Ahoy Bikes launched an electroluminescent-technology-based bike, which enhances the safety of riders and aspirational value.
The new technology uses an electroluminescent paint-like coating system, which emits light when an electric current is passed through it, increasing the bike’s visibility through many types of atmospheric conditions such as dark fog, snow, and smoke. “In India, one of the major concerns of cyclists is safety, especially when the visibility is low. Second, most people do not find any aspirational value with their bicycles, unlike motorcycles and cars. There are very few people who own a bicycle with pride. The new bicycle will also appeal to young kids and encourage them to take physical activities,” said Abhishek Mitra, Director, Ahoy Bikes.
The company had started working on electroluminescent technology during the lockdown. It had joined hands with the US-based company Lumilor. The main task for the company was to make the electroluminescent-technology affordable for Indian consumers. “We have been working on the technology to get the cost down and bring it in the affordability range. This is the first electroluminescent bicycle, the production model that has been launched on a mass scale project,” Mitra said. A wide range of Luminous bikes will be available at an affordable price range. The prices begin at INR 20,000 onwards.
The company also manufactures all-terrain bikes, mountain bikes, hybrid bikes, kids bikes and balance bikes.
Like other bicycle companies, Ahoy is also experiencing a surge in demand post COVID. According to him, the demand for bicycles has surged between 300 percent to 350 percent post-COVID due to growing health consciousness and adaptation of social distancing and gyms closure.
According to the All-India Cycles Manufacturers Association, the bicycle industry was growing at 5-7 percent every year, but it is now expected to grow at 15-20 percent because of the coronavirus pandemic, led by a surge in first-time users.
As per the industry data, India is the second-largest manufacturer and the third consumer of bicycles globally. India manufacturers 22 million bicycles every year, with an annual turnover of INR 7,000 crore. According to industry numbers, 22 million cycles were sold in 2018-19, and 18 million were sold in 2019-20.
Talking about growing trends from bicyclists, Mitra pointed out that Indian consumers are looking for the product’s right value. “Customers want quality products. They are ready to spend a little bit more where they can find value in the products. We are giving the best of the class quality bikes with the best of class components. We are trying to offer different products in the industry so that customers can feel good about the product,” he said.
Ahoy Bikes would also make customisation options available with this new technology for cyclists willing to customise their existing bicycles.
Indian consumers are also largely influenced by international brands in terms of weight, features and performance. According to him, different bicyclist enthusiasts have other choices, and the company targets the mid-premium segment and consumers who want to upgrade their basic bicycles.
The company also sees itself entering the safety gear segment, but not soon. “Yes, we have plans to get into bicycle safety gear business, but let’s see when we can utilise them,” he added.
Ahoy has around 200 dealers in its network across the country, mainly concentrating in the North and West regions. Ahoy aims to heighten the number of dealers to 350 in FY21-22 with an increasing focus on the south region.
As for its product strategy, Ahoy also intends to attract dealers through its distinctive products instead of ramping up dealer numbers. “We do not want to push our products to the dealers. We are trying to create products that differentiate ourselves in the market and create a pull factor. And the new electroluminescent-technology-based bikes is an example of it,” he said.
Tractions on the e-commerce portal have surged, especially after COVID surge. However, Mitra thinks buying a bicycle online is yet not a convenient mode for consumers. “Buying a bicycle online is easy. But getting it assembled and serviced is a challenge. You get the bicycle’s delivery in a semi-assembled state and, to assemble it, you need to find a professional mechanic for whom you will have to pay. Even the dealer from which you can get the bicycle assembled will not be pleased about your online purchase. Let me say that too. Maybe he will charge you more. So deliberately, we are not getting into e-commerce, but we are trying to get into omnichannel sales. Consumers can visit our website and get to know about the products and buy them from the website or from the nearest dealer. If a consumer buys from the website, we deliver the product through our dealer only in a fully assembled state. That’s how we promote our dealers as well,” explained the Ahoy Director.
Ahoy entered the bicycle manufacturing business in 2018. However, the company has been in the industry for over three decades supplying components from plastic moulded and PVC components to OEMs. The component manufacturing business it shelved in 2016-17 and started a bicycle making factory in Delhi NCR 2018, and the Ahoy brand was launched. The knowledge of the bicycle component business has helped Ahoy to expand its current business rapidly.
“The biggest advantage was for us was a network of OEMs, suppliers and vendors across the country we have built over the years. We had supplied the components to OEMs and dealers, procured raw materials vendors over three decades, and created our credibility. Those three decades in the bicycle component business helped us to understand the industry deeply. Being a component maker, we visited various factories from OEMs, suppliers, and vendors. They shared their knowledge and experience about the business, which would have been impossible if we had been only into bicycle manufacturing. We also understood the pain points of the suppliers, vendors and consumers, and that’s where our products find values,” he said.
Ahoy has no plans to export bicycles in the near future. Electric motor-driven bicycles are gaining popularity in India. He also sees the future as e-mobility but added the company does not have any plans to manufacture e-bicycles. “As of now, we are focusing our energies on building, you know, this particular kind of products which are different for different from what other people are offering,” he said.
The company has a production capacity of producing 20,000 units per month. The current challenge for Ahoy is the supply of components to make bicycles. “Demand for bicycle has gone up exponentially, but the supply chain has gone up haywire. Supply-demand has widened,” he added. (MT)
VinFast Signs Letters of Intent With Over 50 Two-Wheeler Dealers In India
- By MT Bureau
- October 08, 2026
Vietnamese automotive company VinFast has signed Letters of Intent (LoI) with its first group of over 50 e-motorcycle dealer partners in India, establishing a distribution footprint across 15 states and 34 cities. The agreement was finalised at VinFast’s manufacturing facility in Hai Phong, Vietnam, during a delegation visit by Indian retail partners.
As per the terms, VinFast and its retail partners will open showrooms in locations including Delhi NCR, Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Telangana, Tamil Nadu, Kerala, Andhra Pradesh, West Bengal and Odisha. The initial expansion target focuses on commercial centres with high two-wheeler adoption rates as part of the manufacturer's network setup.
Vo Thi Cam Tu, Managing Director of VinFast E-Scooters Overseas Market, said, "India is one of the most important markets in VinFast's global growth story, and this partnership reflects the scale of ambition we hold for the region. As we expand our presence across markets worldwide, India stands out for its scale, its growing demand for electric mobility, and the opportunity it offers to redefine mobility. This LoI signing demonstrates our long-term commitment to India, as well as our expectations and confidence in the vast scale and potential of the market."
Anurag Saxena, Chief Executive Officer of VinFast India E-Scooters, said, "Partnering with more than 50 dealer partners across 15 states and territories and 34 cities marks the beginning of our journey to bring VinFast e-motorcycles across India. Alongside, we are also building charging infrastructure and strengthening after-sales services to ensure that customers across these locations receive the support they need throughout their ownership journey."
The company entered the Indian market in 2025 with electric car manufacturing and distribution operations. The latest agreement represents VinFast's first dedicated retail network for electric two-wheelers in India, where two-wheeler registrations reached 21.41 million units in fiscal year 2025-2026, with electric models accounting for 6.54 per cent of total sales.
Honda Motorcycle & Scooter India Launches XR300 L A And XR300 Rally Motorcycles At INR 183,000
- By MT Bureau
- October 07, 2026
Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, has announced pricing and opened bookings for the Honda XR300 L and Honda XR300 Rally. The announcement follows the initial unveiling of both models in July 2026 as part of the company's product expansion plans.
The XR300 L is priced at INR 183,000 ex-showroom Bengaluru, while the XR300 Rally is priced at INR 208,000 ex-showroom Bengaluru. Effective from 5 October 2026, bookings for both models have opened across the manufacturer's BigWing dealership network and online platform for a reservation amount of INR 5,000.
Both motorcycles are powered by a 293.5cc air-cooled engine equipped with an oil cooler; both variants come with torque control systems, rear suspension setups, front and rear disc brakes, switchable dual-channel ABS and an assist slipper clutch.
The XR300 L is designed for mixed city and off-road use and is offered in Extreme Red and Shasta White colour options. The XR300 Rally features bodywork designed for wind protection during long-distance riding, along with a TFT instrument cluster with smartphone connectivity.
The Rally variant is available in Extreme Red and True Black options. Both models form part of the manufacturer's domestic production initiative for local and export markets.
Triumph Motorcycles Introduces Bonneville T40, T40 Black And T4 Models In India
- By MT Bureau
- October 06, 2026
Triumph Motorcycles, one of the leading premium motorcycle manufacturers, has expanded its lineup in India with the launch of the Bonneville T40, T40 Black and T4 models, with pricing starting at INR 279,999 ex-showroom, Delhi, while the latter is priced at INR 254,999 ex-showroom, Delhi.
The new models feature traditional styling elements, including a teardrop fuel tank, round headlight, twin rear shock absorbers and spoked wheels with aluminium rims. The motorcycles are available in two-tone schemes with hand-painted coach lining and peashooter silencers. The bikes offer an accessible ergonomic setup, featuring a low seat height that can be reduced to 770 millimetres with an accessory seat.
All three variants are powered by a 350cc iteration of Triumph's TR Series engine. The engine produces 29 PS of power at 7,000 rpm and 31 Nm of torque at 5,500 rpm, tuned to deliver low-end torque and a distinct exhaust note.
The T40 and T40 Black feature a four-inch circular TFT instrument display with smartphone connectivity, including map navigation, phone and music controls. The models also come equipped with five ride modes, cruise control, cornering ABS and cornering traction control. The Bonneville T4 includes a colour LCD with turn-by-turn navigation, selectable ride modes, and dual-channel ABS.
Steve Sargent, Chief Product Officer, Triumph Motorcycles, said, “The Bonneville is one of the most significant motorcycles in Triumph's history, so introducing a new model carrying that name comes with a responsibility to get it right. From the outset, our ambition was not simply to create a smaller Bonneville, but to create a motorcycle that delivers the style, character and ownership experience riders expect from a genuine Bonneville. Bringing that experience to more riders is strategically important for Triumph, particularly as lower-capacity motorcycle categories continue to grow around the world."
"Working closely with Bajaj, we challenged ourselves to retain the details and qualities that make a Bonneville special, from the proportions and finish to traditional touches such as hand-painted coach lining, while also introducing a level of technology and rider-focused innovation not previously seen in this category. The result is a motorcycle that stays true to the values that have defined the Bonneville for generations while opening the experience to even more riders.” Sargent added.
The company has begun online bookings for the motorcycles starting 7 October 2026. Deliveries for the Bonneville T40 and T40 Black are scheduled to begin in the second week of November 2026, while deliveries for the Bonneville T4 will commence in the second week of January 2027.
Aprilia India Introduces SXR GT Scooter Lineup Starting At INR 109,999
- By MT Bureau
- October 06, 2026
Aprilia India has launched its SXR GT scooter lineup, introducing the SXR GT 125 hp-e and SXR GT 175 hp-e models to expand its product offerings in the country. The SXR GT 125 hp-e is priced at an introductory rate of INR 109,999 ex-showroom, Maharashtra, while the SXR GT 175 hp-e is priced at INR 129,999 ex-showroom, Maharashtra.
The scooters are powered by air-cooled single-cylinder engines. The 124.45 cc engine produces 7.8 kW of power at 7,400 rpm and 10.4 Nm of torque at 6,200 rpm, while the 174.7 cc engine delivers 9.76 kW at 7,200 rpm and 14.14 Nm of torque at 6,000 rpm.
Both scooters feature three valves per cylinder, electronic fuel injection, electric starting, and compliance with BSVI OBD II Stage B regulations and E20 fuel blends. The chassis setup incorporates 14-inch wheels fitted to both models.
Suspension is handled by telescopic front forks and a dual-effect hydraulic shock absorber with five-position adjustability at the rear. Braking relies on a 220 mm front disc brake paired with a 140 mm rear drum brake, with the 125 cc variant utilising a combined braking system and the 175 cc variant employing an anti-lock braking system.
The SXR GT 125 hp-e is available in Matte Black, Glossy Azzurro, and Glossy White colour finishes, while the SXR GT 175 hp-e comes in Metallic Blue, Matte Black and Matte Green. Both models have gone on sale across Aprilia dealerships in India.
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