US-based artificial intelligence (AI) driven data solutions company iMerit recently launched an automotive AI centre of excellence in Coimbatore. Speaking to Motoring Trend on the sidelines of the event, Chief Executive Officer Radha Ramaswami Basu said, “The Centre of Excellence works on advanced driver assistance systems (ADAS) and audio-visual systems, ensuring that the perception models are safely built with high quality data under many different traffic and weather conditions. Secondly, we perform review work, quality control of the models, generative AI explainability and driving scenario analysis, to close the loop.”

The company has hired all local people from Coimbatore and nearby areas for the centre and provides high quality training to them to hit the ground running. With projects in hand, and long-term customers, it already has a workforce of over 200 people with plans to double the number in 2025. “Our Ango Hub technology gives them a huge advantage in their career journey,” said Basu.

While the company refrained from disclosing customer names citing stringent confidentiality policies, it noted that it works with OEM, Tier-1 and Silicon Valley innovators, in the automotive and drone spaces.

The new centre, iMerit’s 12th location, was inaugurated by Minister of Information Technology and Digital Services for Tamil Nadu, Dr Palanivel Thiagarajan, in the presence of employees, guests and senior executives from iMerit. The company continues to invest in developing industry-leading software and solutions for AI Data to support its customers in autonomous mobility, medical AI and technology.

Speaking on the occasion, Dr Thiagarajan said, “This event signifies a critical milestone, illustrating the remarkable speed at which visionary leadership and dedicated execution can effect change. The establishment of an office within six months—from initial discussions to formal inauguration—constitutes an exceptional accomplishment. Organisations operating in sectors such as artificial intelligence, computer vision and data augmentation are poised to transform industries on a global scale. Moreover, these companies are fostering inclusive growth by advancing historically underserved communities, generating employment opportunities and equipping individuals with advanced skill sets. Notably, with women comprising 52 percent of the workforce, many serving as sole breadwinners, this model embodies innovation, social equity and empowerment—a true reflection of Tamil Nadu’s Chief Minister Thiru MK Stalin’s ambition and excellence.”

Basu also noted, “Coimbatore is a historic cultural and industrial venue. It is already famous for its IT and automotive sectors. I am very pleased to bring these together with iMerit’s automotive AI vertical.  Automotive AI is our largest vertical. 60 percent of our revenues come from cutting-edge companies in autonomous mobility including trucking, ADAS and drones.

Commenting on the new centre, Chief Delivery Officer Anupam Biswas said, “Data quality is critical to AI technology, especially in computer vision and multi-sensor fusion, which are important for innovation in autonomous vehicles. The work is quite complex and we found a good mix of experienced and young talent in the Coimbatore area. This has been our fastest ramp-up in a new location. We have already hired and trained over 220 multi-sensor fusion experts on our Ango Hub software and they have started working on critical customer projects.”

The company emphasises responsible AI through ethical practices. For over 10 years, it has helped leading AI model developers across mission-critical industries like autonomous mobility, healthcare AI and high-tech.  iMerit has also been steadily growing its India business. With Automotive AI in India poised to cross a billion dollars in the next five years, the company hopes to leverage its global know-how to help the Indian industry also build a strong AI data backbone.

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-based electric vehicle maker Ola Electric is set to host its annual event ‘Sankalp’ on 15 August, at its Gigafactory in Krishnagiri, Tamil Nadu.

At the event, the company shared that it will unveil its ‘India Inside’ vision across products and technologies. This year, Ola Electric has made its event public inside the Gigafactory, which will be live-streamed on its official channels with more details to be announced soon.

Comments (0)

ADD COMMENT

Link Copied!

Pune-headquartered automotive major Force Motors has unveiled Force iPulse, its new connected vehicle platform designed to enhance operational intelligence and vehicle lifecycle management.

Developed in partnership with Intangles, the platform uses state-of-the-art artificial intelligence (AI) and hybrid analytics to provide insight into vehicle performance. It continuously analyses high-resolution data to predict issues, enabling the early detection of performance problems and component failures.

Unlike traditional monitoring systems, Force iPulse goes beyond simply reporting faults. It performs root-cause analysis on key subsystems, including the engine, powertrain and electrical and thermal systems, allowing for proactive intervention to prevent unplanned downtime. This enables fleet operators to make precise, data-backed decisions.

Prasan Firodia, Managing Director, Force Motors, said, “At Force Motors, we believe in value-driven innovation, and this launch is yet another step in our mission to deliver superior, intelligent mobility solutions. Force iPulse is more than just a technological solution—it is a business enabler for our customers. It brings in transparency, improves efficiency, and ensures safety across operations, thereby equipping our customers with complete control over their fleet operations. We are confident that this new initiative will be well appreciated by both our customers as well as our partners and help take us another step forward in delivering our promise of customer delight.”

The platform, built on a secure cloud-native architecture, provides access to real-time and historical vehicle data on both mobile and desktop devices. It offers a unified view of operations, helping fleet managers detect inefficiencies, enforce best practices and optimise the total cost of ownership.

Furthermore, to support the new technology, Force Motors has established an Intelligence Command Centre at its headquarters in Pune. Manned by diagnostics experts, the centre provides remote vehicle monitoring, alert management and expert guidance. This is backed by a 24x7 support infrastructure.

Force iPulse is now available across Force Motors’ network of more than 300 dealerships. It will be a standard feature on all new commercial vehicles and can also be fitted as a certified aftermarket solution.

Comments (0)

ADD COMMENT

Link Copied!

California-based e-mobility company Faraday Future Intelligent Electric has commenced the trial production phase of its new FX Super One electric MPV at its Hanford facility.

The phase will focus on validating production processes, workflows and quality standards. Factory engineers and staff are also undergoing training to prepare for full-scale production. The next stage will involve engineering validation, including safety testing.

Unveiled in Los Angeles on 17 July, the FX Super One features Faraday Future’s Super EAI F.A.C.E. interface and its 6x4 Embodied AI Agent architecture. The model is positioned as a premium alternative to traditional large SUVs like the Cadillac Escalade.

The company has invested around USD 300 million in its 1.1 million-square-foot Hanford facility, which could be scaled up to produce over 30,000 vehicles per year with further funding and permits. The plant may also support multi-model assembly lines.

Faraday Future recently secured USD 105 million in new funding, expected to cover most of the FX Super One’s launch costs.

Founded in 2014, the company aims to disrupt the automotive industry by creating a user-centric, technology-first and smart driving experience.

Comments (0)

ADD COMMENT

Link Copied!

German tier 1 supplier Schaeffler has developed a hands-free access sensor that allows users to open and close vehicle trunks or sliding doors with a foot motion, without needing to press a button or use a remote. Based on Doppler radar technology, the system enables keyless and contactless vehicle access.

According to Matthias Zink, CEO Powertrain & Chassis, Schaeffler AG, “With the expanded portfolio of the Powertrain & Chassis Division, Schaeffler is positioning itself as a new provider of innovative sensor solutions for body applications. The hands-free access sensor is an example of Schaeffler’s growing, complementary product range following the merger with Vitesco Technologies – and marks another step toward our goal of becoming the world’s leading Motion Technology Company.”

The sensor activates when a person enters the radar field beneath the rear of the vehicle. It detects foot movements and analyses both speed and direction within a 60-centimetre range. Artificial intelligence is used in the calibration process, adapting the system to different vehicle models to improve detection accuracy and reduce false triggers.

Production of the sensor began in Europe at the end of 2024 for major automotive manufacturers.

Leif Reinhold, Head of the Powertrain Solutions Business Division at Schaeffler, responsible for the company’s sensor portfolio, said. “Schaeffler’s hands-free access sensor is a key component in the vehicle for intuitive access and also highlights our expanded sensor expertise in the market. We have been producing the hands-free access sensor in volume since the end of 2024 – in Europe, for major European automotive manufacturers. We also see additional growth potential in North America and China.”

Operating at a 24 GHz frequency, the sensor maintains performance in various weather conditions and temperatures ranging from –40 to 105 degrees Celsius. It connects to vehicle systems via a LIN interface and is suitable for various body styles including SUVs, minivans and sedans.

The sensor can be mounted either on the bumper or the chassis and is compatible with vehicles fitted with or without a trailer hitch. Installation involves a single screw-in component, removing the need for extra clips, brackets or antenna runs.

Comments (0)

ADD COMMENT

Link Copied!