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Manufacturing Gains Momentum Despite Signs Of A Broader Slowdown In Sales Of Finished Goods
- by Bhushan Mhapralkar
- July 15, 2024
There is a certain gain in momentum in the manufacturing sector as industries – SMEs in particular – see an increasing flow of orders in the aftermath of elections and the announcement of new infrastructural projects such as highways. There is a certain optimism in the manufacturing sector in view of the upcoming budget in anticipation of supply chain measures as many companies look at India as an alternative to China.
While challenges such as rising operational expenses due to an increase in electricity charges, skilled manpower costs, raw material cost and logistics costs account for headwinds, new orders on account of new engineering projects account for the tailwinds.
The effect of policy push through PLI schemes has started to show effect on the manufacturing sector despite one more headwind – to scale up in a journey towards a global manufacturing hub. With automotive components accounting for large orders with ironically the least margins in terms of income or profits as compared to other sectors such as pumps and air-conditioners, an interesting trend evident is an increase in orders right down to the SME level. This includes automotive components on account of new projects and exports.
Against the talk of vehicle sales across various categories moderating, the trends in auto components manufacturing seem to actually pick up pace. “Manufacturing industries are seeing an increase in work orders, which indicates the starting of new projects and business arrangements post the election. We as a SME are also experiencing the flow of new orders though the margins on orders from the automotive OEMs and Tier 1 suppliers seem to have hardly any while the quantities are often large and of the ‘production’ kind,” mentioned Sachin Sawant, Partner, Nuovotech Engineers. This SME enterprise from Pune recently bagged an order for an EV project.
“We are looking at what the budget has to offer in terms of the boost that is evident in the manufacturing sector after a considerable amount of time. We are also hopeful of a continued momentum in view of the upcoming festive season and a good monsoon, which often has a positive effect on the manufacturing sector,” he added.
A proprietor of another SME unit in Vasai also spoke about an increase in manufacturing activity with the starting of new projects. His company is into the supply of automation solutions to the sectors including automotive. Of the opinion that the GST has to come down in the aftermath of the profound effect it has had on manufacturing sector in terms of its competitiveness and a significant increase in costs, he said that the budget could outline some more positive measures to boost manufacturing to a higher level on the account of not revealing his identity.
Luxury car sales slowdown
Attributing the slowdown as part of the broader moderation in automotive sales, luxury cars markers are of the opinion that the slowdown in luxury car sales is temporary. The slowdown in automotive sales, including that of the luxury automobiles has been due to the intense summer and general elections, claimed a few industry sources whereas others attributed it to the shift in spending by the wealthy. With a good monsoon and the upcoming festive season, luxury car makers are confident that the slowdown that is current apparent will soon resolve to ensure yet another good fiscal of sales and performance.
Pointing at the challenge faced regarding BIS certification faced by a luxury automobile manufacturer in the first half of this calendar year, industry sources said that the launch of new models on account of the upcoming festive season should dial momentum back into luxury car sales.
Image for representative purpose only.
- Suzuki Motor Corporation
- Tata Elxsi
- Suzuki-Tata Elxsi Offshore Development Center
- Katsuhiro Kato
- Manoj Raghavan
- SDV
- electric
- hybrid
- alternate fuel
- autonomous
- connected
- shared
Suzuki Tata Elxsi Offshore Development Center Opens In Pune
- by MT Bureau
- November 18, 2024
Japanese mobility company Suzuki Motor Corporation and Tata Elxsi, a leading design and technology services company have inaugurated the ‘Suzuki-Tata Elxsi Offshore Development Center’ in Pune, India.
The facility will focus on driving innovations in advanced engineering for Suzuki Motor Corporation’s future offerings. Tata Elxsi says it will support Suzuki in its green mobility vision by aligning with the OEM’s global focus on sustainable innovation in lightweight design, safety, styling and engineering, eco-friendly materials, and advanced simulations to improve time-to-market.
Furthermore, the partners will also focus on developing next-generation powertrains (across electric, hybrid and alternate fuels) and software-defined vehicles (SDV).
Katsuhiro Kato, Chief Technology Officer, Suzuki Motor Corporation, said, “As the industry progresses in Connected, Autonomous, Shared, and Electric technologies, Suzuki must accelerate electronic and virtual development to meet evolving demands. Tata Elxsi’s expertise in advanced computing, simulation, and design digital makes them an ideal partner in bringing forward-thinking solutions to market. This strategic and long-term partnership incorporates Suzuki’s endeavor of minimising energy and enables India’s talent to actively contribute to our development efforts globally.”
Manoj Raghavan, MD & CEO, Tata Elxsi, said, “The inauguration of Suzuki-Tata Elxsi Offshore Development Center marks a significant milestone in our partnership with Suzuki and our shared vision for the future of mobility. Tata Elxsi’s design-led, digital-first approach is uniquely positioned to support Suzuki’s energy minimisation and sustainability goals, advancing the future of automotive engineering with precision and responsibility. We are delighted to support Suzuki in this journey towards transformative automotive engineering.”
- MathWorks
- NXP Semiconductors
- MATLAB
- Simulink
- Battery Management System
- BMS
- Lars Reger
- Jim Tung
MathWorks, NXP Semiconductors Join Forces To Introduce mode-Based Design Toolbox For BMS
- by MT Bureau
- November 18, 2024
MathWorks, a leading developer of mathematical computing software, and NXP Semiconductors, a leading provider of automotive processing technology have joined forces to introduce Model-Based Design Toolbox (MBDT) for Battery Management Systems (BMS).
With this, engineers will be able to not only develop models but also validate BMS applications on MATLAB and Simulink. They will also be bale to automate C code generation from MATLAB for NXP Battery Cell controllers, and also support NXP’s software solution, the BMS SDK components.
For the unversed, BMS is one of the crucial technology for electric vehicles that ensures optimal performance, durability and safety for the battery packs. The BMS design process the partners state increasingly relies on modelling and simulation to fine-tune algorithms tailored to EVs' specific battery cell types and battery pack configuration.
The Model-Based Design provides efficient design of the BMS algorithms, which allows it to be tested in simulation for different scenarios, such as driving habits, environmental conditions, and fault occurrences.
Lars Reger, CTO, NXP Semiconductors, said, "We’re excited to collaborate with MathWorks to support automotive engineers in developing the next generation of BMS solutions. Simplifying direct testing with MBDT on NXP processors offers a broad range of benefits, including faster design iterations that allow engineers to identify and fix issues upfront in the design process and reduce time to market.”
The MDBT acts as a bridge between theoretical design and practical application.
Jim Tung, MathWorks Fellow, said, "By enabling engineers to go directly from creating BMS algorithms in Simulink to running them on an NXP processor, we're simplifying and accelerating the development process. The growth of the EV market demands more efficient, reliable, and safer battery systems, and tools like MBDT that streamline and enhance the engineering process will be critical. Reducing development times, facilitating easier testing, and accelerating market entry will be differentiators in this competitive market.”
- Mushin Innovation Labs
- Maruti Vendor System Audit
- Volkswagen
- Skoda
- Volvo
- JCB
- Aston Martin
- Rachit Srivastava
- SaaS
- Amman Batra
- Inflection Point Ventures
- Vikram Ramasubramaniam
Software as a Service Startup Mushin Innovation Labs Raises $250,000 In Seed Series Round
- by MT Bureau
- November 14, 2024
Mushin Innovation Labs, a Software-as-a-Service (SaaS) start-up providing digital solution for the automotive manufacturing industry, has raised USD 250,000 in Seed Series Round led by Inflection Point Ventures. The startup through its Mushin Aqua platform supports Tier 1 and Tier 2 manufacturers to optimise their compliance and improve quality management. This it claims helps to reduce upto 85 percent cost reduction.
The new funds it intends to deploy towards improving sales and marketing operations, accelerate its R&D efforts, and further innovate its product suite. It also aims to expand its market presence, enhance product offerings, and develop new solutions to meet the ever-evolving needs of the automotive manufacturing sector.
Interestingly, Mushin Innovation Labs claims it already secured partnership with 15 leading automotive brands and has onboarded 70 factories within two years. It has successfully passed the Maruti Vendor System Audit (VSA) and obtained Letters of Intent (LOIs) from 15 factories. It currently has 14 active deployments and a pipeline of 52 factories. The start-up claims it has received interest from global OEMs such as Volkswagen, Skoda, Volvo, JCB, and Aston Martin. The start-up was founded by Rachit Srivastava (CEO) and Amman Batra (COO).
The company estimates that the total addressable market (TAM) for Mushin Aqua, is estimated at INR 7,000 billion annually. The serviceable available market (SAM), specifically targeting Tier 1 and Tier 2 manufacturers in India, is valued at INR 450 billion. Based on the company's current capabilities and market focus, the serviceable obtainable market (SOM) stands at INR 45 billion annually.
Vikram Ramasubramaniam, Partner and CIO, Inflection Point Ventures, said, “The automotive manufacturing industry has stringent compliance standards to follow while minimising costs and maintaining top-notch quality. Many Tier 1 and Tier 2 manufacturers struggle to meet these demands efficiently due to fragmented processes and outdated systems. Mushin Innovation Labs addresses this challenge and streamlines compliance and enhances quality management in an accessible price range, making lives easier for tier 1 and 2 manufacturers. IPV believes Mushin is well-positioned for sustainable growth, making it a right investment choice.”
- Schaeffler India
- IIMA Ventures
- IIMA-CIIE
- IIM Ahmedabad
- Harsha Kadam
- Munish Bhatia
- Praveen Bhadada
- Buddy4Study Foundation
- Schaeffler India Social Innovator Fellowship Program
Schaeffler India Social Innovator Fellowship Program Winners Announced
- by MT Bureau
- November 14, 2024
Schaeffler India, a leading motion technology company, in partnership with Buddy4Study Foundation, has announced the winners of its 2024 edition of the Schaeffler India Social Innovator Fellowship Program.
The initiative under Schaeffler India’s CSR initiative HOPE (Healthcare, Occupational skill development, Preservation of Heritage & Environment and Empowerment of Society) in its third edition recognises and rewards social entrepreneurs for their unique sustainable solutions that has positive impact to the society.
The programme is open to applicants between the ages of 18 – 35 across different institutions including IITs, IIMs, NITs, non-profit organisations, and early-stage startups, to pitch their ideas and prototype solution across six key categories. These include environmental sustainability, renewable energy, carbon neutrality, circular economy, natural resource management, and application of technology in the social sector.
The participants undergo rigorous screening, of which 10 projects are shortlisted and receive a grant of INR 150,000 each. The winners were awarded 24-week hybrid mentorship at IIMA Ventures formerly (IIMA-CIIE), a startup incubator founded by the Indian Institute of Management, Ahmedabad. They also get an opportunity to connect with Schaeffler India's network of industry partners, and fellow innovators in the program.
The initiative which started in July 2024, has received over 276 registrations from over 25 states, including the Northeast, West Bengal, Jammu & Kashmir, and more, with 78 shortlisted applicants for assessment.
Harsha Kadam, MD and CEO, Schaeffler India, said, “At Schaeffler India, we are dedicated to advancing motion to foster a sustainable, efficient, and resilient world. The remarkable response to this year’s Social Innovator Fellowship Program highlights the potential of India’s youth to be agents of transformative change. Sustainability and innovation are inherently linked, and through this initiative, we are committed to nurturing young innovators who will help shape the future of India, where both people and the planet can thrive.”
The award ceremony saw attended by Munish Bhatia, Co-Founder, India Accelerator & CEO, Bharat Ventures, and Praveen Bhadada, CXO Advisor and Mentor, along with the Leadership Team of Schaeffler India.
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