Ahoy Bikes launched an electroluminescent-technology-based bike, which enhances the safety of riders and aspirational value.

The new technology uses an electroluminescent paint-like coating system, which emits light when an electric current is passed through it, increasing the bike’s visibility through many types of atmospheric conditions such as dark fog, snow, and smoke. “In India, one of the major concerns of cyclists is safety, especially when the visibility is low. Second, most people do not find any aspirational value with their bicycles, unlike motorcycles and cars. There are very few people who own a bicycle with pride. The new bicycle will also appeal to young kids and encourage them to take physical activities,” said Abhishek Mitra, Director, Ahoy Bikes.

The company had started working on electroluminescent technology during the lockdown. It had joined hands with the US-based company Lumilor. The main task for the company was to make the electroluminescent-technology affordable for Indian consumers. “We have been working on the technology to get the cost down and bring it in the affordability range. This is the first electroluminescent bicycle, the production model that has been launched on a mass scale project,” Mitra said. A wide range of Luminous bikes will be available at an affordable price range. The prices begin at INR 20,000 onwards.

The company also manufactures all-terrain bikes, mountain bikes, hybrid bikes, kids bikes and balance bikes.

Like other bicycle companies, Ahoy is also experiencing a surge in demand post COVID. According to him, the demand for bicycles has surged between 300 percent to 350 percent post-COVID due to growing health consciousness and adaptation of social distancing and gyms closure.

According to the All-India Cycles Manufacturers Association, the bicycle industry was growing at 5-7 percent every year, but it is now expected to grow at 15-20 percent because of the coronavirus pandemic, led by a surge in first-time users.

As per the industry data, India is the second-largest manufacturer and the third consumer of bicycles globally. India manufacturers 22 million bicycles every year, with an annual turnover of INR 7,000 crore. According to industry numbers, 22 million cycles were sold in 2018-19, and 18 million were sold in 2019-20.

Talking about growing trends from bicyclists, Mitra pointed out that Indian consumers are looking for the product’s right value. “Customers want quality products. They are ready to spend a little bit more where they can find value in the products. We are giving the best of the class quality bikes with the best of class components. We are trying to offer different products in the industry so that customers can feel good about the product,” he said.

Ahoy Bikes would also make customisation options available with this new technology for cyclists willing to customise their existing bicycles.

Indian consumers are also largely influenced by international brands in terms of weight, features and performance. According to him, different bicyclist enthusiasts have other choices, and the company targets the mid-premium segment and consumers who want to upgrade their basic bicycles.

The company also sees itself entering the safety gear segment, but not soon. “Yes, we have plans to get into bicycle safety gear business, but let’s see when we can utilise them,” he added.

Ahoy has around 200 dealers in its network across the country, mainly concentrating in the North and West regions. Ahoy aims to heighten the number of dealers to 350 in FY21-22 with an increasing focus on the south region.

As for its product strategy, Ahoy also intends to attract dealers through its distinctive products instead of ramping up dealer numbers. “We do not want to push our products to the dealers. We are trying to create products that differentiate ourselves in the market and create a pull factor. And the new electroluminescent-technology-based bikes is an example of it,” he said.

Tractions on the e-commerce portal have surged, especially after COVID surge. However, Mitra thinks buying a bicycle online is yet not a convenient mode for consumers. “Buying a bicycle online is easy. But getting it assembled and serviced is a challenge. You get the bicycle’s delivery in a semi-assembled state and, to assemble it, you need to find a professional mechanic for whom you will have to pay. Even the dealer from which you can get the bicycle assembled will not be pleased about your online purchase. Let me say that too. Maybe he will charge you more. So deliberately, we are not getting into e-commerce, but we are trying to get into omnichannel sales. Consumers can visit our website and get to know about the products and buy them from the website or from the nearest dealer. If a consumer buys from the website, we deliver the product through our dealer only in a fully assembled state. That’s how we promote our dealers as well,” explained the Ahoy Director.

Ahoy entered the bicycle manufacturing business in 2018. However, the company has been in the industry for over three decades supplying components from plastic moulded and PVC components to OEMs. The component manufacturing business it shelved in 2016-17 and started a bicycle making factory in Delhi NCR 2018, and the Ahoy brand was launched. The knowledge of the bicycle component business has helped Ahoy to expand its current business rapidly.

“The biggest advantage was for us was a network of OEMs, suppliers and vendors across the country we have built over the years. We had supplied the components to OEMs and dealers, procured raw materials vendors over three decades, and created our credibility. Those three decades in the bicycle component business helped us to understand the industry deeply. Being a component maker, we visited various factories from OEMs, suppliers, and vendors. They shared their knowledge and experience about the business, which would have been impossible if we had been only into bicycle manufacturing. We also understood the pain points of the suppliers, vendors and consumers, and that’s where our products find values,” he said.

Ahoy has no plans to export bicycles in the near future. Electric motor-driven bicycles are gaining popularity in India. He also sees the future as e-mobility but added the company does not have any plans to manufacture e-bicycles. “As of now, we are focusing our energies on building, you know, this particular kind of products which are different for different from what other people are offering,” he said.

The company has a production capacity of producing 20,000 units per month. The current challenge for Ahoy is the supply of components to make bicycles. “Demand for bicycle has gone up exponentially, but the supply chain has gone up haywire. Supply-demand has widened,” he added. (MT)

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Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has introduced the all-new second generation Burgman Street, a comprehensive evolution of its popular luxury scooter. Building on the strong market presence of the original model that launched in 2018, this updated version brings significant improvements in design, performance and features. The result is a fresher, more premium offering aimed at customers seeking a distinctive ride in the luxury scooter segment.

Since its debut seven years ago, the Burgman Street has consistently grown into one of the fastest-moving models within the 125-cc scooter category. The new model is built around a concept called ‘ONE & ONLY’, which blends premium maxi-style design, superior comfort and everyday practicality. This unique combination sets it apart from any other scooter in its class. Customers can choose between two variants: the Ride Connect Edition and the Ride Connect TFT Edition.

Urban comfort and handling have been prioritised through a lightweight yet rigid frame that improves manoeuvrability. A tuned suspension setup, long wheelbase and Combined Brake System ensure stable and well-balanced braking. The scooter also retains its spacious, well-padded long seat, flexible floorboard and dedicated front footboards, reinforcing its reputation as a practical yet premium daily rider.

The new Burgman Street showcases a ‘Sleek Modern’ design language that fuses sharpness with elegance. Curvaceous bodywork, split-lens LED headlights with integrated position lights, compact LED turn signals and an updated rear combination light create a distinctive road presence. Metallic emblems, a dark smoked windscreen and an upswept muffler add further premium appeal. Underneath, the proven 124-cc Suzuki Eco Performance engine delivers 6.2 kW power and 10.2 Nm torque with strong low to mid-range response.

Practical enhancements include a 5.5-litre fuel tank with a tail-mounted lid, redesigned grab bar, aluminium pillion footpegs and a larger 24.6-litre underseat storage compartment with front pockets, dual utility hooks and a USB outlet. Features like the Suzuki Easy Start System, side stand interlock and waterproof switches ensure daily reliability. The Ride Connect TFT Edition goes further with a 4.2-inch colour TFT screen, a keyless system and an answer-back function for added convenience and security.

The all-new Burgman Street will be available across all Suzuki Motorcycle India dealerships from 8 April 2026 onwards. The price and colour options are given below:

Kenichi Umeda, Managing Director, Suzuki Motorcycle India Pvt. Ltd., said, “When we launched the Burgman Street in India, it created a distinct space for itself in the luxury scooter segment. Over the years, it has received an encouraging response, with sales doubling over the past three years. We have seen that Burgman Street owners take pride in owning something different. Building on this insight, our engineers have developed the second generation with a focus on refined design, enhanced comfort and a more premium riding experience. This new model truly represents ‘ONE & ONLY’ – delivering a unique combination of design, comfort, balance and real-world usability that sets it apart in the segment. We are confident that the new Burgman Street will continue to strengthen this pride among our customers.”

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Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, has concluded FY2026 with total sales of 1.43 million units, which marks a 15 percent growth over 1.25 million units sold in FY2025.

This marks the highest annual sales for the company to date in the country.

In FY2026, domestic sales reached 1.17 million units, up 12 percent YoY, while exports grew by 26 percent, totalling 264,541 units. Additionally, spare parts sales generated revenue of INR 10,434 million, an 18 percent increase over the previous period.

In March 2026, Suzuki Motorcycle India recorded total sales of 128,227 units, compared to 126,164 units in March 2025. Monthly domestic sales stood at 105,397 units, while exports contributed 22,830 units. Domestic retail sales for the month rose to 108,661 units, reflecting an 11 percent growth.

During the year, the company surpassed cumulative production total of 10 million units in India. Commenced construction of a new manufacturing facility in Kharkhoda, Haryana. Launched the Suzuki e-Access, the company's first electric scooter. Introduced the Suzuki Access with ABS and the Ride Connect TFT Edition. And expanded its national reach to 1,240 outlets across all Indian states.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “FY 2025-26 has been a landmark year for Suzuki Motorcycle India, with our highest-ever sales performance reflecting sustained momentum across both domestic and export markets. This achievement is driven by the strong trust our customers place in the brand and the consistent efforts of our dealer partners and teams across the country. The encouraging performance in exports further reinforces our growing global relevance. As we move ahead, we will continue to focus on delivering products and experiences that resonate with evolving customer aspirations.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has announced its wholesales for FY2026 with total dispatches of 6.5 million units, which marks a 10 percent growth. This includes 6.06 million units sold in the domestic market and 402,786 units exported.

In March 2026, the company dispatched 598,198 units, compared to 549,604 units in the same month of the previous year. Retail performance for the month reached 542,436 VAHAN registrations, indicating an increase of approximately 24 percent.

Growth in March was led by the 100-125cc motorcycle segment and double-digit growth in scooters. The internal combustion engine (ICE) scooter segment grew by 24 percent, supported by the expansion of the Glamour and Xtreme motorcycle ranges. Demand in rural markets improved, aided by early festive trends.

For FY2026, motorcycle sales grew from 5.47 million units to 5.84 million units, scooters from 422,692 units to 626,285 units.

Vida, the company's electric vehicle (EV) brand, recorded its highest monthly VAHAN registrations to date at 21,434 units, a MoM increase of approximately 70 percent. For the full financial year, VIDA dispatches grew by 154 percent. The brand also introduced the VX2 Plus - KKR Limited Edition as part of its partnership with the Kolkata Knight Riders.

In international markets, the global business division recorded its highest-ever dispatches. March 2026 exports rose by 16 percent to 45,693 units, contributing to a total fiscal year dispatch growth of approximately 40 percent.

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Chennai-based mid-sized motorcycle manufacturer Royal Enfield has achieved its highest annual sales to date, surpassing 1.2 million units in the financial year ending 31 March 2026. This marks the second consecutive year the company has exceeded the million-unit threshold.

The company concluded FY2026 with total sales of 1.23 million units, representing a 23 percent increase from FY2025. Domestic sales came at 1.10 million units, up 23 percent YoY, while exports came at 131,316 units, up 23 percent YoY.

Royal Enfield sold 112,334 units last month, an 11 percent rise over the same month last year.

The performance was supported by demand in domestic and international markets and a diverse motorcycle portfolio.

Going forward, Royal Enfield is expanding its manufacturing facility at Cheyyar to support future growth and maintain production efficiency. The company's international strategy includes deepening its presence in markets such as Brazil.

The upcoming financial year will involve the introduction of new platforms and product launches, including the Flying Flea C6. These initiatives coincide with the brand's 125th anniversary.

B Govindarajan, Managing Director, Eicher Motors and CEO, Royal Enfield, said, “Every year at Royal Enfield, we try to raise the bar a little higher than before, and this time was no different. We delivered our second consecutive year of over one million motorcycle sales, crossing 1.2 million units, our highest-ever annual performance. Achieving this milestone as we celebrate 125 years of Pure Motorcycling makes it even more meaningful. But in this landmark moment, we are not pausing to look back, instead we are focused on how we can continue to build motorcycles for the current and next generation of riders while remaining grounded in our ethos. This year we also achieved our best-ever festive season sales and highest-ever volumes across both domestic and international markets. Our international business continues to be a focus area and we are deepening our presence in high-potential markets such as Brazil. Equally important is the strength of our riding community, which continues to grow with our rider engagements and festivals expanding significantly across regions. We are also investing in staying ahead of the curve by expanding our manufacturing facility at Cheyyar, which will support future growth while maintaining our focus on quality and efficiency. As we move into the new financial year and continue our 125th year journey, we remain focused on the future with new product launches, new platforms and the launch of the Flying Flea C6. Our endeavour is simple: to keep growing in a way that stays true to who we are as we build a global motorcycling brand from India.”

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