across the front grille, fenders, bumpers, body side mouldings and door visors. Interior additions comprise all-weather 3D cabin mats, a 3D boot mat and a trunk sill guard.

Furthermore, the company has partnered with actor Shahid Kapoor to lead the promotional campaign for the variant.

Partho Banerjee, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India, said, "Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the Victoris has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the Victoris has become the fastest-selling PV to clock both the 150,000- and 100,000-unit sales milestones, going on to achieve the highest sales for any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are introducing the Victoris Aurum Edition Strong Hybrid, with tasteful enhancements that are sure to grab eyeballs and make this festive season feel all the more special for our valuable customers. Our association with Shahid Kapoor, for the new Aurum Edition is also sure to complement the Victoris’ contemporary appeal."

Hyundai Bayon To Feature 69% High-Strength Steel Grade For Enhanced Safety

Hyundai Bayon

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.

Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.

The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.

The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."

Mitsubishi Motors Launches All-New Pajero In Thailand Ahead Of Global Rollout

Mitsubishi Pajero

Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.

The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.

Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.

The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.

Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."

Param Automotive Inaugurates Upgraded Mahindra Showroom In Ahmedabad

Mahindra Showroom

Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.

Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.

The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.