HERE Technologies, the leading location data and technology platform, has revealed in its latest survey titled ‘Safer cars, safer roads’ that the concern over road safety is increasing in India, leading to a growing demand for Advanced Driver Assistance Systems (ADAS). The survey was conducted in September 2024 with an aim to gather comprehensive insights into road users' perceptions and experiences regarding road safety and determine the standing of ADAS in India.

According to the survey, which involved a representative sample of 1,300 road users across India, safety remains the primary reason for ADAS adoption, influencing 78 of respondents, while technological reliability (58 percent) and ease of use (56 percent) are the other factors at play. The survey also reveals widespread acceptance of automated driving technologies in India, with 87 percent of the respondents voting in favour of ADAS to enhance road safety and 79 percent putting trust in these technologies as far as making safe decisions on the road is concerned. Government involvement was also praised by the respondents, with 87 percent wanting the government to consider ADAS as a point when drafting road safety standards.

The survey further highlights that 91 percent of respondents believe ADAS is crucial for enhancing both road and driver safety but also points out that nearly half of the respondents (49 percent) currently do not have ADAS-equipped vehicles. The positive part is that 82 percent of respondents indicated their willingness to purchase ADAS-equipped vehicles.

According to the survey, 54 percent of the respondents have been involved in a road traffic accident in the past two years. Alarmingly, out of the 91 percent of respondents who drive two-wheelers, 80 percent reported feeling unsafe on India’s roads. Further, 49 percent of respondents felt Indian roads to be relatively safe, whereas 98 percent acknowledged the risk of accidents, signalling a huge contrast between the perception and reality of road safety concerns. The top three causes of accidents are reckless driving, poor road conditions and distracted driving, according to the survey.

Abhijit Sengupta, Senior Director & Head of Business for Southeast Asia and India, HERE Technologies, said, “Our survey highlights growing road safety concerns in India at a critical time when both automakers and policymakers are recognising the urgency of enhancing road infrastructure and technology to improve safety standards. Government initiatives aimed at boosting road safety, alongside the need to support the efficient movement of goods on the logistics front, have made this a crucial time for change. While there is an overwhelming desire for Advanced Driver Assistance Systems (ADAS) for safer driving, many road users are still not driving ADAS-equipped vehicles, revealing a significant gap between awareness and adoption. HERE Technologies is committed to bridge this gap with location intelligence, including real-time traffic, alternative route features and more, to tackle challenges like wrong-side driving and traffic congestion for both everyday drivers and commercial transporters. Our efforts align with government initiatives and aim to shape effective safety standards in partnership with policymakers and automotive OEMs.”

Novus Hi-Tech, a global leader in Driver Monitoring System (DMS), In-Cabin Sensing and Advanced Driver Assistance System (ADAS), is all set to unveil and implement its latest suite of safety solutions for mines, in compliance with Directorate General of Mines Safety (DGMS), on the Eicher Pro 8035 XM mining trucks at the prestigious Bharat Mobility Global Expo 2025, Yashobhoomi, New Delhi.

Specifically designed to address the unique challenges faced in mining operations and other heavy-duty applications, the mining safety suite includes cutting-edge solutions like the Driver Monitoring System (DMS), an AI-based camera system that tracks driver behaviour in real-time to identify and notify drivers in the event of fatigue or inattention. Additionally, the suite features the Auto Dipper System, which automatically lowers headlights to low beam for maximum visibility while minimising glare for other road users, and the Proximity Warning System (PWS), an advanced RADAR system that provides real-time notifications regarding adjacent objects and vehicles.

Live product presentations and demonstrations showcasing how these patent-pending innovations improve operational safety, enhance regulatory compliance and mitigate risks in difficult mining environments will be part of the unveiling event, which will take place on 20 January 2025 at 11:30 am at OD1.1 in front of exhibition hall 2.

Anuj Kapuria, CEO & Founder, The Hi-Tech Group, said, "Our unwavering mission to help fleets achieve zero-accident operations through cutting-edge technologies is exemplified by the Hi-Tech Safe product suite, which has already prevented over 200,000 accidents. Today, we are thrilled to launch a pioneering safety solution specifically designed for mining operations, in partnership with Eicher Trucks and Buses, setting a new standard for operational safety and efficiency."

Leading motion technology company Schaeffler India is showcasing its cutting-edge mobility solutions at the Auto Expo Components Show 2025, a component of the Bharat Mobility Global Expo 2025, in New Delhi. This demonstrates the company's dedication to electrification, digitalisation and sustainable mobility that is suited to the particular requirements of the Indian market. From 18 to 21 January 2025, visitors may interact with the company's specialists and see its cutting-edge solutions at Hall-1, Booth: E5, Yashobhoomi, Dwarka, New Delhi.

Schaeffler India's Vehicle Lifetime Solutions (VLS) business will showcase a range of customer-focused services, market-driven solutions and cutting-edge technology. The solutions and technologies on display will show how the division is focusing to be the best partner for the evolving mobility ecosystem. It will include repair and service solutions for combustion engines, hybrid vehicles and electric vehicles under its well-known brands INA, FAG, LuK, Schaeffler TruPower, and the service brand, REPXPERT.

The display of Schaeffler's cutting-edge automotive solutions, such as the 3-in-1 Electric Axle, which combines the power electronics, motor and gearbox for optimal EV performance, will be another highlight of the show. Furthermore, in partnership with Vitesco Technologies, a Schaeffler Group company, the exhibit will showcase the high-voltage axle drive (EMR4), sensors, controls and actuator solutions from the integrated portfolio. At The Auto Expo Components Show 2025, Schaeffler India reiterates its dedication to helping India's automotive transition.

Micah Shepard, President, Vehicle Lifetime Solutions Asia Pacific, said, “The automotive industry is undergoing rapid change which requires a continuous commitment towards innovation. As trends such as digitalisation and sustainability come into focus in the automotive industry, we are taking a holistic view of the mobility ecosystem to offer comprehensive solutions and create sustainable long-term value.”

Sharad Bhatia, President, Vehicle Lifetime Solutions India, said, “India’s diverse and growing mobility ecosystem demands innovative solutions that are both sustainable and reliable. At Schaeffler India, we combine our global expertise with localised engineering to deliver products that meet these needs. Backed by a robust distribution and supply chain network, our repair and service solutions from Vehicle Lifetime Solutions division offer value across the entire vehicle lifecycle, empowering customers and supporting India’s sustainable mobility ambitions.”

The Indian School for Design of Automobiles (INDEA) and XLRI Delhi-NCR showcased an early example of Indian automotive design at the Bharat Mobility Global Expo 2025. INDEA championed ‘Design in India’ by showing one of the first Indian design initiatives in the automotive space from the late-1970s – a testament to the can-do spirit of automotive start-ups in the country. 

Echoing the Prime Minister's vision of making India a global hub for innovation and sustainable development, and as a tribute to India’s automotive heritage, the booth showcased the Sipani Badal, a pioneering three-wheeled car from the late-1970s. The Badal, with its innovative-for-its-time fiberglass body and unique, individualistic design, represented a bold step in Indian automotive design when it was first unveiled almost five decades ago. Today, it serves as a reminder of the country’s long history of innovation and ingenuity, while highlighting INDEA’s mission to drive innovation and shape the future of mobility.

Visitors at the exhibition also had an opportunity to explore the creativity via the Wacom tablet. Using intuitive software, attendees explored the artistic potential by creating unique designs, which they could print and take home as personalized mementos. 

Reflecting on the event, Director of XLRI Delhi-NCR Dr. K.S. Casimir said, “INDEA’s participation at the Expo highlighted our commitment to nurturing designers who not only innovate but also address the broader societal and environmental challenges of the future. INDEA, with its focus on design excellence, will prepare the students for the future of work. By nurturing creativity and fostering innovation, we are opening new avenues for education and equipping our graduates with the skills they need to thrive in a rapidly evolving world."

INDEA Founder Avik Chattopadhyay added, “The Expo is more than an opportunity to showcase INDEA—it is about inspiring creativity and innovation. The exhibition showcases the remarkable synergy between tradition and innovation, as exemplified by the Sipani Badal and the cutting-edge designs on display. It's a testament to the ingenuity of the Indian spirit and a testament to the future of Indian automotive design."

Amber Connect, a global vehicle tracking and telematics solutions company headquartered in Jamaica, is all set to showcase its transformative AI-driven technologies at the upcoming Bharat Mobility Global Expo 2025, which is set to be held from 17 to 22 January 2025 at three venues in and around Delhi.

With its participation in in the event, Amber Connect plans to tap into the growing Indian passenger and commercial vehicle market. Amber Connect will showcase its range of transformative AI-driven technologies, including fleet management, advanced vehicle security, theft detection and AI dashcams, at the Bharat Mandapam venue.

Dushyant Savadia, Founder and CEO, Amber Group, said, “Amber connect has consistently pushed the boundaries of innovation and is now a global leader in vehicle telematics. Bharat Expo 2025, which is bringing together an ecosystem of players in the industry have especially focused on AI-driven telematics, safety and security solutions. As vehicle theft and logistics optimisation and safety take centre stage in India’s growth journey, it’s the right time for Amber Connect to tap into such a large market with a huge potential for growth.”

The journey of the organisation started when Savadia, who was born in Bhubaneshwar, Odisha, travelled to Jamaica as a humanitarian representative for the Art of Living Foundation. Over the course of three years, Savadia conducted stress management courses for a wide range of audiences, including business teams, farmers and jail prisoners. Amber Group was established in 2015 to support his charity endeavours when the financing for his nonprofit efforts dried up. The company's original product, Amber Connect, found a significant gap in vehicle security and created the most potent AI-powered fleet management and consumer car monitoring solutions available. Amber Connect has grown to operate in 100 countries since its founding, and it now intends to enhance the Indian market.