Tata Motors Bets On Familiar Design To Tap Into New Customer Base

Tata Harrier.ev
L-R: Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility; Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service, Tata Passenger Electric Mobility and Shailesh Chandra, MD, Tata Passenger Electric Mobility and Tata Motors Passenger Vehicle.

When Tata Motors launched the Harrier.ev, it wasn’t just introducing another electric vehicle — it was signalling a shift in India’s premium electric vehicle landscape. Based on Tata’s Gen 2 EV (acti.ev+) architecture, the Harrier.ev blends familiarity with futuristic design, making electrification a natural progression rather than a disruptive leap.

Interestingly, the company is providing a lifetime warranty on the battery for the first vehicle owners, applicable only to private owners. 

Anand Kulkarni, Chief Product Officer, Tata Passenger Electric Mobility, told Motoring Trends, “We have said that our Gen 2 approach is basically a pure EV approach. Much the same way, the acti.ev+, in fact, we have taken that architecture further ahead on the Harrier.ev to make sure that you can get the seating comfort of a regular SUV without any compromise on the battery or powertrain.”

While rivals explore born-electric platforms from scratch, Tata’s strategy with the Harrier.ev is different – marrying known aesthetics with a ground-up EV design. That’s not just a technical decision, but as Kulkarni stated, it’s rooted in customer behaviour.

“There is a section of people who are saying, who want the comfort and the familiarity of the product that they are using. So we have made a product that retains that familiarity, while giving them the benefits of electrification,” Kulkarni explained.

The Harrier.ev isn’t just about powertrains and batteries – it’s about creating a ‘third space.’ With features like a 14.5-inch Neo QLED screen and Dolby audio, Tata wants the Harrier.ev to be as comfortable and connected as a living room.

“You have office, you have home, and everything in between is where you spend a lot of time in the car. People expect it to be comfortable, convenient, connected and safe,” Kulkarni said.

Even as the EV market rapidly matures, Tata remains mindful of long-term viability. Decisions around battery size, AWD vs FWD configurations, and software-driven features were all taken with a delicate balance of affordability and future-readiness in mind.

“We worked with two sizes of batteries. This was about making the right choices,” said Kulkarni, noting how Tata’s dual-battery strategy is now industry standard.

As Kulkarni explained, For Tata, the Harrier.ev is more than a product – it's a culmination of years of foresight, strategic evolution and a deep understanding of the Indian consumer. It’s a vehicle that reflects not just where the market is headed, but how Tata Motors is determined to lead it there.

Honda Cars India Intros Honda City Sedan At INR 1.19 Million, Debuts ZR-V Hybrid SUV As CBU

Honda Cars India

Japanese automaker Honda Cars India (HCIL) has launched the new Honda City sedan and marked the Indian debut of its global hybrid sport utility vehicle (SUV) – the ZR-V e:HEV.

The introduction of the ZR-V e:HEV expands Honda's hybrid vehicle options in India as a completely built unit (CBU), as the company's flagship SUV in the country.

The new Honda City features updates to its front and rear exterior panels, extending its overall length to 4,594 mm. It introduces a 25.6 cm touchscreen display, ventilated front seats, a 360-degree camera system and the Honda Sensing suite of driver assistance features. The sedan offers two powertrain options: a 1.5-litre petrol engine producing 121 PS paired with a six-speed manual or seven-speed CVT, and a hybrid system producing 126 PS with a fuel economy rating of 27.26 km/l. Ex-showroom prices in Delhi range from INR 1.19 million for the petrol manual base variant to INR 2.09 million for the hybrid version.

The ZR-V e:HEV SUV features a 2.0-litre direct-injection petrol engine combined with a dual-motor hybrid system, generating a maximum output of 184 PS and 315 Nm of torque. The system shifts between electric, hybrid and engine drive modes while delivering a fuel efficiency rating of 22.79 kmpl.

The SUV measures 4,567 mm in length with a 2,655 mm wheelbase and offers up to 1,313 litres of cargo volume when the rear seats are folded flat. Standard features include an eight-airbag system, a 12-speaker Bose audio setup, a 22.8 cm touchscreen and a hands-free power tailgate.

Both models are sold with a three-year unlimited-kilometre standard warranty. The hybrid variants of the City and ZR-V include an eight-year or 160,000-kilometre warranty on the lithium-ion battery package alongside a five-year or 100,000-kilometre warranty covering the hybrid components.

Takashi Nakajima, President and CEO, Honda Cars India, said, "Today's event marks the beginning of HCIL's New Phase of accelerated growth in the market. India is among the top 3 focus markets to realise Honda's future growth which will be driven by a strong pipeline of new products and our efforts to achieve cost competitiveness. This year is a landmark year for us with 6 strategic launches that will sharpen our competitive edge and reinforce our brand position in the market. The launch of the new Honda City and the India premiere of our globally acclaimed Honda ZR-V represent Honda's commitment to bringing sporty, premium and technologically advanced products to Indian customers. We look forward to an exciting year ahead with several new model introductions planned as part of Honda's continued growth strategy for the Indian market."

Pre-bookings for the vehicle have commenced at dealerships across India, with customer deliveries scheduled to begin in July 2026. The updated Honda City is available immediately for sales and deliveries.

Citroen To Reinvent 2 CV Nameplate As An Electric Model

Ctiroen 2 CV

Stellantis-owned Citroen has confirmed the addition of a new model to its vehicle lineup, inspired by its historic 2 CV model. The vehicle is being introduced as part of the FaSTLAne 2030 strategic plan outlined by parent company Stellantis.

Citroen intends to position the vehicle within the electric vehicle category, focusing on a design that prioritises accessibility, weight reduction and practicality to meet modern urban traffic regulations. It has announced that it will disclose further technical and product details at the Paris Motor Show in October 2026.

Xavier Chardon, Chief Executive Officer, Citroen, said, “Reinventing the 2 CV of tomorrow is a huge challenge and responsibility. The original 2 CV was never created to become an icon. It became one because it gave people freedom. The new 2 CV will carry that same spirit forward – not through nostalgia, but by reinventing its simplicity and accessibility for today’s world. Electric. Essential. Affordable. Human. Just like the original once democratised mobility, the new 2 CV will re-enchant electric mobility for a new generation through a highly desirable model. The return of the 2 CV is not simply the return of a legendary name. It is the return of a bold and optimistic idea of progress. A profoundly Citroen idea.”

Development and manufacturing processes for the vehicle are centred at the facility in Poissy, France. Until the production phase of the new model commences, the brand continues to address entry-level electric vehicle demand through its existing e-C3 model variant.

File photo

Mercedes-Benz India Launches Limited-Series GLE And GLS Night Editions

Mercedes-Benz India Launches Limited-Series GLE And GLS Night Editions

Mercedes-Benz India has introduced the GLE and GLS Night Editions, two exclusive limited-series models that bring a distinct visual identity and specially curated interiors to the brand’s best-selling luxury SUV range. These editions are part of a global limited run and will be available in restricted volumes, reinforcing their exclusivity and appeal to collectors. The configurations offered are not replicated on any standard variant.

Responding to rising customer demand for personalisation, the Night Editions feature darkened exterior styling with two colour choices: Obsidian Black and Alpine Grey. The Alpine Grey finish is reserved exclusively for this series, providing a more distinctive offering. Inside, both models elevate the cabin with black Nappa leather upholstance and Anthracite open-pore oak wood trim, details unavailable on standard versions. A head-up display comes as standard equipment across both vehicles.

The GLE Night Edition adds AIRMATIC suspension as an extra refinement, distinguishing its ride quality further from the standard GLE. The GLE has long been a consistent performer in Mercedes-Benz India’s core luxury SUV segment, and this new variant builds on that foundation with a sport-influenced black-centric exterior. Meanwhile, the GLS Night Edition applies the same design language to the flagship luxury SUV, which remains the highest-selling model in its segment. The black exterior styling gains greater visual authority on the larger GLS platform, while the premium interior upgrades extend the cabin’s luxurious character.

Pricing for the Night Edition GLS 450 stands at INR 14,100,000 ex-showroom all-India, while the GLS 450d is priced at INR 14,300,000. The GLE 300d Night Edition is available at INR 10,500,000, and the GLE 450 Night Edition at INR 11,400,000, both ex-showroom all-India.

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “Continuous product innovation for customers through new products, their facelifts and exclusive editions has been core to Mercedes-Benz’s successful product strategy in India, consistently elevating the brand’s desirability. GLE and GLS are undisputed segment leaders in the luxury SUV category in India, elevating India into Mercedes-Benz’s top global markets for these SUVs. The introduction of the ‘Night Edition’ with bespoke design, curated interiors, exclusive appointments and a sharper focus on personalisation makes the SUVs highly exclusive and unmatched in appeal. As our discerning customers increasingly seek vehicles that reflect their individuality, the GLE and GLS ‘Night Edition’ sets a new standard in differentiated luxury, reinforcing Mercedes-Benz’s leadership in top-end luxury SUV space.”

Stellantis Unveils STLA One Global Modular Vehicle Architecture

Stellantis STLA One

European automotive major Stellantis has introduced STLA One, a new modular vehicle architecture designed to consolidate five existing platforms into a single, scalable system.

Scheduled for launch in 2027, the platform aims to support the company’s vehicle segments (B, C and D) and is projected to underpin more than 30 models, with production targets exceeding 2 million units annually by 2035.

The platform is claimed to be engineered to deliver a 20 percent improvement in cost efficiency through design modularity, increased component reuse and strategic battery technology choices.

STLA One is central to the company’s broader strategy, which aims for 50 percent of total volume to be produced on three global platforms by 2030. It is the first Stellantis architecture slated to integrate the full suite of the company's ‘STLA’ technology stack, including STLA Brain, STLA SmartCockpit and steer-by-wire systems.

It is designed with common interfaces to reduce complexity and speed up development times across different vehicle segments. The architecture is engineered to be ‘dedicated per energy by design,’ ensuring efficiency for various powertrain types (including electric and hybrid variants).

The platform will support Lithium Iron Phosphate (LFP) battery technology to improve affordability and reduce dependency on critical raw materials. It will also feature cell-to-body integration to reduce weight and complexity and will be 800-volt capable to support faster charging.

While the STLA One announcement represents a new modular approach for the B, C and D segments, it joins the broader family of Stellantis global platforms, which previously included the STLA Small, STLA Medium, STLA Large and STLA Frame architectures. The company’s overall strategy continues to focus on consolidating its diverse portfolio into fewer, more efficient and highly flexible platforms.