TVS Motor Company, one of the leading two- and three-wheeler manufacturer has launched the all new TVS Apache RR 310 – its flagship offering in the super premium sports motorcycle category with prices starting at INR 2,75,000.

The all new TVS Apache RR 310 is inspired by the rich pedigree of TVS Racing spanning over four decades and is crafted from the machine which broke records at Asia Road Racing Champion (ARRC) with best lap time of 1.49.742 seconds and top speed of 215.9 kmph.

The new Apache RR 310 is claimed to have 11 percent increase in performance and with the introduction of technologies such as Bi-directional QuickShifter, RTDSC, Tyre Pressure Monitoring System (TPMS), Cruise Control, and Aerodynamic Winglet. This motorcycle offers an impressive combination of aerodynamic design, performance and agility.

Vimal Sumbly, Head Business – Premium, TVS Motor Company said, "A significant upgrade is a special occasion, and we are thrilled. Powered by our rich racing heritage, in combination with the learnings from the ARRC motorcycles that have broken records on the racetrack, the new TVS Apache RR 310 redefines the arena of super-premium sport motorcycles. Since its launch in 2017, the TVS Apache RR 310 has become an icon in the super-premium sports motorcycle segment - a testament to our racing DNA and TVSM’s research and development capability.”

The all new TVS Apache RR 310 will have two variants and 3 BTO options. It sports a fully-faired, supersport design with race ergonomics to ensure maximum racing control. The motorcycle gets 4 riding modes – Track, Sport,  Urban, Rain. The new reverse inclined DOHC engine now produces 38 PS@9800 rpm power and a maximum torque of 29Nm@7900 rpm.

Furthermore, the company says the air intake system has been modified to increase the volumetric efficiency and coupled with the new lightweight aluminium forged piston the engine now revs more freely delivering increased power. The engine is mated with a bi-directional quickshifter that delivers precises and smooth shifts.

The aerodynamic winglets have been crafted to deliver maximum downforce and stability. These winglets will generate 3kg of downforce, pressing the front tyre firmly onto the track and ensuring superior control during high-speed runs.

The machine also includes a first-in-segment Cruise Control, transparent clutch cover, Tyre Pressure Monitoring System and RT-DSC (Race Tuned Dynamic Stability Control). Additionally, the upgraded vertical 5-inch TFT race computer is equipped with multiway connectivity and summarises all information on the TVS Connect App.

The RT-DSC features a first-in-segment 6D IMU that provides the ultimate safety package – Cornering ABS, Cornering traction control, Cornering Cruise control, Wheelie Control, Slope Dependent Control and Rear Lift-off Control. The IMU is also paired with the cruise function to offer a first-in-segment cornering cruise control that adjusts the cruising speed of the motorcycle basis the lean angle allowing the rider to cruise for longer periods. 

The all new TVS Apache RR 310 motorcycle will be available in two colours - Bomber Grey which is a new addition and the Racing Red with a new livery. 

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Suzuki Motorcycle India Private Ltd. (SMIPL), a subsidiary of Japan’s Suzuki Motor Corporation, has announced a new strategic partnership with Jana Small Finance Bank (JSFB), a rapidly growing institution in vehicle financing. This collaboration is designed to significantly improve customer access to financing for Suzuki's range of scooters and motorcycles across both urban and rural Indian markets.

By uniting SMIPL's widespread dealer network with JSFB's strong national presence, the alliance aims to make ownership more attainable. A key benefit for customers will be access to highly competitive financial products, which include attractive interest rates and expedited loan approvals that require minimal documentation. The partnership also promises to deliver flexibility through tailored repayment plans structured to suit a wide variety of individual financial situations.

Further enhancing the experience, JSFB will provide digital application platforms, continuous operational support, and the convenience of pre-approved loan offers. This comprehensive approach is intended to create a seamless, efficient and entirely transparent financing journey for every customer, from initial inquiry to final payment. The memorandum of understanding was formally executed by senior leadership from both organisations.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India Private Ltd., said, “Customer convenience remains at the heart of everything we do at Suzuki Motorcycle India. Our association with Jana Small Finance Bank will expand financing options and bring added flexibility for two-wheeler customers across India. Through this partnership, we will also be able to deepen our presence in newer markets and benefit from JSFB’s vast network, particularly in tier-2 and tier-3 cities, allowing more customers to experience the joy of owning their favourite Suzuki two-wheeler.”

Pradeep Rebello, Business Head – Vehicle Loans, Jana Small Finance Bank, said, “At Jana Bank, we are committed to making financial inclusion a reality for millions. Our distribution with 809 branches, 4.6 million customers spread across 25 states coupled with this important partnership with Suzuki Motorcycle India allows us to serve our customers better by providing affordable and seamless financing for two-wheelers. With our digital-first processes, we ensure that every customer enjoys convenience, speed and trust in their loan journey. Our ability to support Suzuki’s expansive customer base demonstrates the power of our nationwide presence and dedication to delivering modern, inclusive banking solutions for all Indians.”

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has appointed Harshavardhan Chitale as its new Chief Executive Officer (CEO). The appointment, approved by the Board of Directors, is effective starting 5 January 2026.

Chitale brings more than three decades of global leadership experience to the role, with a strong background in industrial automation, digital transformation and information technology.

He has previously held senior executive positions at several multinational corporations, including serving as Global CEO of Signify's Professional Business, a leader in lighting solutions. During his time at Signify, Chitale led a global workforce of 12,000 employees and was credited with doubling the business’s profitability.

Dr Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “Harsh’s outstanding track record in driving growth, fostering innovation, and leading global transformation makes him the ideal leader for Hero MotoCorp at this pivotal moment. His vision and dynamism will accelerate our journey across electric and emerging mobility, premiumisation, digitalisation, sustainability and organisational renewal – shaping the future of mobility and beyond. With Harsh at the helm, Hero MotoCorp is well-positioned to realise its full potential and deliver enduring value to shareholders, customers, employees and society at large.”

Chitale's past roles also include Vice Chairman & Managing Director of Philips Lighting India and leadership positions at HCL Infosystems and Honeywell Automation India. He is also an alumnus of the Indian Institute of Technology, Delhi, and an active angel investor in sectors like EVs and clean energy.

As part of the transition, Vikram Kasbekar, who served as Acting CEO, will work closely with Chitale to ensure a smooth handover. Kasbekar will continue to serve on the board as Executive Director and Chief Technology Officer.

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Celebrating two decades of its flagship motorcycle, TVS Apache, TVS Motor Company has launched special limited-edition variants and new top-tier trims for its entire lineup. This anniversary launch encompasses the RTR 160, 180, 200, 310 and RR310, reinforcing the brand's position in the sports motorcycle segment.

The commemorative models are distinguished by an exclusive black-champagne-gold livery, dual-tone alloy wheels, a dedicated 20-year logo and a first-ever USB charger for the Apache series, making them distinctive collector's items. Alongside these celebratory editions, TVS has introduced new top-of-the-line 4V variants for the RTR 160 and RTR 200. These new trims are equipped with significant technological upgrades, including cutting-edge Class-D projector headlamps with LED DRLs, full LED lighting and a sophisticated 5-inch Bluetooth-connected TFT display. They also introduce advanced performance features like a Traction Control System and an assist and slipper clutch, enhancing both safety and riding dynamics.

Since its inception in 2005, the TVS Apache brand has been defined by its track-to-road philosophy, transferring race-bred technologies from TVS Racing directly to consumers. This approach has cemented its reputation for performance and innovation, making it a preferred choice for over 6.5 million riders globally. The new models continue this legacy, offering powerful engines acclaimed as best-in-class, along with segment-first amenities such as multiple ride modes and dual-channel ABS.

The new celebratory editions and the enhanced 4V variants are now available at introductory ex-showroom prices, with bookings officially open. This launch not only honours the motorcycle's 20-year history but also propels the Apache brand forward with a strengthened commitment to design excellence, technological leadership and a rider-centric philosophy. The prices are given below:

K N Radhakrishnan, Director and CEO, TVS Motor Company, said, “We are deeply grateful to the 6.5 million-strong TVS Apache community across the world whose unwavering trust and passion have shaped our journey over the last two decades. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest growing sports motorcycle brands, globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. As we look ahead, we remain focused on carrying forward the Apache legacy by entering new segments, expanding into more markets and creating communities that inspire the next generation of riders.”

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “For two decades, TVS Apache has been the torchbearer of performance and innovation, and this milestone belongs to every rider who made it part of their journey. To mark 20 years of this legacy, we now introduce a Limited Anniversary Edition along with the all-new top-end variants of the TVS Apache RTR 160 4V and TVS Apache RTR 200 4V – crafted to inspire the next generation of motorcyclists. This achievement is a celebration of the entire TVS Apache family – a global community united by passion, performance and an unstoppable riding spirit.”

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TVS Motor Company (TVSM) has unveiled the new TVS NTORQ 150, positioning it as India's quickest hyper sport scooter. Designed for a new generation of riders, this model combines high performance with advanced technology and a striking aesthetic inspired by stealth aircraft.

At the heart of the scooter is a race-tuned, 149.7 cc engine that produces 13.2 PS of power and 14.2 Nm of torque. This powertrain enables impressive acceleration, allowing the scooter to go from 0 to 60 km/h in just 6.3 seconds and achieve a top speed of 104 kmph, making it the fastest in its category.

The scooter's aggressive design communicates its performance-oriented character. Key styling elements include MULTIPOINT projector headlamps, aerodynamic winglets, a distinctive muffler with a signature exhaust note and coloured alloy wheels. The forward-biased stance and sculpted form are intended to suggest visual speed and aerodynamic efficiency.

A major highlight is its advanced technology suite. A high-resolution TFT display, powered by TVS SmartXonnect, offers over 50 connected features. These include integration with Alexa and smartwatches, live navigation, real-time vehicle tracking and over-the-air updates. For safety, the scooter is equipped with ABS, traction control – a segment first – as well as crash alerts, theft alerts and an emergency brake warning system.

The TVS NTORQ 150 will be available in two variants. The standard model comes in Stealth Silver, Racing Red and Turbo Blue. The version equipped with the full TFT cluster is offered in Nitro Green, Racing Red and Turbo Blue. The scooter is introduced at a special starting price of INR 119,000 (ex-showroom, all India).

Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, "At TVS Motor Company, we remain committed to growth through innovation and customer-focused offerings. In fact, TVS NTORQ 150 is inspired by the learnings from all our riders and will further strengthen our scooter portfolio. Combining race-inspired performance, advanced connectivity and first-in-segment safety and control features, the scooter will delight the consumers and significantly build brand love.”

Aniruddha Haldar, Senior Vice President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “Over two million NTORQians and 50 self-managed ride groups and communities define the relationship that has been built between one of India’s most loved and iconic automotive brands and its riders. TVS NTORQ has been synonymous with striking design, superior performance and new age technology. The introduction of the all new TVS NTORQ 150, is designed to meet the evolving high-performance aspirations of the Gen Z! TVS NTORQ 150, India’s first hyper sport scooter with its hyper futuristic design, hyper tuned performance and hyper connected tech will thrill its riders and significantly strengthen and expand the TVS NTORQ brand franchise.”

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