TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

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Jawa Yezdi Motorcycles has launched Jawa All Stars at prices starting INR 201,942 (ex-showroom Delhi) for the Aurora Green and Red options, introducing new expressions of the Jawa 42 FJ motorcycle.

The company has positioned All Stars as a branding framework for its rider base, with the 42 FJ serving as the initial vehicle release under the initiative.

The motorcycle features aluminium tank panels, a 790 mm seat height, 178 mm ground clearance and a 12-litre fuel tank. Power comes from a 334-cc liquid-cooled DOHC single-cylinder engine producing 29.17 PS at 7,500 rpm and 29.62 Nm of torque at 5,500 rpm, paired with a six-speed gearbox and twin exhausts.

Anupam Thareja, Co-Founder, Classic Legends, said, “Jawa has always attracted riders who know exactly who they are. They have never followed trends for the sake of it, nor sought attention for making different choices. Over time, we realised there was a shared spirit that connected these riders. Jawa All Stars is our way of recognising and celebrating that spirit. It is a tribute to character, conduct, and courage, the values that have always felt inherently Jawa. The Jawa 42 FJ is the first expression of that philosophy, bringing it to life through contemporary design, performance, and a personality that is unmistakably its own.”

The vehicle chassis consists of a double-cradle frame, 41 mm telescopic front forks and gas-filled twin rear shock absorbers with five-step adjustable preload. Braking is handled by 320 mm front and 240 mm rear discs with dual-channel ABS, fitted to a 100/90-18 front tyre and 140/70 R17 rear tyre. Equipment includes a digital instrument cluster and LED lighting.

The Matte Black and Nebula Blue variants are priced at INR 207,942, while the Chrome edition is listed at INR 215,942. Retail distribution will operate across the company's network of more than 450 sales and service locations in India, supported by warranty coverage of up to four years or 50,000 kilometres.

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Bhago Mobility has partnered Honda Motorcycle & Scooter India and Honda Power Pack Energy India to launch an electric last-mile rental service for Delhi Metro passengers.

The service, named BhaGoMo – iRide, has commenced operations at ITO Metro Station, marked as the first of six hub locations finalised with Delhi Metro Rail Corporation.

As per the understanding, passengers will now be able to rent Honda Activa e: scooters at Gate No 3 for hourly or daily durations. The verification will occur through the Bhago app via DigiLocker, while vehicles use swappable batteries compatible with the Honda e:Swap network, which operates across 90 stations and 202 battery exchangers in Delhi NCR.

The partnership combines vehicle supply from Honda Motorcycle & Scooter India, battery swapping infrastructure from Honda Power Pack Energy India, and digital platform management from Bhago Mobility. The companies plan to expand the service model to additional metro networks across Indian cities.

Aditya Goyal, Founder, Bhago Mobility, said, “The ITO launch is a beginning. Together, Bhago and its partners intend to replicate the metro-hub model across the country – taking the same combination of metro-station convenience, Honda-engineered vehicles, battery swapping and AI-powered operations to metro networks and transit hubs in cities across India. The goal is simple: wherever mass transit moves people, an easy, convenient, comfortable, reliable and safe electric last-mile ride should be waiting at the gate. Bhago itself is inspired by Soichiro Honda’s philosophy Yume no Chikara – the Power of Dreams – and Sapno Ki Sawari, the Ride of Dreams, is our expression of it: world-class Japanese engineering, India’s world-class metro, and a platform that keeps the city Always On”

Mutsuo Usui, Director of Sales & Marketing, Honda Motorcycle & Scooter India, said, “This collaboration brings together shared strengths to make electric last-mile mobility more practical and convenient for everyday commuters. It is a meaningful step towards addressing evolving urban mobility needs,”

Takuya Taniguchi, President & CEO, Honda Power Pack Energy India, said, "Battery swapping has already proven itself for commercial EV fleets – now, with BhaGoMo – iRide, we're bringing that same Honda e:Swap convenience to Delhi's daily commuters. This launch at ITO is the first step in a partnership that extends the ease of Delhi Metro travel all the way to the commuter's final destination."

Dr Amit Kumar Jain, Director of Operations & Services at DMRC, said, “DMRC is committed to strengthening last-mile connectivity through safe, convenient and eco-friendly mobility solutions. The iRide initiative by BhaGoMo will offer commuters a sustainable last-mile connectivity option while contributing to reducing pollution. We welcome this initiative and look forward to extending such eco-friendly solutions to more metro stations.”

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Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers, has announced the pricing for the ADV160 and Rebel 300 models, marking the initial releases from a 10-product portfolio introduced in July 2026.

The Honda ADV160 is priced at INR 170,000 ex-showroom Bengaluru, and will be available through Honda RedWing and BigWing dealerships.

The ADV160 is powered by a 156.93cc liquid-cooled engine using FlexTech technology; the model supports fuel blends up to E85 fuel. It features a 27-litre under-seat storage area, a TFT display with Honda RoadSync turn-by-turn navigation, Honda Selectable Torque Control and front & rear disc brakes with single-channel ABS.

The Honda Rebel 300 costs INR 222,000 for the Standard variant and INR 262,000 for the E-Clutch variant ex-showroom Bengaluru. Manufactured in India, the motorcycle will sell through Honda BigWing dealerships. It is powered by a 286cc liquid-cooled engine, LED projector headlamp, TFT instrument screen with Honda RoadSync navigation and disc brakes at both ends with dual-channel ABS.

The models can be reserved for INR 5,000 through the Honda website and authorised dealerships, with customer deliveries scheduled to begin in mid-October 2026.

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TVS Motor Company has launched the TVS iQube MillionR special edition to mark reaching one million customers for its electric scooter model.

The special edition is built on the 3.5 kWh variant of the TVS iQube, which offers an IDC range of 145 kilometres. The model features an Aurora Green Dual Tone finish, revised graphics, seat upholstery and dedicated badging.

The company has increased the storage capacity from 32 litres to 35.5 litres through the addition of a front utility storage compartment alongside a USB Type-C charging port. The e-scooter comes with 118 connected technology functions.

The TVS iQube MillionR Special Edition is priced at INR 140,138 ex-showroom Karnataka. Pricing for the standard TVS iQube range begins at INR 111,310, with Battery-as-a-Service options starting at INR 59,999.

Aniruddha Haldar, Senior Vice-President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “TVS Motor has played a significant role in the scooterisation of India. Over the years, we have remained focused on creating mobility solutions that move Indian families forward, irrespective of the drivetrain, with a commitment to relevance, reliability and best-in-class quality. The 9 million achievement of TVS Jupiter and the one million milestone of TVS iQube mark significant chapters in this journey, reinforcing our focus on evolving with the needs of Indian families. In 2016, TVS Jupiter celebrated reaching one million customers with the MillionR Edition. Today, TVS iQube joins this legacy with its own MillionR Edition as its community reaches one million. I thank every customer who has placed their trust in TVS iQube. Their confidence reflects the progress electric mobility has made in India and inspires us to keep moving families forward.”

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