Bajaj Auto Moves to Take Control of KTM, Plans Major Revamp

Bajaj Auto - KTM

Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced a strategic move to revive and reshape the future of KTM, by acquiring a controlling stake in the Austrian motorcycle manufacturer, subject to regulatory approvals. This marks a significant shift from Bajaj’s previous role as a minority investor to a leading force in KTM’s global operations.

The move comes amid KTM’s ongoing debt restructuring process, triggered by severe liquidity issues that hampered its day-to-day operations. Through its Dutch subsidiary, Bajaj Auto International Holdings (BAIHBV), Bajaj has arranged a debt funding package of EUR 800 million to support KTM’s recovery and growth. Of this, EUR 200 million has already been infused, with the remaining EUR 600 million being deployed now.

For the unversed, KTM, along with its subsidiaries, entered court-supervised restructuring in November 2024 after failing to manage its rising debt. A plan approved by creditors in February 2025 mandates a 30 percent payout of claims by 23 May 2025. If this payment is not made on time, KTM could be pushed into insolvency.

The funds raised by Bajaj will cover these creditor payments and revive operations. Once payments are confirmed by the Austrian court, the restructuring process is expected to conclude by mid-June 2025.

Path to Ownership

Bajaj currently holds an indirect 37.5 percent stake in Pierer Mobility (PMAG), the parent company of KTM. The proposed deal involves Bajaj acquiring full control of Pierer Bajaj (PBAG), which holds a majority in PMAG. This change in ownership structure will proceed once necessary approvals are obtained from Austrian regulatory bodies.

In a related transaction, Bajaj has also taken over a EUR 80 million loan agreement originally signed by a Pierer group company to prevent complications that might jeopardise the restructuring.

  • The EUR 800 million debt package is structured in two parts:
  • EUR 200 million: Already disbursed in four tranches during FY2024 and early 2025.
  • EUR 600 million: Now being deployed – includes a EUR 450 million secured loan to KTM AG and EUR 150 million in convertible bonds routed through PBAG to support working capital and creditor payments.

These funds were raised via bank loans by BAIHBV and internal contributions from Bajaj Auto.

With the immediate goal of concluding the restructuring process and restarting production, Bajaj is preparing for a broader transformation of KTM’s operations. Key upcoming steps include:

  • Revamping KTM’s governance and reconstituting its board.
  • Launching a turnaround strategy to restore business momentum.
  • Expanding the existing India-based joint development and manufacturing program.
  • Exploring strategic partnerships for long-term growth.

Bajaj’s expanded role in KTM is expected to drive global expansion, elevate the brand’s premium image and boost innovation in high-performance motorcycle technologies.

India Yamaha Motor Reintroduces MotoGP Editions, Updates FZ Colour Options

Yamaha India - MotoGP

India Yamaha Motor has announced the return of the Monster Energy Yamaha MotoGP Edition for the R15 V4 and MT-15 Version 2.0 motorcycle models. The release, the company says, responds to customer demand for the company's racing-livery options.

The Monster Energy Yamaha MotoGP Edition models display liveries inspired by Yamaha's racing division across the fuel tank, side panels, and tank shrouds. The R15 V4 MotoGP Edition is priced starting at INR 176,050 ex-showroom Delhi, while the MT-15 MotoGP Edition begins at INR 177,230.

Alongside the special editions, Yamaha updated colour variants across its FZ product range. The FZ-S Fi Hybrid receives an Ice Storm colour scheme, while the existing Matte Black version gets updated graphics. The FZ-S Fi line gains a Metallic Black finish.

Pricing for the updated FZ range starts at INR 129,880 ex-showroom Delhi for the standard FZ-S Fi, with the FZ-S Fi Hybrid variant priced at INR 139,200.

Studds Launches Raider Youth Full-Face Helmet At INR 1,175

Studds

Studds Accessories, one of the leading two-wheeler helmet manufacturer, has launched its latest product the Raider Youth, a full-face helmet designed for younger riders and adults requiring smaller head sizes at prices starting INR 1,175.

The release marks the introduction of a dedicated small-sized full-face model into the company's product line-up. The Raider Youth is an ISI-certified helmet that provides chin and lower-face coverage, moving beyond the open-face helmet designs that have traditionally dominated the youth and small-head-size segments in India. It is offered in two sizes: XXS (520 mm) and XS (540 mm), catering to children, teenagers and female riders or adults with smaller head dimensions.

The product features an outer shell constructed from ABS material paired with an expanded polystyrene (EPS) liner. The ventilation system uses top exhaust ports to channel airflow through the interior, while additional hardware includes a scratch-resistant quick-release visor, micro-fibre inner lining and a quick-release chin strap mechanism.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said, "Young riders today are more aware of style, comfort, and safety than ever before, and parents are increasingly seeking products that offer enhanced protection without compromising on usability. The Raider Youth has been developed to address these expectations through a purpose-built full-face design that delivers greater coverage and confidence for young riders. Its vibrant colour palette, modern styling, rider-focused comfort features, and trusted safety credentials have been brought together to make helmet usage both appealing and reassuring. We believe the Raider Youth will resonate strongly with young riders and their families while encouraging the habit of safe riding from an early age."

The initial launch comprises the Unicolor variant across 12 finish options, including solid, matte, and chameleon finishes: White, Black, Cherry Red, Flame Blue, Lavender Pink, Pastel Green, Petrol Blue, Dark Pink, Chameleon Pink, Chameleon Blue, Matt Black, and Military Green.

Anuj Dua

Hero MotoCorp, the world’s two-wheeler manufacturer, has appointed Anuj Dua as the new Chief Business Officer – Premium Segment to oversee its motorcycle and scooter operations in higher-displacement categories.

Dua brings experience from previous executive roles across Hero MotoCorp, Royal Enfield and Bajaj Auto, where he managed global product strategy, brand development and market expansion.

In his new role, Dua will manage product portfolio expansion, strategic partnerships, retail network development and customer engagement initiatives, including community events and branded merchandise across performance and lifestyle segments.

In FY2026, Hero MotoCorp expanded its product line-up through the introduction of models including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and the Harley-Davidson X440 T. To support these offerings, the manufacturer expanded its dedicated Hero Premia retail and service network to more than 130 stores across India. The standalone outlets feature specialised sales personnel and dedicated service bays.

Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, said, “The global mobility landscape is undergoing a significant transformation, led by rising consumer aspirations for premiumization including curated premium experiences. At Hero MotoCorp, we are responding to these transformative shifts with a future-focused strategy that combines innovation, design excellence, performance engineering and deeper customer engagement. Our expanding premium portfolio, retail transformation and motorsport initiatives are integral to this strategy, accelerating product innovation, strengthening brand aspiration, and reinforcing our position as a globally admired mobility brand which is proudly Made in India.”

At present, the company manufactures its premium range from its facility Neemrana, Rajasthan, which incorporates automated assembly lines and digital quality control systems. The vehicle platforms integrate electronic architecture supporting over-the-air software updates and rider assistance systems.

Additionally, the company utilises its Hero MotoSports division to evaluate chassis dynamics, electronic systems and powertrain durability for application across its commercial production models.

TVS Motor Company Sells 437,394 2Ws In July 2026

TVS Motor Co

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of TVS VENU, has announced its wholesale figures for July 2026 selling 629,675 units. This marks a 38 percent increase compared to 456,350 units sold in July 2025.

The company reported its two-wheeler sales rose 38 percent to 603,138 units in July 2026, up from 438,790 units last year. Of this, domestic two-wheeler dispatches accounted for 437,394 units of the total, representing a 42 percent YoY increase, as compared to 308,720 units recorded a year ago.

In the electric vehicle segment, two-wheeler EV sales reached 60,934 units in July 2026, compared to 23,605 units in July 2025, marking a 158 percent growth rate.

International business dispatches across all categories grew 29 percent to 184,264 units in July 2026, compared with 142,629 units in the same period last year. Within the international segment, two-wheeler exports increased 27 percent to 165,744 units from 130,070 units recorded in July 2025.

Three-wheeler dispatches totalled 26,537 units during the month, up 51 percent from 17,560 units sold in the corresponding period of the previous year.