Manufacturing Gains Momentum Despite Signs Of A Broader Slowdown In Sales Of Finished Goods
- By Bhushan Mhapralkar
- July 15, 2024
There is a certain gain in momentum in the manufacturing sector as industries – SMEs in particular – see an increasing flow of orders in the aftermath of elections and the announcement of new infrastructural projects such as highways. There is a certain optimism in the manufacturing sector in view of the upcoming budget in anticipation of supply chain measures as many companies look at India as an alternative to China.
While challenges such as rising operational expenses due to an increase in electricity charges, skilled manpower costs, raw material cost and logistics costs account for headwinds, new orders on account of new engineering projects account for the tailwinds.
The effect of policy push through PLI schemes has started to show effect on the manufacturing sector despite one more headwind – to scale up in a journey towards a global manufacturing hub. With automotive components accounting for large orders with ironically the least margins in terms of income or profits as compared to other sectors such as pumps and air-conditioners, an interesting trend evident is an increase in orders right down to the SME level. This includes automotive components on account of new projects and exports.
Against the talk of vehicle sales across various categories moderating, the trends in auto components manufacturing seem to actually pick up pace. “Manufacturing industries are seeing an increase in work orders, which indicates the starting of new projects and business arrangements post the election. We as a SME are also experiencing the flow of new orders though the margins on orders from the automotive OEMs and Tier 1 suppliers seem to have hardly any while the quantities are often large and of the ‘production’ kind,” mentioned Sachin Sawant, Partner, Nuovotech Engineers. This SME enterprise from Pune recently bagged an order for an EV project.
“We are looking at what the budget has to offer in terms of the boost that is evident in the manufacturing sector after a considerable amount of time. We are also hopeful of a continued momentum in view of the upcoming festive season and a good monsoon, which often has a positive effect on the manufacturing sector,” he added.
A proprietor of another SME unit in Vasai also spoke about an increase in manufacturing activity with the starting of new projects. His company is into the supply of automation solutions to the sectors including automotive. Of the opinion that the GST has to come down in the aftermath of the profound effect it has had on manufacturing sector in terms of its competitiveness and a significant increase in costs, he said that the budget could outline some more positive measures to boost manufacturing to a higher level on the account of not revealing his identity.
Luxury car sales slowdown
Attributing the slowdown as part of the broader moderation in automotive sales, luxury cars markers are of the opinion that the slowdown in luxury car sales is temporary. The slowdown in automotive sales, including that of the luxury automobiles has been due to the intense summer and general elections, claimed a few industry sources whereas others attributed it to the shift in spending by the wealthy. With a good monsoon and the upcoming festive season, luxury car makers are confident that the slowdown that is current apparent will soon resolve to ensure yet another good fiscal of sales and performance.
Pointing at the challenge faced regarding BIS certification faced by a luxury automobile manufacturer in the first half of this calendar year, industry sources said that the launch of new models on account of the upcoming festive season should dial momentum back into luxury car sales.
Image for representative purpose only.
AutoVRse Secures $2.4 Million To Expand VR Training In Global Auto Industry
- By MT Bureau
- June 15, 2026
AutoVRse, a Bengaluru-based enterprise VR platform, has secured USD 2.4 million in a funding round co-led by Singularity AMC’s Large Value Fund III and Early Opportunities Fund, with continued participation from Lumikai. The investment arrives as automotive manufacturers face pressure from the EV transition, complex assembly, supply chain disruptions, labour shortage, and production line defects. Many of the world’s largest auto makers have already turned to AutoVRse’s technology.
The company provides VR simulation and smart-glasses-enabled field guidance for manufacturing, heavy industry and energy. It serves over 500,000 users across 50 enterprise clients in North America, Europe the GCC, and India, including Bosch, TVS Motors, Ashok Leyland, Tata Autocomp, Panasonic, KPIT and Godrej.
Three forces are driving Indian automotive interest in AI-driven training. The EV shift has made legacy internal combustion engine training obsolete, forcing manufacturers to rebuild training libraries. A shortage of skilled labour has made faster onboarding a necessity. AI-powered smart glasses now enable real-time guidance for line workers. Use cases include assembly training for new vehicle launches, EV battery safety, quality inspection and technician training for ADAS-equipped vehicles.
With the new capital, AutoVRse plans to expand its smart-glasses-based guidance product, which it believes will become standard on assembly lines within two years. It also aims to scale its North American presence, where deployments are running at several Fortune 500 firms, while strengthening its dominance in India and the GCC.
Ashwin Jaishanker, Co-Founder and CEO, AutoVRse, said, “AutoVRse moves safety and training culture from documentation to evidence. Our training products meet workers where they are – e-learning modules, dynamic SOPs, VR simulations – so they're certified before they ever go on-site. Our AI products replace tedious safety busywork like form-filling and performative inspections with real intelligence: helping workers make better decisions in dangerous situations or catch unsafe conditions before they arise. We're grateful to Singularity AMC for backing this vision, and to Lumikai, who've believed in this bet for years.”
Vikram Jaish, Head – HSE, WCL Pipes Anjar, Welspun Corp, said, “Pipe coating operations involve multiple high-risk touchpoints where early hazard recognition is critical. With AutoVRse’s VR training, our teams can experience and identify these hazards in a realistic, controlled environment before stepping onto the shop floor. This has significantly improved awareness, preparedness and safe decision-making compared to traditional training methods.”
Yash Kela, Founder & Chief Investment Officer, Singularity AMC, said, “Most people think of AI in the context of consumer apps. AutoVRse is creating real impact with AI on the assembly line, and that is what our investment thesis is built on. The company operates at the intersection of AI and India's manufacturing revolution. We believe this is how the world will train and operate its industrial workforce over the next 10 years. AutoVRse sits at the edge of a massive, largely untapped market, and we believe the growth from here will be extraordinary.”
Aditya Deshpande, Principal, Lumikai, said, “We're thrilled to deepen our partnership with AutoVRse as they build out cutting-edge AI and VR infrastructure for Fortune 500 enterprises. With VRseBuilder, AutoVRse has demonstrated how immersion, participation and personalisation are finding consequential real-world applications across industrial training in warehouses, labs, plants and field operations of high-precision industries such as pharma, life sciences, manufacturing and petrochemicals, globally. We're excited to back Ashwin, Adarsh and the team as they make immersive AI the operating layer for global industry.”
- Stellantis
- Factorial Inc.
- Solid State battery
- Factorial Electrolyte System Technology
- FEST
- Mercedes-Benz
- Hyundai
- Kia
- Ned Curic
- Siyu Huang
Stellantis, Factorial Deploy Solid-State Battery Tech For Road-Testing
- By MT Bureau
- June 12, 2026
European auto major Stellantis and American technology company Factorial Inc. have integrated solid-state battery technology into a Dodge Charger Daytona development vehicle and launched a road-testing programme. The initiative represents the first integration of solid-state cells into a Stellantis vehicle and the first automotive application of the technology in North America.
The development vehicle utilises Factorial's Factorial Electrolyte System Technology (FEST), which combines a lithium-metal anode with a solid polymer separator. In validation testing, the cells demonstrated a specific energy density of 375 watt-hours per kilogram (Wh/kg) and achieved a charging transition from 15 percent to 90 percent state-of-charge in 18 minutes. The cells also verified thermal stability across an operational temperature envelope spanning minus 30 degrees to 45 degrees Celsius.
Integrating the solid-state cells into a production-based car required a modification of the vehicle's battery enclosure. Stellantis designed and implemented a patented mechanical architecture to house the cells within the existing pack layout. Engineers also modified the electronic control systems and pack management software to optimise current distribution while satisfying automotive durability and crash safety regulations.
The newly initiated tracking and calibration programme on public roads will evaluate the performance, structural durability and overall safety of the modified pack under real-world driving and charging cycles. The project is a phase within a multi-stage development agreement between the two entities. Factorial, which recently listed on the Nasdaq exchange following a business combination, develops scalable battery technologies and counts Stellantis, Mercedes-Benz, Hyundai and Kia among its strategic investors.
Ned Curic, Chief Engineering and Technology Officer, Stellantis, said, "Battery development is a balancing act. It’s not enough to optimise a single metric. We need a system that delivers real benefits in a real vehicle. This milestone shows we are bringing solid-state batteries closer to our customers with the potential for longer range, faster charging and lower costs. Just as important, FEST’s strong compatibility with lithium-ion manufacturing processes gives us a critical path to scale this technology.”
Siyu Huang, CEO, Factorial, said, "We are deeply honoured to work alongside Stellantis, one of the world's great mass-market automakers, on this STLA Large-based development car. What we have built together, from cell chemistry to pack architecture to enable real-world road testing, is exactly the kind of deep, full-stack collaboration that solid-state has always required. This milestone doesn't just validate FEST; it sets a new bar for what automotive-grade solid-state batteries can deliver and supports the development of future vehicles designed to meet the evolving needs of drivers."
Mercedes-Benz Commences Mass Production Of Axial Flux Motors At Historic Berlin Plant
- By MT Bureau
- June 10, 2026
German luxury carmaker Mercedes-Benz has officially launched large-scale series production of its new high-performance electric axial flux motor at its Berlin-Marienfelde facility.
Founded in 1902, the company’s oldest active manufacturing site is being transformed into a global centre of excellence for high-performance electric motor fabrication.
The compact, high-power-density drive system is making its commercial production debut on the front and rear axles of the new all-electric Mercedes-AMG GT 4-Door Coupe.
Bringing axial flux technology to automotive mass production required overcoming steep engineering barriers. The manufacturing footprint spans approximately 30,000 square meters across three production halls, utilising seven highly automated assembly lines.
The production workflow comprises 98 distinct process steps, including 65 deployed for the first time by Mercedes-Benz and 35 entirely new to the global manufacturing sector. These industrial innovations have generated more than 30 patent applications.
The axial flux motor, rather than using traditional round wire, uses rectangular copper wire to pack more conductive material into a tight space, boosting power density. Mercedes-Benz co-developed a high-speed bending process to shape the wire at tight radii without pinching, wrinkling or breaking the insulation coating.
The coil ends are connected to adjacent wires via ultra-precise laser welding. This delivers minimal, highly localised thermal input to prevent heat damage to surrounding plastic components.
Furthermore, drivetrain plastic parts undergo simultaneous laser transmission welding. To prevent geometric inaccuracies, an AI-driven optical system tracks component placement in real time, locks virtual protection zones over sensitive areas and verifies seal integrity instantly.
During final assembly, the stator is structurally integrated between two heavy, magnet-loaded rotor discs. The line manages massive magnetic pull forces of up to 9 kN (approx. 900 kg), keeping the stator perfectly balanced within the magnetic centre plane under a tight tolerance of less than 0.1 millimetres using micro-frequency control pulses.
The current motor design builds on early prototype architectures from British electric motor specialist YASA, which became a wholly-owned subsidiary of Mercedes-Benz in 2021.
Michael Schiebe, Member of the Board of Management, Mercedes-Benz Group AG (Production, Quality & Supply Chain), said, “With the start of large‑scale series production of the axial flux motor in Berlin‑Marienfelde, we are bringing a pioneering innovation for electromobility into industrial reality. In doing so, we are sending a strong signal of technological leadership, operational excellence and the transformation of the automotive industry in Germany."
Patrick Schnieder, German Federal Minister of Transport, noted, “Mastering the demanding axial flux technology is a major opportunity for the German and European automotive industry. This innovative electric motor helps establish a strong foothold in the premium segment. The start of production of the axial flux motor in Berlin-Marienfelde sends a powerful signal about Germany’s strength as an industrial location. With Mercedes-Benz’s axial flux motor, electromobility gains additional momentum. A decisive factor in the continued success of e-mobility is the availability of charging infrastructure. Through our Charging Infrastructure Master Plan 2030, we support both the considerable commitment of the charging infrastructure industry and the efforts of the automotive industry.”
NXP Unveils SAF8444 Single-Chip Radar SoC To Drive Affordable ADAS Adoption
- By MT Bureau
- June 09, 2026
NXP Semiconductors has introduced the SAF8444, an automotive radar system-on-chip designed to enable advanced driver assistance systems (ADAS) processing on the sensor itself.
Manufactured using 28-nanometre RFCMOS technology, the single-chip solution operates across the 76–81 GHz automotive radar band to support short-, medium- and long-range sensing. The chip is intended for vehicle platforms, including electric vehicles, where it reduces system costs by simplifying thermal management and vehicle integration.
The system addresses entry-level and economy vehicle lines by integrating hardware components to lower overall bill-of-materials costs. It combines an Arm Cortex-A53 applications processor, an Arm Cortex-M7 real-time core, and NXP’s proprietary Signal Processing Toolbox radar accelerator with digital signal processor support. This architecture allows perception-level processing to occur directly on the radar sensor, reducing the data-load reliance on centralised vehicle compute resources.
The technology is optimised for standard automated safety functions, including adaptive cruise control, autonomous emergency braking, blind-spot detection and park assist. To meet safety criteria such as the Euro NCAP 2030 requirements, which include low-light pedestrian detection, the chip fuses camera and radar data.
Additionally, it features a dual-threaded accelerator to run anti-jamming algorithms and mitigate radio frequency interference in congested environments.
NXP supports the device with an enablement ecosystem that includes radar software development kits, safety frameworks, security components, power management integrated circuits, and networking solutions.
Meindert van den Beld, Senior Vice-President and General Manager, Radar & ADAS, NXP Semiconductors, said, “SAF8444 strengthens our one-chip radar portfolio with a solution that balances performance, power efficiency, and cost. It allows customers to meet tightening safety requirements while reducing system cost—an essential step toward democratizing ADAS adoption.”

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