TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

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Indian Motorcycle and Legendary Productions have announced a new premium touring event, IBEX26: The Iberia Experience, scheduled to take place from 30 September to 4 October 2026.

Following the success of the Indian Riders Fest, this new venture shifts focus toward a more intimate, boutique experience, limited to just 220 participants on Spain’s Costa Blanca.

The event will be headquartered at the Hotel Occidental Pueblo Acantilado in El Campello, Alicante. This 4-star cliffside resort, designed to resemble a traditional whitewashed Iberian village, has been exclusively reserved for the event, ensuring a private environment for Indian Motorcycle owners and their passengers.

The riding programme features three signature routes developed in partnership with IMRG Alicante, the local Indian Motorcycle Riders Group. These routes are designed to showcase the diverse geography of the Alicante province:

• Route A (115 km): Traverses the Sierra de Aitana, featuring high-altitude mountain passes and the medieval clifftop village of Guadalest.
• Route B (140 km): Focuses on the inland valleys, passing through the almond groves of Xixona and reaching the Xorret de Catí viewpoint.
• Route C (155 km): A coastal and cultural loop taking in the Castillo de Santa Barbara in Alicante, the colourful houses of Villajoyosa, and the Valor chocolate museum.

IBEX26 is designed as an ‘all-inclusive’ experience where the regional culture is as central as the riding. Each evening at the hotel will feature a different themed culinary event, including a Valencian paella night with live flamenco performances and a gourmet tapas gala. An on-site ‘Iberian Market Place’ will also allow riders to engage with local artisan producers.

Jean-Marie Guyon, Founder, IBEX26 and Legendary Productions, said, “IBEX26 is everything the Indian Riders Fest taught us — and then a completely new conversation. We wanted to create something where the hotel, the roads, the food and the community are all equal parts of the experience. The Costa Blanca in October is one of the finest motorcycling environments in Europe.”

José Vicente Gomis Reig, President, IMRG Alicante, added, “We know these roads better than anyone. We have ridden every one of them and we know exactly which ones reward an Indian Motorcycle. It is a privilege to put that knowledge at the service of IBEX26.”

Registration for the event includes accommodation, all meals, GPX route files, and daily technical briefings, offering a turnkey touring solution for the Indian Motorcycle community.

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Italian two-wheeler major Vespa India has introduced the Vespa Tech 80th, an exclusive commemorative series launched on 23 April 2026.

This special edition marks the 80th anniversary of the original patent filing on 23 April 1946, bridging the gap between the brand's post-war origins and modern technology. Available in 125cc and 150cc variants, the series is designed as a tribute to the Italian icon's legacy of freedom and style.

The standout feature of the Vespa Tech 80th is its exclusive Verde Pastello green livery. This specific shade was retrieved from historical archives and is inspired by the very first single-colour Vespa models from the 1940s.

The aesthetic follows a minimalist and functional language where the body colour extends to the shield profile, passenger grab handles, mirrors and suspension linkages. This glossy finish is contrasted by darker green satin-finish elements, including a stitched saddle, rubber footrest inserts and handlebar grips.

Further historical nods include Verde Pastello rims with a diamond finish, inspired by the original 1946 Vespa 98. Each unit is marked by a commemorative ‘80th’ plaque on the front shield and a dedicated ‘80 years of Vespa Est. 1946’ badge on the backplate. To celebrate this milestone globally, Vespa will host a massive international gathering in Rome from 25 to 28 June 2026, which is expected to be the largest celebration in the brand's history.

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, is celebrating its 20th anniversary in India.

The Japanese automaker started production in India in 2006 and has evolved from its initial motorcycle launches to becoming a major player in the Indian mobility landscape, recently surpassing the milestone of 10 million units produced in India in 2026.

Suzuki’s journey in India began with the Heat 125 and Zeus 125 motorcycles, but it was the 2007 launch of the Access 125, which provided momentum for the brand in India’s 125cc scooter segment.

Since then, the company has expanded its lineup with the likes of the Burgman Street & the Avenis scooter, and performance motorcycles like the Gixxer series and V-Strom SX.

Suzuki Motorcycle India has also maintained a premium footprint with models such as the Hayabusa, GSX-8R and V-Strom 800 DE.

Furthermore, the Gurugram manufacturing facility now exports ‘Made-in-India’ Suzuki two-wheelers to 77 countries worldwide.

To meet increasing demand and prepare for the next decade of growth, Suzuki Motorcycle India has initiated groundwork for its second manufacturing plant in Kharkhoda. The company is also adopting a multi-pathway approach to carbon neutrality, focusing on diverse power solutions tailored for the Indian market.

It was just recently that the company entered the EV space with the Suzuki e-Access and is also developing Gixxer SF 250 FFV, featuring E85-compliant flex-fuel technology.

Kenichi Umeda, Managing Director, Suzuki Motorcycle India, said, “Marking 20 years of start of production in India is a significant milestone for all of us at Suzuki Motorcycle India. This progress has enabled us to build an ecosystem founded on trust and collaboration, with presence across all states through 1,240 touchpoints. Looking ahead, our future growth strategy will be guided by a multi-pathway approach to carbon neutrality, integrating diverse fuel and power solutions best suited to India.”

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Suzuki Motorcycle India (SMIPL) has introduced a new colour option for the Avenis Special Edition, aimed at enhancing the scooter’s visual appeal for younger riders.

The scooter is now available in a dual-tone Pearl Glacier White / Metallic Oort Gray finish. This update follows the company's recent marketing initiatives, including a collaboration with the anime series Naruto Shippuden.

The Avenis retains its 124.3cc all-aluminium engine equipped with Suzuki Eco Performance (SEP) technology. The scooter features a Bluetooth-enabled digital instrument cluster with Suzuki Ride Connect, LED lighting, and a front storage box with an integrated USB socket. Safety and utility features include a Combined Brake System (CBS), a 21.8-litre under-seat storage compartment and an external fuel filler lid.

As part of the launch, Suzuki is offering a benefit voucher to customers, which is redeemable at selected lifestyle, health, and food and beverage brands.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “The Avenis has been well-received for its sporty styling, performance, and everyday practicality. With the introduction of this new Pearl Glacier White / Metallic Oort Gray colour for the Special Edition, we aim to further enhance its visual appeal and keep the portfolio fresh and relevant for our customers. We are confident that this new addition will resonate strongly with young and styled-conscious riders.”

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