Bengaluru-headquartered electric two-wheeler maker Ather Energy has announced that its first family electric scooter, the Rizta, has crossed the 300,000-unit sales milestone within just two years of its April 2024 launch.

The e-scooter has become Ather’s primary volume driver, significantly accelerating the company's growth in both its home markets and new regions.

The Rizta reached 200,000 units in December 2025 and added the most recent 100,000 units in just five months, reflecting a rapid surge in demand for family-focused electric mobility.

The Rizta has been instrumental in Ather’s ‘Middle India’ strategy, focusing on states like Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Odisha. In these regions, Ather's market share shot up from 4.1 percent (Q1 FY25) to 17.3 percent (Q4 FY26). In Northern states, including Punjab, Rajasthan and Uttar Pradesh, market share grew more than threefold during the same period.

In its home base of Southern India, the Rizta helped Ather retain its leadership position, contributing to a regional market share of 23.5 percent in Q4 FY26.

Interestingly, nearly 70 percent of Rizta owners are families with children, moving away from Ather's traditional enthusiast-only demographic. The e-scooter's success is attributed to its 56-litre total storage, spacious seat and safety features like SkidControl. In FY2026, the Rizta accounted for approximately 76 percent of Ather’s total sales volume.

Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Since its launch, the Rizta was sharply positioned as a family scooter and has resonated extremely well with the family audiences across the country. The Rizta has helped us gain a leadership position in FY2026 in Southern India. Additionally, the Rizta has played a crucial role in expanding our market share in ‘middle India’ by 4X since its launch in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha. In FY '26 the Rizta constituted about 76 percent of our portfolio and continues to lead our growth.”

Ather has maintained strong customer engagement through its AtherStack software. In September 2025, the company released AtherStack 7 via an over-the-air (OTA) update. This update introduced a touchscreen interface for existing Rizta Z models, pothole alerts & voice commands and advanced safety features including crash alerts, ParkSafe tow-zone detection and LockSafe theft prevention.

This milestone comes as Ather prepares to enter the mass-market segment with its upcoming EL platform and expands production capacity through its Factory 3.0 facility at AURIC, Maharashtra.

Comments (0)

ADD COMMENT

Link Copied!

Pune-headquartered electric vehicle company Kinetic Watts and Volts, a subsidiary of Kinetic Engineering, has entered into a retail financing partnership with IDFC FIRST Bank to provide credit options across its dealership network.

The arrangement enables customers at Kinetic EV dealerships to access loan options, interest rates and instalment plans, subject to eligibility criteria. Ground teams from IDFC FIRST Bank will collaborate directly with dealership staff to process applications at the point of sale. The initiative coincides with the expansion of Kinetic EV’s retail footprint, which currently comprises over 65 operational sales, service and spare parts facilities in India.

Ajinkya Firodia, MD, Kinetic Watts and Volts, said, "For many customers, choosing an electric two-wheeler is not just about selecting the right product, but also about finding a purchase option that works for them. Our partnership with IDFC FIRST Bank gives customers greater choice at the point of purchase and strengthens the support available across our dealership network. With quick financing options, attractive EMI plans and exciting offers for eligible customers, we want to make the overall purchase journey simpler and more convenient. As we continue to expand our presence across markets, we look forward to making the journey towards electric mobility more accessible for more customers."

The tie-up leverages the bank's branch and operational network to support dealership sales in multiple regional markets. The companies are also developing customer schemes and promotional offers that will be announced at a later date.

Comments (0)

ADD COMMENT

Link Copied!

Chennai-headquartered two-wheeler and three-wheeler company TVS Motor Company conducted a single-day delivery event in Cuttack, Odisha, handing over more than 100 units of the TVS iQube MillionR Special Edition electric scooter to customers.

The MillionR Special Edition was launched on 25 August 2026 to mark the cumulative sales milestone of one million TVS iQube scooters. Based on the 3.5 kWh battery variant, the edition features an Aurora Green Dual Tone paint finish, custom seat upholstery and specific graphics alongside MillionR badging.

The e-scooter features a front utility storage compartment that expands overall storage capacity from 32 litres to 35.5 litres, an integrated USB Type-C charging port and over 118 connected features. The 3.5 kWh battery setup provides an Indian Driving Cycle (IDC) range of 145 km on a single charge.

In Odisha, the TVS iQube MillionR Special Edition is priced at INR 131,138 (effective ex-showroom). The standard TVS iQube range starts at INR 105,851 (effective ex-showroom), with Battery-as-a-Service (BaaS) option pricing starting at INR 59,999.

Comments (0)

ADD COMMENT

Link Copied!

More Retail, a leading supermarket and hypermarket chain, has expanded its electric mid-mile logistics operations through the deployment of 110 Montra Electric Eviator electric small commercial vehicles across its distribution network, including 25 units in Bengaluru.

The company shared that electric commercial vehicles now account for 150 of its 600 total mid-mile logistics fleet. The 110 Montra Electric Eviator units operate across daily store replenishment and delivery routes, covering a combined minimum distance of 22,000 kilometres per day. The transition from internal combustion engine vehicles aims to lower operational energy expenses and vehicle maintenance requirements while providing driver ergonomics for city traffic conditions.

Saju Nair, CEO of the e-SCV Division, Montra Electric, said, "Electrification of commercial mobility will accelerate when it delivers measurable business value at scale. More Retail’s journey towards 100 percent electrification with our Eviator, is a strong example of that shift, from evaluating EVs as an alternative to deploying them as a core part of everyday logistics. As More Retail moves towards a fully electric mid-mile fleet, our focus is to enable that transition with vehicles and an ecosystem built around uptime, efficiency and long-term profitability."

Prasanna Hegde, National Transport Manager, More Retail, said, "Our mid-mile fleet keeps our stores stocked every day, so reliability comes first for us. The move from ICE vehicles to Montra Electric's Eviator e-SCVs has been smooth across our distribution network. The vehicles have already covered over 8.8 lakh kilometres on our routes, and our drivers have responded well to their comfort, instant torque and day-to-day dependability. Alongside lower operating costs, we are cutting emissions with every delivery run. With 150 of our 600 mid-mile vehicles now electric, we are well on our way to a fully electric fleet, and Montra Electric has been a trusted partner at every step."

The Montra Electric Eviator features a 10.3-foot loading deck and a payload capacity of up to 1,707 kg. The vehicles are integrated with telematics systems that monitor battery status, driver metrics, and route planning data to maintain fleet uptime between distribution centres and retail outlets.

Comments (0)

ADD COMMENT

Link Copied!

South Korean energy major LG Energy Solution has signed a non-binding memorandum of understanding (MoU) with United States-based commercial electric vehicle startup indiGOtech to explore battery supply and technological collaboration.

Under the MoU, the companies will work toward a final agreement for LG Energy Solution to supply 46-series NCM cylindrical battery cells from 2027 to 2030 for indiGOtech’s Flow Ride and Flow Cargo vehicles.

The partnership involves vehicle-battery integration, performance verification, driving range extension, and charging time reduction. The agreement expands LG Energy Solution's client base for its 46-series cylindrical batteries, following a reported 1.5-fold YoY increase in cylindrical battery shipments in the second quarter.

Headquartered in Woburn, Massachusetts, indiGOtech specialises in commercial van platforms for the North American market, integrating vehicles, charging infrastructure and digital services.

Will Graylin, Chairman and CEO, indiGOtech, said, "Urban ride hail and delivery must electrify and automate at scale, but today’s electric vehicles are not designed for purpose, and are severely limited by the local charging infrastructure – that’s why vast majority of rides and deliveries are still driven by gas vehicles. Working toward a long-term relationship with LG Energy Solution brings together advanced battery technology for durable economic advantage for vehicles, drivers and fleet operators."

Sunghwan Oh, Mobility & IT Battery Marketing Group Leader, LG Energy Solution, said, "Based on LG Energy Solution’s 46-series NCM cylindrical battery technology that boasts high energy density and rapid charging capabilities, we will closely collaborate with indiGOtech, which is successfully building the Transportation-as-a-Service (TaaS) ecosystem in the U.S. Leveraging this partnership, we plan to enter the diverse commercial vehicle market in the U.S., including logistics, last-mile delivery, and ride-hailing."

Comments (0)

ADD COMMENT

Link Copied!