TVS Motor Company marked its debut at EICMA 2025 in Milan by unveiling six new products spanning electric and internal combustion platforms. The show acts as a key step in TVS’s roadmap to expand its global presence, particularly emphasising its strategic ambitions in the European market. In addition to pragmatic new models, TVS showcased advanced rider technologies that support its vision of a connected, safer and electrified future.

The automaker’s Milan appearance underlines its transition from a predominantly South Asian brand to a serious contender in mature global markets. The six unveiled products signal a mix of market-responsive vehicle segments and advanced technology.

“EICMA 2025 is a moment for us to engage with European consumers and ecosystem partners on their terms,” said Sudarshan Venu, Executive Director and Global CEO, TVS Motor Company. “Our products reflect a balance of innovation, practicality and readiness for Europe’s diverse demands.”

The company’s showcase was further complemented by renewed attention to Norton Motorcycles, whose new range aims to reposition the brand within premium motorcycle circles.

TVS revealed a product slate tailored for evolving rider needs and regulatory frameworks in Europe:

• Tangent RR Concept: A glimpse at TVS’s engineering and aerodynamic push in supersport motorcycles. While still a concept, the Tangent RR holds design cues and technology inspired from TVS Racing — potentially influencing future high-performance models.
• eFX Three-O: An electric motorcycle concept oriented to urban environments, focusing on minimalism and digital rider interface. It supports TVS’s Chinese and European electric mobility goals.
• M1-S Maxi-Scooter: Designed for the premium commuter segment, this electric maxi-scooter delivers a claimed range of 150 km powered by a 4.3 kWh battery. Target customers include urban professionals and electric mobility enthusiasts in Europe.
• Apache RTX 300: A 299 cc adventure tourer with suspended geometry and chassis tuned for a variety of road conditions; slated for Europe release by 2026, catering to demand in the adventure motorcycle segment.
• X Electric Scooter: A next-gen electric scooter equipped with smartphone integration and connectivity features expected by urban European riders.
• RTR HyprStunt Concept: Combining niche stunt-bike capabilities with everyday usability, this urban sport concept proposes versatility along with dynamic handling.

Apart from showing vehicles, TVS debuted an augmented reality heads-up display helmet, made in cooperation with Swiss company Aegis Rider. The helmet projects navigation prompts, hazard alerts and communications within the rider’s line of sight, illustrating TVS’s push towards connected and safer riding environments.

Norton Motorcycles Revival

Norton Motorcycles took a prominent position alongside TVS exhibits. The relaunched brand, supported by a GBP 200 million investment from TVS, seeks to merge heritage craftsmanship with contemporary performance and design. The Norton range at Milan aims at re-entering Europe’s premium motorcycle segment with models that combine racing DNA with high standards of finish and detail.

TVS stressed its ‘One Global Vision,’ with research centres in India, Indonesia, Italy and the UK, enabling product innovation that reflects local regulations and preferences.

L-R: Sharad Mohan Mishra, President, Group Strategy, TVS Motor Co; Sudarshan Venu, Chairman, TVS Motor Co; Richard Arnold, Executive Director, Norton Motorcycles and Nevijo Mance, Executive Director, Norton Motorcycles.

“As we move forward, Europe represents a critical growth engine. This market demands quality, emissions compliance and connectivity – areas where we are fully focused,” noted Venu.

TVS’s participation at EICMA also indicates an understanding of the importance of diversifying beyond India’s large but complex market, growing the brand in mature ecosystems where EV adoption, rider experience and style are key.

The mix of products at EICMA reflects TVS’s grounded approach – not chasing trends for trend’s sake but delivering practical solutions. The electric maxi-scooter, urban electric bike and midsize adventure tourer all fill defined buyer needs with credible technology.

Innovation in rider safety and connectivity echoes Europeans’ growing appetite for tech-enhanced riding that blends urban commuting with weekend recreation.

Norton’s revival balances Indian manufacturing scale with premium brand aspirations—an attempt to provide depth within TVS’s expanding portfolio.

TVS Motor’s EICMA 2025 debut communicates a clear message: the company is ready to intensify its presence in Europe through relevant, diversified and technologically credible products.

The six new models and the advanced rider tech like AR helmets underscore TVS’s accelerating shift from homegrown OEM to global mobility provider.

Equipped with strong R&D backing and a renewed premium outlook via Norton, TVS plans to meet Europe’s stringent market standards while continuing innovation for India and emerging markets.

This Indian global player is carefully threading engineering prowess with ecosystem understanding—the hallmark of brands likely to build sustained success in Europe's competitive two-wheeler market.

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, has rolled out its 10 millionth two-wheeler from its Gurugram plant. The milestone vehicle, a Suzuki Access Ride Connect Edition, was produced in 2026, marking a doubling of the company’s total production volume in six years.

The Japanese automaker commenced operations in 2006 and reached its first 5 million units in 2020. The subsequent 5 million units were produced between 2020 and 2026, driven by an expanded product line-up and rising demand.

The Suzuki Access 125 has been a primary driver of this growth, establishing the 125cc scooter segment in India. The current product range includes the Burgman and Avenis scooters, the Gixxer motorcycle series, the V-Strom SX and high-capacity motorcycles such as the GSX-8R, V-Strom 800 DE and the Hayabusa.

The company currently operates a network of over 1,200 touchpoints across India and exports vehicles to more than 60 international markets. To meet future demand, Suzuki Motorcycle India has commenced development of a second manufacturing facility at Kharkhoda, Haryana.

Suzuki Motorcycle India is adopting a multi-pathway approach to carbon neutrality. This includes the introduction of the Gixxer SF 250 Flex Fuel, an E85 fuel-compliant motorcycle, and an entry into the electric segment with the Suzuki e-Access.

Kenichi Umeda, Managing Director, Suzuki Motorcycle India, said, “Reaching the 10 million production mark is a significant achievement for all of us at SMIPL. This has been made possible by the trust and support of our customers, dealer partners, suppliers, and employees, who have stood with us throughout this journey. By expanding our product portfolio, strengthening manufacturing capabilities and focusing on quality and reliability, we have steadily scaled our operations in India. Going ahead, we are further expanding our production capacity, strengthening our sales and service network and deepening customer experience through engaging activities across the country. True to our promise of standing ‘By Your Side’, we continue to stand ‘By Your Side’ - customers, dealer partners, suppliers, and employees at every stage.”

To mark the milestone, SMIPL is offering limited-period retail finance benefits, including zero processing fees and EMI waivers. Existing customers can access a 10-point vehicle check-up and discounts on labour and accessories at Suzuki touchpoints.

Comments (0)

ADD COMMENT

Link Copied!

Bajaj Auto-owned Austrian motorcycle brand KTM has launched the RC 160 at INR 185,000 (ex-showroom Delhi) and is available at dealerships nationwide.

The RC 160 is designed for riders seeking track-focused performance in the entry-level segment. It features a trellis frame with a full-faired design and follows the styling of the existing RC lineup.

The motorcycle is equipped with a 164.2 cc, liquid-cooled SOHC engine that delivers 19 PS at 9500 rpm and 15.5 Nm of torque at 7500 rpm. The engine features a 10,200 rpm redline and is paired with a 6-speed gearbox including an assist and slipper clutch. The reported top speed is 118 kmph; it features inverted 37mm front forks and a rear monoshock. In terms of braking, it uses 320 mm front and 230 mm rear disc brakes with dual-channel ABS. It gets 110/70-17 front and 140/60 R17 rear tubeless tyres on 17-inch alloy wheels. The RC 160 features a 13.75-litre metal tank.

The motorcycle gets an all-LED lighting system, including the headlamp, tail-lamp and indicators. The electronic suite includes a CAN-enabled system, electronic fuel injection and a Supermoto mode for the ABS. A TA variant is also available, which provides navigation support via the LCD instrument cluster.

Manik Nangia, President, Probiking, Bajaj Auto, said, “With the new RC 160, we are bringing that same track-bred character to a wider audience. It’s a motorcycle that captures the thrill of factory racing and makes it accessible to every young rider who dreams of speed, control, and confidence on two wheels. The RC 160 is not just an entry point; it’s the first step into the exhilarating world of KTM performance.”

Comments (0)

ADD COMMENT

Link Copied!

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has released a television commercial for the TVS Ntorq 150 scooter.

The campaign focuses on the vehicle's performance and racing heritage, targeting younger demographics. The Ntorq 150 is the first 150cc scooter in India to feature race and street riding modes, alongside traction control and ABS.

The scooter has a claimed acceleration of zero to 60 kmph in 6.3 seconds. Technical specifications include Bluetooth connectivity and digital instrumentation. The design incorporates racing-derived engineering and aerodynamics, building on the brand's history in track competition. This model follows the introduction of the Ntorq 125 in 2018 and subsequent collaborations, such as with Marvel.

Aniruddha Haldar, Senior Vice-President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “TVS Ntorq has grown into an iconic brand for the youth, built on performance, attitude and a deep emotional connect with a new generation of riders. Our scooters have dominated racetracks for years, a racing legacy that gave birth to the TVS Ntorq 125. With the all-new TVS Ntorq 150, this pedigree is taken several notches higher. The new TVC captures this ‘Hyper’ philosophy, where cutting-edge engineering, racing DNA and an always-on competitive spirit come together to make every ride feel like a personal race.”

Ashwin Parthiban, Creative Consultant, Dentsu Creative, said, “Our idea was to visually translate the emotion of riding the TVS Ntorq 150, the rush, the aggression and the sense of control, into a cinematic experience. The film blurs the line between the racetrack and the street, making every ride feel hyper, energetic and exhilarating. It’s not just about showcasing features; it’s about making the viewer feel the ride.”

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-based electric vehicle maker Simple Energy has expanded its product portfolio with the launch of the Simple One Gen 2, Simple OneS Gen 2 and Simple Ultra range of e-scooters.

The Simple Ultra features a 6.5 kWh battery, the largest currently fitted on a scooter in India, providing a claimed IDC range of 400 km. It can reach a claimed top speed of 115 kmph and accelerates from zero to 40 kmph in 2.77 seconds.

The Simple One Gen 2 is available in two variants. The 4.5 kWh model offers a range of 236 km with prices starting at INR 169,999, while the 5 kWh version provides a range of 265 km starting at INR 177,999. Both variants include six riding modes and a peak motor power of 8.8 kW. The Simple OneS Gen 2, priced at INR 149,999, features a 3.7 kWh battery and a range of 190 km. These models are available at over 61 showrooms and through e-commerce platform Amazon and Flipkart.

Technological updates across the Gen 2 range include traction control, four-level regenerative braking and cruise control. The vehicles feature a 7-inch touchscreen dashboard with 5G connectivity, Bluetooth and Android 12 integration. Hardware adjustments have reduced the kerb weight to 129 kg for the Simple One and 118 kg for the OneS, while underseat storage has increased to 35 litres.

Suhas Rajkumar, Founder & CEO, Simple Energy, said, “At Simple Energy, we engineer with intent. Our Gen 2 portfolio reflects a deliberate, innovation-first approach - offering differentiated products across range and performance needs, all built for real-world reliability. Indian commuters are not one-size-fits-all, and a growing segment clearly demands extreme range and performance without compromise. Simple Ultra is built precisely for that customer. Backed by over four years of in-house R&D, it delivers an industry-first 400 km IDC range, setting a new benchmark for electric two-wheelers in India. With a portfolio designed to meet diverse rider needs from day one, we’re not just launching scooters—we’re delivering confidence, freedom, and truly anxiety-free electric mobility.”

Furthermore, Simple Energy has also introduced a lifetime warranty on the motor and battery across its vehicle lineup. The company aims to expand its network to 150 dealerships and 200 service centres by March 2026. Financially, the firm is targeting an IPO in the second or third quarter of FY2027 to raise approximately USD 350 million, following its previous capital raises totalling USD 51 million from private investors and family offices.

Comments (0)

ADD COMMENT

Link Copied!