L-R: Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility; Anand Kulkarni, Chief Products Officer, Head of HV Programs and Customer Service, Tata Passenger Electric Mobility and Shailesh Chandra, MD, Tata Passenger Electric Mobility and Tata Motors Passenger Vehicle.

When Tata Motors launched the Harrier.ev, it wasn’t just introducing another electric vehicle — it was signalling a shift in India’s premium electric vehicle landscape. Based on Tata’s Gen 2 EV (acti.ev+) architecture, the Harrier.ev blends familiarity with futuristic design, making electrification a natural progression rather than a disruptive leap.

Interestingly, the company is providing a lifetime warranty on the battery for the first vehicle owners, applicable only to private owners. 

Anand Kulkarni, Chief Product Officer, Tata Passenger Electric Mobility, told Motoring Trends, “We have said that our Gen 2 approach is basically a pure EV approach. Much the same way, the acti.ev+, in fact, we have taken that architecture further ahead on the Harrier.ev to make sure that you can get the seating comfort of a regular SUV without any compromise on the battery or powertrain.”

While rivals explore born-electric platforms from scratch, Tata’s strategy with the Harrier.ev is different – marrying known aesthetics with a ground-up EV design. That’s not just a technical decision, but as Kulkarni stated, it’s rooted in customer behaviour.

“There is a section of people who are saying, who want the comfort and the familiarity of the product that they are using. So we have ​made a product that retains that familiarity, while giving them the benefits of electrification,” Kulkarni explained.

The Harrier.ev isn’t just about powertrains and batteries – it’s about creating a ‘third space.’ With features like a 14.5-inch Neo QLED screen and Dolby audio, Tata wants the Harrier.ev to be as comfortable and connected as a living room.

“You have office, you have home, and everything in between is where you spend a lot of time in the car. People expect it to be comfortable, convenient, connected and safe,” Kulkarni said.

Even as the EV market rapidly matures, Tata remains mindful of long-term viability. Decisions around battery size, AWD vs FWD configurations, and software-driven features were all taken with a delicate balance of affordability and future-readiness in mind.

“We worked with two sizes of batteries. This was about making the right choices,” said Kulkarni, noting how Tata’s dual-battery strategy is now industry standard.

As Kulkarni explained, For Tata, the Harrier.ev is more than a product – it's a culmination of years of foresight, strategic evolution and a deep understanding of the Indian consumer. It’s a vehicle that reflects not just where the market is headed, but how Tata Motors is determined to lead it there.

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.

This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”

He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.

Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.

This includes 30,085 units sold in the domestic market and 3,667 units exported.

Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”

Kia India, one of the leading passenger vehicle manufacturers, has released the first teaser of the all-new Kia Seltos SUV, offering a glimpse of its popular model ahead of its world premiere on 10^th December.

The teaser shows the SUV’s sharper design language, reflecting an evolution of the Seltos silhouette. The model is redesigned to lead and strengthen Kia’s presence in the growing mid-SUV segment in India.

The all-new Kia Seltos is rooted in Kia’s ‘Opposites United’ design philosophy. It combines SUV styling with a forward-looking, high-tech character. With new proportions, sharper lines and a muscular stance, the Kia Seltos is positioned to be a visually striking SUV designed for modern Indian lifestyles. Its design merges the rugged spirit of past SUVs with the sleek, aerodynamic sophistication of Kia’s innovations.

The Seltos SUV features proportions, striking cladding and precise surfacing. The new Kia Digital Tiger Face grille dominates the front, complemented by the signature Star Map lighting, echoed at the rear, creating a cohesive and futuristic identity. Details like flush door handles enhance practicality.

Gwanggu Lee, MD & CEO, Kia India, said, "The Seltos has always set benchmarks in the mid-SUV segment, and this new evolution takes it to the next level. The all-new Kia Seltos represents a bold evolution of India’s favourite mid-SUV. Every detail, from its striking design to advanced technology and enhanced performance – has been reimagined around the aspirations of our customers. This teaser gives just a glimpse of what’s to come, and we are thrilled to soon bring this sharper, bolder, and more refined Seltos to the Indian market, continuing to lead and redefine the mid-SUV segment."

Mumbai-headquartered automotive major Mahindra & Mahindra has announced its wholesales for November 2025, selling 56,336 SUVs, which was 22 percent higher than the 46,222 units sold last year.

Furthermore, the company sold 24,843 commercial vehicles in the domestic market, clocking a 17 percent YoY growth.

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said, “In November, we achieved SUV sales of 56,336 units, a growth of 22 percent. The total vehicle sales stand at 92,670 units, a 19 percent year-on-year growth. We also celebrated the one-year anniversary of our Electric Origin SUVs and launched India’s first authentic Electric Origin 7-seater SUV – the XEV 9S - along with the world’s first Formula E-themed special edition SUV, the Mahindra BE 6 Formula E Edition.”