Ampere Electric announces campaign to increase EV adoption
- By MT Bureau
- October 20, 2020
Ampere Electric has launched a new campaign, 'Unlock Life', to enhance its electric vehicle product buying experience.
Under the new campaign, Ampere announced a unique phygital campaign which offers new range of e-scooters, customised online buying experience and multi-language Call Centre.
The call centre will help buyers to know more about various aspects of products, share knowhow on features, financing and benefits.
The company is also creating an accessible platform for customers to interact and know more about usage, new schemes & lifecycle savings over conventional petrol scooters, thus enhance accessibility for everyone, particularly in rural areas.
P Sanjeev, COO, Ampere Electric said, "At Ampere Electric, we are actively listening to the voice of customers and have created unmatched product range, robust service backup, and easy financing options to facilitate the seamless transition towards electric scooters."
"The category is new, and still we see lots of myths and queries related to overall EV usage, especially from the new markets. Our Toll Free Customer care is now available all 7 days from 9am to 9pm and in 6 languages., Ampere's new website is faster, with host of features such as virtual reality based produreality-based ride experience, easy lease to own options, dealer locator, savings calculator and more."
Ampere says with these benefits, both B2C & B2B fleet buyers can actively consider Ampere escooters and become part of the grand celebration planned this festive period.
Ampere electric has fostered clean last mile mobility with electric scooters starting from Rs 34,000 and attractive EMI as low as just Rs 51/ day. The range includes products in the economy segment with V48, V 48 plus, Reo LA, Reo plus LA, REO Li, REO plus Li Magnus 60, Reo Elite LA, REO ELITE Li & performance segment with Zeal, Zeal EX & Magnus Pro.
TVS Expands Raider Super Squad Edition With Deadpool And Wolverine Decal Options
- By MT Bureau
- August 26, 2025
TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has expanded its TVS Raider Super Squad Edition.
The company has introduced two new thematic options for the Raider Super Squad range with the addition of Marvel’s Deadpool and Wolverine decal options.
The new TVS Raider SSE comes a powerful 3-valve engine, which produces 11.75 Nm @ 6,000 RPM of torque. The Super Squad Edition will now also get the iGO assist with Boost Mode for enhanced acceleration and GTT (Glide Through Technology). It also features a fully connected reverse LCD cluster with more than 85 features.
It was in August 2023 that TVS Raider became India’s first motorcycle to launch Marvel-themed editions, debuting with Iron Man and Black Panther.
The new TVS Raider Super Squad Edition is priced at INR 99,465 (ex-showroom Delhi) and will be available across all TVS Motor Company dealerships.
Royal Enfield Unveils New Guerrilla 450 Colourway At High-Octane Pune Event
- By MT Bureau
- August 25, 2025
Royal Enfield has introduced a new Shadow Ash colourway for its Guerrilla 450 motorcycle at the ‘GRRR Nights X Underground’ event in Pune. The event, held in partnership with Tapaswi Racing, was a blend of motorcycle stunts, drag races and musical performances.
Priced at INR 249,000 (ex-showroom Chennai), the new colourway features an olive green tank with blacked-out detailing, giving the bike a more aggressive, muscular appearance. The Shadow Ash model, part of the Dash variant, also comes equipped with the Tripper Dash navigation system.
The launch event was attended by over 3,000 enthusiasts and showcased the motorcycle’s performance capabilities through high-octane stunts. Professional stunt riders, including Padma Prashanth and Anish Shetty, performed drag and drift stunts. A highlight of the night was renowned motorsport athlete Akildas T.D., who performed a gravity-defying drift showcase on the new Guerrilla 450. The Guerrilla 450 is powered by a 452cc liquid-cooled Sherpa engine.
Bajaj Auto Resumes Chetak E-Scooter Deliveries
- By MT Bureau
- August 22, 2025
Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced that it has resumed deliveries for its Chetak e-scooter across dealerships.
The update comes after weeks of production impact on the back of the disruption in the supply of rare earth magnets, which had forced the company to cut down on production of the e-scooter.
Bajaj Auto shared that now with production restored ahead of schedule, it has resumed production and shipments from 20 August, marking a faster-than-anticipated return to full capacity.
Furthermore, the automaker claims it has secured sufficient supply of rare earth magnets and other key materials to ensure availability during the upcoming festive season.
Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said, “We appreciate our customers’ patience. Demand for Chetak remains robust, supplies have normalised and deliveries against bookings have commenced. We are scaling up production to meet rising demand while staying true to our standards of quality and customer delight.”
Motoverse 2025 To Be Held In Goa From 21st November
- By MT Bureau
- August 20, 2025
Goa will host Motoverse 2025, an annual moto-culture festival, from November 21–23, 2025. The event is a gathering for riders, enthusiasts and industry professionals.
Motoverse 2025 will feature custom motorcycle builds and new innovations, including the Flying Flea and the Himalayan Electric test bed. The festival plans to debut new products and initiatives. A structured club championship will be introduced for the Dirt Track events. The Art of Motorcycling will conclude with a finale and the Motoreel stage will host industry figures and adventurers.
The festival will incorporate a split-stage music format. The Main Stage will feature acts like Hanumankind, The Yellow Diary and Parvaaz. The lineup includes a collaboration between Kutle Khan and Karsh Kale. The festival also announced its first international electronic music act. The Hilltop Stage will highlight a new generation of independent artists.
A new concept, Motohub, will provide a dedicated space for riders to connect. It will feature film screenings and interactive zones. The event will also offer group registration incentives for riding crews to promote community participation. Motoverse 2025 will conclude with an awards ceremony recognizing achievements within the motorcycling community.
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