TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

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Chennai-based two-wheeler and three-wheeler major TVS Motor Company has announced the launch of the 2026 Apache RTR 160 4V range in India at prices starting INR 125,440 (ex-showroom Delhi).

The update standardises several technical features across the line-up, including a LED projector headlamp and an assist and slipper clutch, which were previously reserved for the top-tier variant.

The 2026 Apache RTR 160 4V range incorporates race-derived engineering to improve night-time visibility and rider control. The motorcycle remains the most powerful in the 160cc segment, delivering 17.55 PS.

Key hardware updates include:

• Lighting: Class-D LED projector headlamps with LED daytime running lamps (DRLs) and LED turn signals across all variants.
• Transmission: Integration of an assist and slipper clutch for smoother downshifts.
• Electronics: Three ride modes (Sport, Urban, and Rain) and TVS SmartXonnect for turn-by-turn navigation and call alerts.
• Chassis: Hydroformed handlebars and radial tyres for stability.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “For over 20 years, TVS Apache has defined performance motorcycling in India and beyond, earning the trust of over 6.5 million riders across 60+ countries. The all-new TVS Apache RTR 160 4V continues to set the benchmark in the 160cc performance segment, built on racing-bred engineering and segment-leading technology. With this latest upgrade, we are significantly enhancing rider safety, night-time visibility, and on-road control across the TVS Apache RTR 160 4V range, while delivering a premium and immersive riding experience.”

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Hinduja Leyland Finance (HLF) and Honda Motorcycle & Scooter India (HMSI) have signed a Memorandum of Understanding (MoU) to provide financing solutions for motorcycles and scooters across India.

The partnership intended to increase two-wheeler penetration in both urban and rural markets through integrated credit underwriting and digital platforms.

HLF, a non-banking financial company (NBFC) under the Hinduja Group, will offer customised loan options across the HMSI product range. The collaboration focuses on providing flexible repayment structures to improve affordability for diverse customer segments.

The partnership will utilise HLF's branch network to reach emerging and high-growth markets. Implementing swift and transparent loan processing to reduce the time between vehicle selection and delivery. Aligning financing products with evolving consumer expectations for personal mobility.

Sachin Pillai, MD & CEO, Hinduja Leyland Finance, said, “HMSI has been an integral part of our two-wheeler financing ecosystem, and this MoU marks a significant step in strengthening our market presence and expanding our reach across key markets. It enables us to further enhance access to mobility ownership through a wider and more integrated network. We expect this collaboration will play an important role in driving responsible growth, improving customer accessibility, and supporting the evolving mobility needs across the country. We see this as an opportunity to build a more robust and responsive financing ecosystem aligned to the changing expectations of customers.”

Mutsuo Usui, Director of Sales and Marketing, Honda Motorcycle & Scooter India, said, “This partnership reflects our focus on improving access to mobility by making financing simpler and more inclusive. By working closely with Hinduja Leyland Finance, we aim to support customers with flexible solutions that enhance affordability and convenience, while expanding our reach in high-growth markets. Strong financing ecosystems remain essential to sustainable two-wheeler growth in India.”

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Ultraviolette Automotive has opened a new UV Space Station in Nagpur, Maharashtra. The facility was inaugurated by Nitin Gadkari, Union Minister for Road Transport and Highways. This 3S centre, established in partnership with Quantum Surge Motors LLP, provides sales, service, and spare parts for the company’s electric motorcycle portfolio.

The Nagpur centre displays the F77 and the X-47 Crossover, a radar-integrated electric motorcycle featuring a 10.3 kWh battery and an IDC range of 323 km.

Ultraviolette has introduced ‘Battery Flex’, a Battery-as-a-Service (BaaS) platform, which allows customers to purchase the vehicle chassis separately from the battery to reduce initial costs with the X-47 available from INR 149,000 and battery subscription starting at a monthly fee of INR 2,499.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette Automotive, said, “Nagpur has long been recognized as a hub of innovation and progressive thinking, and today marks a defining moment as we inaugurate the Ultraviolette Space Station here. This milestone, graced by Nitin Gadkari, an ardent champion of electric mobility and the Make in India vision, underscore the rapid growth of India’s two-wheeler EV industry. The momentum we are witnessing is not just about adoption, but about aspiration- a new generation of riders who demand unmatched design, uncompromised performance, futuristic technology, and sustainability in equal measure.”

Niraj Rajmohan, CTO & Co-Founder, Ultraviolette, added, “Technology is at the heart of India’s transformational journey into a global innovation hub, and the launch of the Ultraviolette Space Station in Nagpur is a testament to that journey. With years of rigorous R&D and the brilliance of our teams, we are building advanced mobility solutions that seamlessly integrate performance, sustainability, and engineering excellence.”

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Bengaluru-based electric vehicle manufacturer Simple Energy has announced a limited-period complimentary two-year extended warranty on its e-scooters.

The limited-time offer, valid till 31st March 2026, valued at INR 6,500, aims to provide additional value and peace of mind to customers during their purchase. Furthermore, customers who wish to opt for the five-year Simple One warranty plan can do so by paying only the differential amount.

At present, Simple Energy’s electric two-wheeler offering includes Simple One Gen 2, which comes with a 4.5 kWh variant and a 5 kWh variant with a claimed IDC range of 236 km and 265 km, respectively.

On the other hand, the Simple OneS comes with 190km of claimed IDC range, offering a more accessible yet capable option for riders seeking efficient and reliable electric mobility. 

The company’s flagship Simple Ultra comes with an IDC claim range of 400 km, a top speed of 115 kmph and can accelerate from zero to 40 kmph in 2.77 seconds, which makes it India’s second-fastest electric scooter, next only to the Simple One (5 kWh variant).

In terms of pricing, Simple One Gen 2 (4.5kWh variant) is available from INR 169,999 (ex-showroom, Bengaluru) and the 5kWh variant from INR 177,999 (ex-showroom, Bengaluru). The Simple OneS Gen 2 is priced at INR 149,999 (ex-showroom, Bengaluru).

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