Embodying Aprilia’s ‘Designed for Racers, Built for Riders’ philosophy, the new SXR 160 brings to life the Crossmax design styling, sporty appeal, fun riding experience, great ergonomics and comfort. Designed in Italy, SXR 160 is expected to set a new benchmark in India’s premium two-wheeler segment as it will deliver a strong differentiation and drive the trend of the future. It will come in 160 CC BS-VI and 125 CC BS-VI options with 3V Tech FI Engine technology. These will be complemented by a host of features like LED twin head and tail lights technology with Daytime Eyeline Position Lamps, large lit up under storage area and split glove box with USB charging in the front, integrated dark fly screen, raised convenient steering handle bar,

large 210 cm multifunction all digital cluster including mileage indicator, Anti-lock Braking System and disc brake, twelve-inch, 5 spoke petal machined rim alloy wheels with wide pattern tyres, dark chrome embellishments, and sporty eye-catching chrome garnish exhaust.

The SXR 160 will be available in four vibrant colours – Red, Blue, White and Black. Riders can choose also from a wide range of specially designed accessories like connectivity, mobile docking system and merchandise like Aprilia helmets and apparel. Booking for SXR 160 will commence online from August 2020.

Vespa Elettrica 

Piaggio Group’s sustainability consideration and long experience in electric mobility have provided technological solutions for increasingly sustainable and liveable urban habitat globally. Vespa Elettrica produced in Italy demonstrated Piaggio Group’s technological solution for electric mobility.

As the Indian market is witnessing a quick transition on adoption of electric mobility solutions, Piaggio believes that there will be strong market growth over the coming three to five years with product and technological innovations and cost rationalisation. Piaggio Group plans to offer an excellent electric mobility solution which will be highly differentiated and will be the unparalleled choice to environmentally-conscious Indian consumers. 

Shedding light on the opportunity the company sees for Aprilia SXR 160 and Electric-mobility in India, Diego Graffi, Managing Director and CEO, Piaggio India, said, “India continues to remain a strategic market for us. In the past few years we have seen the changing preferences of the Indian consumers. Aligned to these changes, we are proud to introduce new products which cut across categories and fulfil the needs of our customers. Aprilia SXR 160 is set to create a new category benchmark. With the growing changes in the electric two-wheeler ecosystem Piaggio India is in the process of introducing innovative electric -mobility solutions in India keeping the local consumer in mind. We are exploring multiple platforms for designing electric mobility solutions for India.”

 In addition to these, Piaggio India had on display the limited-edition Vespa Racing Sixties Vespa 2020 Facelifts: Vespa RED, Vespa SXL/ VXL Facelift Aprilia SR 160 and Aprilia Storm 125 with disc brakes. These are all expected to be launched in Q2, 2020. 

Interesting global product propositions such as Moto Guzzi V85 TT and RSV4 1100 Factory were also on display at the Piaggio Pavilion.

Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra. (MT)

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Chennai-headquartered mid-size motorcycle major Royal Enfield has further expanded its online presence on e-commerce platform Amazon India. The company is making available its entire range of 350cc motorcycles on the e-commerce platform.

The partnership aims to offer convenience in the purchasing process, in addition to payment options available on the platform. The purchase option is currently open to customers in five cities: Ahmedabad, Chennai, Hyderabad, New Delhi and Pune.

The range of 350cc models available includes the Classic 350, Bullet 350, Hunter 350, Goan Classic 350 and the new Meteor 350. These will be sold through a dedicated Royal Enfield brand store on Amazon India.

Delivery and aftersales service will be handled by the customer’s chosen Royal Enfield dealership in the city. The brand page also allows customers to buy genuine motorcycle accessories (GMAs), riding gear and merchandise.

Royal Enfield 350cc motorcycles are now available on two e-commerce platforms, reaching ten cities in India. They are sold through Amazon.in in Ahmedabad, Chennai, Hyderabad, New Delhi and Pune, and via Flipkart.com in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai.

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Aprilia Racing has achieved global success with the limited-edition RSV4 X-GP, announcing that all 30 units sold out in just fourteen days following its introduction at the Catalunya Grand Prix.

The company stated that the immediate sell-out confirms the strong international appeal of Aprilia's ‘X’ brand, which the company states is a reference point for exclusivity, innovation and pure performance.

Enthusiasts from markets including Europe, the United Arab Emirates, Australia, Malaysia and the United States secured the bikes, with booking requests reportedly exceeding availability during the presentation weekend itself.

The RSV4 X-GP was created by the Noale Racing Department to mark the 10^th anniversary of the RS-GP's debut in MotoGP, featuring the official MotoGP Team livery. It is the most powerful RSV4 ever built, boasting 238 HP for a mere 165 kg of weight, creating an ‘unprecedented riding experience.’

The bike introduces several track-focused innovations derived directly from the RS-GP prototype, notably becoming the first factory derivative bike in the world to feature leg and tail wings – aerodynamic solutions previously exclusive to the MotoGP machine. It also includes a structural carbon seat support.

Massimo Rivola, CEO, Aprilia Racing, said, “X confirms its status for Aprilia Racing as an exclusive and niche brand with enormous potential. Aprilia Racing is synonymous with innovation and it fills us with pride to see that, even at a strategic and product level, we have created an iconic brand and a new type of absolutely exclusive bike, conceived specifically for track enthusiasts.”

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Suzuki Motorcycle India, the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has introduced new colour line-up for the Suzuki Gixxer SF and Gixxer motorcycles.

The fully faired Suzuki Gixxer SF priced at INR 137,231 (ex-showroom Delhi) gets two new colours - Metallic Oort Gray + Pearl Mira Red and Glass Sparkle Black + Metallic Oort Gray. The company is also providing exchange benefits up to INR 5,000 and extended warranty at INR 1,999 or insurance benefits up to INR 7,000 as part of the festive sales offer.

On the other hand, the Suzuki Gixxer priced at INR 126,421 (ex-showroom Delhi) gets three new colours - Metallic Oort Gray + Pearl Mira Red, Glass Sparkle Black + Metallic Oort Gray and Metallic Triton Blue + Glass Sparkle Black. The company is offering exchange benefits up to INR 5,000 along with an extended warranty at INR 1,999 or alternatively insurance benefits up to INR 6,000.

The Suzuki Gixxer SF and Gixxer are powered by a 155 cc, BS-VI OBD-2 B-compliant single-cylinder engine equipped with Suzuki Eco Performance (SEP), delivering 13.6 PS of power and 13.8 Nm of torque. This engine has a proven track record, having set a national endurance record in the 150cc category.

Both motorcycles feature European-inspired styling, highlighted by a LED headlamp and tail lamp, a sporty dual-muffler and split seats. The motorcycles also get a Bluetooth-enabled multi-function digital console with the Suzuki Ride Connect application. Key safety and performance features include single-channel ABS, wide radial tyres and a 7-step adjustable mono-shock for handling across varied conditions.

Deepak Mutreja, Vice-President – Sales and Marketing, Suzuki Motorcycle India, said, “The fresh colours of Gixxer SF and Gixxer underline Suzuki’s commitment to blending style, performance and innovation while catering to the aspirations of young Indian riders. With these enhancements, the motorcycles reflect Suzuki’s engineering and design philosophy, combining sporty character with comfort for both everyday city rides and long-distance touring. Along with attractive purchase benefits and easy ownership options, the updated line-up adds to the festive excitement and strengthens the connect of the GIXXER brand with customers across the country.”

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Jawa Yezdi Motorcycles is significantly expanding its digital retail strategy by launching on e-commerce platform Amazon, following its successful debut on Flipkart last year. This move is part of the brand’s push to reshape how consumers purchase premium motorcycles in India, particularly ahead of the crucial festive season.

The brand's motorcycles are now available for purchase on Amazon across over 40 cities, with plans to rapidly increase this reach to more than 100 cities.

Jawa Yezdi claims it pioneered the online sale of high-performance 350cc classic motorcycles when it partnered with Flipkart in October 2024. The brand says this initial move not only established a new premium-classic motorcycle category in e-commerce but also set a new industry benchmark.

Sharad Agarwal, Chief Business Officer, Classic Legends, "We went into e-commerce a year back with the simple belief: If our young consumers did not hesitate to book a holiday or buy a car online, then they should be able to own a Jawa or Yezdi the same way. Starting with Flipkart and now expanding to Amazon, we're making the ownership journey easier and more transparent while keeping the soul of motorcycling intact."

Furthermore, the company has also expanded its dealer network to over 450 touchpoints across India.

The models which are retailing on both Amazon and Flipkart include the Jawa 350, 42, 42 FJ, 42 Bobber, Perak and the Yezdi Adventure Single Headlight. Additionally, Amazon has listed the Yezdi Scrambler.

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