Kia Europe has announced a significant leadership appointment aimed at accelerating its push into the commercial electric vehicle sector. Erhan Eren has taken the role of Director for Platform Beyond Vehicle (PBV) with effecf from 1 March 2026, reinforcing the company's commitment to establishing a comprehensive electric mobility ecosystem tailored for European markets.

Operating out of Kia's European headquarters in Frankfurt, Eren will be responsible for steering the strategic growth and practical deployment of the PBV portfolio across the region. His duties will encompass managing the entire PBV ecosystem, from crafting market entry strategies to ensuring seamless collaboration between the central headquarters, individual European markets and key conversion partners. A core part of his mandate will be to strengthen the regional PBV team and ensure that Kia's flexible, modular vehicle architecture is effectively localised through conversion and homologation to meet the specific demands of European fleet operators.

With a career spanning over 18 years in the commercial vehicle industry, Eren brings extensive expertise in trucks, buses and vans. His background includes significant leadership roles overseeing profit and loss, international market expansion and the introduction of advanced battery-electric and fuel-cell technologies. He has a proven track record in cultivating high-performance sales and service networks and developing customer-focused mobility solutions for various commercial sectors.

Eren's arrival coincides with a period of rapid progress for Kia's PBV initiative. The programme recently achieved a notable milestone as the Kia PV5 was named the International Van of the Year 2026, highlighting the brand's growing stature in the light commercial vehicle arena. The overarching PBV strategy is centred on a dedicated electric platform that utilises modular body designs, adaptable interiors and sophisticated connectivity features tailored for logistics, delivery and specialised applications. This integrated approach, which combines hardware, software and a network of conversion specialists, is designed to lower total ownership costs while providing superior operational flexibility.

The rollout of this new generation of vehicles commenced in late 2025 with the introduction of the PV5 Passenger and Cargo variants, followed by the PV5 Chassis Cab. Looking ahead, larger models like the PV7 and PV9 are planned, supporting Kia's ambitious global target of selling 250,000 electric PBV units annually by 2030.

Eren said, “Kia’s PBV strategy is redefining what businesses can expect from an electric vehicle, pairing a dedicated platform with modular flexibility and advanced connectivity. My priority is to ensure customers benefit from a seamless, reliable ecosystem – from strong product fundamentals to service, uptime support, converter integration and parts availability. This role brings together everything I value: practical innovation, purposeful transformation and creating real impact for customers.”

Sjoerd Knipping, COO, Kia Europe, said, “Kia is emerging as a game‑changer in commercial electric mobility and our PBV approach offers the B2B market a new standard in purpose‑built solutions. With his extensive experience in commercial mobility and electrified fleets, Erhan Eren will play a vital role in driving the next chapter of Kia’s PBV strategy in Europe.”

Comments (0)

ADD COMMENT

Link Copied!

Youdha, an electric mobility brand specialising in the three-wheeler segment, has announced its expansion strategy to establish over 200 outlets across India within the next year.

The aim is to capture a larger share of the L5 passenger electric vehicle (EV) market, focusing on both metropolitan areas and Tier-II and Tier-III cities. The expansion follows the launch of the company’s flagship model, the EPOD.

The electric three-wheeler uses a Lithium Iron Phosphate (LFP) battery, designed for urban commuting and fleet operations with an emphasis on durability and low maintenance costs.

The retail rollout expansion will begin in North and East India, specifically targeting Delhi NCR, Uttar Pradesh, Bihar, Jharkhand and Assam, before extending into the southern and western regions.

Each new outlet will offer integrated services including sales, technical support, and financing options. To support this network, Youdha is increasing production capacity at its manufacturing facility and investing in further localisation of components. The strategy aims to address both business-to-business (B2B) fleet requirements and individual ownership.

Ayush Lohia, CEO, Youdha, said, “Our vision is to make Youdha one of the most trusted and accessible EV brands in India. Expanding to 200 outlets is not just about scale – it is about ensuring that customers have reliable access to products, service, and support wherever they are. As demand grows, building a strong on-ground ecosystem becomes critical. This is not just about selling vehicles – it’s about building a complete ecosystem that supports customers throughout their ownership journey.”

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-based electric vehicle company Simple Energy has opened its first Simple Store in Nagpur, marking a further expansion of its retail network in Maharashtra.

Established in partnership with Trinity Automobiles, the facility includes a 700 sqft showroom and a dedicated 1,300 sqft service centre located nearby. The dual launch of retail and service facilities is part of the company's strategy to provide immediate after-sales support to new owners.

The Nagpur outlet displays the manufacturer's full range of electric two-wheelers, including the Simple Ultra, which features an IDC range of 400 km. Also available are the Simple One Gen 2, offering a 265 km range, and the Simple OneS Gen 2, with a 190 km range. Prices in Maharashtra start at INR 164,999 for the OneS Gen 2, reaching INR 234,999 for the flagship Ultra model.

At present, Simple Energy operates approximately 70 outlets across 36 Indian cities, including Bengaluru, Delhi and Hyderabad. The company intends to continue its national expansion with upcoming locations planned for Ranchi and Bhubaneswar. The Nagpur store is equipped to handle customer test rides, accessory sales, and vehicle bookings.

Suhas Rajkumar, Founder & CEO, Simple Energy, said, “We’ve made rapid progress in Maharashtra with recent launches in Nashik and Chhatrapati Sambhaji Maharaj, among others, and our upcoming Nagpur launch is a key step in this expansion. It strengthens our presence in high-potential EV markets and brings the Simple Energy experience closer to customers. With this, we aim to accelerate the shift to electric mobility by offering long-range, dependable and truly worry-free two-wheelers - while moving closer to our goal of making high-performance EVs accessible to more riders.”

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-headquartered Ultraviolette Automotive has launched its second UV Space Station in South Delhi, increasing its retail and service network to 35 cities across India.

The experience centre, established in partnership with Moto Power Mobility, facilitates the sale and servicing of the X-47 Crossover and F77s electric motorcycles. This expansion follows the recent introduction of the company’s ‘Battery Flex’ (BaaS) platform and the UV Crossfade carbon-fibre helmet.

The X-47 Crossover and F77s are equipped with a powertrain delivering 40.2 hp and 100 Nm of torque, enabling acceleration from 0 to 60 kmph in 2.8 seconds. It features a 10.3 kWh battery, the motorcycles provide an IDC range of 323 km on a single charge. The X-47 Crossover also includes a 77 GHz rear radar as standard, supporting the UV HyperSense Advanced Rider Assistance System, which provides blind-spot monitoring, lane change assist and rear collision warnings.

To increase accessibility, Ultraviolette has implemented the Battery Flex ownership model. This allows customers to purchase the X-47 Crossover chassis for INR 149,000, while subscribing to the battery via a monthly fee starting at INR 2,499. The South Delhi facility is designed to manage the entire customer lifecycle, including personalised test rides, sales and technical service.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, “Delhi has always been at the forefront of change, and the Government’s active push towards electrification to counter the long-term impact of pollution- highlights the city’s commitment towards a sustainable and clean future. The launch of our second experience centre here is a strong reflection of the city’s growing demand for electric vehicles, as well as our commitment to deepening our presence in key markets. We are seeing a clear shift towards customers who value technology, design and safety, and Delhi embodies this evolution. As we continue to scale across India, our focus remains on building a robust, future-ready ecosystem and delivering a seamless, world-class ownership experience.”

Comments (0)

ADD COMMENT

Link Copied!

Isuzu Motors Limited and Toyota Motor Corporation have reached an agreement to collaborate on the development of a next-generation light-duty fuel cell (FC) electric truck.

The project aims to commence mass production in the 2027 financial year. The vehicle will be based on Isuzu’s ELF EV platform and will incorporate Toyota’s third-generation fuel cell system.

The partnership focuses on the requirements of the logistics sector, where light-duty trucks are utilised for multiple daily deliveries to retail outlets. As these vehicles often operate for long hours and over long distances – frequently requiring energy for refrigeration – the companies have identified fuel cell technology as a solution to the charging time constraints associated with battery electric vehicles. Hydrogen provides a higher energy density, allowing for reduced refuelling times and extended driving ranges.

Technical development will involve the integration of Toyota's next-generation fuel cell stack to enhance vehicle durability. To address the high price point of hydrogen mobility, Isuzu is reviewing vehicle body structures and manufacturing processes, while Toyota focuses on innovations in fuel cell design. The collaboration will also draw upon data from the ERGA FCV bus project and social implementation trials conducted by Commercial Japan Partnership Technologies Corporation.

The initiative aligns with broader efforts by national and local governments to expand hydrogen infrastructure. Isuzu intends to use this project to broaden its commercial vehicle options, while Toyota continues to develop technologies for the production, transport and storage of hydrogen. Both firms are working with regional businesses to support the adoption of hydrogen-powered transport and contribute to carbon-neutral logistics.

Image for representational purposes only.

Comments (0)

ADD COMMENT

Link Copied!