TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

Comments (0)

ADD COMMENT

Link Copied!

Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, has announced pricing and opened bookings for the Honda XR300 L and Honda XR300 Rally. The announcement follows the initial unveiling of both models in July 2026 as part of the company's product expansion plans.

The XR300 L is priced at INR 183,000 ex-showroom Bengaluru, while the XR300 Rally is priced at INR 208,000 ex-showroom Bengaluru. Effective from 5 October 2026, bookings for both models have opened across the manufacturer's BigWing dealership network and online platform for a reservation amount of INR 5,000.

Both motorcycles are powered by a 293.5cc air-cooled engine equipped with an oil cooler; both variants come with torque control systems, rear suspension setups, front and rear disc brakes, switchable dual-channel ABS and an assist slipper clutch.

The XR300 L is designed for mixed city and off-road use and is offered in Extreme Red and Shasta White colour options. The XR300 Rally features bodywork designed for wind protection during long-distance riding, along with a TFT instrument cluster with smartphone connectivity.

The Rally variant is available in Extreme Red and True Black options. Both models form part of the manufacturer's domestic production initiative for local and export markets.

Comments (0)

ADD COMMENT

Link Copied!

Triumph Motorcycles, one of the leading premium motorcycle manufacturers, has expanded its lineup in India with the launch of the Bonneville T40, T40 Black and T4 models, with pricing starting at INR 279,999 ex-showroom, Delhi, while the latter is priced at INR 254,999 ex-showroom, Delhi.

The new models feature traditional styling elements, including a teardrop fuel tank, round headlight, twin rear shock absorbers and spoked wheels with aluminium rims. The motorcycles are available in two-tone schemes with hand-painted coach lining and peashooter silencers. The bikes offer an accessible ergonomic setup, featuring a low seat height that can be reduced to 770 millimetres with an accessory seat.

All three variants are powered by a 350cc iteration of Triumph's TR Series engine. The engine produces 29 PS of power at 7,000 rpm and 31 Nm of torque at 5,500 rpm, tuned to deliver low-end torque and a distinct exhaust note.

The T40 and T40 Black feature a four-inch circular TFT instrument display with smartphone connectivity, including map navigation, phone and music controls. The models also come equipped with five ride modes, cruise control, cornering ABS and cornering traction control. The Bonneville T4 includes a colour LCD with turn-by-turn navigation, selectable ride modes, and dual-channel ABS.

Steve Sargent, Chief Product Officer, Triumph Motorcycles, said, “The Bonneville is one of the most significant motorcycles in Triumph's history, so introducing a new model carrying that name comes with a responsibility to get it right. From the outset, our ambition was not simply to create a smaller Bonneville, but to create a motorcycle that delivers the style, character and ownership experience riders expect from a genuine Bonneville. Bringing that experience to more riders is strategically important for Triumph, particularly as lower-capacity motorcycle categories continue to grow around the world."

"Working closely with Bajaj, we challenged ourselves to retain the details and qualities that make a Bonneville special, from the proportions and finish to traditional touches such as hand-painted coach lining, while also introducing a level of technology and rider-focused innovation not previously seen in this category. The result is a motorcycle that stays true to the values that have defined the Bonneville for generations while opening the experience to even more riders.” Sargent added.

The company has begun online bookings for the motorcycles starting 7 October 2026. Deliveries for the Bonneville T40 and T40 Black are scheduled to begin in the second week of November 2026, while deliveries for the Bonneville T4 will commence in the second week of January 2027.

Comments (0)

ADD COMMENT

Link Copied!

Aprilia India has launched its SXR GT scooter lineup, introducing the SXR GT 125 hp-e and SXR GT 175 hp-e models to expand its product offerings in the country. The SXR GT 125 hp-e is priced at an introductory rate of INR 109,999 ex-showroom, Maharashtra, while the SXR GT 175 hp-e is priced at INR 129,999 ex-showroom, Maharashtra.

The scooters are powered by air-cooled single-cylinder engines. The 124.45 cc engine produces 7.8 kW of power at 7,400 rpm and 10.4 Nm of torque at 6,200 rpm, while the 174.7 cc engine delivers 9.76 kW at 7,200 rpm and 14.14 Nm of torque at 6,000 rpm.

Both scooters feature three valves per cylinder, electronic fuel injection, electric starting, and compliance with BSVI OBD II Stage B regulations and E20 fuel blends. The chassis setup incorporates 14-inch wheels fitted to both models.

Suspension is handled by telescopic front forks and a dual-effect hydraulic shock absorber with five-position adjustability at the rear. Braking relies on a 220 mm front disc brake paired with a 140 mm rear drum brake, with the 125 cc variant utilising a combined braking system and the 175 cc variant employing an anti-lock braking system.

The SXR GT 125 hp-e is available in Matte Black, Glossy Azzurro, and Glossy White colour finishes, while the SXR GT 175 hp-e comes in Metallic Blue, Matte Black and Matte Green. Both models have gone on sale across Aprilia dealerships in India.

Comments (0)

ADD COMMENT

Link Copied!

Royal Enfield and the Madhya Pradesh Tourism Board (MPTB) have commenced a two-year partnership spanning 2026 to 2028 aimed at promoting responsible riding, travel and cultural tourism across the state.

The collaboration was initiated with the flag-off of a flagship motorcycle expedition in Bhopal, attended by Dr Ilayaraja T., Secretary of Tourism for the Government of Madhya Pradesh and Managing Director of the MPTB; Dileep Kumar Yadav, Managing Director of the Madhya Pradesh State Tourism Development Corporation (MPSTDC) and Amitabh Pandey, Director of the Indira Gandhi Rashtriya Manav Sangrahalaya (IGRMS).

The inaugural 1,520-kilometre expedition, taking place from 1 to 10 October 2026, involves 20 participants riding the Bullet 650 motorcycle. The route connects wildlife reserves, heritage sites and regional highways, covering Bhopal, Pachmarhi, Pench, Kanha, Bandhavgarh, Panna and returning to Bhopal. A closing event scheduled for 9 October 2026 in Bhopal will mark the completion of the ride.

Over the two-year agreement period, Royal Enfield and the MPTB plan to expand the initiative to include heritage rides, off-road trail explorations and curated motorcycling routes across Madhya Pradesh.

Comments (0)

ADD COMMENT

Link Copied!