SEAT S.A. is accelerating its transition to electric mobility, hitting key milestones at its Martorell facility that signal growing momentum in the company’s EV strategy. In a critical year for its electrification push, the Volkswagen Group unit has begun pre-series assembly of battery systems and produced its first body panels for the CUPRA Raval using a next-generation press line.

The Spanish automaker, tasked with leading the development and production of the Volkswagen Group’s Electric Urban Car family under the Brand Group Core umbrella, is laying the groundwork for full-scale production of two compact EVs set to roll off the Martorell line starting in 2026.

“The assembly of the first battery systems in our new plant and the production of body parts on the new PXL press for the future electric models we will manufacture in Martorell is a key milestone in our electrification process,” highlights Markus Haupt, Interim CEO of SEAT and CUPRA and Executive Vice-President for Production and Logistics at SEAT S. A. “This is a decisive year, as we continue to prepare for the start of series production of the Brand Group Core’s Electric Urban Car family in 2026, starting with the CUPRA Raval, with the vision of leading electromobility in the Iberian Peninsula.”

Battery Assembly Line Powers Up

SEAT has initiated pre-series battery assembly at its newly constructed plant in Martorell, less than 18 months after breaking ground. The facility marks a Euro 300 million investment spanning 64,000 square meters and is poised to deliver up to 300,000 battery systems annually once fully operational.

Initially combining manual labour with automated systems, the battery line will transition to fully robotised production supported by a 500-strong workforce. A 600-meter conveyor bridge is under construction to link the battery facility to the main assembly line, enabling real-time, automated battery transfers and streamlining logistics.

The plant will supply energy storage units exclusively for the CUPRA Raval and the production version of the Volkswagen ID.2all, both built on VW’s MEB platform and slated for assembly at Martorell. SEAT expects the local battery production to enhance cost-efficiency and reduce carbon emissions across the supply chain.

Advanced Stamping Ushers in New Era of Production

Alongside battery progress, SEAT has launched pre-series production of body parts for the CUPRA Raval using its new PXL press, a high-speed stamping line capable of 15 strokes per minute and up to 4 million components annually. The press, operational since 2024, underscores SEAT’s drive to modernise Martorell as it evolves into a smart, connected and sustainable EV manufacturing hub.

The PXL press line is central to SEAT’s broader industrial transformation, enabling faster, more precise production of large metal components and bolstering the facility’s readiness for volume EV production starting in 2026.

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Hyundai Motor India, a leading passenger vehicle manufacturer, has onboarded popular actor Pankaj Tripathi as its new brand ambassador.

The company shared that Tripathi, who is known for his versatility and grounded charm, embodies Hyundai India’s values of reliability, authenticity and a deep-rooted connection with the country’s diverse audience. With this association, HMIL further strengthens its ambassador lineup that already includes iconic personalities.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “At HMIL, we celebrate stories of progress and inspiration. We are delighted to welcome Pankaj Tripathi to HMIL family. His grounded persona, exceptional talent and widespread appeal resonate with the values of HMIL and our vision of ‘Progress for Humanity’. Together, we aim to drive deeper emotional connections with our diverse customer base across India.”

Pankaj Tripathi, said, “It is an honour to associate with Hyundai Motor India, a brand that has long stood for trust, innovation and customer-first approach. My first car was a Hyundai, and over the years, that relationship has grown into something truly personal. As someone who deeply values simplicity, sincerity and staying true to one’s roots, I find a natural alignment with HMIL’s ethos. I look forward to this partnership where together, we can connect with people across the country - not just through technology, but through shared stories and values.”

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Mahindra & Mahindra, one of the leading SUVs manufacturers in the country, has announced that its popular SUV Thar Roxx now comes with 4-channel immersive audio powered by Dolby Atmos. With this, customers of Thar Roxx AX7L will be able to enjoy premium audio during their journey.

Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories, said, “We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar Roxx AX7L, we’re taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar Roxx AX7L.”

Velusamy R, President – Automotive Technology & Product Development, Mahindra & Mahindra Ltd, , “At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar Roxx is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon Branded Audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar Roxx delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.”

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European automotive major Stellantis India has partnered with Assist Asia to launch Project Inspire, its new Corporate Social Responsibility (CSR) initiative aimed at tackling the skills gap in the country’s growing mobility and manufacturing sectors.

The programme started training on 26 May 2025 at NITTTR Chennai, and will now extend to Pune, which the OEM stated aligns with national priorities such as Viksit Bharat 2047 and Industry 4.0.

Project INSPIRE aims to equip young people with the skills needed for the evolving fields of electric mobility, automation, and sustainability.

Shailesh Hazela, CEO & MD, Stellantis India, said, “At Stellantis, we believe upskilling is key to empowering individuals with the future-ready skillsets needed to succeed in today’s rapidly changing industry. Through Project INSPIRE, we are equipping youth with the skills essential to thrive in the evolving fields of electric mobility, automation and sustainability. By aligning with national priorities like Viksit Bharat 2047 and Industry 4.0, this initiative bridges the gap between education and employment, while also supporting the automotive industry in its transition to a greener, more digital future. We are grateful for the partnership of Assist Asia and NITTTR Chennai, whose collaboration is integral to the success of this project.”

The project aims to provide practical training to 2,500 students from ITIs and vocational institutions in electric vehicle systems, advanced mechatronics and robotics. It will also certify 200 Master Trainers to ensure the programme's long-term success. Beyond technical skills, the initiative will strengthen employability through modules on green skills, digital and financial literacy and job readiness.

Karunakaran K, Country Head, Assist Asia, added, “Assist is proud to partner with Stellantis India on Project Inspire, which addresses the critical need for hands-on, industry-relevant training in India’s rapidly evolving automotive sector. This initiative goes beyond traditional education by providing young people with the skills required for emerging technologies such as electric mobility, robotics, and mechatronics. By equipping the workforce with future-ready skills, we are not only empowering youth but also ensuring that the automotive industry has the talent it needs to navigate its transformation. We look forward to seeing this partnership drive long-term impact, foster job creation and contribute to a more sustainable, skilled economy.”

Project Inspire has ambitious goals, aiming for a 75 percent student placement rate in internships or jobs, 30 percent female participation and a 20 percent increase in entry-level salaries.

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Cred, a leading financial technology platform, has unveiled a new car valuation and resale feature within its ‘Cred garage’ vehicle management service, which allows its members to easily determine their car's value and facilitate its sale, streamlining a traditionally cumbersome process.

The service has been developed in partnership with used car platforms Cars24 and Spinny, which enables new functionality for instant car valuations, free doorstep inspections and swift payments upon sale completion. A key focus of the new feature is privacy, with member information remaining secure and private until they actively opt to proceed with an inspection.

The service aims to provide a convenient and transparent way for members to assess their car's market value without the need to visit multiple dealerships or endure unsolicited sales calls. Whether a member is planning to sell, comparing offers or simply curious about their car's current worth, the feature leverages data from two of India's leading digital resale platforms to provide quick and reliable insights. It also serves as a valuable tool for cross-referencing quotes received from offline dealers, ensuring members secure a fair price for their vehicle.

How it works

Cred members can instantly access their car's estimated value within Cred garage, a feature already used by over 7 million members to manage their vehicles. By answering a few straightforward questions, they receive a detailed valuation.

Should they decide to sell, members can schedule a complimentary home inspection at their convenience. The process is designed to be hassle-free, with no extensive paperwork required from the member. Once the vehicle is inspected and an offer is accepted, the partner platforms manage the entire resale process, including the crucial step of ownership transfer.

Member information is only shared with partners if an inspection is booked. Until then, all data remains securely with Cred, preventing any unsolicited calls or messages from dealers. Additionally, Cred garage will continue to provide members with helpful tips on maintaining their vehicles, potentially enhancing their car's resale value in the future.

Akshay Aedula, Product and Growth at Cred, said, “Cred members already manage their vehicles with discipline – tracking challans, renewing insurance, maintaining compliance. By enabling valuation, inspection and resale, we’re closing the loop: turning responsible ownership into real value by making the final step in vehicle management frictionless, secure and in members’ control. This feature is aimed at creating a car resale premium experience in line with the high-value vehicles that members own and enable them to get better value when they upgrade.”

The expansion of Cred garage builds on its existing suite of services, which includes managing challans, renewing pollution certificates, insurance, and FASTag – all from a single platform. Over the past year, more than 2.4 million members have utilised the service to identify pending challans and 5.3 million have received alerts about expiring pollution certificates. With 37 percent of members managing more than one vehicle, this new feature adds significant value to Cred garage.

Cred members constitute a substantial portion of India’s privately owned vehicle demographic. This new feature aims to make car valuation and resale an organised, efficient and spam-free extension of responsible car ownership.

Gajendra Jangid, Co-Founder and CMO, Cars24, said, “At Cars24, we have rebuilt the car-selling experience from the ground up. What was once a slow and unpredictable process is now instant, transparent and fully online. From pricing to paperwork, every step has been simplified to work without friction. This partnership allows us to extend that experience to more people, in a moment that really matters. If we can help someone close a chapter faster and start the next one with clarity, that is a win we deeply care about.”

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