TVS Motor Company Resumes Manufacturing Operations in India
- By 0
- May 06, 2020
Leading two and three- wheeler manufacturer TVS Motor Company has announced that it commenced its operations in India across all factories in Hosur, Mysuru and Nalagarh.
According to the company statement, the safety of employees and community is of paramount importance. A comprehensive preparedness manual has been designed for employees to ensure complete adherence to necessary safety guidelines to help minimise the spread of the virus. At all its manufacturing facilities, the company has undertaken exhaustive measures to ensure safe workplace for employees with appropriate social distancing and highest standards of hygiene. Work from Home option also continues for certain category of people, in adherence to respective State Government guidelines, the company stated. (MT)
India Yamaha Motor Begins Product Offensive With Aerox-E & EC-06 E-Scooters, Intros FZ-Rave Motorcycle Too
- By MT Bureau
- November 11, 2025
Japanese auto major India Yamaha Motor (IYM) has marked its aggressive product expansion plans with a slew of new launches, including the launch of its globally acclaimed modern retro sport brand, the all-new XSR155 in India.
The company also unveiled its first electric offerings, the Aerox-E and EC-06 e-scooters, in addition to strengthening its FZ motorcycle portfolio with the new FZ-Rave.
The XSR155 motorcycle, priced at INR 149,990 embodies the modern retro sport concept, blending design with engineering. Powered by a liquid-cooled engine with Variable Valve Actuation (VVA), delivering of power and of torque. It is built on Yamaha’s Deltabox frame, featuring an aluminium swing arm, upside-down front forks, and linked-type monocross rear suspension. It gets dual-channel ABS and Traction Control.
The new FZ-Rave motorcycle is designed for young riders, offering a mix of performance, efficiency, and practicality in the segment. It is powered by a single-cylinder, air-cooled engine, producing of power, and features single-channel ABS and front & rear disc brakes and is priced at INR 117,218 (ex-showroom-Delhi).
Finally, the Japanese automaker has marked its entry into India’s electric vehicle market with the introduction of the Aerox-E and EC-06 e-scooters, which are positioned as performance-oriented maxi sports and urban commuting model respectively.
The Aerox-E is Yamaha’s new Performance EV in the Maxi Sports Scooter segment, designed for urban use. It is powered by a 9.4 kW (peak power) electric motor producing 48 Nm of torque, dual detachable 3 kWh high-energy type cell batteries with ergonomic grips for easy home charging. It comes with a claimed certified range of 106 km, with 3 riding modes – Eco, Standard, Power – and a ‘Boost’ function for rapid acceleration, along with reverse capabilities.
It gets dual-disc brakes with single-channel ABS and a large colour TFT screen with turn-by-turn navigation and Y-connect mobile app compatibility for Multi-Information Display (MID) and smart features.
The e-scooter features a distinctive ‘X’ Centre Motif, Twin LED Class D headlights, a 3D-effect LED tail light and a smart key system.
The EC-06 on the other hand is designed for interurban mobility, catering to customers seeking a practical commuting option with contemporary design. Powered by a 4.5 kW electric motor generating it churns out 6.7 kW (peak power) and features a 4 kWh high-capacity fixed battery, providing a claimed certified range of 160 km. Charging the fixed battery takes approximately 9 hours using a standard home plug-in option. The scooter offers three riding modes and a reverse mode for convenience. It comes equipped with front and rear disc brakes, a coloured LCD display, LED lighting, and a built-in telematics unit with a SIM for digital integration. It also features a substantial 24.5 Litres of under-seat storage.
Itaru Otani, Chairman, Yamaha Motor India Group, said, “India is central to Yamaha’s global growth strategy — a market where we see immense potential across both premium and electric mobility segments. The introduction of the XSR brand, our new EV models and the FZ-Rave mark a decisive step in strengthening our presence and aligning with India’s evolving mobility landscape. With these launches, we are deepening our connect with riders who seek performance, design, and technology, while also responding to the nation’s transition towards sustainable transportation. Our focus remains on creating value in India — through products built for its diverse customers, supported by India's vision of Viksit Bharat and guided by Yamaha’s global Environmental Plan 2050.”
- Simple Energy
- Jitin Johnson
- Kevin Thomas
- River EV
- Ultraviolette Automotive
- Amazon
- Motorola
- OnePlus
- Smitha Rao
Simple Energy Appoints New Marketing And Brand Heads
- By MT Bureau
- November 11, 2025
Bengaluru-based electric two-wheeler maker Simple Energy is strengthening its presence in the country with the appointments of Jitin Johnson as Head of Marketing and Kevin Thomas as Head of Brand.
To support its next phase of brand and business expansion, the company has expanded its marketing team to over 40 professionals. Simple Energy plans to accelerate its all-India footprint, with a target of establishing 150 retail stores and 200 service centres across the country by March 2026.
Jitin Johnson, Head of Marketing, Simple Energy, brings 14 years of marketing experience, having previously served as Assistant General Manager – Digital Marketing at River EV. He will lead the company’s omnichannel marketing strategy, covering brand development, go-to-market initiatives, digital transformation and customer engagement.
Kevin Thomas, Head of Brand, Simple Energy, brings over 13 years of expertise in Creative Direction and Visual Design. He most recently served as Principal Visual Designer at Ultraviolette Automotive. His career includes leadership roles at brands such as Amazon, Motorola and OnePlus.
Jitin Johnson, said, "Simple Energy is redefining how India moves - blending performance, design, and purpose in a way that truly resonates with the next generation of riders. I’m excited to build on this momentum, shaping a brand that’s as emotionally charged as it is.”
Kevin Thomas, said, “My creative philosophy is shaped by years spent at the intersection of design, machines, and art. I’ve always believed that great automotive brands are built not just through engineering, but through emotion and visual storytelling. At Simple Energy, I’m excited to craft a brand that’s artistically expressive, deeply rider-centric, and unmistakably rooted in the culture of movement.”
Smitha Rao, General Manager - Brand & Marketing, Simple Energy, added, “These appointments and the expansion of our marketing team mark an important step in strengthening Simple Energy’s brand and business ambitions. With Jitin and Kevin leading key functions, we’re better positioned to build meaningful connections with our customers, enhance brand consistency, and accelerate our mission to make electric mobility aspirational yet accessible.”
At present, Simple Energy’s offerings include the Simple ONE Gen 1.5 and Simple OneS two-wheelers, which deliver claimed IDC ranges of 248 km and 181 km, respectively. The company has also recently achieved milestones such as becoming India’s first OEM to commercially manufacture heavy rare-earth-free motors and the first to introduce an 8-year motor warranty.
With 61 retail outlets across key cities, the company is now preparing to expand into five new markets, including Delhi and Patna.
Piaggio Group Makes A Splash With New Aprilia Factory Range At EICMA 2025
- By MT Bureau
- November 05, 2025
Italian two-wheeler and three-wheeler manufacturer the Piaggio Group presented its new motorcycle and scooter lineup at EICMA 2025, reaffirming its status among the world’s two-wheeler manufacturers.
The company introduced the Aprilia SR GT 400, a mid-size GT scooter featuring a liquid-cooled single-cylinder engine producing 36 hp, long-travel suspension and tyres with a deeper tread pattern. Standard equipment includes a 5-inch TFT display, keyless system, traction control and ABS.
Aprilia also introduced the RS 457 GP Replica, a special edition of the RS 457 sports bike. It features upgraded equipment for sporting riding, including a quick shifter for clutchless shifts and higher-friction front brake pads. The motorcycle is powered by a liquid-cooled, forward-facing twin-cylinder engine delivering 35 kW.
The Aprilia Factory range (RSV4, Tuono V4, RS 660 and Tuono 660) gains new graphics for 2026, which feature aerodynamic flow as a common theme.
The Moto Guzzi range receives new colour options for 2026.
- The V7 Stone is available in the new Sabbia Camo finish, while the V7 Special is offered in Nero Smeraldo and Bianco 1969. The V7 Sport features the new Rosso Monza livery.
- The V85 travel enduro range gains new colours: Verde Legnano and Rosso Monza for the V85 Strada and Giallo Wadi and Grigio Yanar Dag for the V85 TT.
- The V85 TT Travel is available in a new Blu Zefiro finish.
- The Stelvio model debuts new graphics, Grigio Climbing and Verde Hiking, inspired by outdoor apparel.
Vespa and Piaggio Scooters
Piaggio presented the Beverly 25th Anniversary edition, celebrating 25 years since the model’s launch. Available with 310 hpe and 400 hpe engines, it features an exclusive design with a dedicated Grigio 25th Anniversary colour, a light grey graphic, and a smoked flyscreen.
Vespa launched the new Primavera and Sprint S models, which feature technical, functional and design updates, including new 12-inch wheels, a rear disc brake and full-LCD instrumentation. Keyless ignition is standard on 125 and 150 models.
In addition, Vespa is launching a special edition of the Primavera and GTS to mark its 80th anniversary in 2026. The Vespa 80th series features a distinctive Verde Pastello colour, inspired by the earliest single-colour Vespa models and a commemorative ‘80th’ badge.
As of June 2025, the group held 10 percent of the European two-wheeler market and maintained its leading position in the scooter segment with an 18 percent share.
- Hero MotoCorp
- VIDA
- EICMA 2025
- VIDA Novus
- VIDA DIRT.E
- Hunk 440 SX
- Xpulse 210 Dakar Edition
- Dr. Pawan Munjal
Hero MotoCorp Unveils Electric And ICE Lineup At EICMA 2025
- By MT Bureau
- November 05, 2025
Hero MotoCorp unveiled its plans for electric mobility under the VIDA brand and revealed new internal combustion engine (ICE) models at EICMA 2025. The new products were engineered and developed by the company’s R&D centres in India and Germany.
The company's electric brand, VIDA, launched the VIDA Novus portfolio, which includes three mobility expressions:
- NEX 1: A mobility archetype that is portable and personal.
- NEX 2: A compact, self-balancing electric trike with three-wheel stability.
- NEX 3: An all-weather personal EV that offers the safety and comfort of four wheels.
VIDA also announced the European launch of the VIDA VX2 urban scooter. The VX2 offers a 125 km WMTC range, a top speed of 90 kmph and twin removable IP67-rated batteries.
Furthermore, VIDA unveiled two electric motorcycle concepts:
- VIDA Concept Ubex: A Neo-Naked Urban Explorer with multi-terrain capability, built on a modular platform.
- VIDA Project VxZ: Developed in collaboration with Zero Motorcycles USA, this e-motorcycle platform aims to strengthen the global electrification alliance.
The brand also introduced the VIDA DIRT.E Series of off-road electric motorcycles:
- DIRT.E K3: An electric motorcycle for children, featuring three adjustable sizes. The K3 received the Red Dot Design Concept Award 2025.
- DIRT.E MX7 Racing Concept: A high-performance electric off-road motorcycle built using Hero’s Dakar Rally engineering expertise.
New ICE Performance Models
Hero MotoCorp unveiled two ICE models, both Euro5+ compliant, developed with insights from the Hero MotoSports Team Rally:
- Xpulse 210 Dakar Edition: This rally-ready motorcycle is powered by a liquid-cooled 210cc DOHC engine. It is equipped with fully adjustable, rally-grade suspensions, offering 280mm of travel and 270mm ground clearance.
- Hunk 440 SX: A modern scrambler powered by a 440cc oil-cooled, long-stroke engine. It includes Ride-by-Wire technology, multiple ride modes and switchable ABS with traction control.
Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “At Hero MotoCorp, we envision the Future of Mobility at the powerful intersection of technology, sustainability, and human ambition. As the world’s largest manufacturer of motorcycles and scooters, we are committed to creating smarter, cleaner and more connected mobility products, platforms and solutions. This year, as we proudly celebrate serving over 125 million customers across 52 countries, we continue to build on our legacy as a global mobility leader. Our showcase at EICMA 2025 brings our vision ‘Be the Future of Mobility’ to life, demonstrating how we converge our legacy & scale, manufacturing & engineering excellence and innovation & sustainability.”

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