Steelbird Showcases New Line Of Tech-Advanced Products At Auto Expo 2023

Volvo CE Inaugurates New Facility In Sweden

Steelbird displayed an extensive range of automotive components at Auto Expo 2023, from over 3,000 products across filters, rubber parts, lubricants, tyres, bearings, horns, spark plugs and more. Widely known as a filtration expert in the auto filters category, the company has aligned its strategic intent with advanced automation and innovation in the industry, it claims. The company’s showcase of products and solutions at Auto Expo 2023 bear testimony to this pursuit. 

According to Steelbird, it also has other significant achievements, based on Technovation, in recent times. These include a joint venture with TVS Bangladesh for manufacturing automotive filters, being a supplier to OEMs worldwide, Technovation enabling a recent tie-up with Hella, and bringing automotive cybersecurity to Indian OEMs from Cybellum of Israel. Sharing his views, Manav Kapur, Executive Director, Steelbird International, said, "This is a breakthrough hi-tech initiative for Steelbird International. As we move in an increasingly interconnected world, the threat of cyberattacks to vehicles and the need to adopt effective solutions has also skyrocketed."

Coming to Auto Expo, Kapur, said, “We have made significant advances in business and our brand equity, even if we compare our width and depth of our showcase from the last Auto Expo in 2020. Thanks to our steadfast commitment and initiatives to set the benchmark in terms of Technovation consistently, today we have the best brands collaborating with us, the best customers buying from us and the best people working for us. I am proud to say that Steelbird has achieved the Great Place to Work accreditation, awarded by the institute. The certification recognises our company’s commitment to provide a learning-based and growth-oriented working environment. We are looking forward to fruitful discussions and opportunities at Auto Expo 2023. Our expectation is to forge partnerships with new customers, influencers, channel partners and business partners from the 100,000+ visitors from over 70 countries expected here during the event.”

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    ZF Inaugurates First ZF Pro Tech Plus Workshop In New Delhi

    ZF [pro]Tech plus

    German tier 1 supplier ZF Group has inaugurated its India first ZF [pro]Tech plus workshop in New Delhi. The new workshop is part of ZF Aftermarket which has a legacy of over 40 years. The ZF [pro]Tech has been empowering workshops by providing technical knowledge, training and service data of OEMs.

    The New Delhi workshop was inaugurated by Markus Wittig, Global Head of Business Line Passenger Car, ZF Aftermarket, and Vijay Khorgade, Head of Business Line Pass Car IMEA. Rolly Chadha, Head of European Motor Works and the owner of this workshop, led the inaugural celebration.

    Markus Wittig, said, “I am very pleased with this launch of India’s first ZF [pro]Tech plus workshop. This reiterates our commitment and ambition in the Indian market. With this facility, we will be able to provide unparalleled support to our workshop partners, enhancing their capabilities and ensuring they are well-equipped to meet the evolving demands of the automotive industry in India. It also marks the start of a nationwide roll-out of our workshop concept in India.”

    Vijay Khorgade, said, “For India, ZF Aftermarket is setting the benchmark for workshop expectations in terms of technology and quality. By offering technical know-how and training, we enable our partners to deliver exceptional service and support to their customers. As most of us know Indian automotive market is on the cusp of an evolution, and the ZF [pro]Tech plus concept enables workshops to keep pace with the new technologies and advances in mobility, making them relevant and ready for the future.”

    Rolly Chadha, added, “We have been associated with ZF Group for several years now. As a legacy distributor, we are aware of the technology and quality ZF Aftermarket represents and we are thrilled to be part of ZF [pro]Tech plus network as the first-ever workshop. The comprehensive support and expertise provided by ZF Group will undoubtedly elevate our service standards and help us better serve our customers.”

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      Autopal Renews Focus On Automotive Lighting Industry

      Autolite

      Jaipur-based automotive lighting manufacturer Autopal has announced a slew of updates to strengthen its presence in the industry. The company has relaunched headlamps and halogen bulbs in new packaging along with incandescent & miniature bulbs for all vehicle segments. The company has also announced full range of commercial composite headlamps designed specifically for the Indian market.

      At present, it manufactures headlamps at its Pantanagar plant, which is a dedicated facility for the aftermarket segment. While halogen bulbs are being produced at Jaipur facility. Furthermore, it has also launched an all-new range of LED lamps.

      Autopal is also looking to expand its distribution network with existing partners as well as new national channel partners.

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        CEAT Expands Retail Footprint in Gujarat

        CEAT Expands Retail Footprint in Gujarat

        CEAT has announced the inauguration of its largest outlet – called as CEAT shoppe – in Anand, Gujarat. The outlet, spanning 4,200 sq. ft, underscores CEAT’s commitment to provide premium tyre fitment and an enhanced customer experience.

        Marking CEAT’s seventh such outlet in Gujarat in 2025, following store opening in Ahmedabad and Rajkot, the tyre maker now has around 45 outlets in the respective state. The CEAT shoppe at Anand has strategically located in Anand’s prime automobile market and near leading OEM showrooms.

        It is well-positioned to cater to the evolving mobility needs of customers in the growing city. The CEAT Shoppe is operated by Bharat Tyres, which already operates a CEAT Truck Service Hub since 2023. The CEAT Truck Service Hub provides dedicated tyre maintenance services to commercial vehicle owners.

        Speaking about the development, Lakshmi Narayanan B, Chief Marketing Officer, CEAT, said, “The inauguration of CEAT Shoppe in Anand reflects our strategic focus on strengthening our premium retail footprint in high-growth markets. Gujarat is a key region for CEAT, and Anand’s emergence as a significant automobile, educational, and business hub makes it an ideal location for this expansion. This new outlet is designed to deliver a best-in-class customer experience, offering cutting-edge tyre solutions and expert service. Our partnership with Bharat Tyres has been instrumental in enhancing CEAT’s presence in the state, and we remain committed to providing superior tyre products and services to our customers.”

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          Tata Motors’ New Vehicle Scrappage Facility Opens Up In Guwahati

          Re.Wi.Re

          Tata Motors, one of India’s largest commercial vehicle manufacturers, has opened ‘Re.Wi.Re – Recycle with Respect’ its registered vehicle scrapping facility (RVSF) in Guwahati.

          The facility, operated by Tata Motors’ partner, Axom Platinum Scrappers, can safely dismantle up to 15,000 end-of-life vehicles annually. It can scrap passenger and commercial vehicles of all brands, making it the seventh such facility after Jaipur, Bhubaneswar, Surat, Chandigarh, the Delhi NCR region, and Pune.

          Jogen Mohan, Minister of Hill Areas Development, Transport, Co-operation, Indigenous and Tribal Faith & Culture, said, “The launch of this advanced vehicle recycling facility, will create valuable employment opportunities and support economic growth of our state and communities. In addition, it will also ensure safe disposal of end-of-life vehicles, reduce carbon emissions, and contribute to a cleaner environment. I thank Tata Motors for pioneering the start of start smart facilities in Assam.”

          Ashok Singhal, Minister of Health, Family Welfare and Irrigation, said, "The inauguration of Tata Motors' Re.Wi.Re facility in Guwahati is a key step toward a cleaner, greener Assam. This modern facility will foster a sustainable vehicle disposal ecosystem while benefiting both the environment and people of Assam."

          Girish Wagh, Executive Director, Tata Motors, said, "Today, with the launch of the Northeast’s first Re.Wi.Re facility in Guwahati, Tata Motors takes a significant step in advancing responsible vehicle scrapping in the region. Committed to the principles of a circular economy, we are driving practices that support sustainability. With our network of RVSFs across seven states, we can now dismantle over 100,000 end-of-life vehicles annually. We are proud to partner with Axom Platinum Scrappers for this facility and extend our thanks to the state government and local authorities for their unwavering support in making this initiative a reality."

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