L-R: Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility; Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service, Tata Passenger Electric Mobility and Shailesh Chandra, MD, Tata Passenger Electric Mobility and Tata Motors Passenger Vehicle.

When Tata Motors launched the Harrier.ev, it wasn’t just introducing another electric vehicle — it was signalling a shift in India’s premium electric vehicle landscape. Based on Tata’s Gen 2 EV (acti.ev+) architecture, the Harrier.ev blends familiarity with futuristic design, making electrification a natural progression rather than a disruptive leap.

Interestingly, the company is providing a lifetime warranty on the battery for the first vehicle owners, applicable only to private owners. 

Anand Kulkarni, Chief Product Officer, Tata Passenger Electric Mobility, told Motoring Trends, “We have said that our Gen 2 approach is basically a pure EV approach. Much the same way, the acti.ev+, in fact, we have taken that architecture further ahead on the Harrier.ev to make sure that you can get the seating comfort of a regular SUV without any compromise on the battery or powertrain.”

While rivals explore born-electric platforms from scratch, Tata’s strategy with the Harrier.ev is different – marrying known aesthetics with a ground-up EV design. That’s not just a technical decision, but as Kulkarni stated, it’s rooted in customer behaviour.

“There is a section of people who are saying, who want the comfort and the familiarity of the product that they are using. So we have ​made a product that retains that familiarity, while giving them the benefits of electrification,” Kulkarni explained.

The Harrier.ev isn’t just about powertrains and batteries – it’s about creating a ‘third space.’ With features like a 14.5-inch Neo QLED screen and Dolby audio, Tata wants the Harrier.ev to be as comfortable and connected as a living room.

“You have office, you have home, and everything in between is where you spend a lot of time in the car. People expect it to be comfortable, convenient, connected and safe,” Kulkarni said.

Even as the EV market rapidly matures, Tata remains mindful of long-term viability. Decisions around battery size, AWD vs FWD configurations, and software-driven features were all taken with a delicate balance of affordability and future-readiness in mind.

“We worked with two sizes of batteries. This was about making the right choices,” said Kulkarni, noting how Tata’s dual-battery strategy is now industry standard.

As Kulkarni explained, For Tata, the Harrier.ev is more than a product – it's a culmination of years of foresight, strategic evolution and a deep understanding of the Indian consumer. It’s a vehicle that reflects not just where the market is headed, but how Tata Motors is determined to lead it there.

Honda Cars India (HCIL) has introduced the Elevate ADV Edition at prices starting INR 1.529 for the MT single tone edition and INR 1.66 million for the CVT dual tone edition.

The new trim is positioned as the new flagship grade in the popular Honda Elevate SUV line-up. 

The ADV Edition features a number of external upgrades, including a new Alpha-Bold Plus grille with black surround and a hood decal accented with orange highlights. The overall exterior appeal is enhanced by black roof rails, ORVMs (Outside Rear-View Mirrors) and window beltline moulding. Distinctive touches include ADV emblems on the fenders and black alloy wheels with orange accents.

Inside, the cabin features a black interior theme with vibrant orange accent detailing. A standout feature is the ADV Terrain Pattern Backlit Illuminated Instrument Panel Garnish, described as creating a futuristic style. Customers can also opt for a 360degree surround view camera.

The Elevate ADV Edition is powered by the 1.5-L i-VTEC petrol engine, available with a 6-speed manual or a 7-speed CVT automatic transmission with Paddle Shifters.

Safety features include Honda Sensing, the advanced driver-assist system (ADAS), which incorporates Collision Mitigation Braking System, Lane Keep Assist and Adaptive Cruise Control. The vehicle is built with the ACE Body Structure and includes six airbags and a LaneWatch camera.

Kunal Behl, Vice-President, Marketing and Sales, Honda Cars India, said, “The Honda Elevate has received a positive response from customers across the country due to bold looks and highly engaging performance. With the introduction of the Elevate ADV Edition as the top trim, we aim to offer more choices to customers with different preferences. This new model features an even bolder and sharper design, blending style with Honda’s trusted quality and refinement, making it the perfect companion for every journey. We are excited to welcome more customers to experience this exciting new addition.”

Honda Cars India, a leading passenger vehicle manufacturer, has reported total wholesales of 10,518 units for October 2025.

The company recorded domestic sales of 6,394 units for the month, which marks a 15.3 percent growth as compared to 5,546 units last year.

Honda also exported 4,124 units in October 2025. In comparison, exports in October 2024 stood at 4,534 units. The company noted the strong performance of the Honda Amaze as a key driver of the growth.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “The festive sales and GST 2.0 announcement fuelled robust demand across our line-up of City, Amaze and Elevate during October. The Amaze being the only car under 10 lakh price segment to offer ADAS safety and smooth CVT performance has been strongly appreciated by consumers registering strong sales growth.”

JSW MG Motor India has reported a decline of 9 percent in it wholesales for October 2025, with sales of 6,397 units, as compared to 7,045 units sold for same period last year.

On the other hand, the company reported a 20 percent YoY increase in wholesales during the August–October 2025 festive period.

The MG SELECT model retained its second position in the luxury electric vehicle (EV) segment, registering an impressive 62 percent MoM growth.

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has achieved total monthly sales of 69,894 units in October 2025. The volume includes 53,792 units in domestic sales.

The company stated its performance was driven by the domestic market, and it also bolstered its position as a global manufacturing hub, with exports touching 16,102 units, marking an 11 percent YoY growth.

Furthermore, the Hyundai Creta and Venue SUV duo achieved their second-highest-ever combined monthly sales of 30,119 units.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “October 2025 was a month driven by the festivals of Dussehra, Dhanteras and Diwali, further complimented by the positive impact of GST 2.0 reforms. This provided a significant boost to the Indian automotive industry. At Hyundai Motor India, we witnessed robust market demand and high consumer enthusiasm leading to second highest monthly sales of our formidable SUV duo – the Hyundai Creta and Venue combined, with 30,119 units sold. We expect to accelerate this momentum with the upcoming launch of all-new Hyundai Venue, which is already open for bookings.”