CEER, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), has signed 16 commercial agreements valued at over SAR 3.7 billion (USD 996.90 million). The deals were announced at the 4th PIF Private Sector Forum, following SAR 5.5 billion (USD 1.4 billion) in agreements secured at the previous year's event.

The partnerships are part of a localisation strategy that aims to source 45 percent of vehicle materials and components from Saudi companies by 2034. The supply chain will support CEER’s production plan of seven models over the next five years.

The agreements cover a range of essential automotive components and services:

• Fluids and Plastics: Abdul Latif Jameel (ALJ) will supply windshield washer fluid and EV coolants. Zamil Trade & Services and Zamil Plastics will provide brake fluids and aerodynamic covers.
• Materials and Polymers: NSSPC is contracted for PP resin and polymer compounds, while KK Nag will provide Expanded Polypropylene (EPP).
• Engineering and Infrastructure: Mino will install steel Body Shop equipment. FEV and AVL will provide engineering services.
• Manufacturing: MK Tron will produce small stampings, window regulators, and door hinges. FPI will supply front-end modules and XYG will provide glazing solutions.
• Chemicals and HVAC: Sika is contracted for structural adhesives and cavity baffles, while AITS will work on HVAC localisation.

The project is expected to contribute SAR 30 billion (USD 8 billion) to Saudi GDP by 2034 and improve the trade balance by SAR 79 billion (USD 21 billion). CEER estimates the creation of 30,000 direct and indirect jobs, aligning with the industrial diversification goals of Saudi Vision 2030.

James DeLuca, CEO, CEER, said, “These agreements are a cornerstone of CEER's wide and deep localisation strategy, which targets sourcing 45 percent of vehicle materials and components from Saudi companies by 2034. Our approach goes beyond mere assembly, we are utilising local raw materials and empowering Saudi companies to become global suppliers, directly contributing to Vision 2030’s mission to diversify the national automotive industry and drive sustainable economic growth.”

“These agreements represent a major step in building a comprehensive automotive ecosystem in the Kingdom. By using local materials and resources, attracting advanced technology and foreign investment, and localising the production of heavy and labour-intensive components, we aim to reduce CO2 emissions and create meaningful job opportunities for Saudi nationals,” added DeLuca.

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Italian supercar maker Automobili Lamborghini has appointed Francesco Milicia as its new Marketing Director, effective 1 September 2026. He succeeds Christian Mastro, who has transitioned to the role of CEO of Automobili Lamborghini America.

Milicia brings experience from the automotive sector, having held roles at Ducati within the Volkswagen Group, including management positions in China, Managing Director of Ducati Motor Thailand, Purchasing Director and global responsibility for Sales & After Sales activities.

He holds a degree in Mechanical Engineering from the University of Bologna and an MBA, with executive education from INSEAD, CEIBS and the London Business School.

Federico Foschini, Chief Marketing & Sales Officer of Automobili Lamborghini, said, "We welcome Francesco Milicia to Lamborghini as Marketing Director. His managerial experience, gained in an environment of excellence such as Ducati, combined with the international vision and strategic expertise he has developed throughout his career, will make a valuable contribution to the further strengthening of the brand's positioning and to supporting the development of our global marketing strategy."

Francesco Milicia, said, "Joining Automobili Lamborghini is an honour and a privilege. I have always admired the brand and I am thrilled to contribute to the journey of a company that inspires people around the world through innovation, audacity and uncompromising excellence. I look forward to working alongside the Lamborghini team, learning from their experience and contributing together to writing the next chapter of the brand's growth and success."

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German luxury carmaker Mercedes-Benz India has launched the Mercedes-AMG E 53 HYBRID 4MATIC+ in India, available in Performance and Racing Editions priced at INR 14.5 million and INR 14.8 million, respectively (ex-showroom).

The luxury sedan combines a 3.0-litre in-line six-cylinder engine with an electric motor to deliver a system output of 430 kW (585 hp), which increases to 450 kW (612 hp) with the RACE START function, and 750 Nm of torque.

It has a claimed acceleration of zero to 100 kmph in 3.8 seconds and offers an electric-only range of more than 100 km (WLTP) via a 28.6 kWh battery.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “The E-Class has been the longest running nameplates in the Indian automotive industry and the AMG E 53 HYBRID 4MATIC+ underlines performance, practical usability and electric efficiency, making the E-Class portfolio truly unmatched. This performance sedan combines genuine AMG performance with plug-in hybrid’s efficiency, balancing an AMG customers need of racetrack performance with practicality of daily usage, perfectly. The AMG E53 Hybrid furthers our ‘powertrain agnostic’ strategy for India, where customers decide the powertrain of their choice, suiting their requirement.”

In addition to the vehicle launch, Mercedes-Benz India has announced a multi-year title partnership with the Indian Padel Tour for the 2026–27 season. The tournament series will feature 19 events across 11 cities, including five Grand Slam events, beginning in Mumbai in August 2026 and concluding in Bengaluru in June 2027. Customers purchasing the AMG E 53 Hybrid will receive direct entry into the Indian Padel Tour Grand Slam.

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Tata Motors-owned British luxury marque Range Rover has announced a fifth addition to its vehicle line-up: the Range Rover GT. It is the first all-electric Range Rover built on the EMA platform, manufactured in Halewood, UK.

The Range Rover GT will be available initially as a battery electric vehicle, with a hybrid electric vehicle option planned for later in the lifecycle. Prototype vehicles are undergoing on-road testing with a camouflage wrap.

The interior features a single screen design paired with a driver display, a concealed air vent running across the width of the cabin and a woven textile wrapping the dashboard.

Martin Limpert, Managing Director, Range Rover, stated, "The Range Rover GT will redefine the grand-touring segment with the ability to deliver beautiful and engaging GT poise, proportions and long-distance refinement while offering capabilities no conventional GT can match. We have spent the last few years working obsessively on the fundamentals of the GT formula, reinterpreted in a sophisticated, uniquely Range Rover way. The result is the most car-like, yet unmistakably capable, Range Rover ever created, now possible on our electrified EMA architecture – complementing our existing powertrain portfolio to deliver a complete set of options for every customer need. Its blend of effortless EV performance, first-class long-haul refinement and all-terrain capability is pure Range Rover; while its calming interior previews our vision of a modern grand tourer."

Further details will be released later in the year.

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The Honda India Foundation handed over 101 Emergency Response Vehicles to the Mumbai Police at a ceremony held in Worli, Mumbai. The deployment includes 100 Honda CB350 motorcycles and one Honda Elevate vehicle modified for police use to support patrolling and field response capabilities in Mumbai.

The flag-off ceremony took place in the presence of Mohd. Suvez Haque, IPS, Joint Commissioner of Police (Administration), Mumbai; Piyush Mittal, Vice-President & Operating Head, General Affairs & Corporate Affairs, Honda Cars India; Rajeev Taneja, Operating Officer, Honda India Foundation and representatives from the police and the foundation.

The motorcycles are equipped with sirens, public-address systems, LED emergency lights, front display boards, windscreens and storage boxes. The Honda Elevate has also been customised for police duties.

This deployment forms part of the Honda India Foundation programme, ‘Sadak Sahayak – Surakshit Marg, Surakshit Jeevan.’

With this handover, the foundation has deployed a cumulative 613 motorcycles to support police mobility and field operations across India.

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