Spinny, a full-stack used car platform, has released its Q2 2025 trend report, highlighting key shifts in buyer behaviour, digital adoption and regional growth patterns across India’s used car market.

Online transactions continued to dominate, with 80 percent of its customers purchasing their vehicles digitally, up from 77 percent in Q1. While home deliveries declined slightly to 20 percent, hub-based pickups rose to 80 percent, with 60 percent of those happening through Spinny Parks. These delivery hubs have emerged as a preferred choice for customers seeking a showroom-like experience.

Car finance adoption grew to 58 percent in Q2, compared to 57 percent in Q1. The trend was led by salaried buyers, who made up 70 percent of the customer base. Coimbatore recorded the highest finance penetration, with over 65 percent of buyers opting for loans. Additionally, the Assured+ Warranty saw an attach rate of 30 percent by June, indicating growing interest in post-sale assurance.

Buyer demographics also reflected an evolving market. First-time buyers comprised 70 percent of purchases in Q2, down from 74 percent in Q1, signalling a rise in repeat and upgrade customers. The average buyer age increased from 32 to 34 years. Women accounted for 26 percent of buyers – slightly lower than the previous quarter’s 28 percent, but part of a sustained upward trend over recent years. Chandigarh recorded the highest proportion of women buyers at over 30 percent.

In terms of vehicle preferences, hatchbacks remained dominant among sellers, with 55 percent of the supply, led by Maruti Suzuki India models such as the WagonR, Baleno and Swift. SUVs accounted for 21 percent of inventory, with Chennai leading in SUV supply at 26 percent. Sedans made up 18 percent of total supply, with the Honda City, Amaze and Swift Dzire among the most sold.

On the buyer side, petrol vehicles remained the most popular, making up 82 percent of sales, while automatic transmission cars rose slightly to 30 percent, led by Mumbai at 35 percent. Pune and Bengaluru saw rising interest in hybrids and EVs.

Maruti Suzuki India and Hyundai Motor India maintained their top brand positions, while Tata Motors moved into third place, overtaking Honda Cars India. Among models, the Hyundai Grand i10, Renault Kwid and Maruti WagonR led sales. Blue emerged as a more popular car colour, overtaking red, while white and grey continued to dominate.

Luxury car sales grew significantly, particularly in tier 2 cities such as Jaipur, Coimbatore and Kochi, which saw over 30 percent growth in the segment. The most preferred models included the Audi Q3, BMW X1 and Mercedes GLA.

Spinny also noted that cars under three years old became increasingly popular, with demand rising from 18 percent in April to 25 percent in June. This was supported by its Assured+ programme, which offers a 3-year warranty.

Among city-specific insights, Bengaluru emerged as the fastest-growing market, Kochi led in home deliveries and Jaipur recorded the youngest average buyers at 31 years.

Looking ahead to Q3 2025, Spinny expects festive season demand during Onam and Diwali to boost sales further. The company anticipates continued growth in finance-led purchases, greater EV and hybrid adoption and further expansion of services tailored for women buyers.

Niraj Singh, CEO & Founder, Spinny, said, "India’s car buyers today are more confident, better informed and increasingly digital. We see a diverse market coming together through trust and transparency. Spinny continues to enable this journey – city by city, car by car."

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.

This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”

He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.

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Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.

This includes 30,085 units sold in the domestic market and 3,667 units exported.

Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”

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Kia India, one of the leading passenger vehicle manufacturers, has released the first teaser of the all-new Kia Seltos SUV, offering a glimpse of its popular model ahead of its world premiere on 10^th December.

The teaser shows the SUV’s sharper design language, reflecting an evolution of the Seltos silhouette. The model is redesigned to lead and strengthen Kia’s presence in the growing mid-SUV segment in India.

The all-new Kia Seltos is rooted in Kia’s ‘Opposites United’ design philosophy. It combines SUV styling with a forward-looking, high-tech character. With new proportions, sharper lines and a muscular stance, the Kia Seltos is positioned to be a visually striking SUV designed for modern Indian lifestyles. Its design merges the rugged spirit of past SUVs with the sleek, aerodynamic sophistication of Kia’s innovations.

The Seltos SUV features proportions, striking cladding and precise surfacing. The new Kia Digital Tiger Face grille dominates the front, complemented by the signature Star Map lighting, echoed at the rear, creating a cohesive and futuristic identity. Details like flush door handles enhance practicality.

Gwanggu Lee, MD & CEO, Kia India, said, "The Seltos has always set benchmarks in the mid-SUV segment, and this new evolution takes it to the next level. The all-new Kia Seltos represents a bold evolution of India’s favourite mid-SUV. Every detail, from its striking design to advanced technology and enhanced performance – has been reimagined around the aspirations of our customers. This teaser gives just a glimpse of what’s to come, and we are thrilled to soon bring this sharper, bolder, and more refined Seltos to the Indian market, continuing to lead and redefine the mid-SUV segment."

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Mumbai-headquartered automotive major Mahindra & Mahindra has announced its wholesales for November 2025, selling 56,336 SUVs, which was 22 percent higher than the 46,222 units sold last year.

Furthermore, the company sold 24,843 commercial vehicles in the domestic market, clocking a 17 percent YoY growth.

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said, “In November, we achieved SUV sales of 56,336 units, a growth of 22 percent. The total vehicle sales stand at 92,670 units, a 19 percent year-on-year growth. We also celebrated the one-year anniversary of our Electric Origin SUVs and launched India’s first authentic Electric Origin 7-seater SUV – the XEV 9S - along with the world’s first Formula E-themed special edition SUV, the Mahindra BE 6 Formula E Edition.”

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