Premiering in India, the brand marked the beginning of “New Volkswagen”. The rebranding exercise was built on the theme ‘Vibrant Power’, to make the brand more humane and lively. Along with the ability to present realistic situations that its customers can resonate with in the brand experience. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns.
Steffen Knapp, Director, Volkswagen Passenger Cars India, said, “With the India premiere of Volkswagen’s SUV family, the brand is showcasing its clear direction and focus for the Indian market. Our SUV range in the next two years will cater to every customer segment. We will be launching the Tiguan Allspace and T-Roc in H1 2020 in turn giving customers a plethora of options from Brand Volkswagen.”
Taigun: Under Volkswagen Group’s India 2.0 project, Taigun is the first product built on theMQB A0 IN platform. The SUV will be powered by Volkswagen’s renowned TSI technology combined with the brand’s globally acclaimed DSG gear box. Taigun is a complete package for a modern Indian consumer, with a dominant front making it look bolder and muscular and in turn giving it a sporty SUV stance. The interiors are plush with leatherette seats and a digital instrument cluster. It’s contemporary in its design and would suite the active lifestyle of an Indian consumer. Further, the rear of the car has a new design element, it is illuminated with a LED strip that is bordered by a glossy blacktrim. It runs across the whole width of the car and integrates into Volkswagen’s LEDsignature tail lamps on either side. Like every Volkswagen carline, the Taigun is equipped with safety features such as 6airbags, anti-lock braking system (ABS) and electronic stability control (ESC) among others.
T-Roc: Volkswagen T-Roc has a progressive design language, with a coupé-style roof, distinctively wide front end and concise proportions. It exudes character and confidence. The integrated LED headlights and unique LED daytime running lights create an unmistakable look, especially when driven at night. The dual tone roof top enhances the sporty look, as it matches perfectly with the eclectic body color.
The carline will be introduced with a TSI petrol engine mated to Volkswagen’s 7-speed DSG gear box. Further, it will consist of all the standard equipment that’s part of the brand’s global SUV portfolio.
Tiguan Allspace: One of the most spacious SUVs, the Allspace is a 7-seater carline with a generous passenger compartment. The carline has a large boot space that fits every kind of luggage. Tiguan AllSpace has a petrol-powered engine comprising Volkswagen’s renowned TSI technology, which is mated to a 7-speed 4 MOTION DSG gear box.
Tiguan: Volkswagen Tiguan is the most successful car globally, with over 3.5 million units sold across 150 markets. It is designed to make a powerful statement. Its muscular hood contours and chrome-finished grille creates a lasting first impression. It balances between sleek and ruggedness and is complemented by its clean and bold lines. The Tiguan conveys a sense of sophistication with its elegant chrome finished headlights and honeycomb grille design. Under the hood, lies a 2.0L TDI engine combined with a 7-speed 4 MOTION DSG automatic gearbox, delivering a power output of 143PS and 340 Nm oftorque. Based on Volkswagen’s MQB platform, Tiguan has several features like Pedestrian Safety (Active Hood), 6-airbags and Hill Start Assist among others. (MT)
Maruti Suzuki India Launches Victoris Aurum Edition To Mark Sales Milestone
- By MT Bureau
- October 24, 2026
Maruti Suzuki India, the country’s largest carmaker, has introduced the Victoris Aurum Edition Strong Hybrid to mark the first anniversary of the Victoris SUV, featuring an accessory kit priced at INR 22,990.
The launch follows the model reaching sales of 100,000 and 150,000 units within its initial year of production. The Aurum Edition incorporates copper-coloured inserts on the front, side and rear skid plates, along with revised wheel arch trim.
On the outside, it gets chrome garnishes across the front grille, fenders, bumpers, body side mouldings and door visors. Interior additions comprise all-weather 3D cabin mats, a 3D boot mat and a trunk sill guard.
Furthermore, the company has partnered with actor Shahid Kapoor to lead the promotional campaign for the variant.
Partho Banerjee, Senior Executive Officer – Marketing and Sales, Maruti Suzuki India, said, "Conceptualised as a ‘Got it All’ SUV for today’s dynamic young go-getters who ‘want it all’, the Victoris has truly won the hearts of buyers. As we celebrate its first anniversary, it’s worth noting that the Victoris has become the fastest-selling PV to clock both the 150,000- and 100,000-unit sales milestones, going on to achieve the highest sales for any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are introducing the Victoris Aurum Edition Strong Hybrid, with tasteful enhancements that are sure to grab eyeballs and make this festive season feel all the more special for our valuable customers. Our association with Shahid Kapoor, for the new Aurum Edition is also sure to complement the Victoris’ contemporary appeal."
Hyundai Bayon To Feature 69% High-Strength Steel Grade For Enhanced Safety
- By MT Bureau
- October 21, 2026
Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.
Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.
The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.
The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.
Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."
Mitsubishi Motors Launches All-New Pajero In Thailand Ahead Of Global Rollout
- By MT Bureau
- October 21, 2026
Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.
The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.
Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.
The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.
Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."
Param Automotive Inaugurates Upgraded Mahindra Showroom In Ahmedabad
- By MT Bureau
- October 20, 2026
Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.
Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.
The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.
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