HERE Technologies Survey Reveals Strong Demand For ADAS In India

HERE Technologies Survey Reveals Strong Demand For ADAS In India

HERE Technologies, the leading location data and technology platform, has revealed in its latest survey titled ‘Safer cars, safer roads’ that the concern over road safety is increasing in India, leading to a growing demand for Advanced Driver Assistance Systems (ADAS). The survey was conducted in September 2024 with an aim to gather comprehensive insights into road users' perceptions and experiences regarding road safety and determine the standing of ADAS in India.

According to the survey, which involved a representative sample of 1,300 road users across India, safety remains the primary reason for ADAS adoption, influencing 78 of respondents, while technological reliability (58 percent) and ease of use (56 percent) are the other factors at play. The survey also reveals widespread acceptance of automated driving technologies in India, with 87 percent of the respondents voting in favour of ADAS to enhance road safety and 79 percent putting trust in these technologies as far as making safe decisions on the road is concerned. Government involvement was also praised by the respondents, with 87 percent wanting the government to consider ADAS as a point when drafting road safety standards.

The survey further highlights that 91 percent of respondents believe ADAS is crucial for enhancing both road and driver safety but also points out that nearly half of the respondents (49 percent) currently do not have ADAS-equipped vehicles. The positive part is that 82 percent of respondents indicated their willingness to purchase ADAS-equipped vehicles.

According to the survey, 54 percent of the respondents have been involved in a road traffic accident in the past two years. Alarmingly, out of the 91 percent of respondents who drive two-wheelers, 80 percent reported feeling unsafe on India’s roads. Further, 49 percent of respondents felt Indian roads to be relatively safe, whereas 98 percent acknowledged the risk of accidents, signalling a huge contrast between the perception and reality of road safety concerns. The top three causes of accidents are reckless driving, poor road conditions and distracted driving, according to the survey.

Abhijit Sengupta, Senior Director & Head of Business for Southeast Asia and India, HERE Technologies, said, “Our survey highlights growing road safety concerns in India at a critical time when both automakers and policymakers are recognising the urgency of enhancing road infrastructure and technology to improve safety standards. Government initiatives aimed at boosting road safety, alongside the need to support the efficient movement of goods on the logistics front, have made this a crucial time for change. While there is an overwhelming desire for Advanced Driver Assistance Systems (ADAS) for safer driving, many road users are still not driving ADAS-equipped vehicles, revealing a significant gap between awareness and adoption. HERE Technologies is committed to bridge this gap with location intelligence, including real-time traffic, alternative route features and more, to tackle challenges like wrong-side driving and traffic congestion for both everyday drivers and commercial transporters. Our efforts align with government initiatives and aim to shape effective safety standards in partnership with policymakers and automotive OEMs.”

Cars24 Launches AI Labs With $20 Million Investment Initiative

Cars24

Pre-owned car marketplace Cars24 has announced the launch of AI Labs, a dedicated initiative designed to develop artificial intelligence-native products and support early-stage entrepreneurs.

As part of the program, the company has committed a USD 20 million investment fund targeted at startups and development teams building transformative AI technologies.

The move marks an expansion of Cars24’s internal technology strategy, where machine learning and artificial intelligence models have already been integrated into core business operations to manage decision-making workflows and customer experience interfaces. Through AI Labs, the company will extend its technical resources externally to independent software engineers and startup founders.

To establish the infrastructure for the program, Cars24 has partnered with technology providers including OpenAI, Amazon Web Services (AWS) and ElevenLabs. This ecosystem will provide participating developers with cloud infrastructure, technical expertise, distribution networks and advanced language and voice synthesis models to accelerate product deployment.

The operational focus of AI Labs is divided into three primary activities:

  • Build: Developing proprietary AI-native applications and contributing to global open-source software innovation.
  • Partner: Collaborating with established artificial intelligence firms to encourage industry experimentation and technology adoption.
  • Invest: Supplying seed capital and strategic support to early-stage businesses building software categories.

Beyond direct equity investments, the initiative will fund community engagement programs, including regional hackathons, builder incubation programs and collaborative open-source projects designed to stimulate developer experimentation.

Vikram Chopra, Founder and CEO, Cars24, said, “Every major technology shift creates a handful of companies that go on to define the future. We believe AI is the biggest shift of our generation, and the opportunity ahead is far larger than anything we've seen before. Over the last few years, we've seen AI fundamentally change how we operate, build products, and serve customers AI Labs is our way of giving back to the ecosystem that is shaping this future. We want to back founders early, help them move faster and support the people building things that seem impossible today but inevitable tomorrow.”

Valeo, Zuken To Develop AI-Assisted Electronic Design Platform

Valeo - Zuken

Automotive supplier Valeo and Electronic Design Automation software provider Zuken have announced a strategic partnership to develop an open, artificial intelligence-assisted electronic design platform. The collaboration will operate under a joint program named the ‘Zuken Valeo InnoLab’.

The initiative integrates Zuken's AI architecture with Valeo’s custom AI agents and industrial data to create a real-time collaborative ecosystem between software tools and engineers. The primary objective of the program is to reduce hardware design timelines while maintaining structural robustness across complex automotive electronic systems.

The technical development framework spans the entire electronic design flow and is organised into four main operational areas:

  • Functional Generative Design: Valeo will deploy its generative AI models within Zuken’s System Planner software to instantly generate and evaluate multi-criteria system architectures based on predefined corporate standards.
  • Digital Continuity: Zuken’s open architecture will interface with Valeo’s existing digital ecosystem to provide end-to-end data traceability. This integration is designed to comply with the Automotive SPICE 4.0 (ASPICE4.0) Hardware Engineering process group standard, allowing Valeo's AI to process data and execute automated actions directly within the platform.
  • Assisted Detailed Design: Valeo will integrate virtual AI copilot agents to assist engineering teams in real time with hardware rule verification, solution searching, and constraint implementations. Concurrently, Zuken is developing native AI functions to accelerate schematic entries by drawing from Valeo’s standardised components database.
  • Automated Placement and Routing: Physical circuit integration will utilise Zuken’s Design Force engine, which features automated placement and routing algorithms. Valeo will use Zuken's software development kit to train the AI engine against specific automotive environmental and physical constraints to achieve correct initial executions.

Christophe Le Ligne, Vice-President – Research and Development, Valeo, said, “For Valeo, Zuken is much more than a software provider; it is a true innovation partner. The power of Zuken’s AI roadmap, combined with the exceptional openness of its architecture, allows us to hybridise our own artificial intelligence tools with their engine. This win-win partnership is the best way to tackle the challenge of automotive complexity by slashing our design times while guaranteeing 100% robustness.”

Ryosuke Takagi, Executive Officer and General Manager – R&D Division, Zuken, added, “Our vision at Zuken has always been to provide intelligent tools that adapt to our customers’ most complex challenges. Collaborating with a technological leader like Valeo pushes our ‘Autonomous Brain’ roadmap to its highest level of performance. By opening our System Planner, Design Gateway, and Design Force solutions to Valeo’s AI agents, we demonstrate that the true power of AI in engineering lies in the alliance between a high-performance software engine and expert industrial know-how.”

Helm.ai Introduces Full HD Generative Simulation Models To Address Autonomous Vehicle Data Constraints

Helm.ai

Artificial intelligence software developer Helm.ai has launched two foundation models, GenSim-3 and VidGen-3, establishing a native Full HD (1920x1080) resolution standard for generative simulation across a 6-camera, 360-degree surround-view suite.

The architecture delivers 5x the pixel density of industry benchmarks to assist automotive developers facing the limitation where physical collection of edge cases becomes logistically restrictive.

Traditional generative world models typically cap resolution at roughly 0.4 megapixels per camera. Helm.ai’s platform outputs a native 2 megapixels per camera, yielding a synchronised 12-megapixel synthetic canvas per timestep. This specification matches the hardware parameters of production-grade vehicle cameras to reduce the domain gap for SAE Level 2 through Level 4 autonomous vehicle development.

The platform functions as a virtual sensor twin by mathematically replicating physical constraints and hardware anomalies, including lens flares, sensor banding patterns, and exposure blinding. To accommodate different neural network training routines, the pipeline can be configured to a high-speed validation mode using a three-camera setup at 30 frames per second, or a spatial context mode generating a six-camera surround view at 5 frames per second.

Data generation is split into two operational pipelines. GenSim-3 focuses on data augmentation by modifying environmental parameters such as weather, lighting, and object surfaces across real-world video segments at native 2MP resolution. VidGen-3 focuses on data creation, synthesising driving sequences from scratch by simulating environments, agent behaviours, and traffic logic without baseline video to patch geographic data gaps.

Helm.ai achieved the 2MP standard using a cluster of a few hundred GPUs rather than the thousands typically required for sub-HD video generation. This framework reduces the GPU infrastructure footprint for vehicle manufacturers and provides a method for compressing autonomous driving software onto mass-market on-vehicle compute chips.

Vladislav Voroninski, CEO and Founder, Helm.ai, said, "We are moving the industry from standard 'AI video' to authentic, hardware-accurate sensor emulation. By leading with a Full HD (2MP) standard and a 12-megapixel total aggregate capability per timestep, we have solved the resolution bottleneck that has historically limited the utility of generative AI in safety-critical systems. By optimising our compute architecture, we are giving our partners a high-performance platform to validate their autonomous stacks using synthetic data that perfectly matches the fidelity of their actual production sensors."

Marelli Celebrates 30th Anniversary of Guangzhou Electronics Campus

Marelli

Global automotive technology supplier Marelli has marked the 30th anniversary of its flagship electronics manufacturing plant in Guangzhou. Established in 1996 as Marelli’s inaugural manufacturing investment in China, the facility has transformed from a baseline assembly outpost into a major smart manufacturing and hardware-software validation centre.

Over the past three decades, the facility has expanded from a single operational production line with approximately 100 technicians into a 30,000-square-meter automotive electronics campus.

Today, the facility employs nearly 1,000 people and runs 66 active production lines, manufacturing components for both localised Chinese vehicle programs and global vehicle architectures.

The campus houses an adjacent, fully integrated Engineering Center that holds more than 100 registered patents. The manufacturing framework integrates high-precision assembly lines, automated optical bonding modules and site-wide rooftop solar arrays designed to manage factory energy overheads and lower operational carbon density.

The Guangzhou plant functions as a strategic industrialisation hub focused on low-cost, scalable architectures suited for the industry transition toward connected, software-defined vehicles (SDVs). The facility specialises in several high-growth hardware and display segments like advanced display solutions based on Mini-LED and MicroLED technologies. Additional key platforms include electronic control units (ECUs) for body and seat systems, zone control units, as well as digital cockpits, digital instrument clusters, and 5G telematics systems.

Ravi Tallapragada, President of Marelli’s Electronics business unit, said, “Our Guangzhou plant is a cornerstone of Marelli’s Electronics business in China and a powerful example of how innovation and advanced manufacturing can drive sustainable growth. Over the past 30 years, the team has continuously evolved its capabilities, developing advanced technologies and scalable platforms that address the rapid transformation of the automotive industry, building on long-standing collaboration with customers and partners. I’m proud of our team in Guangzhou and confident that the plant will continue to play a key role in shaping Marelli’s future globally.”