These factors are likely to significantly increase the sales of electric vehicles. Hero Electric, a pioneer of electric mobility and the largest electric two-wheeler manufacturer in India, foresees faster adoption of electric vehicles. Switching from ICE to Electric vehicles would also reduce any travel pitstops at the fuel stations given the fact that electric vehicles are supported by portable batteries further increasing the concept of contactless transportation thereby enhancing consumer confidence in these troubled times.

Considering the current scenario, it is almost certain that the Indian automotive sector will not be going back to the old normal market anytime soon. The new normal will bring in many challenges but multiple opportunities with it as well and Hero Electric is aptly prepared for it. To make the adoption of electric vehicles effortless, Hero Electric has recently announced an online sales scheme on its entire range. Taking the online-first approach, Hero Electric has been able to act very quickly and take advantage of the time on hands by introducing a lucrative online scheme - INR 5,000 cash discount (all models) and INR 3,000 cash discount on Glyde and e-Velocity, along with referral discount of INR 1,000 - for potential Hero Electric customers and the response has been rather encouraging. Limited to all online bookings made starting from 17 April till 15 May 2020, customers can take delivery of vehicles any time after the lockdown opens.

Post COVID-19, the global electric vehicle and electric vehicle infrastructure market is projected to reach 4.18 million units by 2021 from an estimated 3.42 million units in 2020, at a CAGR of 22.1 percent and India is expected to be a significant contributor to this growth.

The impact of COVID-19 witnessed air pollution plummet to unforeseen levels at 60% in New Delhi, presenting an opportunity towards the adoption of smarter and sustainable mobility solutions as consumers have taken note of the dramatic improvement in the air quality since lockdown. The ongoing coronavirus pandemic is likely to change the way Indians commute.

Sohinder Gill, CEO of Hero Electric said, “The latest Harvard report of the adverse effect of air pollution particularly the PM 2.5 emitted from IC vehicles on COVID-19 patients is an eye opener. Given the upcoming ‘new normal’ era, consumer focus on sustainable mobility options, preference of sensibly priced electric two-wheelers, and reluctance in going back to the overcrowded public transport system; Hero Electric foresees an exponential increase in the number of electric vehicles on road post lockdown. We have with us a wide range of electric scooters that have zero tail pipe emissions, priced between INR 40,000 to INR 70,000 and have extremely low running costs.”

It may be noted that Hero Electric India has set up a manufacturing unit at Ludhiana, Punjab, with a total installed capacity of 100,000 units per annum. The company currently has over 610 sales and service outlets spread across the country, including top metros, min-metros, and even smaller towns.

It launched the first Lithium-ion based electric scooter in India and introduced the unique concept of charging stations for anywhere and everywhere usage. With close to 300,000 electric two-wheelers in India, the company has been delivering sustainable mobility solutions for the past 12 years.  (MT)

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TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has expanded its TVS Raider Super Squad Edition. 

The company has introduced two new thematic options for the Raider Super Squad range with the addition of Marvel’s Deadpool and Wolverine decal options.

The new TVS Raider SSE comes a powerful 3-valve engine, which produces 11.75 Nm @ 6,000 RPM of torque. The Super Squad Edition will now also get the iGO assist with Boost Mode for enhanced acceleration and GTT (Glide Through Technology). It also features a fully connected reverse LCD cluster with more than 85 features.

It was in August 2023 that TVS Raider became India’s first motorcycle to launch Marvel-themed editions, debuting with Iron Man and Black Panther.

The new TVS Raider Super Squad Edition is priced at INR 99,465 (ex-showroom Delhi) and will be available across all TVS Motor Company dealerships.

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Royal Enfield has introduced a new Shadow Ash colourway for its Guerrilla 450 motorcycle at the ‘GRRR Nights X Underground’ event in Pune. The event, held in partnership with Tapaswi Racing, was a blend of motorcycle stunts, drag races and musical performances.

Priced at INR 249,000 (ex-showroom Chennai), the new colourway features an olive green tank with blacked-out detailing, giving the bike a more aggressive, muscular appearance. The Shadow Ash model, part of the Dash variant, also comes equipped with the Tripper Dash navigation system.

The launch event was attended by over 3,000 enthusiasts and showcased the motorcycle’s performance capabilities through high-octane stunts. Professional stunt riders, including Padma Prashanth and Anish Shetty, performed drag and drift stunts. A highlight of the night was renowned motorsport athlete Akildas T.D., who performed a gravity-defying drift showcase on the new Guerrilla 450. The Guerrilla 450 is powered by a 452cc liquid-cooled Sherpa engine.

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced that it has resumed deliveries for its Chetak e-scooter across dealerships.

The update comes after weeks of production impact on the back of the disruption in the supply of rare earth magnets, which had forced the company to cut down on production of the e-scooter.

Bajaj Auto shared that now with production restored ahead of schedule, it has resumed production and shipments from 20 August, marking a faster-than-anticipated return to full capacity.

Furthermore, the automaker claims it has secured sufficient supply of rare earth magnets and other key materials to ensure availability during the upcoming festive season.

Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said, “We appreciate our customers’ patience. Demand for Chetak remains robust, supplies have normalised and deliveries against bookings have commenced. We are scaling up production to meet rising demand while staying true to our standards of quality and customer delight.”

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Goa will host Motoverse 2025, an annual moto-culture festival, from November 21–23, 2025. The event is a gathering for riders, enthusiasts and industry professionals.

Motoverse 2025 will feature custom motorcycle builds and new innovations, including the Flying Flea and the Himalayan Electric test bed. The festival plans to debut new products and initiatives. A structured club championship will be introduced for the Dirt Track events. The Art of Motorcycling will conclude with a finale and the Motoreel stage will host industry figures and adventurers.

The festival will incorporate a split-stage music format. The Main Stage will feature acts like Hanumankind, The Yellow Diary and Parvaaz. The lineup includes a collaboration between Kutle Khan and Karsh Kale. The festival also announced its first international electronic music act. The Hilltop Stage will highlight a new generation of independent artists.

A new concept, Motohub, will provide a dedicated space for riders to connect. It will feature film screenings and interactive zones. The event will also offer group registration incentives for riding crews to promote community participation. Motoverse 2025 will conclude with an awards ceremony recognizing achievements within the motorcycling community.

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