Innovation and sustainability in design took centerstage at the 19th Styling & Design Conclave 2025 organised by the Society of Indian Automobile Manufacturers (SIAM). The event saw participation from designers and professionals from organisation such as Hero MotoCorp, Maruti Suzuki India, Honda Motorcycle & Scooter India, Stratasys and Autodesk among others.

G Sathiyaseelan, Chairman, SIAM Styling and Design Group and Vice-President, Ashok Leyland, shared his views on empathetic, inspirational and innovative approach towards technology and design,

Anuj Prasad, CEO and Founder, Desmania, expressed confidence in the bright future for automotive designers.

The event saw speakers acknowledging that automotive styling has become an old word, while design and sustainability are the modern buzzwords that indicate the direction in which the automotive sector must head.

“The level of design happening in India holds tremendous potential. We are at the threshold of a new era in design and innovation. Today, international organisations are looking to India for designs that cater to both local and global markets. Automotive design will help build the nation in a responsible manner,” said Prasad.

Prashant Banerjee, Executive Director, SIAM stated that “Indian automotive designs today are as good as Italian designs.”

Samarth Gupta, Senior Technical Specialist & Mobility Lead APAC, Autodesk, said, “Everyone wants to own a vehicle because it is an expression of independence. The urban population landscape is changing due to climate change. New developments in geopolitics and the evolution of consumers’ trends and preferences are impacting the mobility landscape. We will need to evolve our auto design thinking amidst disruptions.”

Teofilo Plaza Garcia, Industrial Studio Head, Hero MotoCorp, said “Motorsports-based designs can be used for road-based vehicles, as indicated through Hero XPulse 210. These vehicles will no longer be as expensive as before.”

Rahul Pandita, Regional Head, Stratasys, stated that 3D block printing is a useful technique that has helped companies like McLaren bring racing designs to life quickly. “As design processes such as 3D block printing decrease the time taken, companies can quickly decipher whether a design is feasible or not,” said Pandita.

Dinesh Raman, Director, Transportation Design, KISKA Shanghai, opined that “As the years go by, greater use of AI will be made for design, thereby freeing up time for creative pursuits by automotive designers.”

VS Deka, Group Manager, Royal Enfield, said, “AI innovation is coming into our lives and we need to adopt the evolving technology. AI can be customised through training and then be scaled up as per requirements.”

Ferdinand Klauser, Global Partner & MD, Asia, KISKA Shanghai said, “India has a lot of potential in bringing about the transformation in mobility designing landscape.”

He also mentioned that though the future is unpredictable, it is possible to plan for it by understanding that consumer needs are transforming faster than the market.

Professor Kaustuv Sengupta of NIFT Chennai, stated, “Colour represents around 20 percent of the design language. Every 300 miles in our country, you see a new colour context. Human beings see a small spectrum of colours. Colours affect us psychologically. We see what we want to see.”

Rajesh Gogu, Vice-President (Design), Maruti Suzuki India, revealed that the company decided to create a completely new design for the fourth generation of the Dzire. The design became a success despite a 55 percent market share for SUVs.

“The trends on the road are changing, as demand for sedans have reduced while that of SUVs have grown. Designing can reinvent declining segments or products to make them popular again. Innovation is not just about technology, it is also about shape, form, aerodynamics, performance and more. We can design our vehicles that can reduce the carbon footprint offering better fuel efficiency and value to customers,” averred Gogu.

While describing the role of AI in automotive designing, Harikrishnan AK, Delivery Manager, TCS Design, said, “AI image generators can be used for inspiration, exploration and for happy accidents but there are challenges of confidentiality and originality. We need to harness the full potential of AI by customisation and fine-tuning.”

Speaking about designing in the commercial vehicle segment, Pravin Gaikwad, Head of CV Design, Tata Motors, said, “We have adopted multi-powertrain strategy. It is possible for the form to get you the trust of the customer. Form is actually helping us to define many ideas. We are leveraging tech intelligence like telematics to design something very unique.”

He shared an insight on how Tata Motors was using space intelligence as a new design direction for making Tata Prima trucks and a new space-saving concept called Tata YU.

The SIAM Styling and Design Conclave also presented automotive design students of MIT (Maharashtra Institute of Technology), ADYPU (Ajeenkya DY Patil University) and NID (National Institute of Design) an opportunity to present their design prototypes. Vedant Barve, a student at MIT, won the first prize for an electric cruiser scooter concept.

“When we began, India had only two design schools. Today, there are over 1,500 design schools producing a strong talent pool for automotive design. We need to be transformative and move toward defining automotive design that is human-centric and sustainable,” added Prasad of Desmania.

“To make India into a global design hub, change that helps India use aspects of its culture while competing at a global level is needed in the academic curriculum,” concluded Sumer Singh, Associate Professor, IIT Delhi.

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In a clear signal of its strategic intent to diversify and future-proof its business, Maruti Suzuki India’s Board of Directors have agreed to amend its Memorandum of Association (MoA) to enable expansion into a wide array of new-age mobility, sustainability and technology-driven segments.

The amendments go beyond just manufacturing and selling passenger vehicles, and now includes buses, vans, lorries, motorcycles, scooters and other motor-powered vehicles, as well as amphibious vehicles and those capable of travel on land, sea, air or any combination thereof. The scope also covers the production and sale of drones, unmanned aerial vehicles (UAVs) and unmanned aircraft systems (UAS), along with all associated components, accessories and technologies.

Additionally, the company may establish and operate facilities for testing, training and data processing to support its manufacturing and technology-driven activities.

The amended charter outlines a significantly broadened scope, allowing the company to manufacture and deal in a comprehensive range of vehicles – from traditional automobiles to drones, unmanned aerial systems (UAS) and amphibious vehicles. This move opens up potential entry into emerging sectors such as aerial mobility and defence-grade UAV systems.

A key focus area is the electric mobility ecosystem. Maruti Suzuki India plans to develop and operate EV charging and battery swapping infrastructure, as well as engage in trading and distribution of alternative fuels such as compressed biogas and hydrogen. This aligns with India's push towards decarbonisation and adoption of cleaner transport.

On the sustainability front, Maruti Suzuki India aims to build capabilities in recycling and repurposing end-of-life vehicles (ELVs) and industrial scrap, including metals, plastics and e-waste. It also plans to trade in carbon credits and renewable energy certificates, suggesting a move to integrate environmental instruments into its business model.

The amendments also allow Maruti Suzuki India to offer consultancy and R&D services in vehicle engineering, testing and certification, while supporting clients and regulators with testing grounds and infrastructure. Additionally, it can now provide supply chain, logistics and IT services – potentially transforming into a full-spectrum mobility and services enterprise.

With this expansive update to its foundational objectives, Maruti Suzuki India is preparing to transition from a conventional automotive business into a multifaceted mobility and sustainability-focused organisation, capitalising on upcoming opportunities in electrification, circular economy and next-gen transport.

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Continental's Automotive group sector will officially debut as the new, independent company Aumovio at IAA Mobility 2025 in Munich this September. The newly formed technology and electronics firm, which consolidates Continental's automotive expertise into a more agile structure, will showcase its innovations from 9 September to 12 September.

Under the leadership of CEO Philipp von Hirschheydt, Aumovio will present its technologies in four themed areas: safe, inspiring, connected and autonomous. The company's goal is to shape the future of mobility by focusing on key technologies.

Highlights from Aumovio's exhibition will include:

Green Electric Caliper: An energy-saving brake module designed for electric vehicles, which is lighter than conventional calipers and doesn't require hydraulic fluid. It is designed to increase a vehicle's range, lower costs and minimise carbon emissions.

Next-Generation Corner Module: A compact chassis unit that integrates the engine, brake system, steering, and suspension. This system's ‘by-wire’ architecture and 150-degree wheel-specific steering are optimised for software-defined vehicles, offering greater manoeuvrability and design freedom.

Xelve System: A scalable, modular hardware and software system for assisted and automated driving (Level 2 to Level 4). The system is customisable for a wide range of vehicles and includes functions for automated parking and AI-supported driving.

Road to Cloud Platform: An integrated platform that provides a complete infrastructure for manufacturers to develop and operate software-defined vehicles, including standardized operating systems, over-the-air updates and cybersecurity.

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JSW Motors, the new business vertical of the JSW Group, has inked a strategic partnership with KPIT Technologies, which it shared aims to redefine future mobility in India.

The partnership will leverage KPIT’s expertise in software and systems development to strengthen JSW Motors’ vision to disrupt the domestic automotive market through innovation and global collaboration.

For the unversed, JSW Motors is investing USD 3 billion over the next five years to develop and manufacture electric, hybrid and plug-in hybrid vehicles in India. The company’s first New Energy Vehicle (NEV) is set to debut on the Indian roads in the second half of FY2026. It is also establishing a manufacturing hub spread across 630 acres in Bidkin, Maharashtra.

Kishor Patil, CEO & MD, KPIT Technologies, said, “KPIT is proud to partner with JSW Motors in their ambitious journey to transform India’s automotive landscape.  Our experience across global vehicle programs and SDV positions us uniquely to contribute to JSW’s vision. This partnership reflects our strategic focus on the Indian market and our commitment to delivering cutting-edge technology that enhances customer experiences and accelerates clean mobility. The partnership will include KPIT bringing advanced competencies in electric propulsion systems, battery innovation, and SDV architectures that enables continuous feature upgrades and superior consumer experiences.”

Ranjan Nayak, CEO of JSW Motors, said, “We plan to build world-class automotive products in India by integrating the best of technologies from across the globe. KPIT’s expertise in software and systems development is a cornerstone of our strategy to deliver best-in-class, technologically-advanced, high-performance, and sustainable vehicles. Together, we aim to energise the Indian auto ecosystem and set new benchmarks for innovation and customer satisfaction. Leveraging its global best practices and technical capabilities, KPIT will set-up a dedicated center of excellence for JSW Motors.”

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Suzuki R&D Center India (SRDI), a subsidiary of Suzuki Motor Corporation, has won the Grand Prize in the ‘Sustainability & Go Green efforts’ category at the recently held Innovatopia Awards in New Delhi in July 2025. The event was organised by the Air Cargo Forum India (ACFI).

The company was recognised for its proposal to use Suzuki’s Versatile micro e-Mobility Platform concept to address operational and environmental challenges in India’s airport cargo sector. The idea focused on improving the efficiency and automation of cargo transport at airports while reducing CO2 emissions by replacing diesel-powered tow tractors.

Suzuki’s micro e-mobility platform, originally developed using motorised wheelchair technology, is used as a base for various robotic applications. The company is exploring its use across sectors such as agriculture, logistics, and home delivery and in this case, for air cargo operations.

Keku Gazder, Board Member of ACFI, said, "SRDI's recognition at the ‘Innovatopia Awards’ for ‘Sustainability and Go Green efforts’ is a testament to the power of cross-sector innovation. As the only non-air cargo company honoured at the ACFI Conclave 2025, their work reflects a shared commitment to a greener future. "

Masahiro Ikuma, Managing Director, SRDI, said, "Suzuki aims for an infrastructure mobility closely connected with people’s lives, and is working to solve social issues in India through diverse mobility solutions. By utilising the versatile micro e-Mobility Platform concept, we aim to deepen our partnership with the air cargo industry and address emerging social challenges through innovative solutions in India."

Suzuki and SRDI plan to continue studying ways to implement the proposal.

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