Ahoy Bikes launched an electroluminescent-technology-based bike, which enhances the safety of riders and aspirational value.

The new technology uses an electroluminescent paint-like coating system, which emits light when an electric current is passed through it, increasing the bike’s visibility through many types of atmospheric conditions such as dark fog, snow, and smoke. “In India, one of the major concerns of cyclists is safety, especially when the visibility is low. Second, most people do not find any aspirational value with their bicycles, unlike motorcycles and cars. There are very few people who own a bicycle with pride. The new bicycle will also appeal to young kids and encourage them to take physical activities,” said Abhishek Mitra, Director, Ahoy Bikes.

The company had started working on electroluminescent technology during the lockdown. It had joined hands with the US-based company Lumilor. The main task for the company was to make the electroluminescent-technology affordable for Indian consumers. “We have been working on the technology to get the cost down and bring it in the affordability range. This is the first electroluminescent bicycle, the production model that has been launched on a mass scale project,” Mitra said. A wide range of Luminous bikes will be available at an affordable price range. The prices begin at INR 20,000 onwards.

The company also manufactures all-terrain bikes, mountain bikes, hybrid bikes, kids bikes and balance bikes.

Like other bicycle companies, Ahoy is also experiencing a surge in demand post COVID. According to him, the demand for bicycles has surged between 300 percent to 350 percent post-COVID due to growing health consciousness and adaptation of social distancing and gyms closure.

According to the All-India Cycles Manufacturers Association, the bicycle industry was growing at 5-7 percent every year, but it is now expected to grow at 15-20 percent because of the coronavirus pandemic, led by a surge in first-time users.

As per the industry data, India is the second-largest manufacturer and the third consumer of bicycles globally. India manufacturers 22 million bicycles every year, with an annual turnover of INR 7,000 crore. According to industry numbers, 22 million cycles were sold in 2018-19, and 18 million were sold in 2019-20.

Talking about growing trends from bicyclists, Mitra pointed out that Indian consumers are looking for the product’s right value. “Customers want quality products. They are ready to spend a little bit more where they can find value in the products. We are giving the best of the class quality bikes with the best of class components. We are trying to offer different products in the industry so that customers can feel good about the product,” he said.

Ahoy Bikes would also make customisation options available with this new technology for cyclists willing to customise their existing bicycles.

Indian consumers are also largely influenced by international brands in terms of weight, features and performance. According to him, different bicyclist enthusiasts have other choices, and the company targets the mid-premium segment and consumers who want to upgrade their basic bicycles.

The company also sees itself entering the safety gear segment, but not soon. “Yes, we have plans to get into bicycle safety gear business, but let’s see when we can utilise them,” he added.

Ahoy has around 200 dealers in its network across the country, mainly concentrating in the North and West regions. Ahoy aims to heighten the number of dealers to 350 in FY21-22 with an increasing focus on the south region.

As for its product strategy, Ahoy also intends to attract dealers through its distinctive products instead of ramping up dealer numbers. “We do not want to push our products to the dealers. We are trying to create products that differentiate ourselves in the market and create a pull factor. And the new electroluminescent-technology-based bikes is an example of it,” he said.

Tractions on the e-commerce portal have surged, especially after COVID surge. However, Mitra thinks buying a bicycle online is yet not a convenient mode for consumers. “Buying a bicycle online is easy. But getting it assembled and serviced is a challenge. You get the bicycle’s delivery in a semi-assembled state and, to assemble it, you need to find a professional mechanic for whom you will have to pay. Even the dealer from which you can get the bicycle assembled will not be pleased about your online purchase. Let me say that too. Maybe he will charge you more. So deliberately, we are not getting into e-commerce, but we are trying to get into omnichannel sales. Consumers can visit our website and get to know about the products and buy them from the website or from the nearest dealer. If a consumer buys from the website, we deliver the product through our dealer only in a fully assembled state. That’s how we promote our dealers as well,” explained the Ahoy Director.

Ahoy entered the bicycle manufacturing business in 2018. However, the company has been in the industry for over three decades supplying components from plastic moulded and PVC components to OEMs. The component manufacturing business it shelved in 2016-17 and started a bicycle making factory in Delhi NCR 2018, and the Ahoy brand was launched. The knowledge of the bicycle component business has helped Ahoy to expand its current business rapidly.

“The biggest advantage was for us was a network of OEMs, suppliers and vendors across the country we have built over the years. We had supplied the components to OEMs and dealers, procured raw materials vendors over three decades, and created our credibility. Those three decades in the bicycle component business helped us to understand the industry deeply. Being a component maker, we visited various factories from OEMs, suppliers, and vendors. They shared their knowledge and experience about the business, which would have been impossible if we had been only into bicycle manufacturing. We also understood the pain points of the suppliers, vendors and consumers, and that’s where our products find values,” he said.

Ahoy has no plans to export bicycles in the near future. Electric motor-driven bicycles are gaining popularity in India. He also sees the future as e-mobility but added the company does not have any plans to manufacture e-bicycles. “As of now, we are focusing our energies on building, you know, this particular kind of products which are different for different from what other people are offering,” he said.

The company has a production capacity of producing 20,000 units per month. The current challenge for Ahoy is the supply of components to make bicycles. “Demand for bicycle has gone up exponentially, but the supply chain has gone up haywire. Supply-demand has widened,” he added. (MT)

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Classic Legends, one of the leading mid-sized motorcycle manufacturers, has launched a nationwide service initiative titled the ‘Legends’ Care Camp’ across its authorised Jawa, Yezdi and BSA dealership network. The event is scheduled to run from 23 May to 31 May, 2026.

This initiative reflects the company’s commitment to improving the aftersales experience and customer satisfaction. The service camp will take place in various cities, providing owners with comprehensive vehicle health check-ups and benefits related to service, spare parts, labour and accessories.

During the camp, trained technicians will conduct a 72-point motorcycle inspection. This assessment focuses on key performance and safety areas, including: engine performance, braking systems, clutch operation, electrical systems, tyre condition, suspension, battery health and overall vehicle condition.

The initiative is designed to ensure optimal riding performance and safety, particularly as riders prepare for the monsoon season. Customers visiting dealerships can also access expert consultations on motorcycle upkeep and special offers on periodic maintenance.

Jayapradeep Vasudevan, Head of National Business Operations, Classic Legends, said, “At Classic Legends, customer experience and rider satisfaction remain at the core of our approach. Through the “Legends’ Care Camp”, we aim to offer riders expert service support and proactive vehicle care, ensuring their motorcycles continue to deliver the performance, reliability and riding experience that our brands are known for.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched its XPulse 200 4V and XPulse 200 Pro motorcycles in the United Kingdom, expanding its international adventure motorcycle line-up.

The rollout represents the next phase of the manufacturer's European expansion, following its initial entry into the UK market last year through a distribution partnership with MotoGB.

The motorcycles were introduced at the Inch Perfect Trials in the Ribble Valley, marking the brand's latest European expansion following recent market entries in Italy and Spain. Distribution and aftersales service will be managed via MotoGB’s network of 36 sales and service outlets across the UK, with all models backed by a two-year warranty.

Both models are powered by a 199.6cc, four-stroke, four-valve, single-cylinder, oil-cooled engine paired with a five-speed constant-mesh transmission. The engine produces 18.9 BHP at 8,500 RPM and 17.35 Nm of torque at 6,500 RPM. The motorcycles feature an LCD instrument cluster with Bluetooth connectivity and turn-by-turn navigation, a Class-D LED projector headlamp and three anti-lock braking system (ABS) modes (Road, Off-Road and Rally).

Harshavardhan Chitale, CEO, Hero MotoCorp, said, “The launch of the XPulse 200 series marks an important step in strengthening Hero MotoCorp’s global adventure motorcycling portfolio in the UK. The XPulse has created a strong identity globally as an accessible yet highly capable adventure motorcycle that appeals to both - everyday riders and off-road enthusiasts. With its proven performance, versatility and adventure-focused DNA, we are confident that the XPulse range will strongly resonate with the riders. As we continue to expand across international markets, our focus remains on bringing globally benchmarked products and building deeper customer engagement worldwide.”

The XPulse 200 Pro includes hardware adaptations for off-road use, featuring handlebar risers to assist with standing positions and an extended gear shift lever designed to accommodate off-road riding boots. Both variants are equipped with protective bash plates, handguards, and a rear luggage plate with integrated cargo hooks as standard equipment.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, a part of TVS Group, has appointed Ravindran Shanmugam as an independent director for a 5-year term, effective 13 May 2026, pending shareholder approval.

Shanmugam is a technology entrepreneur and business leader with experience in digital transformation and AI platforms. He currently serves as the Co-Founder and Executive Chairman of Mablle, an AI-based interior design platform in Singapore. He has previously worked as a management consultant at McKinsey & Company and is an alumnus of the University of Oxford.

Sudarshan Venu, Chairman, TVS Motor Company, said, “Ravindran Shanmugam brings deep expertise in digital & consumer-focused businesses, and AI-led transformation, along with strong experience in strategy, entrepreneurship and scaling businesses across global markets. His perspectives will add valuable depth to the TVS Motor board as we continue to strengthen our future-ready growth ambitions. We are delighted to welcome him and look forward to benefiting from his insights and guidance.”

Ravindran Shanmugam, said, “I am honoured to join the board of TVS Motor Company, an institution with a strong legacy of engineering excellence, customer trust and global ambition. Mobility is being reshaped by technology, digital ecosystems, AI and evolving consumer expectations, and TVS Motor is well positioned to play a meaningful role in this transformation. I look forward to contributing to the board’s deliberations and supporting the company’s long-term growth journey with perspectives from technology-led transformation, platform businesses and consumer-focused innovation.”

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has reported revenue of INR 472.70 billion for FY2025-26, up 30 percent YoY, as compared to INR 362.51 billion last year.

The company reported its operating EBITDA for the year stood at 12.9 percent, while operating profit before tax reached INR 49.75 billion, up 40 percent YoY.

For FY2026, combined sales of two and three-wheelers increased by 24 percent to 5.88 million units. Within this total, motorcycle sales rose by 24 percent to 2.71 million units, while scooter sales grew by 27 percent to 2.41 million units.

Three-wheeler sales reached 219,000 units, an increase of 63 percent, while electric vehicle sales grew by 33 percent to 371,000 units, bringing the total customer base for this segment to more than 900,000.

For Q4 FY2026, the company recorded revenue of INR 128.08 billion, the operating EBITDA margin for the quarter was 13.1 percent. Normalised revenue for the quarter grew by 36 percent when excluding benefits from government incentive schemes recorded in the prior year.

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