Tata Motors Adds Altroz To BSVI-Ready Brands

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  • February 04, 2020
Tata Motors Adds Altroz To BSVI-Ready Brands

MT Bureau

Tata Motors has entered the premium hatchback segment with Altroz which will be available in five trim levels at an introductory price starting from INR 5.29 lakh for the petrol version and INR 6.99 lakh for the diesel. It is the first vehicle developed on the new ALFA architecture and the second one showing Impact 2.0 design language.

With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, Altroz has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs of Rhythm, Style, Luxe and Urban.

Tata Motors has also launched 3 fully BSVI-ready cars. Leading the line-up with the Altroz, they are Tiago, Tigor (safest in its category) and Nexon. With Altroz and Nexon, Tata Motors has BS-VI ready diesel variants in their respective segments.

Guenter Butschek, CEO and Managing Director, Tata Motors, said, “We have started writing a new chapter. We promised to kick-start the year with a product offensive and here we are. The future of efficient, green, sustainable mobility solutions needs to translate into reality and we have made a start by bringing the new generation of BS-VI solutions to the market. The new face of Tata passenger cars are not only BSVI-ready, but are designed and developed to enhance the value proposition for our aspiring customers. With Altroz, the class defining, new premium hatchback, we are expanding our market coverage further. We have lots more in store for 2020 and we have just commenced unveiling our well-defined future product portfolio.”

The new Nexon will be available in 1.2L Revotron turbocharged petrol BS-VI engine and 1.5L Revotorq turbocharged diesel BS-VI engine with a starting price of INR 6.95 lakh and INR 8.45 lakh respectively. Staying on course, Nexon 2020 has been developed to take the drive experience to NEX LEVEL with best-in-class safety features and will be the first car from Tata Motors to feature the ‘iRA Tech’ – the new connected car technology, which has been designed specifically for India and caters to its unique driving conditions. ‘iRA Tech’ consists of technologies such as What3Words, Connected Safety, Natural Voice system and the Tribes app. The Nexon 2020 will be offered in 6-speed manual and AMT options.

Tiago 2020 will be the successor to the highly successful first generation Tiago, which is currently being driven by 2.5 lakh happy customers. The Tiago 2020 sports a more confident, mature design while being young, premium and fun. The car will be available in both manual and AMT options. It will be available in a 1.2L Revotron petrol BS-VI engine at a starting price of INR 4.60 lakh.   

Tigor 2020 will be available at a starting price of INR 5.75 lakh and will come with a 1.2L Revotron petrol BS-VI engine. The new Tigor exhibits a poised, understated and executive-oriented design. It will also be offered in manual and AMT transmissions.

Mayank Pareek, President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are elated to begin 2020 in style with our new generation of passenger cars. This is a landmark achievement for us as we set new industry benchmarks. These new models are beyond BS-VI and will redefine every segment they are meant for with class-leading design, safety, technology and driving dynamics. We are also taking a significant step and defining what the new PV range brand promise is, through a new campaign -‘Drive New Forever.’ We are all set to ride the demand trend for new launches and excite our customers with a new product portfolio.” (MT)

 

Renault Appoints Josep Maria Recasens As Chief Strategy, Product & Program Management Officer

TVS Motor Co - Aegis Rider

In a move designed to enhance organisational agility, Renault Group has appointed Josep Maria Recasens to the newly consolidated role of Chief Strategy, Product & Program Management Officer with immediate effect. This promotion is a key part of the company's broader initiative to streamline its structure and accelerate decision-making. Recasens will now report directly to CEO François Provost and will join the Group’s Leadership Team, positioning him to shape the company's future direction.

His expanded responsibilities will encompass defining Renault’s overarching strategy, guiding critical product choices for the coming years and coordinating the implementation of future vehicle lineups to ensure their market success. While assuming these central corporate duties, Recasens will maintain his current position as CEO for the Iberian Peninsula countries. He will also continue as the CEO of Ampere, Renault's electric vehicle and software entity, until its ongoing transformation is fully complete.

Recasens brings a wealth of automotive industry expertise to this role. An engineer with an MBA, his career began at SEAT S.A. in 2002, where he progressed through roles in research and development, product planning, and international project management, eventually rising to Director of Strategy. He joined Renault in June 2021 as Director of Strategy and Business Development, playing a central role in the Renaulution plan and partnership deployments. His trajectory at Renault has been rapid, including his appointment as Chief Strategy Officer in 2023 and his leadership of Ampere, where he has been instrumental in steering its evolution into an electric and software-focused enterprise.

Provost said, “Since my arrival, I have focused on implementing a simpler, more effective and faster organisation to adapt to the current challenges. Bringing together the strategy, which sets the course, and the Product and Planning, which guides product choices and program directions, is an essential lever for greater coherence and agility. Josep Maria will be in charge of this scope and will take over from Guido Haak, whom I warmly thank for his dedication and years with us. Ampere's ambition remains at the heart of our strategy to provide our customers with innovative electrical and software technologies that are accessible to all.”

Recasens said, "I am very happy to take on this new challenge and grateful for the trust the Group has placed in me. My first priority will be to extend to the entire company a few principles that have made Ampere successful: a strong focus on the product, disciplined programme management and a holistic view of investments. With the support of the Leadership Team, we will adapt, accelerate and deploy these fundamentals to consolidate and amplify the renewed product momentum, and embed this dynamic in a sustainable way at the heart of the Renault Group's strategy.”

JSW MG Motor India Partners With Pickleball Champion Monica Menon

JSW - Monica Menon

JSW MG Motor India has announced an association with pickleball player Monica Menon under its Women of MG initiative. The collaboration aims to support women achievers and emerging sports, which the brand states align with the values of agility, adaptability, and the pursuit of excellence.

The partnership draws a parallel between pickleball – described as reflecting the pace of modern life – and the MG Comet EV, the company’s urban electric vehicle. Monica Menon’s career includes transitioning from an AITA National Tennis Champion and 2010 Asian Games athlete to a pickleball player with more than 100 career podium finishes.

Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “Pickleball captures the pulse of modern India, agile, intelligent, and always moving forward. Monica’s journey reflects that same rhythm of purpose and precision. The MG Comet EV, too, reimagines urban mobility with intent, compact yet expressive, simple yet smart. Through Women of MG, we celebrate women who lead with conviction and redefine their paths with style and substance.”

Monica Menon, added, “I’m thrilled to collaborate with JSW MG Motor India, a brand that champions women and supports new-age sports like pickleball. This partnership brings together two worlds that value precision, purpose, and thoughtful performance, sports and mobility. The MG Comet EV, with its compact yet spacious design and intelligent technology, makes every journey effortless, turning everyday travel into an experience of comfort and confidence. JSW MG Motor India’s commitment to supporting women and fresh ideas makes this collaboration truly meaningful.”

The partnership marks another step in the Women of MG programme, which has previously collaborated with figures such as professional golfer Tvesa Malik, Khel Ratna and Arjuna Awardee Deepa Malik and Paralympic silver medallist Bhavina Patel.

Beyond sports, JSW MG Motor India supports various community initiatives, including Sewa and Womentorship, Drive Her Back, Worth Waiting For, Prerna and MG Changemakers, to empower communities and amplify women’s potential.

Maruti Suzuki's Digital Finance Platform Crosses 2.5 Million Loan Disbursals

Maruti Suzuki Finance

Maruti Suzuki Smart Finance (MSSF), the carmaker’s digital car financing platform, has surpassed the milestone of 2.5 million car loan disbursals since its inception in FY2020-21.

The platform aims to revolutionise the car financing customer journey with a seamless, transparent and fully digital experience. The total amount disbursed has exceeded INR 1,700 billion.

MSSF provides an end-to-end digital journey for customers, offering facilities such as loan application, online sanction and disbursal with real-time progress tracking. Customers can compare and choose from multiple financiers, with options for Credit Score-Based Interest Rates and pre-approved offers for salaried and self-employed individuals.

The platform has achieved significant uptake with over 40 percent of Maruti Suzuki customers have utilised MSSF across both the ARENA and NEXA networks.

Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “Today, most car buyers start their journey online, exploring models and financing options before visiting a dealership. Recognising the magnitude of this shift early on, Maruti Suzuki pioneered a multi-financier, end-to-end digital car financing solution with Maruti Suzuki Smart Finance. Over the past five years, this platform has transformed the car-buying experience. Over 40 percent of our customers availed loans through Maruti Suzuki Smart Finance across ARENA and NEXA. MSSF’s ‘anytime-anywhere’ convenience has provided Joy of Mobility to over 2.5 million customers, amounting to more than INR 1,700 billion, reflecting our commitment to innovation and customer delight.”

He added: “This success is powered by the unwavering support of our finance partners, enabling seamless financing nationwide. Together, we continue to redefine automotive retail through customer-centric digital solutions.”

Tata Motors Unveils New Sierra SUV, Redefining Design

Tata Sierra Brand Day

Tata Motors Passenger Vehicles, one of the leading car manufacturers in the country, has unveiled the new Tata Sierra, which it said has been designed to honour its predecessor while redefining what a modern Indian SUV can be.

The SUV is a re-interpretation of the original's soul, bridging heritage and the future. It stands as a halo product, set to lead the next chapter of the company’s design. Clean surfaces replace ornamentation, while the proportions, long wheelbase, upright stance and powerful shoulders emphasise its stance.

The Sierra’s exterior design reinterprets the silhouette of the original. The three-quarter glasshouse has been reimagined using a panoramic roof, flush glazing and a black-painted roof finisher. This maintains the airy character of the original while meeting safety and aerodynamic standards. The long wheelbase, roofline and width deliver better aerodynamics and visual balance.

At the front, the Sierra features the Light Saber, a full-width LED DRL that forms a single curve across the fascia. This lighting signature is mirrored in the rear light bar. Complementing it are R19 alloy wheels, flush door handles and gloss black cladding. The Clamshell tailgate, wide rear haunches and floating-roof effect give it road presence.

Inside, the Sierra features a ‘Living Room Philosophy,’ aiming to create a lounge space on wheels. The TheatrePro multi-screen setup features a Horizon View screen layout, offering digital experiences for both driver and passenger. This integrates with the SonicShaft Soundbar with a JBL Black 12-speaker system, which, combined with Dolby Atmos, transforms the cabin into an acoustic experience. The PanoraMax (sunroof plus surround view glasshouse) recreates the openness of the original Sierra’s glass canopy. The cabin architecture is horizontal, accentuating width and openness.

Interestingly, even before its launch, the Sierra SUV design has been recognised globally by winning the Red Dot Design Award. The jury in 2025 consisted of 15 experts from 13 countries.