Enhancing Vehicle Safety With Vision

Offering vision-based, cloud-connected intelligent dash cams that integrate visual insights and provide a unique and actionable feedback on driver behaviour in real-time, Netradyne – a Bengaluru-based company – is working towards enhancing safety on the road.

With products that are capable of monitoring subtle driving patterns, from adhering to traffic rules to identifying risky behaviour, the products that Netradyne is presenting capture and process data and learn continuously from new data points.

“The focus area is on increasing precision in safety systems with the goal of achieving near-perfect accuracy. The second major product is an advanced drowsy detection system,” informed Vinay Rai, Executive Vice President – Engineering, Netradyne.

Stating that the products enhance vehicle safety, fleet operations and are an outcome of much innovation, he averred, “Currently available in the US, they will be soon introduced in India.”

Engineered to integrate additional accessories mounted on the windshield to improve driver monitoring accuracy, a critical element in the case of commercial vehicles particularly, the products aim at creating a more reliable system capable of detecting fatigue in drivers with greater precision.  

Revealing that the company is making strides in predictive analysis using large language models and massive data sets that have been accumulated over billions of kilometres of driving, Rai said, “With a potential to predict the behaviour of various agents on the road including vehicles, pedestrians, animals and even objects, the technology, by analysing the data, can anticipate actions before they happen, providing a smoother and safer driving experience.”

An exciting development being the integration of vision-based technology into mapping systems, which is unlike the traditional crowd-sourced data that rely on surveys and can be out-of-date, Netradyne is employing real-time data that is captured by its system directly from vehicles that ply on the road.

What this does is to allow for quicker updates such as the identification of newly installed traffic signals, which are immediately processed and uploaded to the cloud.

Stating that an advanced drowsy detection system will be launched in H1FY26 in India, Rai said, “In the realm of fleet management, the company is also expanding its platform to offer more than just safety features.”

Planning to launch a comprehensive fleet management tool by early next year that will help companies monitor key metrics like vehicle location, driver behaviour and vehicle health in real-time, Netradyne is operating development centres in Bengaluru and San Diego, US.

Operating in almost a dozen countries including the US, UK, India, Australia and Canada, the company’s system has detected over a billion alerts across various regions. Pursuing a goal to provide businesses with critical insights into their fleets and help identify top-performing drivers and those in need of coaching, the company is catering mainly to a B2B market of commercial vehicles.

It is driving much of the innovation and tech development from India.

Market opportunities

With the research and development workforce in India accounting a major share of the developments, Netradyne – offering solutions to fleets diverse in nature – is looking at its home market in India with the confidence that the rate of adoption of driver safety systems will grow fast and steadily.

“The perception of vision-based safety systems in India is evolving, albeit slowly. India remains a cost-sensitive market, where many businesses and individuals prioritise affordability over advanced safety technologies,” Rai expressed. “There is a growing awareness about the long-term benefits of such systems, especially in terms of preventing accidents and reducing liabilities,” he said.

The change in perception is being driven by several factors, including MNCs in the commercial fleet or logistics space adopting technologies like these for safety and brand positioning. Rai averred, “While India is still several years behind developed markets in terms of safety culture and the adoption of advanced technologies, the trend is definitely moving in a positive direction. The growing awareness, both at the consumer and business levels, suggests that this shift will continue over time, even if it doesn’t happen overnight. Overall, the market for vision-based safety technologies in India is in its early stages but is showing signs of growth.” 

The company’s biggest market is the United States, which has been the focus since the company's early days in 2015. It also made a strong presence in India, UK, Canada, Mexico and Germany.

MapmyIndia Mappls, a digital mapping and geospatial technology company, and Zoho, a technology company, have announced a collaboration to integrate two MapmyIndia features directly within Zoho CRM. The features being integrated are Address Capture and Nearby Lead Finder.

The integration allows Zoho CRM users to: capture verified addresses, visualise customer locations, discover potential leads in nearby areas and optimise sales routes. These functions are powered by MapmyIndia’s mapping platform.

Rakesh Verma, Co-Founder, Managing Director & Group Chairman, MapmyIndia Mappls, said, “This partnership between MapmyIndia and Zoho is a true blue Swadeshi celebration – two Indian innovators and leaders in their respective fields - coming together to deliver cutting-edge, homegrown technology that is world-class. MapmyIndia Mappls Address Capture and Nearby Lead Finder capabilities will help Zoho CRM users across India to work smarter and sell better, while keeping all data and innovation safe within India. I am confident that this partnership will boost collaborations amongst Indian tech companies creating a sympathetic ecosystem towards the realisation of an Atmanirbhar, Viksit Bharat.”

Mani Vembu, CEO, Zoho, said, "At Zoho, we believe that true technological progress begins with self-reliance. Building deep-tech R&D from India has always been one of our foundational pursuits, driven by the immense talent and creativity that thrive in the country. Our partnership with MapmyIndia embodies this vision, uniting homegrown expertise in business software and digital mapping to deliver solutions that are powerful, privacy-focused and proudly indigenous. This integration empowers Indian businesses by combining business intelligence with spatial intelligence, giving field teams the location-aware insights they need to better serve their customers."

Toyota Kirloskar Motor (TKM) has unveiled the Toyota Experiential Museum (TEM) in Bengaluru, which it said is a new cultural and lifestyle hub for the company. The space combines Indian philosophy with Japanese culture and technology.

Located on the ground floor of the Phoenix Mall of Asia, TEM is spread across 8,200 sq ft and offers a five-senses experience, blending Japanese minimalism with Indian warmth through visuals, sounds, scents, textures and flavours.

Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said, “At Toyota, our vision of creating ‘Happier Paths Together’ goes beyond mobility – it is about inspiring experiences that connect people, cultures, and emotions. With TEM, we hope to offer a truly unique experience that embodies this spirit.

In India, we found inspiration in the practice of Sadhana – the mindful pursuit of inner balance and fulfilment. TEM is where the Japanese culture and values of precision, serenity, and respect for nature beautifully align with the spirit of Sadhana, making TEM a meaningful blend of both. Designed to engage the senses and spark reflection, it brings together art, technology, and craftsmanship to inspire mindfulness, especially amongst the youth.”

The museum features minimalist interiors and distinct aesthetics designed to spark curiosity, inviting guests to explore at their own pace. The journey begins with a mirrored and rhythmic experience of the changing seasons common to Japan and India, unfolding through infinite projections of light, colour and motion. It then rises into a celebration of shared passion, featuring an audio-visual collaboration with DRUM TAO. A display includes a water curtain encircling a car draped in satin.

A design cafe offers a range of merchandise blending heritage with contemporary lifestyle, celebrating simplicity and craftsmanship.

The TEM cafe features a curated menu that blends the Japanese tradition of matcha with Indian flavours. Highlights include the India-inspired mango infusion.

Maruti Suzuki India (Maruti Suzuki) has announced an investment of nearly INR 20 million to pick up 7.84 percent stake in Bengaluru-based mobility insights start-up Ravity Software Solutions. The start-up claimed to be a global platform for AI-driven connected mobility intelligence, which transforms vehicle data into business value.

This marks the automaker’s third such move through ‘Maruti Suzuki Innovation Fund’, which makes strategic investments in innovative and high-potential start-ups that can support Maruti Suzuki India’s operations.

The company made its first investment of INR 20 million in Sociograph Solutions in June 2022, followed by the same amount in Amlgo Labs in March 2024.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Aligning to our core value of keeping customer at the core of our business, we are focused on enhancing vehicle ownership experience. In the age of open innovation, we strive to co-create business solutions with specialized entities operating in the particular field. Startups are ideal partners as they bring agility, fresh thinking, and cutting-edge solutions, to support our goal of ensuring customer delight. Our investment in Ravity Software Solutions will enable us to elevate customer experience through data-driven insights. We have been associating with startups since 2019 under our Maruti Suzuki Innovation programs. Through this initiative, we are investing in a culture of innovation, building strategic partnerships, and unlocking new opportunities, in line with Government’s ‘Startup India’ initiative to promote entrepreneurship in the country.”

Vikas Rungta, Founder, Ravity Software Solutions, said, “It is an honour to be associated with an industry leader like Maruti Suzuki, whose name is synonymous with bringing personal mobility to millions in India as well as across the globe. An automobile major like Maruti Suzuki partnering with a startup speaks volumes about its forward-thinking mindset, humility, and openness to learn and collaborate to explore new ideas. With our excellence and expertise in AI, analytics and mobility, we are committed to upholding the trust Maruti Suzuki has placed in us. We believe that the high complementarity of our strengths: Maruti Suzuki’s scale of business and our agility and entrepreneurship, will further enhance customer experience and delight.” 

LG Display has secured two CES 2026 Innovation Awards from the Consumer Technology Association (CTA) for two automotive display innovations: Dual View OLED and Under Display Camera-infrared (UDC-IR) OLED.

Both products were honoured in the In-Vehicle Entertainment category for delivering space efficiency, superior picture quality and high standards of safety.

The Dual View OLED solution allows a single automotive display to show different content based on the viewing position. For example, the driver can view navigation while the front passenger streams content. Optimised pixel structure ensures the driver’s touch operation does not interfere with the passenger’s entertainment. The product utilises a Tandem OLED device structure for picture quality and operates reliably in environments ranging from -40deg C to 85deg C.

The UDC-IR OLED jointly developed with LG Innotek, is claimed to world’s first full-screen automotive display to conceal an in-screen driver-monitoring camera. LG Display developed advanced algorithms that make the camera hole invisible from the driver’s viewpoint. The camera integrates LG Innotek’s high-resolution IR camera and image-enhancement software to ensure accurate driver monitoring, which is becoming mandatory due to global safety regulations.

LG Display will showcase these solutions at a dedicated booth at CES 2026. The company has consistently won CES Innovation Awards, previously honoured for its Thin Actuator Sound Solution (CES 2023) and its 57-inch Pillar-to-Pillar LCD (CES 2024).