Innovation and sustainability in design took centerstage at the 19th Styling & Design Conclave 2025 organised by the Society of Indian Automobile Manufacturers (SIAM). The event saw participation from designers and professionals from organisation such as Hero MotoCorp, Maruti Suzuki India, Honda Motorcycle & Scooter India, Stratasys and Autodesk among others.

G Sathiyaseelan, Chairman, SIAM Styling and Design Group and Vice-President, Ashok Leyland, shared his views on empathetic, inspirational and innovative approach towards technology and design,

Anuj Prasad, CEO and Founder, Desmania, expressed confidence in the bright future for automotive designers.

The event saw speakers acknowledging that automotive styling has become an old word, while design and sustainability are the modern buzzwords that indicate the direction in which the automotive sector must head.

“The level of design happening in India holds tremendous potential. We are at the threshold of a new era in design and innovation. Today, international organisations are looking to India for designs that cater to both local and global markets. Automotive design will help build the nation in a responsible manner,” said Prasad.

Prashant Banerjee, Executive Director, SIAM stated that “Indian automotive designs today are as good as Italian designs.”

Samarth Gupta, Senior Technical Specialist & Mobility Lead APAC, Autodesk, said, “Everyone wants to own a vehicle because it is an expression of independence. The urban population landscape is changing due to climate change. New developments in geopolitics and the evolution of consumers’ trends and preferences are impacting the mobility landscape. We will need to evolve our auto design thinking amidst disruptions.”

Teofilo Plaza Garcia, Industrial Studio Head, Hero MotoCorp, said “Motorsports-based designs can be used for road-based vehicles, as indicated through Hero XPulse 210. These vehicles will no longer be as expensive as before.”

Rahul Pandita, Regional Head, Stratasys, stated that 3D block printing is a useful technique that has helped companies like McLaren bring racing designs to life quickly. “As design processes such as 3D block printing decrease the time taken, companies can quickly decipher whether a design is feasible or not,” said Pandita.

Dinesh Raman, Director, Transportation Design, KISKA Shanghai, opined that “As the years go by, greater use of AI will be made for design, thereby freeing up time for creative pursuits by automotive designers.”

VS Deka, Group Manager, Royal Enfield, said, “AI innovation is coming into our lives and we need to adopt the evolving technology. AI can be customised through training and then be scaled up as per requirements.”

Ferdinand Klauser, Global Partner & MD, Asia, KISKA Shanghai said, “India has a lot of potential in bringing about the transformation in mobility designing landscape.”

He also mentioned that though the future is unpredictable, it is possible to plan for it by understanding that consumer needs are transforming faster than the market.

Professor Kaustuv Sengupta of NIFT Chennai, stated, “Colour represents around 20 percent of the design language. Every 300 miles in our country, you see a new colour context. Human beings see a small spectrum of colours. Colours affect us psychologically. We see what we want to see.”

Rajesh Gogu, Vice-President (Design), Maruti Suzuki India, revealed that the company decided to create a completely new design for the fourth generation of the Dzire. The design became a success despite a 55 percent market share for SUVs.

“The trends on the road are changing, as demand for sedans have reduced while that of SUVs have grown. Designing can reinvent declining segments or products to make them popular again. Innovation is not just about technology, it is also about shape, form, aerodynamics, performance and more. We can design our vehicles that can reduce the carbon footprint offering better fuel efficiency and value to customers,” averred Gogu.

While describing the role of AI in automotive designing, Harikrishnan AK, Delivery Manager, TCS Design, said, “AI image generators can be used for inspiration, exploration and for happy accidents but there are challenges of confidentiality and originality. We need to harness the full potential of AI by customisation and fine-tuning.”

Speaking about designing in the commercial vehicle segment, Pravin Gaikwad, Head of CV Design, Tata Motors, said, “We have adopted multi-powertrain strategy. It is possible for the form to get you the trust of the customer. Form is actually helping us to define many ideas. We are leveraging tech intelligence like telematics to design something very unique.”

He shared an insight on how Tata Motors was using space intelligence as a new design direction for making Tata Prima trucks and a new space-saving concept called Tata YU.

The SIAM Styling and Design Conclave also presented automotive design students of MIT (Maharashtra Institute of Technology), ADYPU (Ajeenkya DY Patil University) and NID (National Institute of Design) an opportunity to present their design prototypes. Vedant Barve, a student at MIT, won the first prize for an electric cruiser scooter concept.

“When we began, India had only two design schools. Today, there are over 1,500 design schools producing a strong talent pool for automotive design. We need to be transformative and move toward defining automotive design that is human-centric and sustainable,” added Prasad of Desmania.

“To make India into a global design hub, change that helps India use aspects of its culture while competing at a global level is needed in the academic curriculum,” concluded Sumer Singh, Associate Professor, IIT Delhi.

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Bengaluru-headquartered ER&D company L&T Technology Services (LTTS) has announced a multi-year engagement within its mobility segment from an automotive manufacturer. The agreement involves software, connectivity and digital engineering services across vehicle technology domains. This win follows the company’s investments in R&D labs and mobility infrastructure designed for programs with global manufacturers.

The engagement covers mobility engineering capabilities, including embedded systems, digital platforms, verification and validation, cloud integration and cybersecurity. LTTS intends to use its engineering expertise and delivery frameworks to support the customer's technology roadmap. 

At present, LTTS operates 22 design centres and 100 innovation labs globally.

The agreement strengthens the partnership between LTTS and the automotive manufacturer in the area of mobility engineering. The company provides design, development, and testing services across the mobility, sustainability, and tech segments. 

Alind Saxena, Executive Director and President, Mobility and Tech at L&T Technology Services, said, “We are proud to deepen our partnership with the valued customer through this strategic engagement. LTTS brings together domain-led engineering, secure development practices and excellence in global delivery to accelerate the future of premium mobility. The win reflects the trust placed in our teams and our commitment to delivering world-class engineering at scale”.

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French technology company Valeo and NATIX Network have announced a partnership to develop a multi-camera World Foundation Model (WFM). The project combines Valeo’s research in artificial intelligence and generative modelling with NATIX’s decentralised physical infrastructure network (DePIN) to create an open-source platform for autonomous driving and robotics.

The initiative aims to move beyond perception-based models by creating a system capable of predicting future states and reasoning about physical interactions in a four-dimensional environment. The model will be trained using NATIX’s data network, which has collected 600,000 hours of video data across the US, Europe and Asia over seven months. This data provides the multi-camera inputs necessary for the spatial perception required by autonomous vehicles and robots.

The partnership builds upon Valeo’s existing open-source frameworks, VaViM (Video Autoregressive Model) and VaVAM (Video-Action Model). While these frameworks were previously trained primarily on front-camera datasets, the integration of NATIX’s multi-camera network expands the AI’s field of vision to 360 degrees.

Under the open-source framework, the partners will release models, datasets and training tools. This approach is intended to allow the research community to fine-tune models and benchmark physical AI across various driving conditions and geographic regions. The collaboration seeks to accelerate the deployment of end-to-end AI models by learning from real-world edge cases captured by vehicles in operation.

Marc Vrecko, Chief Executive Officer, Valeo’s Brain Division, said, “Since our creation in 2018, Valeo’s AI research center has been at the forefront of AI research in the automotive industry, especially in the fields of assisted and autonomous driving. Our goal has always been to advance mobility intelligence safely and responsibly. By combining Valeo’s generative world modeling research expertise with NATIX’s global multi-camera data, we are accelerating both the quality and the accessibility of next-generation end-to-end AI models, enabling the research community to build upon strong open models.”

Alireza Ghods, CEO and Co-Founder, NATIX, added, “WFMs are a once-in-a-generation opportunity — similar to the rise of LLMs in 2017–2020. The teams that build the first scalable world models will define the foundation of the next AI wave: Physical AIs. With our distributed multi-camera network, NATIX has a clear advantage of being able to move faster than large OEMs.”

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Tata Technologies has announced the completion of the 3^rd edition of its innovation hackathon, InnoVent 2026, supported by Amazon Web Services (AWS). The initiative invited engineering students to develop solutions for mobility challenges in the automotive and manufacturing sectors. The programme received participation from 10,247 students across 404 colleges in India, resulting in 2,822 projects.

The competition focused on the theme of intelligence-driven mobility for the year 2030. Participants received over 650 hours of mentoring and training from subject matter experts to convert their concepts into prototypes. The top 10 teams presented their work at the company's Hinjewadi campus in Pune before a jury of industry leaders from Jaguar Land Rover, Air India and ES-Tec Group.

Team Drushti from CMR College of Engineering & Technology, Hyderabad, secured the first prize of INR 300,000 for a system that customises vehicle infotainment for visually impaired drivers. Second place went to Team The T-Factor from Vellore Institute of Technology, Chennai, for an AI-based breakdown prevention system. Team SwarmSync from the International Institute of Information Technology (I²IT), Pune, took third place for an intelligent fleet management solution using V2X communication.

Tata Technologies offered career opportunities to all 42 finalists involved in the top projects. Furthermore, all participants were granted one-year access to the iGETIT learning platform to study emerging technologies. The finalist projects covered areas such as blockchain for vehicle security, wireless charging for electric vehicles, and AI-led battery monitoring.

The event featured a humanoid robot that performed roles such as coordinating panel discussions and interacting with attendees. A panel of industry experts discussed the global demand for engineering talent and the impact of technology on future mobility.

Warren Harris, MD & CEO, Tata Technologies, said, "InnoVent at Tata Technologies represents our conviction that the future is shaped by those who combine engineering excellence with human purpose to engineer a better world".

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Kia India has announced the re-launch of its Kia Inspiring Drive (K.I.D) Program, debuting alongside the New Kia Seltos. The initiative is a driving score system designed to monitor real-time behaviour and provide insights into habits. Accessed via the Kia Connect app, the programme will be rolled out across the company’s connected vehicle portfolio in phases.

The K.I.D score is calculated using a three-month rolling average based on parameters including rapid acceleration, rapid deceleration and sudden starts. To ensure data accuracy, the system applies a weighted value based on the specific vehicle. This methodology aims to reflect long-term driving patterns rather than isolated incidents.

The programme incorporates community-based leaderboards, allowing owners to compare scores and track their standing within the Kia community. By turning road safety into an interactive experience, the manufacturer intends to encourage responsible driving through recognition and competition.

The behaviour-based scoring system provides data to help users understand the impact of their habits on road safety. Kia is supporting the re-launch with a digital and press campaign to increase awareness among its customer base.

Atul Sood, Senior Vice-President – Marketing & Sales, Kia India, said, “Safety remains at the core of Kia’s philosophy, and with the re-launch of the Kia Inspiring Drive program alongside the New Seltos, we are taking another meaningful step towards encouraging responsible driving behaviour. By offering customers clear, data-driven insights into their driving patterns, the KID program empowers them to make safer choices on the road, while also enhancing their overall ownership experience.”

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