HERE Technologies Survey Reveals Strong Demand For ADAS In India
- By MT Bureau
- November 13, 2024

HERE Technologies, the leading location data and technology platform, has revealed in its latest survey titled ‘Safer cars, safer roads’ that the concern over road safety is increasing in India, leading to a growing demand for Advanced Driver Assistance Systems (ADAS). The survey was conducted in September 2024 with an aim to gather comprehensive insights into road users' perceptions and experiences regarding road safety and determine the standing of ADAS in India.
According to the survey, which involved a representative sample of 1,300 road users across India, safety remains the primary reason for ADAS adoption, influencing 78 of respondents, while technological reliability (58 percent) and ease of use (56 percent) are the other factors at play. The survey also reveals widespread acceptance of automated driving technologies in India, with 87 percent of the respondents voting in favour of ADAS to enhance road safety and 79 percent putting trust in these technologies as far as making safe decisions on the road is concerned. Government involvement was also praised by the respondents, with 87 percent wanting the government to consider ADAS as a point when drafting road safety standards.
The survey further highlights that 91 percent of respondents believe ADAS is crucial for enhancing both road and driver safety but also points out that nearly half of the respondents (49 percent) currently do not have ADAS-equipped vehicles. The positive part is that 82 percent of respondents indicated their willingness to purchase ADAS-equipped vehicles.
According to the survey, 54 percent of the respondents have been involved in a road traffic accident in the past two years. Alarmingly, out of the 91 percent of respondents who drive two-wheelers, 80 percent reported feeling unsafe on India’s roads. Further, 49 percent of respondents felt Indian roads to be relatively safe, whereas 98 percent acknowledged the risk of accidents, signalling a huge contrast between the perception and reality of road safety concerns. The top three causes of accidents are reckless driving, poor road conditions and distracted driving, according to the survey.
Abhijit Sengupta, Senior Director & Head of Business for Southeast Asia and India, HERE Technologies, said, “Our survey highlights growing road safety concerns in India at a critical time when both automakers and policymakers are recognising the urgency of enhancing road infrastructure and technology to improve safety standards. Government initiatives aimed at boosting road safety, alongside the need to support the efficient movement of goods on the logistics front, have made this a crucial time for change. While there is an overwhelming desire for Advanced Driver Assistance Systems (ADAS) for safer driving, many road users are still not driving ADAS-equipped vehicles, revealing a significant gap between awareness and adoption. HERE Technologies is committed to bridge this gap with location intelligence, including real-time traffic, alternative route features and more, to tackle challenges like wrong-side driving and traffic congestion for both everyday drivers and commercial transporters. Our efforts align with government initiatives and aim to shape effective safety standards in partnership with policymakers and automotive OEMs.”
Ola Electric To Unveil India Inside Vision On 15th August
- By MT Bureau
- August 06, 2025

Bengaluru-based electric vehicle maker Ola Electric is set to host its annual event ‘Sankalp’ on 15 August, at its Gigafactory in Krishnagiri, Tamil Nadu.
At the event, the company shared that it will unveil its ‘India Inside’ vision across products and technologies. This year, Ola Electric has made its event public inside the Gigafactory, which will be live-streamed on its official channels with more details to be announced soon.
Force Motors Launches AI-powered Connected Vehicle Platform, Sets Up Command Centre In Pune
- By MT Bureau
- August 05, 2025

Pune-headquartered automotive major Force Motors has unveiled Force iPulse, its new connected vehicle platform designed to enhance operational intelligence and vehicle lifecycle management.
Developed in partnership with Intangles, the platform uses state-of-the-art artificial intelligence (AI) and hybrid analytics to provide insight into vehicle performance. It continuously analyses high-resolution data to predict issues, enabling the early detection of performance problems and component failures.
Unlike traditional monitoring systems, Force iPulse goes beyond simply reporting faults. It performs root-cause analysis on key subsystems, including the engine, powertrain and electrical and thermal systems, allowing for proactive intervention to prevent unplanned downtime. This enables fleet operators to make precise, data-backed decisions.
Prasan Firodia, Managing Director, Force Motors, said, “At Force Motors, we believe in value-driven innovation, and this launch is yet another step in our mission to deliver superior, intelligent mobility solutions. Force iPulse is more than just a technological solution—it is a business enabler for our customers. It brings in transparency, improves efficiency, and ensures safety across operations, thereby equipping our customers with complete control over their fleet operations. We are confident that this new initiative will be well appreciated by both our customers as well as our partners and help take us another step forward in delivering our promise of customer delight.”
The platform, built on a secure cloud-native architecture, provides access to real-time and historical vehicle data on both mobile and desktop devices. It offers a unified view of operations, helping fleet managers detect inefficiencies, enforce best practices and optimise the total cost of ownership.
Furthermore, to support the new technology, Force Motors has established an Intelligence Command Centre at its headquarters in Pune. Manned by diagnostics experts, the centre provides remote vehicle monitoring, alert management and expert guidance. This is backed by a 24x7 support infrastructure.
Force iPulse is now available across Force Motors’ network of more than 300 dealerships. It will be a standard feature on all new commercial vehicles and can also be fitted as a certified aftermarket solution.
Faraday Future Begins Trial Production Of FX Super One MPV In California
- By MT Bureau
- August 04, 2025

California-based e-mobility company Faraday Future Intelligent Electric has commenced the trial production phase of its new FX Super One electric MPV at its Hanford facility.
The phase will focus on validating production processes, workflows and quality standards. Factory engineers and staff are also undergoing training to prepare for full-scale production. The next stage will involve engineering validation, including safety testing.
Unveiled in Los Angeles on 17 July, the FX Super One features Faraday Future’s Super EAI F.A.C.E. interface and its 6x4 Embodied AI Agent architecture. The model is positioned as a premium alternative to traditional large SUVs like the Cadillac Escalade.
The company has invested around USD 300 million in its 1.1 million-square-foot Hanford facility, which could be scaled up to produce over 30,000 vehicles per year with further funding and permits. The plant may also support multi-model assembly lines.
Faraday Future recently secured USD 105 million in new funding, expected to cover most of the FX Super One’s launch costs.
Founded in 2014, the company aims to disrupt the automotive industry by creating a user-centric, technology-first and smart driving experience.
Schaeffler Introduces Radar-Based Hands-Free Vehicle Access Sensor
- By MT Bureau
- August 04, 2025

German tier 1 supplier Schaeffler has developed a hands-free access sensor that allows users to open and close vehicle trunks or sliding doors with a foot motion, without needing to press a button or use a remote. Based on Doppler radar technology, the system enables keyless and contactless vehicle access.
According to Matthias Zink, CEO Powertrain & Chassis, Schaeffler AG, “With the expanded portfolio of the Powertrain & Chassis Division, Schaeffler is positioning itself as a new provider of innovative sensor solutions for body applications. The hands-free access sensor is an example of Schaeffler’s growing, complementary product range following the merger with Vitesco Technologies – and marks another step toward our goal of becoming the world’s leading Motion Technology Company.”
The sensor activates when a person enters the radar field beneath the rear of the vehicle. It detects foot movements and analyses both speed and direction within a 60-centimetre range. Artificial intelligence is used in the calibration process, adapting the system to different vehicle models to improve detection accuracy and reduce false triggers.
Production of the sensor began in Europe at the end of 2024 for major automotive manufacturers.
Leif Reinhold, Head of the Powertrain Solutions Business Division at Schaeffler, responsible for the company’s sensor portfolio, said. “Schaeffler’s hands-free access sensor is a key component in the vehicle for intuitive access and also highlights our expanded sensor expertise in the market. We have been producing the hands-free access sensor in volume since the end of 2024 – in Europe, for major European automotive manufacturers. We also see additional growth potential in North America and China.”
Operating at a 24 GHz frequency, the sensor maintains performance in various weather conditions and temperatures ranging from –40 to 105 degrees Celsius. It connects to vehicle systems via a LIN interface and is suitable for various body styles including SUVs, minivans and sedans.
The sensor can be mounted either on the bumper or the chassis and is compatible with vehicles fitted with or without a trailer hitch. Installation involves a single screw-in component, removing the need for extra clips, brackets or antenna runs.
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