Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Chennai-based two-wheeler and three-wheeler major TVS Motor Company has launched the TVS Ntorq 125 Super Soldier Edition in the Marvel Avengers Super Squad series at INR 98,117 (ex-showroom Delhi).

The TVS Ntorq Super Soldier Edition builds on the company’s successful collaboration with Marvel, and features a striking camo-inspired theme.

The Bluetooth-connected Smart scooter (SmartXonnect) remains mechanically unchanged, featuring a 124.8cc, air-cooled engine that produces 9.5hp and 1.5Nm of power.

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Honda Motorcycle & Scooter India (HMSI) marked 25-years of operations in India by unveiling two new models – the CB125 Hornet and the Shine 100 DX with bookings to begin on 1 August 2025.

The CB125 Hornet features a 123.94cc, single-cylinder, fuel-injected, OBD2B-compliant engine producing 8.2 kW at 7500 RPM and 11.2 Nm at 6000 RPM. It is paired with a 5-speed gearbox and accelerates from 0 to 60 kmph in 5.4 seconds. The bike weighs 124 kg. It comes equipped with a 240mm front petal disc and 130mm rear drum brake with single-channel ABS. Suspension includes golden USD front forks and a 5-step adjustable mono-shock rear. Tyres are 80/100-17 (front) and 110/80-17 (rear) tubeless units.

The motorcycle features a 4.2-inch TFT screen with Bluetooth connectivity, compatible with the Honda RoadSync app for navigation, calls and music access. Additional features include a USB Type-C charger, side-stand engine cut-off and engine stop switch.

The CB125 Hornet is available in four colour options: Pearl Siren Blue with Lemon Ice Yellow, Pearl Igneous Black, Pearl Siren Blue with Athletic Blue Metallic and Pearl Siren Blue with Sports Red.

On the other hand, the Shine 100 DX is powered by a 98.98cc, single-cylinder, fuel-injected engine that produces 5.43 kW at 7500 RPM and 8.04 Nm at 5000 RPM, paired with a 4-speed gearbox. It uses Honda’s eSP technology to improve fuel efficiency and performance.

Featuring drum brakes at both ends with Honda’s Combined Braking System (CBS) the suspension is managed by telescopic front forks and 5-step adjustable rear shock absorbers. The motorcycle rides on 17-inch tubeless tyres with a 168 mm ground clearance.

The Shine 100 DX comes with a digital LCD display showing mileage, range and service due indicators. It also includes a side-stand engine cut-off function.

It is offered in four colours: Pearl Igneous Black, Imperial Red Metallic, Athletic Blue Metallic and Geny Gray Metallic.

Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “As we celebrate 25 glorious years, it gives me immense pride to unveil not just one, but two new motorcycles that represent Honda’s commitment to innovation and customer-centric approach. The introduction of CB125 Hornet and Shine 100 DX reaffirms our promise of bringing hi-tech mobility solutions for the Indian market. This celebration also resonates with Honda’s global achievement of the 500 million production milestone and HMSI’s 70 million production landmark. We remain deeply grateful to our customers, partners and employees who made this journey possible and look forward to accelerating our growth in the coming years.”

Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “We are ecstatic to introduce two all-new motorcycles developed to meet the evolving aspirations of new-age Indian riders in this landmark 25th anniversary year of HMSI. The CB125 Hornet is set to redefine the 125cc premium commuter space with its advanced styling, segment-first features like Golden USD front forks and best-in-class 0-60 km/h time of 5.4s, making it the perfect urban companion for Gen-Z buyers to Ride their Rizz. The new Shine 100 DX brings a fresh wave of excitement, blending enhanced styling with advanced features, standing true to what customers expect – ‘Solid Hai’. These two models reflect Honda’s continued commitment of meeting customer aspirations and bringing advanced mobility solutions to every segment in the country.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched HF Deluxe Pro, its new offering in the entry-level motorcycle space at INR 73,550 (ex-showroom Delhi). 

The HF Deluxe Pro is powered by 97.2cc engine, which produces 7.9 bhp at 8000 RPM and 8.05 Nm torque at 6000 RPM. It also gets i3S (Idle Stop-Start System) technology, low-friction engine and low rolling resistance tyres to provide higher fuel efficiency.

In terms of design, it gets refreshed body graphics, segment-first LED headlamp, sharp and edgy graphics and chrome accents.

The HF Deluxe Pro also features an advanced digital speedometer that provides real-time riding data and integrated Low Fuel Indicator (LFI). It sports 18-inch front and rear wheels with tubeless tyres, 130mm rear brake drum and a 2-step adjustable rear suspension setup.

Ashutosh Varma, Chief Business Officer – India Business Unit, Hero MotoCorp, said, “HF Deluxe has been a trusted partner for millions of customers across India, celebrated for its reliability and fuel efficiency. With the new HF Deluxe Pro, we have taken this trust forward, by introducing a bolder design, advanced features, and enhanced fuel efficiency – all tailored to the needs of the new-age Indian rider. The brand philosophy of 'Naye Indian ki Deluxe Bike' reinforces our commitment to offering dependable and highly-efficient mobility solutions for everyday riding.”

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Indian Supercross Racing League (ISRL), a franchise-based off-road motorcycle league, held the Season 2 launch of the competition in Mumbai. The event saw popular Indian actor Salman Khan further deepening his involvement with the event, by not only being the brand ambassador, but also his plans to become an investor in the league.

Furthermore, ISRL also aims to setup ‘ISRL Proving Grounds’, a dedicated grassroots motorsport development facility spread across 7 acres in Pune. It will offer amateur racing, kids’ track, motocross, supercross, ATVs and electric bikes among others.

ISRL, owned by Team Supercross India, is led by former international racers Veer Patel (two-time national SX Champion) and Eeshan Lokhande.

Salman Khan, said, “I’ve always been passionate about motorcycles and off-roading, when I saw what ISRL is building bringing together world-class talent, supporting home-grown athletes, and creating an entire ecosystem and lifestyle around the sport, I knew this was something I wanted to be part of, not just as a face, but as a believer. This league is about pushing boundaries, and that’s something I connect with deeply. With the launch of the ‘ISRL Proving Grounds’, we’re giving India’s youth the opportunity to access the support, tools and coaching they need to chase big dreams and compete on a global stage. At the same time, ISRL is equally focused on promoting responsible riding and the importance of safety for racers and fans.”

Veer Patel, Managing Director, ISRL, said, “Salman Khan’s evolution from brand ambassador to investor is a testament to his confidence in ISRL’s vision. This move brings unmatched cultural capital and mainstream trust to our league, reinforcing our positioning as a credible, scalable business built for India’s next generation. His association sends a clear message to the market that Supercross is ready to lead the future of motorsport, youth engagement and brand innovation in India.”

ISRL is positioning itself as India’s sole dedicated platform for experiential growth within the automotive industry, offering brands a unique live-action format to connect with passionate bikers and young audiences. Following an its debut season across Pune, Ahmedabad and Bangalore, ISRL's five-year roadmap includes rapid expansion, international collaborations and significant growth in franchise value and sponsorships, aiming to redefine India's sports-entertainment and automotive marketing landscape.

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