Royal Enfield’s New Mobile App Enables Customers To Customise And Personalise Motorcycles

My Re App

Chennai-headquartered mid-sized motorcycle major Royal Enfield has launched its all-new mobile app in collaboration with Onething Design, to strengthen its digital footprint.

The app is designed to enhance the rider experience, which is based on the Make It Yours (MIY) platform. This the company claims is an industry-first customisation tool that allows riders to personalise their Royal Enfield motorcycles – from colour selection to accessories and seating – through their mobile devices. This means customers can personalise their motorcycles even before entering a Royal Enfield dealership.

Furthermore, the app also provides community engagement where riders can discover, plan and participate in Royal Enfield rides alongside fellow enthusiasts. They can also book services, access maintenance history and important vehicle documents.

Jatin Chikara, Head - Digital Marketing and CRM at Royal Enfield, said, “Royal Enfield is not just about motorcycles; it’s an emotion, a way of life. We endeavour to deliver an experience as rich as riding a motorcycle to our riders on digital touch points, making every interaction intuitive and meaningful. Onething Design has been a key partner in this journey, helping us create a seamless and engaging platform that truly reflects the Royal Enfield philosophy” 

Divanshu Thakral, Co-Founder, Onething Design, added, “Designing for an iconic brand like Royal Enfield comes with the responsibility of respecting its legacy while elevating its digital presence. Our focus was on crafting an experience that feels as effortless and exhilarating as riding a Royal Enfield itself. We’re thrilled to see the new platform empower riders with a seamless, immersive experience.” 

Comments (0)

ADD COMMENT

    Suzuki Motorcycle India Updates Avenis & Burgman Series To Be OBD-2B Compliant

    Suzuki Motorcycle India

    Japanese two-wheeler maker Suzuki Motorcycle India has introduced its OBD-2B compliant scooters – Suzuki Avenis and Suzuki Burgman series (Burgman Street and Burgman Street EX) at prices starting INR 93,200 and INR 95,800 respectively (ex-showroom Delhi).

    With this, the company’s entire two-wheeler line-up including scooters and motorcycles is now OBD-2B compliant. Mechanically the two-wheelers remain unchanged, the Avenis continues to be powered by the all-aluminium 4-stroke, single cylinder 124.3cc engine, which produces 10 Nm of peak torque at 5,500 rpm. It is equipped with Suzuki Eco Performance (SEP) technology and advanced fuel injection that provides a balance of performance and fuel efficiency. It also now gets a new option –  Metallic Matte Black No. 2 / Matte Titanium Silver.

    The Burgman Street is powered by all-aluminium 4 stroke, single cylinder 124cc engine and SEP tech. It produces 10 Nm of torque at 5,500 rpm, while the Burgman Street EX comes uses Suzuki Eco Performance Alpha (SEP-α) engine technology, which comes with Engine Auto Stop-Start (EASS) and Silent Starter System. It also gets 12-inch rear wheel.

    Kenichi Umeda, Managing Director, Suzuki Motorcycle India, said, “At Suzuki Motorcycle India, we focus on meeting the evolving needs of our customers while ensuring compliance with the latest regulations. The transition of our entire product range to OBD-2B compliance is a step towards providing a cleaner and more sustainable riding experience. With the introduction of new colour options for the Avenis and Burgman Street EX, we hope to bring more value and choice to our customers. We sincerely appreciate the support and trust of our customers which inspires us to keep innovating.”

    Comments (0)

    ADD COMMENT

      TVS Motor Company Appoints Peyman Kargar As Head Of International Business

      Peyman Kargar

      Chennai-based two-wheeler and three-wheeler manufacturer TVS Motor Company has appointed Peyman Kargar as its new Head of International Business. Based out of Dubai Kargar will report to K N Radhakrishnan, Director & CEO, TVS Motor Company.

      Prior to joining TVS Motor Co, Kargar was the Global Chairman & President of INFINITI, the premium brand of Nissan Company. Before that he held the role of Chairman and Senior Vice-President of Africa Middle East India Region CEO for the Datsun brand. He was responsible for Nissan Group in over 80 countries. He also held the role of VP Sales & Marketing for Renault Group for 50 countries in Africa, Middle East, Iran and India.

      With over three decades of experience, Kargar has held leadership roles in the automotive industry across Europe, Asia and the Middle East.

      K N Radhakrishnan, said, “Peyman’s prolific global leadership experience and expertise will add significant value to the company. The Company has been strengthening its position in international markets and has plans to expand further in advanced economies. We are confident that under his leadership, we will further strengthen our market position and continue to set benchmarks. We wish him the very best and welcome him to the TVSM family.”

      Comments (0)

      ADD COMMENT

        Royal Enfield Unveils Custom Super Meteor 650 ‘Project Delta’ By Purpose Built Moto

        Royal Enfield - Project Delta

        Chennai-headquartered mid-size motorcycle major Royal Enfield has introduced Project Delta, a custom-built ‘Super Meteor 650’ by Australian design firm Purpose Built Moto.

        The Australian design house shared that the custom-built Super Meteor 650 is inspired from the 1940-50s era of motorcycling and has been redrawn from the Super Meteor 700 and Flying Flea from World War II.

        A closer look at Project Delta reveals an extensively reworked frame, which encompasses vintage styling along with modern engineering refinements. The oil cooler is incorporated in-frame, the hand-fabricated Girder Fork is a blend of artistry and engineering. It features custom spoked wheels (23-inch front & 19-inch rear), slim peanut tank, reworked chassis.

        Furthermore, it uses hand-shifted gears that demand rider engagement. In terms of aesthetics, it sports the Art Nouveau-inspired paintwork featuring – black, gold and cherry red.

        Anuj Dua, Head - International Business - APAC, Royal Enfield, said, “Royal Enfield motorcycles are truly global while being handcrafted with passion which makes us a true rider’s ally in every sense. As a rider’s ally, we thrive on every facet of riding be it - exploration, customization or motorcycling ecosystem. While our motorcycles inspire builders across the globe, in turn we are also stimulated by their creativity, vision and zeal. Australia is one such country which has given us an amazing community of customisers who constantly challenge and enthuse us at the same time. Apart from uniquely interpreting the design language to make beautiful builds, Royal Enfield has been pushing the envelope with its custom builds in terms of capabilities in Australia. We are confident that in the coming years too, our motorcycles will continue to enable builders in uniquely expressing themselves.”

        Tom Gilroy, Founder, Purpose Built Moto, said, “The process for Project Delta is both a culmination of the design DNA I've developed over the last 8 years building motorcycles, and a stake in the ground for Purpose Built Moto moving forward. Shaping our design around the Royal Enfield 650 Twin as our blank canvas - a simple, beautiful motor.  A lot of manufacturers have stopped making their engines beautiful, instead covering them in plastic fairings, and hiding them away. Classic motorcycles always made the engine the star, and that's why I love the Royal Enfield 650 Twin engines. We've delivered a no compromise vision that blends the modern power plant of the Royal Enfield 650 twin, with inspiration drawn from the original Super Meteor 700, and antique models like the Flying flea of the 1940's.”

        Comments (0)

        ADD COMMENT

          OBD2B-Complaint Honda Shine 100 Launched For INR 68,767

          OBD2B-Complaint Honda Shine 100 Launched For INR 68,767

          Honda Motorcycle & Scooter India (HMSI) has launched the updated OBD2B-compliant Shine 100 motorcycle.

          The 98.98 cc, single-cylinder, air-cooled, fuel-injected engine that powers this motorbike is now OBD2B certified to satisfy the most recent emission standards. This engine provides 5.43 kW of power at 7,500 RPM and 8.04 Nm of torque at 5,000 RPM, delivering a smooth and economical ride. A 4-speed gearbox is included with it. The Honda emblem and updated body panel artwork are highlights of the new Shine 100.  Its sleek muffler, long and comfy single-piece seat, blacked-out alloy wheels, handy aluminium grabrail and attractive front cowl all add to the motorcycle's clean appearance and make daily commuting more convenient.

          Black with Red, Black with Blue, Black with Orange, Black with Gray and Black with Green are the five vibrant colour options available for the Shine 100. It is constructed on a diamond-shaped frame that is both lightweight and sturdy, and it has dual rear shock absorbers and telescopic front forks. The Shine 100 has CBS (Combined Braking System) drum brakes on both ends for increased safety. All HMSI dealerships in India are currently selling the new 2025 Honda Shine 100 at INR 68,767 (ex-showroom Delhi).

          Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “We are happy to introduce the new OBD2B-compliant Shine 100 to our customers in India. Since its launch in March 2023, Shine 100 has established itself as one of the fastest-growing brands in HMSI’s motorcycle portfolio. This entry-level motorcycle has been well received for its superior reliability, fuel efficiency and overall value. With the latest update, we continue our commitment to providing environmentally responsible and high-quality mobility solutions.”

          Yogesh Mathur, Director – Sales and Marketing, Honda Motorcycle & Scooter India, said, “The Shine 100 has been a strong player in the entry-level motorcycle segment, offering exceptional quality and comfort at an affordable price. With this latest upgrade, we are further enhancing its appeal and ensuring compliance with the latest emission norms while maintaining its renowned fuel efficiency and reliability. The Shine 100 has played a key role in strengthening Honda’s presence in the entry-level commuter segment, and we are confident that this new version of Naye India ki Amazing Shine will continue to attract more customers across India.”

          Comments (0)

          ADD COMMENT